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Tuesday, March 24, 2009

New Guitar Hero Rosensweig and Activision CEO Kotick Speak!

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As reported Sunday night by BoomTown, former Yahoo exec and Quadrangle Group partner Dan Rosensweig will become CEO and president of the Guitar Hero division of gaming giant Activision Blizzard.

I chatted with both Rosensweig and Activision president and CEO Bobby Kotick yesterday about the move and where the gaming company is going in the year ahead.

“I love music and I love big brands,” said Rosensweig, whose enthusiasm for music, especially for Bruce Springsteen, is well known in the digital industry.

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Sunday, March 22, 2009

Exclusive: Dan Rosensweig Steps Up to Take His Licks as Guitar Hero Frontman

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Former Yahoo COO and current Quadrangle Group partner Dan Rosensweig will take over as CEO and president of Activision Blizzard’s powerful Guitar Hero franchise, according to sources close to the situation.

Rosensweig will run the hot gaming company’s division, located in Silicon Valley, for Activision head Bobby Kotick.

The pair know each other well, since Kotick served on Yahoo’s board for many years when Rosensweig was a key exec there. He’s also just the kind of consumer Web exec that Kotick has been looking for to turbocharge the largely retail Guitar Hero business online.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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