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	<title>BoomTown &#187; RIM</title>
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		<title>Google Acquires AdMob for $750 Million in Stock (Plus the Press Release and Video With CEO)</title>
		<link>http://kara.allthingsd.com/20091109/google-acquires-admob-for-750-million-in-stock-the-press-release/</link>
		<comments>http://kara.allthingsd.com/20091109/google-acquires-admob-for-750-million-in-stock-the-press-release/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:33:49 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=20388</guid>
		<description><![CDATA[Google has acquired AdMob for $750 million, a huge price for an innovative start-up that hass pioneered online ads on mobile and now smart phones.

BoomTown visited AdMob last fall and posted about how it was likely to eventually be acquired by...Google!

The move is a major one for the search giant, which has been pushing hard into the mobile advertising space as it seeks to grow its already considerable Web business. AdMob is arguably the fastest out of the gate in the nascent arena.

Plus, here's AdMob CEO Omar Hamoui in a video interview with me last November, as well as the official press release on the sale.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/ad_mob_logo_header.gif"><img src="http://kara.allthingsd.com/files/2008/11/ad_mob_logo_header.gif" alt="" title="ad_mob_logo_header" width="100" height="31" class="alignright size-medium wp-image-6484" /></a></p>
<p>Google has acquired AdMob for $750 million, a huge price for an innovative start-up that has pioneered online ads on mobile and now smart phones.</p>
<p>BoomTown <a href="http://kara.allthingsd.com/20081114/kara-visits-admob-and-talks-about-how-iphone-turbocharged-the-mobile-advertising-business">visited AdMob last fall</a> and posted about how it was likely to eventually be acquired by&#8230;<em>Google</em> (GOOG)!</p>
<p>(Google has provided a <a href="http://kara.allthingsd.com/20091109/google-primer-on-admob-acquisition-we-cant-believe-we-ate-the-whole-thing/">primer on the sale</a>, which you can read about here.)</p>
<p>The move is a major one for Google, which has been pushing hard into the mobile advertising space as it seeks to grow its already considerable Web search business. AdMob is arguably the most innovative and fastest out of the gate in the nascent arena.</p>
<p>As I wrote previously about the company&#8217;s prospects: </p>
<blockquote class="memo"><p>While there are very few bright spots to look at in the start-up space in Silicon Valley these days, especially those relying on online advertising, the San Mateo, Calif.-based AdMob is at least slightly shiny.</p>
<p>The mobile advertising marketplace, backed by Sequoia Capital and Accel Partners, just got a big slug of funding&#8211;almost $16 million&#8211;to keep pushing to get ads on mobile phones, which has gotten a huge boost from the popularity of the iPhone. </p>
<p>The massive data usage by users of the popular mobile device by Apple (AAPL) has clearly turbocharged AdMob&#8217;s prospects, which were already on the rise. Compared to a year ago, the company said, the number of ads it served more than tripled the number of ads served on a monthly basis to 4.5 billion. </p>
<p>Obviously, the better quality and more actionable nature of ads on improved screens is the reason for the shift, which should accelerate as more smartphones like Google&#8217;s G1 and the newest Blackberry Storm from RIM (RIMM) become more popular too.</p>
<p>Most importantly, even now, AdMob is cash flow-positive, which is not a bad thing to be in the current econalypse. It also has a cushion of cash&#8211;AdMob had previously garnered $15 million in funding from Sequoia and Accel.</p>
<p>It&#8217;s not all sunshine and daisies, of course, since the ad market in general is headed for a deep slump, and new markets are not going to grow as quickly, as marketers pull back from spending.</p>
