News Corp. will officially announce its shaken-but-not-stirred digital lineup this morning, as former AOL head Jon Miller takes over as the media giant’s new chief digital officer.

And Peter Levinsohn–his predecessor at Fox Interactive Media, which Miller will inherit in a new form, along with a larger portfolio, all based in New York–will also officially take up his new post as the key digital exec at News Corp.’s film and television studios in California.

In the press release, the company said Miller “will be charged with driving digital strategy across News Corp. businesses.”

In a statement, News Corp. CEO Rupert Murdoch said: “Our focus moving forward is twofold: to enable our digital businesses to flourish as individual entities and to bolster the digital strategies of our core media properties by treating them as central to, and not separate from, the enterprise.”

The release went on to say that Miller will have sway over News Corp.’s standalone digital businesses, including MySpace, IGN Entertainment, Photobucket, as well as Jamba and the Hulu joint venture with NBC Universal, and will “collaborate with operational heads and digital executives through all lines of business around the globe to develop and refine digital efforts.”

Last Friday, BoomTown and others outlined the moves, part of Murdoch’s efforts to make significant changes related to how the company’s digital efforts are managed.

The shifts come in the wake of the previously announced upcoming departure of COO Peter Chernin, who was in charge of digital efforts at News Corp.

Miller (pictured here), whose noncompete agreement with Time Warner (TWX) from his AOL stint just ran out, will report directly to Murdoch. Besides the chief digital officer title, he will also be chairman and CEO of the newly created News Digital Media group.

Levinsohn, a longtime News Corp. exec, is also getting a significant new job as president of new media and digital distribution at the Fox studios, coordinating delivery of its film and television assets on all mobile and digital platforms.

It will be his task to create sustainable advertising and other business models in this fast-moving arena, as well as create innovative new content for those platforms.

In his new post, Levinsohn (pictured here) will report to Jim Gianopulos and Tom Rothman, co-chairmen and CEOs of Fox Filmed Entertainment.

News Corp. said that Levinsohn will oversee “Fox Filmed Entertainment’s entire content portfolio across all digital distribution channels, including Hulu and third party platforms in the broadband, mobile and gaming markets. He will direct all policy decisions regarding new usage and business models, content protection, and will further develop the studio’s original and derivative content businesses by working with creative talent, distributors and brands to bring short and long-form digital entertainment to audiences worldwide.”

It’s definitely a complex, challenging job–although a big opportunity–for the affable Levinsohn, who never sought the limelight as some who worked for him have, most especially MySpace CEO and co-founder Chris DeWolfe.

Both previous FIM heads, Ross Levinsohn and Peter Levinsohn, many sources said, had to deal with DeWolfe’s own sphere of influence within News Corp. (NWS), especially his close ties to Murdoch. Both FIM and MySpace are located in Beverly Hills, Calif.

As I previously wrote, relations between DeWolfe and both those execs could be described, at best, as tense.

Miller now inherits that relationship at the social-networking site. And he must also navigate the complexities of the global media giant, as well as figure out ongoing relationships with digital companies, such as Google (GOOG), Microsoft (MSFT), Yahoo (YHOO) and his former company, Time Warner (TWX) unit AOL.

The same, of course, goes for Levinsohn.

And, especially with the weak economy, which often slows innovation at large companies, it is likely the pair will end up having to work together closely if News Corp. is to have a cohesive and successful digital strategy under the new set-up going forward.

(News Corp. owns Dow Jones, which owns this Web site.)

Here’s the press release, after the jump:

News Corporation Establishes Digital Leadership Roles

Jonathan Miller named Chairman and Chief Executive Officer, Digital Media Group and Chief Digital Officer for News Corporation

Peter Levinsohn named President New Media and Digital Distribution, Fox Filmed Entertainment

New York, NY April 1, 2009–News Corporation Chairman and Chief Executive Officer Rupert Murdoch today announced the company has named former AOL CEO Jonathan Miller, Chairman and Chief Executive Officer, Digital Media Group and Chief Digital Officer for News Corporation. Based in New York and reporting directly to Mr. Murdoch, Mr. Miller, 52, will be charged with driving digital strategy across News Corp. businesses.

In this newly created role, Mr. Miller will direct News Corp.’s stand-alone digital businesses, including MySpace, IGN Entertainment, Photobucket, as well as Jamba and the Hulu joint venture with NBC Universal. He will also collaborate with operational heads and digital executives through all lines of business around the globe to develop and refine digital efforts.

“Our focus moving forward is twofold: to enable our digital businesses to flourish as individual entities and to bolster the digital strategies of our core media properties by treating them as central to, and not separate from, the enterprise,” Mr. Murdoch said. “With his strong background in media and entertainment, coupled with a deep understanding of the digital business, Jon Miller is–hands down–the best equipped executive to provide the vision, oversight and operational experience to truly transform our offerings.”

“’I'm fortunate to join the world’s most dynamic media company at a time when digital opportunities are shaping our business in new and exciting ways,” said Miller. “News Corporation has shown a unique ability to excel globally in all forms of media and I look forward to working with its leadership as we position the company for continued growth and innovation.”

Peter Levinsohn has been named to the new position of President New Media and Digital Distribution, Fox Filmed Entertainment, the unit that controls the company’s film and television content worldwide. He will report directly to Jim Gianopulos and Tom Rothman, chairmen and CEOs of Fox Filmed Entertainment.

Levinsohn will oversee Fox Filmed Entertainment’s entire content portfolio across all digital distribution channels, including Hulu and third party platforms in the broadband, mobile and gaming markets. He will direct all policy decisions regarding new usage and business models, content protection, and will further develop the studio’s original and derivative content businesses by working with creative talent, distributors and brands to bring short and long-form digital entertainment to audiences worldwide.

Mr. Murdoch said, “Peter Levinsohn did an extraordinary job running Fox Interactive Media, having steered MySpace’s trajectory to the world’s leading social media portal. He is the perfect executive to place at the heart of our global content business as we look to further exploit our movie and television properties over new and yet to be discovered platforms.”

