Of all the many journalists I admire, Walter Cronkite is perhaps right at the very top of the list.

With an unerring sense of fairness, consistent equilibrium that is sorely missed, rigorous adherence to ethics and standards and a crackerjack reporter, the legendary television newsman and iconic anchor–who died yesterday at 92 years old–was also never afraid to show his humanity.

In today’s very noisy media universe, he should serve as an example of how to be booming without being shrill, and commanding without being a blowhard.

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While the current meme is that traditional journalism is getting the stuffing knocked out of it by the digital onslaught, it neglects to notice that a lot of really sharp news reporters are actually getting some real traction by finally starting to be serious about creating online sites that are designed to compete.

As case in point, BoomTown recently visited the offices of TheWrap.com, a Web blog aimed at dominating breaking news about the business of Hollywood and the entertainment industry.

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If BoomTown had known on my recent visit that the New York Times was trying to borrow money, using its spanking new building as collateral, I might have brought a big bag of greenbacks with me just to say I held a mortgage on the stunning edifice. No matter, as I got a most excellent free tour of the Renzo Piano-designed building at 40th Street and Eighth Avenue in Manhattan and lunch last week from the Times’s longtime and sharp tech reporter Saul Hansell, with whom I did a video interview about the state of the Web and more.

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