Monday, December 15, 2008
Social Networking’s Advertising Dilemma: Which Came First, the Ad or the Consumer?
Another day, another article about how social-networking advertising has a steep uphill ride to get to any kind of decent pinnacle of profitability. This time, it’s the New York Times’s Digital Domain columnist Randall Stross weighing in on the allegedly troubled experiments going on between Facebook and the world’s largest advertiser, Procter & Gamble. But the article represents the high-water mark of the Facebook-Is-Dead theme, which was, of course, preceded by the Facebook-Is-Immortal story. BoomTown did not buy the latter, but I certainly don’t accept the former either.