“As one of the leading suppliers of content worldwide, we’ve made huge strides in giving consumers an array of choice when it comes to consuming digital content,” said Levinsohn. “I look forward to working with Jim and Tom and their teams to further our commitment to building distribution models that are both sustainable and durable over the long term.”

“With a newly minted portfolio that combines the absolute best in film and television entertainment, I’m thrilled to have Peter return to the studio to lead this very important initiative as we deepen our commitment to propel our digital businesses forward,” said Jim Gianopulos, co-chairman Fox Filmed Entertainment. Tom Rothman, co-chairman Fox Filmed Entertainment, said, “We look forward to leveraging Peter’s deep knowledge of emerging markets as we bolster our strategies to bring viewers new content built explicitly for these expanding platforms.”

Levinsohn, a 20-year News Corp. veteran, returns to the studio after running Fox Interactive Media, where he oversaw MySpace, IGN, Photobucket and FoxSports.com, among other web properties. Prior to Fox Interactive Media, Levinsohn held a number of senior positions at the company, including president of Fox Digital Media, and president of Worldwide Pay Television and Video on Demand for Fox Filmed Entertainment.

Mr. Miller was most recently a founding partner of Velocity Interactive Group, a digital media and communications investment firm. From 2002 to 2006, he served as Chairman and CEO of AOL, where he restructured the company’s core business lines, focusing on online advertising. Through his leadership, AOL delivered record annual profit growth of 21 percent and increased online advertising growth, the centerpiece of its new business model, by 46 percent. Previously, Miller was CEO and President of USA Information and Services, now IACI and Expedia (the company split in two in 2005), where he helped build industry-leading positions in such areas as online travel, ticketing, and electronic retailing.

Earlier in his career, Mr. Miller spent several years as Managing Director of Nickelodeon International, a unit of Viacom’s MTV Networks. He also served as the Chief Executive of Paramount’s first branded international channel, launching the Paramount Comedy Channel in London. He spent five years at NBA Entertainment where, as Vice President of Programming, he expanded the NBA’s TV production business as well as its overall brand image.

BoomTown has confirmed a report by Nikki Finke of Deadline Hollywood Daily that former AOL head Jon Miller is set to take over as digital head at News Corp., replacing Peter Levinsohn.

The move was also mentioned in a blog post by Miller’s partner in an investment company, Ross Levinsohn, who once held a smaller version of the job Miller is taking.

But Miller has not actually signed up for the job officially, since he is still under a noncompete agreement with Time Warner from his AOL stint. It runs out in three days, in fact.

As some might recall, Miller was barred from taking a board seat at Yahoo last year by Time Warner CEO Jeff Bewkes.

But sources said News Corp. is likely to announce Miller as head by Monday or Tuesday at the latest.

Once he does sign, which seems likely, Miller will become News Corp.’s chief digital officer, reporting directly to the media giant’s head, Rupert Murdoch. Based in New York, he will also be chairman and CEO of the newly created News Digital Media group.

Sources noted that this is a a different and larger platform for Miller, bigger than just the Fox Interactive Media job that Levinsohn held. It will go across all properties held by News Corp. across the globe.

“The idea is to mainstream the digital initiatives, which have been all over the company,” said one source close to the situation.

Levinsohn will move to another job within News Corp. (NWS) at the film and television studios, to coordinate delivery of its assets on mobile and digital platforms, sources said. It will be his task to create sustainable business models in this fast-moving arena.

News Corp. has, in fact, been searching for a new digital head for the past several months, talking to a number of well-known Internet execs, including Joost head Mike Volpi, former AOL exec Jim Bankoff and former Facebook exec Owen Van Natta.

The decision to rejigger News Corp.’s digital assets came after the announcement that President and COO Peter Chernin was leaving his job and has largely been pushed by Murdoch.

Previously, Chernin had been in charge of digital efforts at News Corp.

The search for the position was, in fact, conducted by well-known head tech and media headhunter Jim Citrin of Spencer Stuart.

Ironically, Miller is still essentially taking a job once held by his current partner, Ross Levinsohn, at the investment fund, Velocity Interactive Group. As I noted above, Levinsohn confirmed the Miller offer from News Corp. in a blog post called “Thunderclap.”

The move is a fascinating one, and one of many in the digital arena of late among its top execs. Former Google (GOOG) exec Tim Armstrong recently took over as CEO of the Time Warner (TWX) online unit AOL, for example.

Also, even though the job will cover all the the many News Corp. Web properties, even more compelling will be how Miller will deal with its largest and most prominent asset: social-networking giant MySpace.

More to the point, it will be riveting to see how he will handle managing MySpace co-founder and CEO Chris DeWolfe.

Both previous FIM heads, Ross Levinsohn and Peter Levinsohn, many sources said, had to deal with DeWolfe’s own sphere of influence within News Corp., especially his close ties to Murdoch. Both FIM and MySpace are located in Beverly Hills, Calif.

Relations between DeWolfe and both those execs could be described, at best, as tense.

But Miller, who is a much bigger Internet player in his own right, with a more powerful charge from Murdoch, certainly is likely to shift that balance of power.

More to come…

(News Corp. owns Dow Jones, which owns this Web site.)

The stock seesaw for Yahoo–fueled this time by a story in The Wall Street Journal claiming that former AOL CEO Jon Miller was seriously buttonholing private equity firms for money to buy the Internet giant–continues.

Yahoo shares rose seven percent due to the report, to $11.50, up 76 cents.

Unfortunately for everyone but stock manipulators, the Journal story had a lot of problems, including the highly pertinent fact that Miller has not been actively working on such a deal with any more effort that he had been over the last six months.

The Journal was basically correct that the idea of buying Yahoo (YHOO) has long intrigued Miller, who has not particularly hidden that sentiment, for a long time.

In fact, it is an idea that has drawn interest from many in the media and Internet space.

That is, except Microsoft (MSFT), which many investors still hope will revisit its failed takeover bid for Yahoo.

