BoomTown » Roger McNamee

NPR's Honchos Talk Digital at "Think In" in San Francisco (Also, Scoble!)

Kara Swisher — Tue, 13 Oct 2009 01:14:24 +0000

Last Friday, National Public Radio CEO Vivian Schiller and Digital Media SVP and GM Kinsey WiIson came to San Francisco for a “Digital Think In” to pick the brains of some Silicon Valley types about where the public radio icon should go, digitally speaking.

While NPR actually has been pretty fast-forward with podcasts and a robust Web site, it still has to think about what social networking means to it and whether a day is coming when broadcasting online will be bigger than offline.

Also, what’s up with Twitter?

These and other questions were discussed at frog design Friday with a passel of Web types like investor Roger McNamee of Elevation Partners, Toni Schneider of Automattic, craigslist founder Craig Newmark and LinkedIn founder and Chairman Reid Hoffman.

Also, ubiquitous blogger Robert Scoble, who wants NPR to open itself up like a can of beans.

The Think In participants were charged with making suggestions related to five main topics: Social media and connection to the audience, NPR’s national network of more than 800 stations, the potential of its open API, expansion of platforms and how to diversify its revenue model.

BoomTown always likes crowdsourcing innovation, even among the digital elite.

While at the event in the morning, I talked to Schiller, who came to NPR last year after a stint as general manager of the New York Times online unit, and also to Wilson, who previously worked as executive editor for USA Today and ran its digital efforts before that.

Along with my video interview with them, below, you can check out some more detailed information from the event here.

Here’s my video:

[ See post to watch video ]

Teeny-Tiny Pixi Phone From Palm Tries Killing Giant Hype for Apple Event Today

Kara Swisher — Wed, 09 Sep 2009 08:53:04 +0000

Oh, BoomTown fears this is not going to end well for the weensy little smart phone Palm is debuting today on–what an amazing coincidence!–the very same day Apple is throwing its big product bash in San Francisco, at which Mac fanboys fervently hope that Supreme Leader Steve Jobs might even appear.

You don’t step on the Superman of Silicon Valley’s cape, of course, but the device with the aggressively cute name of Pixi is apparently attempting just that.

Thus, this fairytale might have a not-so-happy ending.

In any case–reminding BoomTown simultaneously of an unfortunate haircut I had at seven years old, those sticky sticks of powdered candy and, of course, Tinkerbell–Pixi seems to be a smaller, less featured and cheaper version of the Palm (PALM) Pre device.

Except super-adorably skinny and featuring “Sex-and-the-City”-style fashionable back covers by artists.

(Paging Roger McNamee: Where is the mirror, please, because–as you insisted to me in an interview at the seventh D: All Things Digital conference, the ladies love it!)

Pixi uses the Palm webOS platform and other software from third parties, such as Facebook and Yahoo (YHOO).

The Pixi is seen here trying to flirt with a manly cup of coffee, with more images posted below, which you can click on to make larger–although not much larger since it is a pixie, for goodness sake!

Palm said the Pixi is scheduled to be available exclusively from Sprint (S) in time for the holidays (you can read more details in the full press release below).

But the launch today is clearly a happily-ever-after play–one that will surely cause Palm to catch all kinds of flak, if anyone actually pays any sustained attention today to Pixi given the outsized focus on whatever innovation in the iPod or iPhone or iTunes that Apple (AAPL) might or might not announce.

And, if Jobs does appear, all geek hell is sure to break loose and Palm staffers can pretty much quit for the day and go see “Julie & Julia” to familiarize themselves with the Pixi demographic.

By way of explanation, a Palm source wrote in an email to me last night, “timing’s a funny thing,” noting that this event has been long-planned to align with the demo debut of Pixi at Palm-sponsored Fashion Week in New York next week.

While one has to admire its minuscule chutzpah at going up against the Jobs-fueled juggernaut–a move even Google (GOOG) mobile plotter-in-chief Vic Gundotra wouldn’t attempt so overtly–let’s not hope the Pixi gets lost in the Apple sauce.

(Okay, sue me, but that line was too good to resist.)