<p>But, when the economy turns, the mobile advertising market is clearly going to be a fast-growing arena, with big players like Google, Yahoo (YHOO), Nokia (NOK) and Microsoft (MSFT) as AdMob competitors (or potential acquirers, especially Google).</p>
<p>With the money it just raised, AdMob said it would be getting ready for that race, and also use it to expand internationally.</p></blockquote>
<p>Here&#8217;s a video interview with Omar Hamoui, founder and CEO of AdMob, on all this and more, as well as a tour of company&#8217;s offices:</p>
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<p>And, here&#8217;s the press release:</p>
<blockquote class="memo"><p><strong>Google to Acquire AdMob</strong></p>
<p>MOUNTAIN VIEW, Calif.&#8211;(BUSINESS WIRE)&#8211;Google Inc. (NASDAQ:GOOG) today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google&#8217;s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.</p>
<p>&#8220;Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,&#8221; said Susan Wojcicki, Vice President of Product Management at Google. &#8220;AdMob is the quintessential Silicon Valley startup&#8211;generating impressive year on year revenue growth&#8211;and we&#8217;re excited to welcome this talented team to Google.&#8221;</p>
<p>&#8220;I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model,&#8221; said Omar Hamoui, Founder and CEO of AdMob. &#8220;We&#8217;re proud of the progress we&#8217;ve made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust.&#8221;</p>
<p>The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits:</p>
<p>Advertisers will be better able to engage mobile users with AdMob&#8217;s ad formats</p>
<p>Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem</p>
<p>Users will see more relevant ads and ultimately get access to more ad-supported content and applications &#8211; improving their mobile experience</p>
<p>&#8220;Attracting the world&#8217;s top engineering talent and people with entrepreneurial vision to Google has always been crucial to our success. AdMob&#8217;s proven track record in innovating at speed will help maintain that culture&#8211;which is why we are so excited to be working with them,&#8221; added Vic Gundotra, Vice President of Engineering at Google.</p>
<p>Both companies have approved the transaction, which is subject to customary closing conditions.</p></blockquote>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
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		</item>
		<item>
		<title>My iKid iJacked My iPhone: A Geek Parenting Tragedy</title>
		<link>http://kara.allthingsd.com/20090408/my-ikid-ijacked-my-iphone-a-geek-parenting-tragedy/</link>
		<comments>http://kara.allthingsd.com/20090408/my-ikid-ijacked-my-iphone-a-geek-parenting-tragedy/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 10:43:03 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[entertainment]]></category>
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		<category><![CDATA[software]]></category>
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		<category><![CDATA[Alex]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Blorge.com]]></category>
		<category><![CDATA[Bounce On]]></category>
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		<category><![CDATA[Finger Sprint]]></category>
		<category><![CDATA[Hangman]]></category>
		<category><![CDATA[I Like to Be in America]]></category>
		<category><![CDATA[iBowl]]></category>
		<category><![CDATA[iCheckers]]></category>
		<category><![CDATA[iChess]]></category>
		<category><![CDATA[iJacker]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Lie Detector]]></category>
		<category><![CDATA[Louie]]></category>
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		<category><![CDATA[Oh]]></category>
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		<category><![CDATA[What a Beautiful Morning]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11922</guid>
		<description><![CDATA[BoomTown is not proud of the problem.