While a Microsoft spokesman would not comment yesterday, top sources there said they had not been working with Miller on such a deal. The Journal obliquely suggested the software giant might be involved.

Finally, while the Journal did call the Miller effort “informal,” it is actually even more casual than that. No money has been raised and Miller–along with his partner, Ross Levinsohn, in the Velocity Interactive Group–has not been mounting the kind of organized campaign described in the Journal, said several sources.

“Nothing is different now than it was last week, or even months ago,” said one person close to the situation. “It’s a mystery why that story came out now and who would put this out.”

While sources close to the situation BoomTown spoke to today also noted that Miller and Levinsohn have been in many meetings with potential investors about Yahoo, most of those people have sought them out rather than vice versa.

And none of the talks has been serious, as the pair have mostly been spending their time raising a $300 million fund for Velocity.

“When someone asks for a meeting to discuss investing in Yahoo and is credible, it’s not unusual to meet with them,” said one source close to the situation. “There have been a lot of conversations for a long time, but it ebbs and flows and most lead nowhere.”

That’s been especially true since the economy has collapsed and the credit markets have dried up, making it hard for anyone to raise the tens of billions of dollars it would cost to buy Yahoo or any company whose shares have waned.

The prices mentioned by the Journal were also unusually high, from $20 to $22 a share for Yahoo, or $28 to $30 billion in total. That is almost double its recent valuation.

“Anyone would love to get Yahoo for a bargain, but it is a complex and troubled situation too, so it’s also hard to pin down anyone to truly put up the money,” said another source. “No one can put it together and no one would at those prices either.”

But Yahoo remains an enticing target, despite its troubles, given its huge Web traffic and panoply of attractive online assets.

That’s been especially true as Yahoo’s shares have dropped well below $10 a share, from close to $30 earlier this year.

And Miller would be well positioned to take on a Yahoo deal, if it were possible. He has been mentioned as a candidate in its recent CEO search, after current CEO Jerry Yang announced he was stepping down.

Miller was also the choice of Carl Icahn, when the activist shareholder was waging a proxy fight against Yahoo, to lead it. It was a scheme that never panned out, mostly due to Miller’s indifference.

Miller was later Icahn’s top choice for a Yahoo board seat–Icahn got three after he settled with Yahoo and is now on its board.

But a noncompete agreement with Time Warner (TWX), which fired Miller abruptly from AOL several years ago, was enforced by the company, preventing Miller from becoming a director.

That noncompete is in place until the end of March, which would present yet another obstacle to Miller leading Yahoo.

Several sources said Miller has discussed interest in figuring out how to revive Yahoo with Icahn many times and they serve on a board together. But Miller has not discussed it formally with Yahoo leaders or made an kind of approach to the company.

What is most intriguing about the Journal story is why it would appear now, except that dubious Yahoo rumors have become too common of late, all of which have been debunked.

Just last weekend, for example, an inaccurate report appeared in the Times of London that, ironically, had Microsoft and Yahoo in a convoluted search deal, with Miller and Levinsohn as the picks for co-CEOs. All parties mentioned in that full-of-holes report denied it was true.

Full disclosure: Both the Times and the Journal, as well as this Web site, are owned by News Corp. (NWS).

And the media giant has–in the last year–been deeply involved in discussions with both Microsoft and Yahoo about potentially doing various kinds of deals and partnerships with its interactive assets, including MySpace.

[UPDATED: I added a stronger first sentence to leave no doubt about there is no Microsoft-Yahoo deal at the present time and to be clear I am not backing off on my weekend post on the topic.]

Let me be crystal clear: Yahoo and Microsoft are not currently secretly at work on a pricey new search partnership and a piece this weekend in the Times of London that said they were is inaccurate.

It’s natural for the idea to be brought up, since they have talked about such a deal many months ago and have indicated publicly and recently that they should again in the future, so smart betting is correct in guessing that they probably will do some sort of search deal in the months ahead.

But this was put out as a supposedly reported piece, and it was wrong. There is no deal at this time, according to my sources and reporting, which has been pretty accurate overall on Yahoo.

Still, various unsubstantiated rumors pop up weekly about deals between the pair, which are about as convoluted as a mash-up of “Richard III” and “Macbeth,” with some “Three’s Company” thrown in for comic relief.

The core problem is, of course, that for the past year or so with regard to Yahoo (YHOO), truth has indeed been stranger than fiction.

Consider:

A founder takes over after a stumble from a Hollywood mogul, whereupon the sweet-natured Silicon Valley icon also fumbles. But, before he can right himself, what ho!–a dastardly midnight takeover attack by a giant invader from the rainy North.

Then another attack from the greedy East from a sneaky raider named Carl. And, next, a possible rescue from a powerful do-no-evil neighbor that turns into more of a do-some-harm result.

And, all along, more stumbles and bumbles, as the stock slides and employees flee like rats from a sinking ship. The founder founders, while all kinds of plots of usurping unravel around him.

He is, ultimately, banish’d (well, sort of).

You might think all this real-world plot would satisfy even a fan in need of a serious fix, after “Heroes” ran off the rails in its second season.

But no, the false rumors–all wrapped cleverly in some obviously logical suppositions–that have swirled around Yahoo have been breathtaking in both the level of stock manipulation clearly involved and their ability to be swirled around the Internet quickly enough for some vulture to make a killing on an endless willingness to believe anything.

Such was the case this weekend, with yet another story–this time in the Times of London–about Microsoft (MSFT) and Yahoo being involved in yet another hook-up.

Similar previous such reports have turned out to be bogus, but did always give the much beleaguered stock a short-lived bump upwards.

This time out, the Times told about a very complex search deal in detail, worth $20 billion, which was–of course!–imminent.

And–as an added plus, since Yahoo’s other story thread is a new CEO search too–the story also involved a pair of well-known Internet execs–Ross Levinsohn and Jon Miller–taking over as the new managers of the company.

The problem was that top sources at both companies rushed to deny it.

There were also serious insider trading issues for a major investor and board member, Carl Icahn, if it were true. He just loaded up on Yahoo shares a week ago.

