A gauntlet of wildly cheering sales people dressed in brightly colored T-shirts, a sleek, white store, a simple but deceptively elegant design.

You will be excused for thinking this video below is from an Apple (AAPL) store. But, it is actually from the opening of a Microsoft (MSFT) Store in Scottsdale, Ariz., today.

It was the first retail outlet for the software giant to open, which will sell all kinds of hardware and software, with another debuting in Mission Viejo, Calif., next week.

It reminds me my favorite television show opening ditty:

Still, they’re cousins,
Identical cousins and you’ll find,
They laugh alike, they walk alike,
At times they even talk alike.
You can lose your mind,
When cousins are two of a kind.

Microsoft’s last foray into the retail space–a store called microsoftSF in San Francisco–was a failure and closed after two years in 2001, but this looks promising at least.

Here’s the video–done by someone who has clearly studied BoomTown’s shaky style carefully–which is on the Microsoft Store’s channel on Google (GOOG) video site YouTube.

Below it is a similar-looking video from the opening of an Apple store in Boston, Mass. last year (plus the genius opening of “The Patty Duke Show”):

You can see it below, as well as the Twitter post, although it is not clear which location it is.

Frankly, those mall potted plants could be just about anywhere–I am guessing some Foot Locker is right around the corner and an Outback Steakhouse is not far either.

This does not bode well if the software giant is hoping to one-up the sleek and hip Apple (AAPL) store vibe.

In fact, that’s where BoomTown is off to now, to nab an early place in line for an iTablet.

(Click on the images to make them larger.)

(By the way, Microsoft made one failed foray into retail many years ago in San Francisco, which you can read about here.)

Jill Nash, who said she was leaving Yahoo (YHOO) in early February, will be taking the top PR job at San Francisco-based Levi Strauss & Co. She will be Levi’s chief communications officer and VP of corporate affairs.

Previous to Yahoo, Nash (pictured here) had been a top flack at the Gap, also based in San Francisco.

As BoomTown previously reported, Nash left Yahoo after becoming weary of the constant tumult, which began almost as soon as she was hired by then-CEO Terry Semel.

Let’s just say, the situation at Yahoo went downward from there, until what appears to be a possibility of revival after the recent appointment of new CEO Carol Bartz, which Nash did not wait around to see for herself.

Levi is also not a walk in the park, though. In its most recent quarter, the jeans manufacturer saw tougher results, and its CEO, John Anderson, warned that 2009 would be a rough year for Levi and the entire retail market.

Here’s the full PR release from Levi about the new PR head:

Levi Strauss & Co. Names Jill Nash as Chief Communications Officer and Vice President of Corporate Affairs

Levi Strauss & Co. is one of the world’s leading branded apparel companies, marketing its products in more than 100 countries worldwide. The company designs and markets jeans and jeans-related pants, casual and dress pants, shirts, jackets and related accessories for men, women and children under the Levi’s® and Dockers® brands.

That’s not to say it’s a particularly good or bad idea to hire a former Dreamworks and Wal-Mart (WMT) exec named David Porter (pictured here) as vice president of retail stores to create Microsoft-branded stores–or as the company announced yesterday, “to create a better PC and Microsoft retail purchase experience.”

While Microsoft (MSFT) sells most of its consumer products via big-box retail stores like Best Buy (BBY), and the retail market for just about everything is weak, Apple (AAPL) has definitively proven that a well-designed retail store can be a powerful marketing tool.

The visually stunning and infectiously fun Apple stores, in fact, have been an important part of its recent surge in mainstream consumer appeal, becoming hubs of activity and even social life in its mostly big-city locations.

In fact, that was just the idea behind microsoftSF, which was located in San Francisco’s Metreon Sony Entertainment Center.

The huge 8,500-square-foot store, with 160 Microsoft products and related software and hardware from 30 partners, was billed in a June 1999 press release as “an interactive, hands-on retail environment in which people of all ages, from all walks of life and at all levels of technological expertise can explore the benefits technology can bring them. Far more than just another computer store, microsoftSF is a showcase for the latest technology from Microsoft and the hardware and software companies with which it collaborates.”

The microsoftSF store, which I visited several times (but bought nothing, although I was mostly a PC user at the time), was very attractive and the only such store in the world, with a “Road Warrior” arena, a lounge, a gaming area and more.

Said the press release: “To make all this possible, microsoftSF deploys Microsoft Windows and more than 100,000 feet of copper cable, 60 Sony PCs, 18 laptop docking stations, four dual-processor servers powered by Hewlett-Packard Net Servers, a Cisco Systems network, and an array of hidden audio speakers that create 16 individually controlled sound zones.”

And Microsoft CEO (then President) Steve Ballmer weighed in enthusiastically:

“We are delighted to be able to showcase in this one-of-a-kind retail environment the entire range of Microsoft software and hardware, as well as the technology of other companies who share the vision of how the PC and the Internet can empower people any time, anywhere. San Francisco and the Silicon Valley are home to the world’s largest and one of the most sophisticated high-tech audiences, so this was the natural place to create this site–dedicated to showing, in an interactive environment, the way technology can enhance our working, learning, living and playing.”

Not so much, as it turned out. The store closed in 2001.

But that does not necessarily mean that the new and much expanded efforts will have the same experience. The Metreon, which was sold off by Sony, was an odd mall then and still is, although its movie theater is successful.

And, in this effort, Microsoft will have control of the whole enchilada.

Plus, if well done, it is not such a bad idea to have a place–perhaps only in highly-trafficked locations in big cities–to show off its consumer wares, especially its popular Xbox 360 and other products (please, not the Zune!).

More importantly, given the disaster that has been the Windows Vista experience, it is probably a good idea to have a place to get people interested in Windows 7, especially its touch capabilities, when it rolls out this year.

Also, I still like the Surface interactive table, even if it is mocked in a popular video as a “big-ass table.”

Of course, only Apple stores have done well so far in this genre, as everyone, from Gateway (GTW), Sony (SNE), Nokia (NOK), Helio and Palm (PALM), has had rough retail experiences.

So, Porter certainly has his work cut out for him, at least judging from the press release from Microsoft yesterday:

“Defining the time frame, locations and specifics for planned Microsoft-branded retail stores will be Porter’s first order of business. The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.”

Said Porter: “There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for our customers. I am excited about helping consumers make more informed decisions about their PC and software purchases, and we’ll share learnings from our stores with our existing retail and OEM partners that are critical to our success.”

He’ll have to wait to see if the second time is a charm.

With all this humbugging about holiday retail online–down? up? sideways?–it would do a person well to think more Tiny Tim than Scrooge these days.

And here are some very clever advertising videos from the fine folks at ChangingThePresent.org, created for the charity nonprofit by StrawberryFrog to help you get there.

They should make you think twice when you see those dumb buy-more-and-more-and-even-more ads out there.

Give the gift that matters, indeed. But judge for yourselves:

Say Forever

True Luxury

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview that Walt Mossberg did with Michael Dell, the founder of the once-high-flying computer company who has returned as its CEO. Dell was forced to resume the role in 2007 after changing market conditions caused the company to falter and competition from Apple (AAPL), Hewlett-Packard (HPQ) and Sony (SNE) increased.

The video of the interview is in three parts, all of which I will post this week.

In this second part, Dell talks about the Dell (DELL) retail strategy, its cooperation with Microsoft (MSFT) to create a better Windows ecosystem, “craplets,” the Vista operating system, and multi-touch technologies, and he also answers a question from an online reader about the popularity of Apple computers.