Not at all. 

But, after hearing the same situation described over and over again from many other parents like me, I am also not alone.

As it turns out, our almost-seven-year-old son, Louie, has morphed into an iJacker.

That would be of my iPhone and the many, many, many games apps to be played on it--from Crazy Penguin Catapult to Finger Sprint to Super Monkey Ball.

And, good lord, how did a "Race to Witch Mountain" app get on there?

So, I don't need any stats to tell me that the iPhone, and the iPod touch too, have turned into gaming devices of great impact.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/04/super-monkey-ball-iphone-screenshot.jpg"><img src="http://kara.allthingsd.com/files/2009/04/super-monkey-ball-iphone-screenshot-250x188.jpg" alt="super-monkey-ball-iphone-screenshot" title="super-monkey-ball-iphone-screenshot" width="250" height="188" class="alignright size-medium wp-image-11925" /></a></p>
<p>BoomTown is not proud of the problem.</p>
<p>Not at all. </p>
<p>But, after hearing the same situation described over and over again from many other parents like me, I am also not alone.</p>
<p>As it turns out, our almost-seven-year-old son, Louie, has morphed into an iJacker.</p>
<p>That would be of <em>my</em> iPhone, which <a href="http://kara.allthingsd.com/20090105/goodbye-blackberry-and-hello-ifart-app">I switched solely to recently</a> after a longtime attachment to my BlackBerry.</p>
<p>That RIM (RIMM) mobile phone never turned into a CrackBerry for him, as Louie did not care much for its lovely keys for emailing that so captivated me.</p>
<p>But now he wants to grab my iPhone from my holster all the time, having become entranced by apps&#8211;lots and lots and lots of apps&#8211;that now litter the digital pages of my Apple (AAPL) device.</p>
<p>DizzyBeeFree and Super Monkey Ball. Touch Hockey and Paper Football. Finger Sprint and MoodPhone. Bounce On and Crazy Penguin Catapult. Lie Detector and Crazy Snowboard. Tic Tac Toe and Hangman. And iChess, iCheckers, iBowl.</p>
<p>Of course, there are also the bubble poppers and light sabers and more cowbells. </p>
<p><em>And, good lord, how did a &#8220;Race to Witch Mountain&#8221; app get on there?</em></p>
<p>So, I don&#8217;t need any stats to tell me that the iPhone, and the iPod touch too, have turned into gaming devices of great impact. </p>
<p>But there are stats, like yesterday&#8217;s from comScore (SCOR), showing that 12 out of the top 25 all-time iPhone apps are games. (See the chart below; click to make it larger.)</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/iphoneapp.jpg"><img src="http://kara.allthingsd.com/files/2009/04/iphoneapp.jpg" alt="iphoneapp" title="iphoneapp" width="380" height="265" class="aligncenter size-full wp-image-11924" /></a></p>
<p>It&#8217;s easy to understand why. The ease of use, the small form factor, the great graphics in this mobile phone that is actually a powerful computer.</p>
<p>In fact, Louie hardly has any interest in the desktop computer anymore, or even a laptop. Although we limited his access to it, it&#8217;s moot, since he hardly ever uses it now that the iPhone is around. </p>
<p>Why? It is clear, most of all, that Louie loves the movement and the touch features, which turn the experience into a visceral one.</p>
<p>And, uh-oh&#8211;according to a <a href="http://iphonetouch.blorge.com/2009/04/03/apple-patents-iphone-movement-vibration-and-pleasure/">post last week on the blog Blorge.com</a>, &#8220;The industry patent watch reveals that Apple has filed patent applications that seek to patent certain user interface ideas for the iPhone, including the use of movement, vibration, and pleasure.&#8221;</p>
<p>Oh, this is not going to go well when Louie is a teenager.</p>
<p>Thus, aside from switching to a Microsoft (MSFT) Zune, what are our parenting tactics to stave off that day from coming sooner?</p>
<p>Well, obviously, as much as he might beg&#8211;and he does beg and wheedle and plead&#8211;Louie gets to use the iPhone sparingly, on short car trips mostly. </p>
<p>And he has to play not only the sillier games, but use ones like iChess or word games that require some brain power.</p>
<p>Lastly, Louie must be analog more than digital and playing inside and outside more than any of it.</p>
<p>There should be more rules, I know, but for now he seems just as riveted to baseball and kickball too, so I am not quite in the panic stage.</p>
<p>More the do-not-leave-the-iPhone-on-the-counter-if-I-ever-hope-to-see-it-again phase.</p>
<p>Louie&#8217;s almost-four-year-old brother, Alex, is less interested in games on the iPhone, as it turns out.</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/westsidestorylogo.png"><img src="http://kara.allthingsd.com/files/2009/04/westsidestorylogo.png" alt="westsidestorylogo" title="westsidestorylogo" width="195" height="200" class="alignleft size-full wp-image-11929" /></a></p>
<p>Instead, for him, the iPhone is a magical music video device on which I bring him old musical numbers.</p>
<p>Last night, it was &#8220;I Like to Be in America&#8221; from &#8220;West Side Story&#8221; and the night before, &#8220;Oh, What a Beautiful Morning&#8221; from &#8220;Oklahoma!&#8221;</p>
<p>He was as delighted and mesmerized, as I was when I first saw those classics on the television when I was a kid. </p>
<p>And, even seeing them on an iPhone, of that, I <em>am</em> proud.</p>
<p>But, to give you the full picture of the situation, here is a video interview I did of Louie in action with my hijacked iPhone (it is not pretty):</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={18920836001}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Kara Visits AdMob (And Talks About How the iPhone Turbocharged the Mobile Advertising Business)</title>
		<link>http://kara.allthingsd.com/20081114/kara-visits-admob-and-talks-about-how-iphone-turbocharged-the-mobile-advertising-business/</link>
		<comments>http://kara.allthingsd.com/20081114/kara-visits-admob-and-talks-about-how-iphone-turbocharged-the-mobile-advertising-business/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 16:48:12 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6480</guid>
		<description><![CDATA[While there are very few bright spots to look at in the start-up space in Silicon Valley these days, especially those relying on online advertising, the San Mateo, Calif.-based AdMob is at least slightly shiny.