And, oh yes, one of the co-CEOs-in-waiting, Levinsohn, told me he was not contacted by the Times (and neither was Miller, as far as he could tell) about his becoming leader of Yahoo.

Thus, he called the tale–on the record, mind you–”total fiction.”

Well, not total fiction, actually, because–as in all things–there has always been a grain of truth to the idea of some kind of deal for Microsoft to buy or monetize Yahoo’s search assets eventually taking place.

And who whispered that juicy nugget to me? Well, actually, both companies have said so loud and publicly many times recently to the whole world. Outgoing Yahoo CEO Jerry Yang did in an onstage interview in early November, as did Microsoft CEO Steve Ballmer in another appearance.

And this week, Icahn said it again in an interview with Barron’s:

“I’ve said this before: Yahoo! should make a deal with Microsoft as far as selling its search capability…Microsoft has said publicly that they are not interested in buying the whole company, and I believe them. But they are interested in doing a deal on search, and we should pursue that.”

That’s pretty clear, I would say, on potential direction. And, it probably means both sides are surely getting there ducks in order to imagine such a deal, which does not take a lot of brain cells to surmise.

The Yahoo leadership that has resisted such a deal is on its way out, although there still remains significant resistance to it by some board members, which Icahn also said was true in that Barron’s interview.

But I would guess that the new CEO will be hired partly on the basis of being able to make nice with Microsoft.

And rather than get caught up in internal Yahoo corporate machinations, as it did to bad results in its earlier takeover attempt, one would assume Microsoft is patiently waiting to do a deal with a more willing team and board, if it can.

After all, it no longer has Google (GOOG) to compete with now that the search giant’s deal with Yahoo collapsed, due to much deserved regulatory scrutiny.

If Yahoo wants a search deal, it has no other real choices save Microsoft (except not to do a deal, of course).

But that kind of simple logic–as in, these corporate deals are more messy and slow than stealthy and well thought out–still seems to escape some.

One grassy-knoll type, in fact, expressed that proof-absent sentiment perfectly in this post about the Times story, which I underscore was not speculative, but represented as actual reporting:

“What we don’t know out of all of this is what’s truth or fiction, despite the latest denials.

Companies and governments like to deny all kinds of things before a deal is magically struck, taking everyone by ’surprise’ yet again thanks to all the denials.”

Yes, it makes perfect sense! All these people and companies, all of whom don’t particularly like each other–including two principals who said they have heard nothing of the deal, despite the fact that they were to be co-CEOs of the resulting company–are all involved in a coordinated plot of deception that rivals anything Jason Bourne could unravel.

But let’s get a dose of reality, shall we? Just because some think there should be a deal between Microsoft and Yahoo and they both publicly indicate there could be, it simply does not count as actionable news, until it actually happens or there is a well-reported story that it is about to.

You can certainly prepare for such a thing and work it into your future stock price formulas, but these rumor eruptions are useless to anyone who cares about being an informed investor.

And if a deal between Microsoft and Yahoo is struck, that does not make the false rumors correct either.

If that was the case, score one for stock manipulators, who are no doubt behind a lot of this stuff.

My second vote for leak candidates goes to under-employed bankers, because–as one smart Internet exec noted to me yesterday–”there are more deal-doers than deals these days.”

Ain’t that the real and confirmed truth, forever and always?

A report in the Times of London in which Microsoft would buy Yahoo’s search business in a convoluted $20 billion deal that would include well-known Internet execs Jon Miller and Ross Levinsohn, is–in the words of one key player–”total fiction.”

Actually, that’s Levinsohn speaking, on the record. But that’s also the essential word from all key players regarding the Times’s report.

BoomTown has spoken to top sources at Yahoo (YHOO) and Microsoft (MSFT) too and all scoff at such a deal now taking place or that either side has been in any such discussions of late.

Yahoo’s entire market cap, in fact, is only $16 billion.

Rumors of Microsoft buying all of Yahoo have popped up regularly since it abandoned its failed takeover bid, all of which have been untrue.

That’s not to say there will not be some search deal between Yahoo and Microsoft, which seems more than likely at some point.

It makes sense on many levels and is supported by Carl Icahn, the Yahoo board member who upped his money-losing stake in the company last week.

That stock purchase should be enough of a reason for there to be no Microsoft-Yahoo search deal imminent, given Icahn would be more than well aware of it and buying up almost seven million Yahoo shares–now at historic lows–only days ago would smack of insider trading.

Still, the report in the Times has an unusual level of detail, involving Microsoft giving large gobs of money to Levinsohn and Miller.

Wrote the Times:

Under the terms of the proposed transaction, Microsoft would provide a $5 billion facility to the Miller and Levinsohn management team. The duo would raise an additional $5 billion from external investors.

This cash would be used to buy convertible preference shares and warrants which would give it a holding in excess of 30% of Yahoo.

The external investors would also have the right to appoint three of Yahoo’s 11 board directors. The talks with Yahoo involve Microsoft obtaining a 10-year operating agreement to manage the search business. It would also receive a two-year call option to buy the search business for $20 billion. That would leave Yahoo to run its own e-mail, messaging, and content services.”

Sounds good, except it’s the first time Levinsohn has heard of the plan, he said. Sources at Microsoft and Yahoo also said there was no deal like that in the making at this point in time.

Earlier this year, there was also another deal involving Icahn, before he gave up his proxy fight against Yahoo in exchange for a board seat, which did involve Levinsohn and Miller taking over Yahoo.

But, as has happened to many schemes involving Yahoo, it never came to pass.

Interestingly, there was also a similar investment deal as the one described in the Times, many months ago, just after Microsoft had walked away from its takeover battle for Yahoo.

It involved a very complex transaction involving Microsoft buying a large stake in Yahoo shares, running Yahoo’s search business for a time period and giving Yahoo a huge guaranteed revenue stream.

But that deal had already been spurned by Yahoo for the search-ad deal with Google (GOOG), which collapsed recently under intense regulatory scrutiny.