Here are some more images to peruse, and below them, the full press release on the Pixi from Palm:

Thin Palm Pixi Phone Puts Fast, Intuitive Communication at Fingertips

Palm’s Thinnest Phone Yet Expands Palm webOS Line with Customizable Style

SUNNYVALE, Calif., Sep 09, 2009 (BUSINESS WIRE)–Palm, Inc. (NASDAQ:PALM) today introduced the Palm(R) Pixi(TM) phone for faster, more intuitive and personal communication in a compact and customizable design.(1) With the instinctively useable Palm webOS(TM) platform, strikingly thin design, a visible full keyboard and fashionable personalization options, Palm Pixi lets you express yourself in amazingly useful ways. It’s scheduled to be available exclusively from Sprint in time for the holidays.

“With Palm webOS, we’re creating a new, more intuitive smartphone experience defined by unmatched simplicity and usefulness,” said Jon Rubinstein, Palm chairman and chief executive officer. “Palm Pixi brings this unique experience to a broader range of people who want enhanced messaging and social networking in a design that lets them express their personal style.”

In addition to linking your information from Google(TM), Facebook and Exchange ActiveSync, Palm Pixi adds Yahoo! and LinkedIn integration to Palm Synergy(TM) and assembles it all in a single view.(2) You can get your Yahoo! contacts, calendar and IM, and access to your LinkedIn contacts, including job titles. Synergy on Palm Pixi makes messaging easier by showing you all your conversations with the same person in one chat-style thread, so you can start a conversation on AIM Instant Messenger, Google Talk(TM) or Yahoo! Messenger and continue it by text message later.(3)

Complementing the phone’s already rich Facebook integration with the contacts, phone, calendar and photo applications, a new Facebook application will be available with Palm Pixi so you can see and comment on all the latest news from your friends, as well as easily update your status. The phone’s full QWERTY keyboard puts it all at your fingertips, and the multi-touch screen lets you move back and forth between open applications using natural gestures.(4) The unique removable back cover is rubberized, making it scratch-resistant, slip-resistant and durable.

Personalization with Style

For those who want to express themselves with some extra style, Palm is introducing the Palm Pixi Artist Series. Designed by some of today’s most unique and compelling artists, these numbered, limited-edition back covers let you change designs to suit your mood. You can see the first collection in the series, as well as information about the artists, at www.palm.com/artistseries. Palm will be showcasing the fashionable new Palm Pixi with the Artist Series covers this week at the Mercedes-Benz Fashion Week in New York (Sept. 10-17).

You can also tailor Palm Pixi to your interests with downloadable applications from the Palm Beta App Catalog, including the latest entertainment and social networking applications such as Local Concerts by iLike, and Yelp(TM).(5) You can use Palm media sync to customize your phone with music, photos and videos from iTunes (Versions 8.1.1-8.2.1)(6), or use the on-device Amazon MP3 store to purchase individual songs or full albums over-the-air.(3)

“Palm Pixi continues Sprint’s leadership in providing useful and innovative devices on America’s most dependable 3G network,”(7) said Dan Hesse, chief executive officer at Sprint. “We are pleased to be the first carrier to bring this device to market and offer both devices in the growing Palm webOS family. Sprint’s Everything Data plans, which provide unrestricted access to the Internet, mobile content and applications, and our Ready Now retail experience make for a perfect combination with these new Palm products.”

The Sprint Mobile Broadband Network reaches more than 271 million people, 18,652 cities and 1,838 airports, and Sprint’s networks are now performing at best-ever levels.

Customers who purchase Palm Pixi will benefit from Sprint’s Ready Now, which the company pioneered to help customers leave the store educated, comfortable and confident about the phones they’re taking home. It is like having a free personal trainer that educates you on all your phone can do by setting up all the applications you want to use on the device.

Palm Pixi is also the perfect complement to Sprint’s Simply EverythingSM plan, which provides unlimited nationwide calling, texting, email, social networking, web browsing, GPS navigation, Sprint TV, streaming music, NFL Mobile Live, NASCAR Sprint Cup Mobile and much more for only $99.99 per month. It’s a savings of $1,200 over two years versus some comparable competitor plans.

