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Friday, October 3, 2008

Yahoogle Delayed: Online Ad Partnership Being Scrutinized Further

Yahoo and Google have agreed to delay their online search ad partnership to give the Justice Department more time to evaluate the deal.

Spokesmen from both Yahoo and Google confirmed the delay.

Although Google execs have been especially adamant that the arrangement was going forward no matter what, the move is not surprising, given the increasing opposition to the deal involving the No. 1 and No. 2 online search leaders.

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Friday, September 26, 2008

Yahoogle–Bookmark This! (Warning: BoomTown Was Fake-Blurbed by Google!)

It must have been the space cakes here in Amsterdam–otherwise how could we miss mentioning a new Web site that Google has put up about its controversial search advertising outsourcing deal?

Even as the Justice Department drills down on the deal, a very helpful Google PR guy sent information about the site, which is designed to convince critics of the benefits of the Yahoogle partnership.

But, curiously, the site touts the deal by using a woefully-out-of-context quote from a piece I did last week.

Apparently, I support it! (Actually, I do not.)

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Wednesday, September 24, 2008

The Don’t-Worry-Jack Yahoogle Argument (BoomTown Is Still Not Reassured)

With more critics piling onto the just-say-no-to-Yahoogle bandwagon–questioning the controversial ad deal for Yahoo to outsource some of its search ads to Google–sources said some top Google execs are now hightailing it to Washington, D.C., to smooth over any regulatory feathers the company might have ruffled with its aggressive, damn-the-torpedoes approach to pushing the deal forward.

Meanwhile, Yahoo creates a don’t-worry-jack digital ad council.

So why is BoomTown still worried?

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Wednesday, September 10, 2008

Do Walk Away, Sergey (and Google) From the Yahoo Deal

Today comes news that jumping-on-prone California Attorney General Jerry Brown is thinking of climbing onto the federal government bandwagon heading right for the Googleplex in Mountain View, Calif., to stop the search giant’s online ad deal with Yahoo.

Brown joins big advertisers, newspapers and whatever mudslingers Microsoft can gather (and, let it be said, Microsoft can sling a lot of slimy mud).

While Google would by no means control a lot of Yahoo’s search ads, the fact that the pair together have an 80 percent share of the search market apparently frightens ordinary mortals.

Maybe it should.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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