That has focused a lot of attention back on a possible deal between Yahoo and Microsoft, the No. 2 and No. 3 players in search, both of which have been chasing Google without any success.

Microsoft, despite spending billions, has been lagging badly behind Yahoo, which has more than doubled its share.

And that is precisely why it has long been interested in acquiring Yahoo’s search business.

Microsoft CEO Steve Ballmer has said the software giant is not interested in buying Yahoo many, many times, although he has not ruled out a search deal of some sort.

But Microsoft, many sources said, has been waiting for Yahoo to get another CEO in place, after Yahoo CEO Jerry Yang recently said he was stepping down to make way for a new leader.

Yahoo has also said in recent days that it is not currently engaged in any kind of talks with Microsoft, even about a more likely search deal.

At least in this chapter of the drama that has engulfed Yahoo over the last year, believe them.

[Full disclosure, though run separately, The Times of London is owned by News Corp. which also owns this Web site.]

And, no surprise, he is the No. 1 choice of most inside and outside Yahoo (YHOO) in the wake of the news late yesterday that current CEO and Co-Founder Jerry Yang is stepping down.

And why not? Chernin has the right resume: Experienced at running large and complex organizations; savvier than most in media about the Internet; able to make the kinds of dramatic decisions needed; and, perhaps best of all, signaling–via the Los Angeles Times–just this past week that he was open to leaving the powerful media and entertainment conglomerate for something new.

Well, Yahoo would certainly be new for Chernin, in terms of a corporate cleanup challenge, especially compared to figuring out how to make bank on plush toys from “The Simpsons.”

And, while the risks are many, if Chernin (pictured here) managed to turn around Yahoo, he could make a huge fortune too, given Yahoo shares have languished of late, much in the same way they did when former CEO Terry Semel came to Yahoo from Hollywood in 2001.

But it’s not altogether clear whether Chernin would actually leave his powerful perch at News Corp. (NWS)–which owns Dow Jones and owns this Web site. He has been ensconced there for a dozen years, building a huge reputation as a sharp exec (No, Peter, I am not kissing up, as I think Yahoo would wear even you down very, very quickly).

That’s even though many note he is not likely to take over as CEO from its iconic leader, Rupert Murdoch. The media mogul is widely expected to favor one of his own children to lead News Corp. next.

And the 57-year-old Chernin already makes close to $30 million in his current job, which is definitely challenging.

And, although Chernin has been involved in the News Corp.-owned MySpace and has had success backing the Hulu online video site, it is not nearly as hard as the five-year turnaround quagmire (plus no fabulous media mogul perks either) that Yahoo could turn out to be.

In addition, privately to other News Corp. execs, Chernin has regularly pooh-poohed a move to a digital company, even though he is always on the short list for a lot of big Internet jobs–such as the long-unfilled post as digital head at Microsoft (MSFT) more recently.

So, who else to take over from Yang, who will return to his job as Chief Yahoo after stepping down from the company as soon a search for a replacement CEO is successful?

Well, here is BoomTown’s own shortish list, based on asking a wide range of people inside and outside Yahoo, all of whom are important digital players in their own right.

INSIDE YAHOO

Sue Decker:

The current President of Yahoo is certainly being “considered” for the job, which is a polite term for not really being considered at all. While Decker is an intelligent and thoughtful exec, like a politician with a record, she has had her hand on the operating tiller at Yahoo for too long not to get deservedly blamed for its current situation.

In addition, she is radioactive to big investors, who have told the Yahoo board in no uncertain terms that she is a nonstarter.

Maggie Wilderotter:

The former Microsoft exec, who has also been a public company CEO, is an interesting idea floated by some, who think the Yahoo board might turn to one of its own directors, as a short-term solution to stabilize Yahoo.

Wilderotter has been much focused, said several Yahoo execs, on cost-cutting at Yahoo and certainly is not as tarnished, being a more current board member. But she is a largely unknown quantity in the Internet space and, most importantly, at Yahoo.

John Chapple:

The former CEO of Nextel is one of the two board members (former media Frank Biondi Jr. is the other) recently picked by Carl Icahn, when the activist shareholder was admitted on the board as part of the proxy fight settlement.

Chapple has, sources said, been conducting chats with Yahoo execs lately, perhaps as a way to get a lay of the land. If he got the job, it would be clear Icahn had won his Pyrrhic victory (and personal financial defeat) against Yang.

OUTSIDE YAHOO

Dan Rosensweig:

The very funny, but brash, former Yahoo COO is definitely a favorite within Yahoo’s ranks, except for those who don’t like him. But it’s clear Rosensweig does know and love Yahoo, is close to Yang and, ironically, enjoys a tight relationship with Microsoft CEO Steve Ballmer, who also wanted him for the digital head job.

Also, Rosensweig, who does have operating chops, has gotten some much needed time away from Yahoo, as a partner at the tony media investment firm, the Quadrangle Group.

Meg Whitman:

Another dreamy CEO choice, except she has already been a big company CEO at eBay (EBAY), has proved her mettle in building it to a powerhouse–despite the online auction site’s currently harder times–and has the giant fortune to prove it.

And, oh yes, she is likely to be using that pile of cash to run for governor of California, on the Republican ticket.

Jon Miller/Ross Levinsohn:

The Bobbsey Twins of the Internet, the pair are now having a very good time running their own investment company, the Velocity Group.

But, aside from some questioning whether he can make the quick decisions needed at Yahoo, Miller (pictured here on the right), the former head of AOL, does not want to leave his New York home and cannot take any job anyway until his noncompete with Time Warner (TWX) runs out in March.

And former Fox Interactive Media head Levinsohn likes Los Angeles, and probably is too fast a personality for Yahoo (his going there would be a shock to its system, but would be endlessly entertaining to me personally).

Tim Armstrong:

The top ad exec at Google (GOOG) certainly is an interesting idea, although has little of the product experience needed to run Yahoo. But he is a well-respected advertising figure–where Yahoo needs to shine–and could do well with a lot of strong execs under him.

He is also not on a CEO path at Google–paging, Larry Page!–and could be interested in proving he could run a company on his own.