Palm Pixi Features

High-speed connectivity (EVDO Rev. A)

2.63-inch multi-touch screen with a vibrant 18-bit color 320×400 resolution TFT display

Gesture area, which enables simple, intuitive gestures for navigation

Exposed QWERTY keyboard for fast messaging

Robust messaging support (IM, SMS and MMS capabilities), including Google Talk, AIM and Yahoo! IM

High-performance, desktop-class web browser

Integrated GPS(8)

Multimedia options, including pictures, video playback and music, and featuring a 2-megapixel fixed-focus camera with LED flash, and a standard 3.5mm headset jack

Email, including Exchange ActiveSync (EAS) (for access to corporate Microsoft Exchange servers), as well as personal email support (Google push, Yahoo! push, POP3, IMAP)(9)

Bluetooth(R) 2.1 + EDR with A2DP stereo Bluetooth support

8GB of internal user storage (~7GB user available)(10)

USB mass storage mode

MicroUSB connector with USB 2.0 Hi-Speed

The first handset to launch with Qualcomm’s high-performance MSM7627(TM) chipset

Proximity sensor, which automatically disables the touch screen and turns off the display whenever you put the phone up to your ear

Light sensor, which dims the display if the ambient light is dark, such as at night or in a movie theater, to reduce power usage

Accelerometer, which automatically orients web pages and photos to your perspective

Ringer switch, which easily silences the device with one touch

Removable, rechargeable 1150 mAh battery

Dimensions: 55mm (W) x 111mm (L) x 10.85mm (D) [2.17 in. (W) x 4.37 in. (L) x 0.43 in. (D)]

Weight: 99.5 grams (3.51 ounces)

Sprint services, including Sprint TV(R) and Sprint Radio, Sprint Navigation, Sprint’s exclusive NFL Mobile Live and NASCAR Sprint Cup Mobile Live

Availability and Pricing

The Palm Pixi phone is scheduled to be available from Sprint in time for the holidays. Pricing for the phone, as well as the limited-edition Palm Pixi Artist Series covers, will be announced closer to availability. Customers who would like to register to receive additional information about Palm Pixi and be notified when it’s available can register at www.palm.com/pixi.

In addition, effective today the Palm Pre(TM) phone from Sprint is available for $149.99 with a two-year service agreement and after a $150 instant rebate and $100 mail-in rebate. You can find this great pricing at Sprint stores, on the web (www.sprint.com) and by calling Sprint’s telesales group (1-800-SPRINT1). With the new Palm Pixi phone, and Palm Pre at a lower price, Palm and Sprint are bringing greater choice of Palm webOS phones to a larger audience.

NOTE TO EDITORS: Photos and video are available from Palm’s media gallery at www.palm.com/mml.

Please add the tag #Palm #Pixi to your tweets or “Palm Pixi” to your blog posts about the all-new Palm Pixi phone running on Palm webOS, and follow Palm on Twitter at www.twitter.com/palm.

(1) Within wireless coverage area only. Email, mobile number, and related information required for setup and activation. Required data plan not included; unlimited plan strongly recommended.
(2) Limitations apply. Layered calendars and linked contacts for Outlook require Exchange ActiveSync and Microsoft Exchange Server 2003 SP2 or later, sold separately.
(3) Within wireless coverage area only.
(4) Performance varies based upon actual usage.
(5) Third-party software available separately. Within wireless coverage area only.
(6) Compatible with iTunes 8.2.1 on Windows XP/Vista and Mac OS X version 10.3.9-10.5.7. Within wireless coverage area only. Music sold separately. Please respect copyright laws when downloading music.
(7) “Dependable” based on independent, third-party drive tests for 3G data connection success, session reliability and signal strength for the top 50 most populous markets from Jan. ‘08 to Feb. ‘09. Not all services available on 3G and coverage may default to separate network when 3G unavailable.
(8) Coverage not available in all areas at all times.
(9) Outlook requires Exchange ActiveSync and Microsoft Exchange Server 2003 SP2 or later, sold separately.
(10) Storage estimate subject to change based on system software and application usage.

