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Tuesday, September 9, 2008

Yahoo Brings In–Drum Roll, Please–a Former Microsoft Exec to Head U.S. Ad Sales

In what is both a surprising and not-so-surprising move, Yahoo has replaced its top U.S. ad sales exec with one from Microsoft.

The departure of Dave Karnstedt, who took over last year when longtime Yahoo ad sales exec Wenda Millard left Yahoo in the first of many controversial partings, has been long rumored internally.

Karnstedt will join Redpoint Ventures and is being replaced by Joanne Bradford, a longtime and well-known Microsoft exec who decamped from the software giant to helm national ad sales at the trendy start-up Spot Runner just six months ago.

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Tuesday, January 15, 2008

Yahoo: The Parts of Its Sum?

BoomTown is usually never in sync with Wall Street analysts, given that their job is too often to sell people on companies and mine is to, well, tell on companies to people.

But I seem to be in violent agreement with Sanford Bernstein analyst Jeff Lindsay of late–at least with a recent report he just did [...]

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Friday, May 18, 2007

Anything You Can Do, I Can Do With a Bigger Bag of Money

For those who think Microsoft did not have the guts to make big purchases on the Web, the $6 billion all-cash price they ponied up for advertising network aQuantive should quash that sentiment.

That’s more than 10 times its revenue last year, and, yipes, close to 50 times its cash flow. And that is double what [...]

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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