Kevin Johnson:

The former Microsoft exec was supposed to be running Yahoo, if he and Ballmer pulled off their takeover attempt earlier this year. They did not, and Johnson then left Microsoft to run Juniper Networks (JNPR) in Silicon Valley, right up the road from Yahoo, in fact.

But Johnson is likely subject to a noncompete by Microsoft and a strong contract at Juniper too. Still, a very sharp exec, he definitely has the operating, political, technological and digital skills to take on Yahoo. Also, ironically, he and Yang really get along well and like each other, despite the takeover battle.

Of course, there are a lot of other ideas: Disney (DIS) online exec Steve Wadsworth; the outside-the-box choice of former Procter & Gamble (PG) marketing wizard Jim Stengel; Microsoft digital exec Yusuf Mehdi; CBS (CBS) digital head Quincy Smith (whose hyperactive dealmaking would likely lead to a mutant merger between CBS and Yahoo); and former Cisco (CSCO) and current Joost CEO Mike Volpi.

Please post suggestions below or, better yet, send tips to me at here.

Please see this disclosure related to me and Google.

Yahoo CEO Jerry Yang will step down from his job as CEO as soon as the board finds a replacement for him, in what sources close to the situation call a joint decision by him and the company’s directors.

Yahoo (YHOO) will announce the move within the next hour. [UPDATED: Yahoo confirms the move in its official press release.]

But, in a memo to Yahoo’s employees, obtained by BoomTown, Yang confirmed the pending departure, writing: “…we believe the time is now right to transition to a new ceo who can take the company to the next level.”

Yahoo has hired Heidrick & Struggles, the well-known executive search firm, to evaluate candidates, both internally and externally.

After a replacement is found, which the company hopes will be quickly, sources said, Yang will resume his former title as Chief Yahoo and will also remain on the Yahoo board.

While did-he-walk-or-was-he-pushed speculation will no doubt run rampant, sources said Yang already has and will play an important role in the search for his replacement.

Sources close to the board expect the choice will end up being an outsider and is not likely to be current Yahoo President Sue Decker, although she is being considered for the job.

But both she and Yang have been closely affiliated with each other as the company has struggled to right itself after a tumultuous year and its stock price has plummeted.

Yahoo shares closed today at $10.63 after trading at historic lows for a while and giving the company a valuation of only $14.7 billion.

While Yahoo’s board has some execs in mind to become CEO, obvious candidates include News Corp. (NWS) COO Peter Chernin, as well as former AOL head Jon Miller, former eBay (EBAY) CEO Meg Whitman, Google (GOOG) ad exec Tim Armstrong, former Fox Interactive exec Ross Levinsohn and former Yahoo COO Dan Rosensweig (who is currently with the Quadrangle Group).

BoomTown would also throw in former Microsoft top exec Kevin Johnson, now CEO of Juniper Networks (JNPR), and who led the software giant’s abandoned takeover bid against Yahoo earlier this year.

According to sources, both Yang and the board have been discussing the move for months, although Yang has been saying quite explicitly in public that he was going to stay in place to see through the many changes he has made in his 16-month tenure.

In a recent interview with me, in fact, Yang said about his determination to lead:

“In this uncertain environment, I think I am absolutely the right person. Times like this require a leader who really understands this company and its customers, and I think I do. The world is a different place today than even a month ago and I think I am the best person to guide Yahoo through this volatile time.”

In fact, it has always been a volatile time for Yang at Yahoo. He took over suddenly last June from former CEO Terry Semel, whose departure also came after Yahoo’s struggles became increasingly apparent.

Things only got worse for Yang, due to both his own and previous management missteps and also massive external forces, including a hostile takeover attempt by Microsoft (MSFT), which was soon followed by a proxy fight by activist shareholder Carl Icahn.

The Microsoft bid–which was $31 a share–was abandoned, and Icahn dropped the proxy fight, with Icahn joining the board with two other directors he had handpicked.

And while Microsoft has been interested in a deal related to Yahoo’s search business, its CEO, Steve Ballmer, has categorically ruled out a renewed bid.

Yahoo also saw its search business decline in the face of dominance in the market by Google (GOOG), which had ironically started its then-nascent business on Yahoo as its search partner.

Worse still, Yahoo’s strong graphical ad business has suffered badly in the midst of the current economic meltdown.

There has also been an exodus of major executives over the last year, along with recently announced layoffs of 10 percent of the company, which are set to take place Dec. 10.

In addition, Yahoo’s controversial search ad deal with Google collapsed and its talks to merge with Time Warner (TWX) online unit AOL have dragged on.

With all this, sources close to the company said that both Yang and the board felt the company needed another leader to take it to the next level and complete the turnaround efforts Yang has been trying to pull off.

“It was time for someone else,” said one source close to the board.

More, obviously, to come…

Please see this disclosure related to me and Google.

BoomTown was all busy trying to think of execs to replace Yahoo CEO Jerry Yang, as pressure mounts on him to right the troubled Internet company.

But now, Yang’s position feels safer than ever and it’s his nemesis–Microsoft– that needs a new leader for its long-stumbling online services business.

Microsoft (MSFT) was already cracking, according to sources, and had a wish list of internal and external candidates that CEO Steve Ballmer is now considering.

Ballmer noted in his memo to company employees yesterday the departure of Platforms and Services President Kevin Johnson and the reorganization of that massive division, that he would “create a new senior lead position and will conduct a search that will span internal and external candidates.”

Many think, given the turbulence, that Ballmer will pick a trusted internal Microsoft veteran, especially since he probably should move quickly.

Sources said Brian McAndrews (pictured here), who came to Microsoft via the $6 billion aQuantive acquisition last year, is the leading insider for the job.

SVP Satya Nadella, who will run search, MSN and ad platform engineering efforts in a new reorg, is less likely.

But Strategic Partnerships Senior Vice President Yusuf Mehdi, a longtime exec who has previously led online businesses at Microsoft, is also in the mix, the possible dark horse due to his past experience. As strategy “wingman” to Johnson, he might want a more operational job again now that Johnson is gone. Mehdi is also well liked in Silicon Valley and in media circles.