The company, backed by Sequoia Capital, just got a big slug of funding--almost $16 million--to keep pushing to get ads on mobile phones, which has gotten a huge boost from the popularity of the iPhone.

The number of ads AdMob is serving on the iPhone jumped to more than 100 million in September, compared to 35 million the month before, for example.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/ad_mob_logo_header.gif"><img src="http://kara.allthingsd.com/files/2008/11/ad_mob_logo_header.gif" alt="" title="ad_mob_logo_header" width="100" height="31" class="alignright size-medium wp-image-6484" /></a></p>
<p>While there are very few bright spots to look at in the start-up space in Silicon Valley these days, especially those relying on online advertising, the San Mateo, Calif.-based AdMob is at least slightly shiny.</p>
<p>The mobile advertising marketplace, backed by Sequoia Capital and Accel Partners, just got a big slug of funding&#8211;almost $16 million&#8211;to keep pushing to get ads on mobile phones, which has gotten a huge boost from the popularity of the iPhone. </p>
<p>The number of ads <a href="http://www.admob.com">AdMob</a> is serving on the iPhone jumped to more than 100 million in September, compared to 35 million the month before, for example.</p>
<p>The massive data usage by users of the popular mobile device by Apple (AAPL) has clearly turbocharged AdMob&#8217;s prospects, which were already on the rise. Compared to a year ago, the company said, the number of ads it served more than tripled the number of ads served on a monthly basis to 4.5 billion. </p>
<p>Obviously, the better quality and more actionable nature of ads on improved screens is the reason for the shift, which should accelerate as more smartphones like Google&#8217;s G1 and newest Blackberry Storm from RIM (RIMM) become more popular too.</p>
<p>Most importantly, even now, AdMob is cash flow-positive, which is not a bad thing to be in the current econalypse. It also has a cushion of cash&#8211;AdMob had previously garnered $15 million in funding from Sequoia and Accel.</p>
<p>It&#8217;s not all sunshine and daisies, of course, since the ad market in general is headed for a deep slump, and new markets are not going to grow as quickly, as marketers pull back from spending.</p>
<p>But, when the economy turns, the mobile advertising market is clearly going to be a fast-growing arena, with big players like Google (GOOG), Yahoo (YHOO), Nokia (NOK) and Microsoft (MSFT) as AdMob competitors (or potential acquirers, especially Google).</p>
<p>With the money it just raised, AdMob said it would be getting ready for that race, and also use it to expand internationally. </p>
<p>Here&#8217;s my video interview with Omar Hamoui, Founder and CEO  of AdMob, on all that and more, as well as a tour of its offices:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={2079518001}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>My CrackBerry and My SighPhone</title>
		<link>http://kara.allthingsd.com/20080611/my-crackberry-and-my-sighphone/</link>
		<comments>http://kara.allthingsd.com/20080611/my-crackberry-and-my-sighphone/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 16:46:23 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Bold]]></category>
		<category><![CDATA[CrackBerry]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[RIM]]></category>
		<category><![CDATA[SighPhone]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Thunder]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080611/my-crackberry-and-my-sighphone/</guid>
		<description><![CDATA[With the drop in price of the iPhone in its new 3G mode to the low, low price of $199, Apple CEO Steve Jobs was signaling that he was pricing them to move. 

