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Thursday, September 18, 2008

Ballmer Dials Up Busy Signals in Search for Microsoft Digital Head

Time waits for no man–but Microsoft CEO Steve Ballmer seems to be taking an awful lot of it in picking who will head the software giant’s long-foundering digital efforts.

Two months after the departure of former top exec Kevin Johnson, most inside the company had expected Ballmer to make the most obvious internal choice of SVP Brian McAndrews. Longtime digital SVP Yusuf Medhi has been seen as the No. 2 candidate.

But many sources report that Ballmer remains more intent on hiring someone outside the company, with the idea that such a person could better re-energize Microsoft’s moribund Internet efforts and bring in a fresher perspective.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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