More interesting perhaps is one of the top outside candidates on the list, former AOL head Jon Miller (pictured here), who is poised to be added to the–wait for it–Yahoo (YHOO) board, as part of its recent proxy fight settlement activist investor Carl Icahn.

Miller, who was bounced out of AOL unfairly several years ago, is now running an investment firm with former Fox Interactive Media head Ross Levinsohn.

(And, adding to the hijinks, Levinsohn was on Microsoft’s alternate board in its own abandoned proxy fight against Yahoo.)

Other execs on the list are also more experienced in the Web space, such as former CNET head Shelby Bonnie, who is currently working on a start up called PolticialBase.

Microsoft sources said someone like former Yahoo COO Dan Rosensweig–now in private equity at the Quadrangle Group–is also the type of exec the company is looking for. Of course, he is deeply loyal to Yahoo (and his name has also been bandied about as a possible future Yahoo CEO too).

Of course, the company’s fondest desire is probably to get an even bigger Web or media exec like News Corp.’s (NWS) Peter Chernin or former eBay (EBAY) head Meg Whitman. (News Corp. is the owner of Dow Jones and of this Web site.)

Having been around when Microsoft first dipped its toe in Internet waters back in the mid-1990s, I’m sorry to say that whoever the software giant picks has small shoes to fill.

After years and years of losses, while Google (GOOG) and Yahoo made bank and grabbed share, Microsoft has not.

In its recent quarterly report, for example, while revenues for the online business rose 24 percent to $838 million, losses from Platforms and Services doubled to $488 million.

Ouch! That’s gotta hurt.

Because of the continued inertia, Johnson’s large unit–which includes the powerful Windows division, as well as the online services business–will be reorganized into two parts.

The Windows and Windows Live online service will be one part and other will be made up of online advertising, search and MSN.

That division needs to bulk up the software giant’s efforts in the Web space, especially in the online advertising arena where Google now rules.

In an attempt to make an end run around the search behemoth, Microsoft tried to buy Yahoo, the No. 2 player in the search and search-advertising space, and then tried to grab only its search business–efforts that have so far yielded nothing.

In any case, this reorg of a previous reorg (Ballmer united the Windows and online services business three years ago) is a clear signal of the unrest and even a bit of chaos at Microsoft resulting from the Yahoo battle.

There is definitely a lot of ire aimed directly at Johnson (pictured here) as the key executive in charge of the effort besides Ballmer, because of his failure to make a deal.

Worse, the bid forced Yahoo into the arms of Microsoft archrival Google, via a controversial search-ad outsourcing deal.

Microsoft must obviously do something.

Its market share in the search market, for example, has persistently stayed under 10 percent, despite a range of efforts to differentiate itself.

Re-energizing Microsoft’s Web efforts is most definitely a thankless job.

And whether replacing Johnson and bringing in a new leader who can push the reset button will work this time is unclear, as are many things having to do with Microsoft’s Internet strategy right now.

Please see this disclosure related to me and Google.

“To trust Mr. Icahn and his board is really a bad choice.”

Oh. Phew. Thanks for warning everyone, Jerry, so that bullet could be dodged!

But, besides the quote begging the question of what makes Yang a good choice, which he must articulate rather than just diss his rivals, it lacks the necessary oomph that Yang needs to make his case more aggressively and definitively.

That’s especially true, if he is to stop Icahn from gaining the momentum he needs to win his proxy fight against Yahoo (YHOO).

As Microsoft (MSFT) should have done in its attempt at the Yahoo takeover, one has to remember to actually hit the target when you shoot.

So here’s a much better one to needle Icahn with, using an famous old ad tag line:

Where’s the beef?

Specifically, who’s going to mind the store if Icahn actually manages to win and makes good on his promise to fire Yang?

Because if there is one thing that is hurting Icahn’s chances, it is the worry among major Yahoo investors that he simply cannot run Yahoo, even for a short time.

So, of course, he is out beating the bushes for a suitable CEO.

“Carl has to have a management team that he announces soon, so people can see that there will stability if he wins,” said one investor source, in a typical sentiment I encountered. “Taking out a whole board and the top managers of a major public company is drastic.”

Indeed, which is why Icahn has been working feverishly, sources said, to attract someone to run Yahoo in the interim, in the event he wins his proxy battle and he seeks to strike a deal of some sort with Microsoft to buy part or all of Yahoo.

As BoomTown previously reported, Icahn is still attempting to entice former AOL (TWX) head Jon Miller, along former Fox (NWS) Interactive Media exec Ross Levinsohn, to take the job on a temporary basis, sources said.

Neither Miller nor Levinsohn, who now co-run an online-focused investment fund called Velocity Interactive, has agreed to do this yet, a risky move that might tarnish anyone who takes it on.

In addition, most suitable candidates for such a job would likely prefer to do it in a friendly fashion, working with Yang to transition him out of the CEO role.

Yang has acknowledged to several people that some investors, angry about the botched Microsoft takeover deal and the declining stock price, are seeking his ouster, as well as that of Yahoo President Sue Decker.

But Yang is definitely not resigning, as some stock-goosing hedge fund vultures were putting out earlier today.

In any case, Icahn, who has lost money in this activist bid, is working overtime to make that happen by convincing shareholders that he is the better choice to strike a more lucrative deal for Yahoo.

In fact, he underscored it earlier this week when both he and Microsoft released almost exact statements that they were talking and could work with each other. Both also noted that Microsoft did not feel it could work with current Yahoo leadership.

It could happen.

That specific scenario of putting someone like the two former Internet execs (they ran Fox Interactive Media and AOL, respectively) in charge of the troubled Web giant is one of the many being bandied about, as Yahoo shares tumble and the company heads toward a potentially ugly annual meeting everyone involved desperately wants to avoid.

In fact, Yahoo’s board and major investors are talking today about various options for the company, including Yahoo’s receptivity to a sweetened deal with Microsoft and also other ways to pull the asset-rich company out of its stock doldrums.

