Lonely Planet, best known as a traditional travel guidebook publisher, is announcing a new U.S. head tomorrow–John Boris of Zagat Survey–as it increasingly moves to reposition the company as much more of a “cross-media” platform.

As the paid versus free content online debate gets louder over the next year, how well known brands like Lonely Planet–which has a strong reputation among consumers–handle the fallout will be more and more interesting to watch.

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This week, BoomTown has found an interesting chart to peruse about the loyalty people have for their smart-phone apps.

The takeaway for developers: Try to stay in Quadrant I!

In other words, Sally-Field-at-the-Oscars territory–it’s where they love you, they really love you.

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Google CEO Eric Schmidt gave what he just had to know would be a much quoted comment to the Nikkei today, explicitly saying that the company had “begun seriously looking into acquisitions again.”

Music to the beleaguered mergers and acquisitions market, to be sure, especially after a recent uptick from other big companies pulling out their wallets again as the impact of the econalypse subsides.

According to sources, Google is working on at least a half-dozen acquisition deals, most of which are small start-ups in the online advertising and cloud-computing arenas.

That would be welcome news for many.

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Longtime Internet entrepreneur Al Warms paid a visit to BoomTown HQ today to show off a new company he has founded called Appolicious.

That is the unusual name Warms–who sold his Participate Media, along with its BuzzTracker content aggregator, to Yahoo in late 2007–has given to a start-up aimed at encouraging discovery and social networking in the Apple iPhone mobile apps market.

The site is kind of a combination of Twitter, Facebook and Yahoo, but devoted solely to organizing and making sense of the app galaxy in the universe of smart phones.

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While in Southern California last week, BoomTown sat down with Qualcomm CEO Paul Jacobs to have a chat about the booming market for smart phones and, well, smart everything.

With all the swirl around iPhones from Apple, the Palm Pre, the various new BlackBerrys from Research in Motion and whatever else gets cooked up by Amazon, Google and others in the critical smart and mobile device market, it’s interesting to hear what Jacobs has to say–especially since his company is going to be one of the ones to benefit from such an explosion.

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As President and CEO of Nokia, Olli-Pekka Kallasvuo runs the world’s largest mobile phone maker, a hard won and enviable position. But new rivals like Apple and Research in Motion are gaining market share with innovative touchscreens and apps, features that Nokia has been late to the smartphone party with.

Kallasvuo talks about all this and more in an interview with Walt Mossberg at the seventh D: All Things Digital conference.

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We kick off the week of full posts of the onstage interviews at the seventh D: All Things Digital conference with Mike Lazaridis, president and co-CEO of Research in Motion, which is best known as the maker of the BlackBerry.

Lazaridis has been key to developing the BlackBerry smartphone, which means he is directly responsible for the CrackBerry problem too. And it means he’s in the thick of the new handheld platform wars.

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Incredibly, this is the seventh year of the D: All Things Digital conference.

We feel very lucky to get here, especially in the midst of what our own site’s Digital Daily scribe, John Paczkowski, has so perfectly dubbed the “econalypse.”

Ironically, Walt Mossberg and I planned to launch the very first conference in the middle of the last major downturn for tech, in 2001. But, in the carnage of the Web 1.0 meltdown, we actually held off for two years, with our first D gathering taking place in 2003.

Well, we’re still going–making the same long-term bet that the digital revolution will keep rolling as we did at D1. Here’s our lineup for D7.

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Facebook, which has been very busy ferreting away to get a presence on all the big cellphone makers, is in talks with mobile handset giant Nokia about integrating the hot social-networking site on its phones.

Its deals like this–as well as building its popular Facebook app for smartphones like the BlackBerry from Research in Motion and the iPhone from Apple–that are spurring huge market share growth in the arena by Facebook.

And there are more deals to come, with cellphone makers like Palm and Motorola, as the smartphone market keeps heating up.

Too bad for fast-growing Facebook and others that there’s no money to be made yet.

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BoomTown did a video interview with Palm’s sugar daddy investor Roger McNamee at the Consumer Electronics Show last week, after the debut of its Pre smartphone.

Via Elevation Partners, McNamee has invested a total of $425 million in Palm, aimed at reviving the company that pioneered the smartphone market, but lost its step to competitors.

Thus, Palm and the private equity firm have banked a lot on its new product, so McNamee was out in full force at CES in Las Vegas, talking up the Pre.

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Hello, my name is BoomTown and I am a reformed CrackBerryaholic.

How bad was it? Here’s the worst story: I was holding my BlackBerry in my hand, inadvertently for once, when I gave birth to my son in 2002.

I should have been embarrassed by that. I was not. Hence, that makes me a full-fledged Blackberry addict.

Actually, I was one.

That’s right, I have finally abandoned the BlackBerry for the iPhone.

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