Thursday, April 30, 2009
Microsoft on the Hunt for a New Head of World-Wide Online Sales, Even as Yahoo Talks Continue
Microsoft is searching for a major executive to run its world-wide online sales, said several sources close to the situation, even as talks with Yahoo about a deal to partner in its search and display advertising businesses continue.
“They need to find a way to make money in display,” said one source close to the situation. “Or, I guess, find a way to not lose quite so much.”
The software giant has been trying to build its online business for many years now, spending a lot of money and not getting very much traction.
Meanwhile, the talks Microsoft has been having with Yahoo about outsourcing its online display sales to the Internet giant, among other scenarios, continue.