Or, as the old retail cliche goes: Stack them high and watch them fly.

But, from reports, even though the 2.0 version is obviously better (although I have yet to see one), I will not be doing that again when the new iPhone 3G comes out in a few weeks.]]></description>
			<content:encoded><![CDATA[<p>With the drop in price of the iPhone in its new 3G mode to the low, low price of $199, Apple (AAPL) CEO Steve Jobs was signaling that he was pricing them to move. </p>
<p>Or, as the old retail cliche goes: Stack them high and watch them fly.</p>
<p>The bid to bring the groundbreaking smartphone to the masses is a good thing, of course, in order to move its influence well beyond the early-adopter crowd and generally elite market that it has been most popular in.</p>
<p>I was one of those customers, of course, buying an iPhone almost as soon as it was available.</p>
<p><img src='http://kara.allthingsd.com/files/2008/06/apple_iphone3g_20080609.jpg' width='250' height='150' alt='iphone3g' /></p>
<p>But, from reports, even though the 2.0 version is obviously better (although I have yet to see one), I will not be doing that again when the new iPhone 3G (pictured here) comes out in a few weeks. </p>
<p>Why not? </p>
<p>No, it is not because AT&#038;T&#8217;s (T) network is so weak&#8211;as it has been for me&#8211;because I am already locked into a two-year contract anyway from my first iPhone.</p>
<p>No, it is not because I am cheap either&#8211;I will buy any gadget that shows up on my doorstep.</p>
<p>No, it is not because I don&#8217;t admire the iPhone for many of its qualities, such as its spectacular touchscreen, Web and multimedia experience (although a better camera would be nice).</p>
<p>It&#8217;s actually because of the same rap everyone has made on the first iPhone&#8211;the virtual keyboard that I still find irksome to use, which makes my email and texting experience completely frustrating.</p>
<p>Add to that the continued lack of a cut-and-paste function&#8211;it makes the decision not to upgrade an easy one. </p>
<p><img src='http://kara.allthingsd.com/files/2008/06/1583.jpg' width='250' height='150' alt='bbbold' class='alignleft' /></p>
<p>On the other hand, I will be first in line to decide on which of the next versions of the RIM (RIMM) BlackBerry I will happily overpay for.</p>
<p>That would either be the BlackBerry Bold (pictured here), a tasty-looking upgrade to the traditional one with better everything (screen, multimedia, connection).</p>
<p>This is an easy yes for me, because I have been a fan of the BlackBerry from its block-of-soap format to now, largely due to its huge usefulness as a communications device.</p>
<p>True story of my obsession: I was clicking away and sending updates, right up until the drugs kicked in as I was wheeled into the delivery room when I was having my son. </p>
<p><em>I know, I know!</em> I am a freak.</p>
<p>But the thing is exceedingly useful to me and has been, as I often joke, one of the most reliable relationships of my life.</p>
<p>That&#8217;s why I am a bit wary of the second possible BlackBerry choice&#8211;its iPhone-copycat called the Thunder.</p>
<p>Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry.</p>
<p>So, that will obviously be the most attractive part of the Thunder to me.</p>
<p>My great hope, of course, will be that it will have more than a virtual keyboard, but one with real keys to click.</p>
<p>Because the lack of one is a nonstarter for me, which is exactly why my iPhone 1.0 has become a glorified and much more expensive iPod Touch for me.</p>
<p>(By the way, here&#8217;s a post on <a href="http://mossblog.allthingsd.com/20080609/the-3g-iphone-first-impressions/">Walt Mossberg&#8217;s first impressions</a> of the iPhone 3G and here&#8217;s a <a href="http://voices.allthingsd.com/20080609/gillmor-2/">Voices piece by Dan Gillmor</a>, who is also dubious about getting one.)</p>
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