Palm Pre Commercial Keeps Mirroring the Ladies

Kara Swisher — Wed, 15 Jul 2009 12:05:19 +0000

At the seventh D: All Things Digital conference in May, in an onstage interview, Palm’s major investor, Roger McNamee, and I got into a minor tussle over the mirror on the back of the just-launched Pre smartphone and his assertion that the ladies in particular would love it.

Take that, reflectively-challenged Apple (AAPL) iPhone!

Here is a picture of McNamee at D7, talking about the mirror, and here’s the partial transcript of the exchange:

MR. MCNAMEE: It has a mirror on the back. Remember, there has never been a smart phone designed for the needs of women before.

MS. SWISHER: Wait, wait. Women need mirrors more than, say, you?

MR. MCNAMEE: No, I am saying if you have the opportunity to stick a mirror on here, why wouldn’t you do it? If you are making it for 25- to 40-year-old nerds, you would have put a black thing back here. But we are sitting here going, “Look, it costs nothing. Why don’t we do it because you know what, people actually do need mirrors from time to time.”

Later, I joked, “Nice, Roger. Perhaps someday it will include a blow dryer as well,” and McNamee tried mightily to poll the crowd to see if I was being too politically correct for questioning his–oh, that crazy Roger!–borderline kooky mirror-as-innovation theory.

All in good fun!

In any case, Palm (PALM) is certainly not backing away from the female demographic with its latest television commercial, which features an unusually pale woman with a sing-song and vaguely creepy voice.

Rather than hawking a Silicon Valley nifty gadget, it feels more like a perfume advertisement or one for a new shampoo that promises lustrous locks.

All the better to look good in a mirror, presumably.

Here’s the new commercial, as well as a similar one from June, which feels like an ad for yoga clothes (and below it is a video of the full interview–including the mirror debate–with McNamee and also Palm Chairman and CEO Jon Rubinstein):

[ See post to watch video ]

Elevation Partners Managing Director Roger McNamee and Palm Chairman and CEO Jon Rubinstein: The Full D7 Session

Kara Swisher — Fri, 10 Jul 2009 09:21:06 +0000

As the final posting of the onstage interviews at the seventh D: All Things Digital conference, here is one of the sessions that generated a lot of news: The first major interview about the Palm Pre with Elevation Partners Managing Director Roger McNamee and Palm Chairman and CEO Jon Rubinstein.

The pair are trying to remake Palm (PALM)–see the AllThingsD.com topic page on the Pre here–in a bet-the-company move to recover the Silicon Valley icon’s long-lost glory via innovation.

Palm is trying to muscle into a market with multiple competitors, such as Apple’s iPhone, Android from Google (GOOG) and many more.

In the session with Walt Mossberg and me, McNamee and Rubinstein talked about the new smartphone and its various features, including a controversial way of syncing with Apple (AAPL) iTunes.

Also, McNamee and I had a debate over the Pre’s mirror. Really.

Here’s the video of the full D7 session (along with a very funny intro video making fun of McNamee’s loose lips):

[ See post to watch video ]

In Case You Missed It, Here's the Print Version of D7, Um, Online!

Kara Swisher — Wed, 03 Jun 2009 09:53:06 +0000

Yesterday, The Wall Street Journal did a special Technology Report section, made up of excerpts of selected interviews from the seventh D: All Things Digital conference.

It includes sessions with Microsoft (MSFT) CEO Steve Ballmer ringing in Bing; Yahoo (YHOO) CEO Carol Bartz trying to find a reason to curse at BoomTown; Roger McNamee and Jon Rubenstein of Palm (PALM) introing the Pre; Twitter Co-Founders Biz Stone and Evan Williams saying “we do not know” was the microblogging service’s mantra; entrepreneur Mark Cuban talking smack about the Internet; cable legend and Liberty Media (LMDIA) Chairman John Malone cracking wise; and NBC Universal (GE) head Jeff Zucker doing the Hulu.

As the event’s hosts and interviewers, Walt Mossberg and I also did a mini-essay about the event, in which we continued to jest about various goofy names that digital eras had been given.

