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	<title>BoomTown &#187; reaction</title>
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		  <title>All Things Digital</title>
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		<title>Full Coverage: Carol Bartz Named New Yahoo CEO</title>
		<link>http://kara.allthingsd.com/20090113/full-coverage-carol-bartz-to-be-named-yahoo-ceo/</link>
		<comments>http://kara.allthingsd.com/20090113/full-coverage-carol-bartz-to-be-named-yahoo-ceo/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 21:00:19 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[reaction]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Yahoo board]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8486</guid>
		<description><![CDATA[Yahoo's board has approved Carol Bartz for the company's top job and Bartz has accepted. What happens next? Yahoo's CEO post has been the subject of speculation of one kind or another for most of the past year, and BoomTown's had the right story earlier--and more often--than anywhere else. Tune in here for the latest developments in the ongoing story.

Sue Decker's Goodbye Memo to the Yahoo Troops
Yahoo's Decker Resigned With Class–Now Chairman Bostock Should Exit Stage Right Too
The Past Is Prologue: Carol Bartz and Autodesk in 1992=Yahoo Now
Carol Bartz: The ALL CAPS CEO
Live-Blogging Yahoo's Bartz as CEO Announcement: Her First Words? "Yahoooo!" and "Friggin'"
Yahoo Confirms Bartz Pick as CEO; No. 2 Exec Decker Out
Is a Microsoft Search Deal With Yahoo "Ticked and Tied"?
Bartz to Be Named Yahoo CEO: Now What's Next?

Yahoo Investors: We Would Have Preferred Steve Jobs…

First Up for Carol Bartz: Deliver Yahoo's Miserable Q4 Report Card

As BoomTown Said, Bartz Is Tops on the Yahoo CEO Short List–Here's the Reaction

New Prospect for Yahoo CEO: Carol Bartz]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/bartz.jpg"><img src="http://kara.allthingsd.com/files/2009/01/bartz-227x300.jpg" alt="" title="bartz" width="160" height="211" class="alignright size-medium wp-image-8496" /></a></p>
<p>Yahoo&#8217;s board has approved Carol Bartz for the company&#8217;s top job and Bartz has accepted. What happens next? Yahoo&#8217;s CEO post has been the subject of speculation of one kind or another for most of the past year, and BoomTown&#8217;s had the right story earlier&#8211;and more often&#8211;than anywhere else. Tune in here for the latest developments in the ongoing story.</p>
<ul>
<li><a href="http://kara.allthingsd.com/20090114/sue-deckers-goodbye-memo-to-the-yahoo-troops/">Sue Decker&#8217;s Goodbye Memo to the Yahoo Troops</a></li>
<li><a href="http://kara.allthingsd.com/20090114/yahoos-decker-resigned-with-class-now-chairman-bostock-should-exit-stage-right-too/">Yahoo&#8217;s Decker Resigned With Class–Now Chairman Bostock Should Exit Stage Right Too</a></li>
<li><a href="http://kara.allthingsd.com/20090114/the-past-is-prologue-carol-bartz-and-autodesk-in-1992yahoo-now/">The Past Is Prologue: Carol Bartz and Autodesk in 1992=Yahoo Now</a></li>
<li><a href="http://digitaldaily.allthingsd.com/20090114/carol-bartz-the-all-caps-ceo/">Carol Bartz: The ALL CAPS CEO</a></li>
<li><a href="http://kara.allthingsd.com/20090113/live-blogging-yahoos-bartz-as-ceo-announcement-her-first-words-yahoooo/">Live-Blogging Yahoo&#8217;s Bartz as CEO Announcement: Her First Words? &#8220;Yahoooo!&#8221; and &#8220;Friggin&#8217;&#8221;</a></li>
<li><a href="http://kara.allthingsd.com/20090113/yahoo-confirms-bartz-pick-as-ceo-the-official-blather-oops-press-release/">Yahoo Confirms Bartz Pick as CEO; No. 2 Exec Decker Out</a></li>
<li><a href="http://kara.allthingsd.com/20090113/is-microsoft-search-deal-with-yahoo-ticked-and-tied/">Is a Microsoft Search Deal With Yahoo &#8220;Ticked and Tied&#8221;?</a></li>
<li><a href="http://kara.allthingsd.com/20090113/bartz-to-be-yahoo-ceo-now-what-next/">Bartz to Be Named Yahoo CEO: Now What&#8217;s Next?</a></li>
<li><a href="http://digitaldaily.allthingsd.com/20090113/jerry-yang-is-out-premium-apparently-already-baked-into-yahoo-stock-price/">Yahoo Investors: We Would Have Preferred Steve Jobs…</a></li>
<li><a href="http://mediamemo.allthingsd.com/20090113/first-up-for-carol-bartz-deliver-yahoos-miserable-q4-report-card/">First Up for Carol Bartz: Deliver Yahoo&#8217;s Miserable Q4 Report Card</a></li>
<li><a href="http://kara.allthingsd.com/20090109/like-boomtown-said-bartz-is-tops-on-the-yahoo-ceo-short-list-heres-the-reaction/">As BoomTown Said, Bartz Is Tops on the Yahoo CEO Short List–Here&#8217;s the Reaction</a></li>
<li><a href="http://kara.allthingsd.com/20090107/new-prospect-for-yahoo-ceo-carol-bartz/">New Prospect for Yahoo CEO: Carol Bartz</a></li>
</ul>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>As BoomTown Said, Bartz Is Tops on the Yahoo CEO Short List&#8211;Here's the Reaction</title>
		<link>http://kara.allthingsd.com/20090109/like-boomtown-said-bartz-is-tops-on-the-yahoo-ceo-short-list-heres-the-reaction/</link>
		<comments>http://kara.allthingsd.com/20090109/like-boomtown-said-bartz-is-tops-on-the-yahoo-ceo-short-list-heres-the-reaction/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 23:01:55 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[board]]></category>
		<category><![CDATA[Carl Icahn]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[John Chapple]]></category>
		<category><![CDATA[reaction]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Wall Street]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8177</guid>
		<description><![CDATA[Following on BoomTown's report earlier this week, The Wall Street Journal has also named former Autodesk top exec Carol Bartz as a contender for Yahoo CEO in a report today.

