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Monday, June 8, 2009

Exclusive: Brand Head Olivo Out at Yahoo

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Allen Olivo, SVP of global brand marketing at Yahoo, is leaving the company, according to sources.

The departure is the latest at Yahoo, as major executive changes continue. It was announced today internally, which Yahoo confirmed to BoomTown.

Olivo was responsible for all aspects of its advertising and brand marketing strategy worldwide for Yahoo, which is about to undergo a major new push under CEO Carol Bartz.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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