As we wrote:

“Before the seventh D: All Things Digital conference, which took place last week in Carlsbad, Calif., we declared—with our tongues firmly planted in our cheeks—that Web 2.0 was over and Web 3.0 had begun.

While we were poking fun at Silicon Valley’s incessant need to stick a hyped-up catchphrase on each and every development, the use of such jargon was actually important, because we think that the digital sector is now moving full bore into an entirely new cycle of profound change.”

We decided to focus in on smart phones and the mobile platform as critically important in the next era, although what we were talking about was the complete integration of computing into every part of our lives in a way that is seamless, ubiquitous and, ideally, dead simple.

As we also noted in the essay:

“From using easy gestures to grab any piece of information from the Web to having powerful computers in the palm of your hand to being able to quickly dip into complex social networks to getting real-time information from across the globe as it happens, this is an era when computing could become as integrated and invisible as electricity and just as important.”

So read all about online and in print (if you saved a copy) and you can also watch video highlights on this site too.

But, best of all, All Things Digital be posting the full video of all the sessions on this site soon.

Welcome to Lucky D7: Still Gambling on the Digital Future

Kara Swisher — Mon, 04 May 2009 07:15:55 +0000

Incredibly, this is the seventh year of the D: All Things Digital conference.

We feel very lucky to get here, especially in the midst of what our own site’s Digital Daily scribe, John Paczkowski, has so perfectly dubbed the “econalypse.”

Ironically, Walt Mossberg and I planned to launch the very first conference in the middle of the last major downturn for tech, in 2001. But, in the carnage of the Web 1.0 meltdown, we actually held off for two years, with our first D gathering taking place in 2003.

It’s been a real winning streak since then for D, due in large part to our great speakers–such as Microsoft (MSFT) icon Bill Gates and Apple (AAPL) legend Steve Jobs.

Both have been onstage many times over the years, including a historic interview the pair of tech titans did together in 2007 at D5.

Other amazing speakers have included: Howard Stringer of Sony (SNE), Barry Diller of InterActiveCorp (IACI), legendary director George Lucas, Time Warner (TWX) CEO Jeff Bewkes, Jeff Bezos of Amazon (AMZN), former eBay (EBAY) CEO Meg Whitman, News Corp. (NWS) head Rupert Murdoch, Microsoft head Steve Ballmer, Walt Disney (DIS) honcho Bob Iger, Bobby Kotick of Activision Blizzard (ATVI), CBS (CBS) CEO Les Moonves, Democratic and Republican pols like former Vice President Al Gore and Sen. John McCain, all the leadership of Google (GOOG) and many, many more.

We have had a lot of great moments onstage with all these tech and media players over the years, to be sure, with interviews ranging from the funny to the sublime to the truly disastrous.

But, like the digital industry and the innovation our conference focuses on, we also like to lean forward to try to figure out what the Next Big Thing is around the corner, whether it comes from Silicon Valley or not.

That’s why we’re kicking off our conference on May 26 with two of the founders of Twitter–Biz Stone and Evan Williams–who are riding high on tech’s latest hot thing, which might turn out to be either a rocket ship or a shooting star.

They’ll be followed up over the next two days by a plethora of interesting players, from the leaders of several major mobile companies to content execs hit hard by fast-moving digital forces to a new Internet leader like Yahoo (YHOO) CEO Carol Bartz, who is trying to turn around one of the Web’s great icons from its more recent lackluster path.

And, as we always do, we will be featuring a spate of demos too, trying to see if we can unearth that next next thing.

In the past, the D stage has seen the debut of start-up products like Sling Media’s Slingbox, Aliph’s Jawbone and Pure Digital’s Flip, all of which have gone onto glory. And also some, like Palm’s Foleo, which did not.

While not everyone can attend D, our crack staff is committed to bringing all the action from this year’s conference to readers of the All Things Digital site via up-to-the-minute blogs, photos, videos, tweets, digs and more. We’ll also, as soon as we can, post the videos of each of the onstage sessions, in their entirety.