Since my post on Wednesday, I have been getting a lot of intense reaction from inside and outside of Yahoo to the idea of an old-line tech CEO--such as Bartz--with little Internet or online advertising experience, taking on the difficult role at Yahoo.

What's most interesting about the reaction to Bartz is that the kudos and the knocks track very closely.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/hc-gg610_bartz_bv_20090108160540.gif"><img src="http://kara.allthingsd.com/files/2009/01/hc-gg610_bartz_bv_20090108160540.gif" alt="" title="hc-gg610_bartz_bv_20090108160540" width="124" height="210" class="alignright size-medium wp-image-8354" /></a></p>
<p>Following on <a href="http://kara.allthingsd.com/20090107/new-prospect-for-yahoo-ceo-carol-bartz/">BoomTown&#8217;s report earlier this week</a>, <a href="http://online.wsj.com/article/SB123146682191166925.html">The Wall Street Journal followed</a> by also naming former Autodesk top exec Carol Bartz as a contender for Yahoo CEO in a report today.</p>
<p>Since my post on Wednesday, I have been getting a lot of intense reaction from inside and outside of Yahoo to the idea of an old-line tech CEO&#8211;such as Bartz (pictured here in a lovely WSJ dot drawing)&#8211;with little Internet or online advertising experience, taking on the difficult role at Yahoo (YHOO).</p>
<p>Bartz certainly has a rock solid resume, including a computer science degree&#8211;exactly of the kind the Yahoo board has been interested in, as <a href="http://kara.allthingsd.com/20081203/yahoo-board-casts-about-for-new-ceo-no-committee-six-criteria-and-aol-merger-ready/">I have previously reported</a>.</p>
<p>She successfully led Autodesk (ADSK)&#8211;which makes computer-aided design software and is half Yahoo&#8217;s size&#8211;for 14 years, before retiring in 2006 to spend more time with her family.</p>
<p>Bartz remains Autodesk&#8217;s executive chairman and also serves on big-name tech boards, such as Intel (INTC) and Cisco (CSCO).</p>
<p>What&#8217;s most interesting about the reaction to Bartz is that the kudos and the knocks track very closely. </p>
<p>Some think her lack of Internet and online ad experience is a problem, while others think it is a good thing, freeing her to think freshly.</p>
<p>Some worry about her age (60 years old), while others see it as important to get a seasoned pro in the seat. </p>
<p>Most controversially, some are concerned about her closeness to Yahoo CEO Jerry Yang and President Sue Decker&#8211;Bartz serves on the Cisco board with Yang and the Intel board with Decker&#8211;seeing the choice as an attempt by Yang to stay in power at Yahoo.</p>
<p>But others think it will make for a smoother transition and that Yahoo still needs Yang&#8217;s involvement, despite his rocky tenure as CEO.</p>
<p>Consider the wildly different opinions on the idea of an exec like Bartz:</p>
<p>&#8220;It is unbelievable to me that there are NO Web monetization experts being considered for Yahoo CEO&#8211;the fix is easy&#8211;just focus on making money!!&#8221; said one former Yahoo exec.</p>
<p>Added another person close to Yahoo: &#8220;I don&#8217;t see how Bartz is qualified, other than as a successful former CEO. CAD software is very different from Yahoo&#8217;s technology and she has no apparent background in ad sales.&#8221;</p>
<p>But others disagree. </p>