Until it all kicks off, here is the list of speakers, below, in alphabetical order, who will be appearing at 2009’s D7 conference:

Irving Azoff | CEO of Ticketmaster Entertainment (TKTM)

Mitchell Baker | Chairman of Mozilla

Steve Ballmer | CEO of Microsoft

Carol Bartz | CEO of Yahoo

Mark Cuban | Chairman of HDNet and Owner of the Dallas Mavericks, Landmark Theaters and Magnolia Pictures

Eve Ensler | Playwright and Founder of V-Day

Arianna Huffington | Editor-in-Chief of the Huffington Post

Olli-Pekka Kallasvuo | CEO of Nokia (NOK)

Mike Lazaridis | Co-CEO of Research In Motion (RIMM)

John Lilly | CEO of Mozilla

John Malone | Chairman of Liberty Media Corporation (LCAPA)

Roger McNamee | Partner, Elevation Partners

Jon Miller | Chief Digital Officer of News Corp.

Jon Rubinstein | Executive Chairman, Palm (PALM)

Randall Stephenson | CEO of AT&T (T)

Biz Stone | Co-founder of Twitter

Owen Van Natta | CEO of MySpace

Katharine Weymouth | Publisher of the Washington Post (WPO)

Evan Williams | Co-founder and CEO of Twitter

Jeff Zucker | CEO of NBC Universal (GE)

Kara Talks to Roger McNamee About the Palm Pre

Kara Swisher — Mon, 12 Jan 2009 13:22:55 +0000

BoomTown did a video interview with Palm’s sugar daddy investor Roger McNamee at the Consumer Electronics Show last week, after the debut of its Pre smartphone.

Via Elevation Partners, McNamee has invested a total of $425 million in Palm, aimed at reviving the company that pioneered the smartphone market.

But Palm soon saw its business gobbled up by the BlackBerry from Research in Motion (RIMM) and the iPhone from Apple (AAPL). And, of course, there is the G1 phone from Google (GOOG) too, along with competition from Nokia (NOK) and many others.

And Palm is following the less-than-stellar last launch of the Foleo in 2007.

Thus, the company and the private equity firm have banked a lot on this revival, so McNamee was out in full force at CES in Las Vegas, talking up the Pre.

The Pre launch was indeed the highlight of the show, and also gave Palm’s moribund stock a boost.

And, indeed, the Pre does look pretty cool, with a sleek design and a new operating system, although the real proof will be when it debuts to consumers later this year.

In any case, here is the always hopped-up McNamee giving it his best for the Pre:

[ See post to watch video ]

(Almost) New Facebook COO Sheryl Sandberg Speaks!

Kara Swisher — Mon, 10 Mar 2008 09:39:04 +0000

How often does a brother-in-law get the credit?

But when it comes to top Google exec Sheryl Sandberg taking over as COO at Facebook, apparently a very influential person in the move was Marc Bodnick (pictured here).

While Bodnick’s Elevation Partners colleague Roger McNamee–both are named on its site as managing directors and co-founders of the private equity firm–has been cited correctly as being key to hooking up Sandberg with Facebook CEO and Founder Mark Zuckerberg, Sandberg noted that Bodnick’s enthusiasm was critically infectious.

“Marc has been a real Facebook proponent for a long time and really understood first exactly how powerful a medium it was,” said Sandberg in an interview with BoomTown last week of her brother-in-law. “He really was a great influence on me.”

Of course, Bodnick would be–he serves on the board of popular Facebook developer iLike and, perhaps more importantly, is a personal investor in Facebook.

“Sheryl is a tremendous leader who has the chops in both online ads and monetization,” said Bodnick. “All of the problems of these social-networking business models are all new, and she natively knows how to deal with them.”

Sandberg (pictured here) just cleared out six years of detritus from her desk at Google (GOOG) Friday and is taking two weeks off before starting in her new and highly touted job as the COO of Facebook on March 24.

The appointment of Sandberg, news of which was broken in BoomTown (our motto: embargo-a-no-no), got a lot of attention, most especially because she is such a high-ranking and experienced Internet executive.

While we posted a few interesting tidbits on Sandberg, as well as showing off a bit of her in a video BoomTown made this summer, she and I got in a quick phone interview before she took off.