<p>&#8220;Yahoo needs a strong executive like Bartz to get the company on track, and all she needs is to be able to focus, make deals and be decisive,&#8221; said a Yahoo insider. &#8220;And she is plenty tough enough to do it and has the tech chops too.&#8221;</p>
<p>In addition, another former Yahoo exec noted that she could easily be paired with a strong No. 2, with much more of an Internet background. </p>
<p>&#8220;There are a lot of great choices around who would love to take a COO job, since it is clear Bartz will not be a long-term CEO,&#8221; said the former exec, referring to her age. &#8220;It is a perfect stepping stone.&#8221;</p>
<p>But the Yang connection worried one current exec: &#8220;Jerry just does not want to let go. The person who made this mess should not be controlling a search to replace himself, especially with someone who is probably friendly to him.&#8221;</p>
<p>Indeed, several sources said the most prominent insider considered, board member John Chapple, is now not a choice, due to his closeness to fellow director Carl Icahn. Icahn came to the Yahoo board after waging an ugly proxy fight against the company and Yang.</p>
<p>But other current exec disagrees. &#8220;Yahoo has had enough turmoil and we need someone who can come in and settle things down,&#8221; said the exec. &#8220;Bartz seems perfect to do that.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2008/11/susan_decker.jpg"><img src="http://kara.allthingsd.com/files/2008/11/susan_decker-200x300.jpg" alt="" title="susan_decker" width="100" height="150" class="alignleft size-medium wp-image-6629" /></a></p>
<p>Another exec points out that Yang has not apparently been favoring Decker (pictured here), to whom he is very loyal, but who carries the same baggage as Yang about Yahoo&#8217;s current state.</p>
<p>&#8220;That Sue is not the likely choice is a sign that Jerry has tried to make the best choice for the company over getting an ally in power,&#8221; said the exec. &#8220;I think he also knows the reaction to her as CEO would probably send Wall Street into a tizzy and signal investors of an unwillingness to be accountable or to change by the already tarnished board.&#8221;</p>
<p>Whoever the new leaders of Yahoo are, they will have their work cut out for them, from deciding the strategy, especially with regard to a search deal with Microsoft (MSFT), to determining whether a merger deal with Time Warner (TWX) online unit AOL should happen.</p>
<p>While rich in assets and online traffic, Yahoo has suffered over the last year from a range of internal and external troubles that have shaken the iconic Web company to its core and depressed its stock.</p>
<p>That&#8217;s why Yahoo&#8217;s board probably must select a new CEO before it reports fourth-quarter earnings on Jan. 27. </p>
<p>If not, it will have to answer sharp questions from investors, Wall Street analysts and the press about why the process is taking so long, especially considering the urgency. </p>
<p>That sluggishness, of course, is a hallmark of Yahoo, and one of the reasons for its current troubles. Yang <a href="http://kara.allthingsd.com/20081117/jerry-yangs-entire-memo-to-his-employees-on-stepping-down-as-ceo/">announced he would be stepping down</a> in mid-November.</p>
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