As she has said, Sandberg was, in fact, already thinking about leaving Google before the Facebook offer materialized. She had earlier been approached by one traditional media company she will not name, in fact.

“I was not looking in a big way, but I was seeking a new challenge either internally or externally after six years at Google building the online sales team,” she said.

Sandberg noted that when she came back from a recent maternity leave for her second child, she was struck by how well her No. 2, David Fischer, who is taking over for her now, managed a strong team.

“The team was in great shape and I felt like it was time for change for me,” she said.

And a good time for Zuckerberg to make an approach, which happened at a holiday party thrown by former Yahoo COO Dan Rosensweig. Ironically in the small world of Silicon Valley, the pair had never met before.

Still, Sandberg said she had been a longtime fan of the Facebook social-networking service and an early user.

“I used it a lot for family groups, following election coverage from my friends in D.C. and to share a lot of information,” she said.

At the party, Sandberg and Zuckerberg started talking about this, as well as how to scale organizations–you know, fun holiday chatter!–an area in which Facebook has been in dire need of help.

Zuckerberg asked Sandberg if they could continue the conversation, and over a series of dinners they discussed the company and its challenges.

“It was very philosophical at first and we did not ever talk about a specific job,” said Sandberg of the half-dozen or more meals they shared, mostly at her home in Atherton, Calif.

The pair moved closer to specific talks after spending even more time together at the World Economic Forum at Davos, Switzerland, the tony annual gathering where the world’s elite gather to ogle each other.

It did not take long after that for the deal to be struck for Sandberg to come to Facebook, where she will have purview over large and important swatches of the company, especially public policy and sales.

“I think Facebook has a huge and unique opportunity to expand and have even more influence, if it leverages its amazing product in the right way,” said Sandberg. “Its biggest challenge is the same, though, and that is, do consumers like it and does it help people share information in the best way possible?”

While Sandberg says she knows the heat and hype around its $15 billion valuation attract attention, she thinks the company needs to focus on scaling operationally, scaling geographically and scaling monetization, and the rest will take care of itself.

“Our goal is to get more and more users using it and more and more of those users using it more and more,” said Sandberg in a tongue-twister of a new motto for Facebook. “Does that make sense?”

Incredibly, it does. Now, it will be Sandberg’s job to actually pull it off.

Please see this disclosure related to me and Google.

Kara Visits Elevation Partners' Roger McNamee (With No Bono)

Kara Swisher — Tue, 22 May 2007 10:29:15 +0000

So, in getting back into the swing of things, I have been paying visits to various and sundry players around the Web industry, and there’s probably no better place to land than in the offices of Roger McNamee, a voluble longtime investor in the sector.

His newest private equity investment firm, Elevation Partners, has $1.9 billion to dole out and U2 rock legend Bono as one of its partners (and who apparently works from Dublin). So far, its investment team has been using that cash up at places like business magazine Forbes, the real-estate site Move.com and several gaming companies.

McNamee calls Elevation like a “midlife VC fund,” looking particularly at sectors like business, women, sports, real estate and any place on the Internet “where there are real content gaps.”

I talked to McNamee about the Forbes investment, for example, which was greeted as an unusual move. The Web site is a main focus of McNamee’s interest, as it attracts huge traffic and is seeking to have a much broader impact in the business-news space than its print origins. McNamee thinks it could become even more of a global business brand.

In addition, he had some thoughts about the ubiquitous browser, which he called a “Rube Goldberg device, except with rust.” He called on Microsoft–if it really wanted to be bold–to “obsolete the browser and really do the Web without it.”

Noting that the software giant was “running out of chances to influence the outcome” of the tech industry, he thought Microsoft could reinvigorate itself by “making business applications look like consumer ones, where the real innovation is now taking place.”

He had other thoughts, of course, including a suggestion that Yahoo stop focusing on search monetization and pay attention to its other assets and contemplate how and when current tech darling Google could stumble (”but not for a while,” he noted, given their still exploding ad business).

But here’s a taste of McNamee from another little video I made:

[ See post to watch video ]