It is not likely to be a very chummy meeting, of course, considering Yahoo’s stock (see this depressing chart to the right) has been drifting inexorably downward with nary a lifesaver in sight.

Yahoo shares sunk ever closer to $20 (it closed today at $20.66, down more than three percent)–a worrisome crossing of the digital Rubicon for the company, given that it makes Yahoo more vulnerable to all sorts of Wall Street machinations.

Besides allowing other large companies like News Corp. (NWS) and Comcast (CMCSA) to consider bids for Yahoo–both have been watching the situation very carefully, sources said–it also opens Yahoo up to attacks from more rapacious private equity investors.

And there is a lot of machinating already, of course, as I have found poking around, with more to come.

Like what?

Like Yahoo back in discussions with AOL once again. Sources close to the situation said that the idea of hooking the pair up have been revived, as Yahoo looks to strengthen itself and Time Warner (TWX) searches for any way to spin off a division it has never been able to juice up.

Of course, Microsoft has also been sniffing around the property too–and almost bought AOL several years ago–and would be unlikely to sit still and let Yahoo grab AOL’s most attractive asset, its Platform A online advertising unit.

(Memo to Time Warner CEO Jeff Bewkes: You’re known as a smooth deal-maker, so paste on that million-dollar smile and get dealing!)

And, more interestingly, are the moves to try to find another CEO and top leadership to come in and run the company instead of Yahoo CEO Jerry Yang and President Sue Decker.

(I had previously posted on possible picks for that job here.)

That could come in either a friendly or non-friendly approach, according to several people close to the situation.

Under the friendly scenario, Yang would voluntarily step aside–and even be upped to non-executive chairman status–while a new CEO and team would be put in place.

A less dulcet approach, which would require an aggressive move by Yahoo’s board–who make head-in-the-sand ostriches seem active–against Yang directly is less likely.

Still, many investors, increasing numbers of employees and even some Yahoo board members have lost confidence in Yang and Decker, who have been trying to set a new course for the company.

But does a new course require new leaders?

Levinsohn and Miller (pictured here, left to right), who now run an online-focused investment fund called Velocity Interactive, are two high-profile former Web execs mentioned most frequently by major Yahoo investors as candidates for that idea.

Sources said could either come in as board members or actually run the company for a time period, while searching for a new CEO, like OpenTable’s Jeff Jordan, Google’s Tim Armstrong or even Microsoft’s Kevin Johnson.

Such as plan could include additional investments by new investors and critical buy-in by current investors–including billionaire activist Carl Icahn, who is waging a proxy fight against Yahoo that is set to come to a head at the Aug. 1 annual meeting.

Most important would likely be cooperation from Microsoft too, which could offer to also buy some of Yahoo and also sweeten its search-ad deal.

It would also require a new plan for Yahoo, which will likely include job cuts and a more drastic refocusing of its business that perhaps only outsiders can do.

As its founder, not surprisingly, Yang has been slow to make the kinds of deep changes many think Yahoo requires to reinvent itself, and Decker has been part of the team that has gotten the company mired in its current state.

While this all sounds incredibly complex, all scenarios point in one inevitable direction: Massive change is coming to Yahoo in the next 30 days, one way or another.

Who in the Internet sector hasn’t enjoyed the always amusing stylings of Mr. Ross Levinsohn, the high-profile former head of Fox Interactive Media a.k.a. “The Guy Who Bought MySpace for News Corp.”?

Today, he added another song to his silky smooth repertoire as the “Internet guy who dissed Yahoo.”

In a nice scoop, TechCrunch reported that Levinsohn was going to be a nominee to the board that Microsoft (MSFT) has been forming as part its potential proxy fight to take over Yahoo (YHOO).

That’s true, several sources have told me. Levinsohn, who was recruited by Microsoft’s Yusuf Mehdi, has even filled out paperwork as part of the process.

And once the i’s are dotted and the t’s crossed, that makes him the highest profile Internet figure on the board, which is made up of–let’s just say it, shall we?–pretty unimpressive former execs, none of whom has had any substantial Internet experience.

While many well-known Web figures were approached by Microsoft, few in Silicon Valley have been willing to be part of an effort to snuff out an independent Yahoo, one of its most important and iconic brands.

Not so the entrepreneurially inclined Levinsohn, apparently, who has a maverick nature.

He left FIM in 2006, for example, after deciding he wanted to be more than an overpaid employee of Rupert Murdoch and Peter Chernin.

Now, the Los Angeles-based Levinsohn runs an investment fund called Velocity Interactive Group with former AOL (TWX) head Jon Miller. Armed with $1.5 billion, the investment focus of the new enterprise will be on digital media and communications.

Given possible News Corp. (NWS) involvement as a possible partner in the Microsoft deal (more on that later), including a desire by Murdoch to spin MySpace into Yahoo, it’ll be interesting that Levinsohn might now have some power over his former bosses.

Or not. Most expect the board to be a rubber stamp for Microsoft, although several sources say those asked have been told that they can vote in the way they think is best for Yahoo.

Kind of like superdelegates! Except geekier!

Here is a video interview I did with Levinsohn in December of 2007, where he talks about the future of digital media on the Web, as the tech and entertainment industries and its many players seek to figure out how to make the painful digital shift and find new monetization plans that will replace crumbling old-media businesses.

At the end, months before Microsoft’s unsolicited bid for Yahoo was launched, after I asked him what will be coming, the psychic Levinsohn eerily predicted: “Something happening with Yahoo, I think, this year.”

Something indeed.

Here is the video:

In the dullish panoply of Internet moguls, Levinsohn stands out as one of the more colorful characters, no small thing since he comes from a big company, News Corp. (owner of this site), where he played a big part in its on-the-cheap MySpace acquisition in 2005.

But big company no longer for Levinsohn!

Just before the holidays and four months after launching their digital media roll-up firm Velocity Investment Group with private equity firm General Atlantic, the former Fox Interactive Media president and his partner, former AOL head Jon Miller, announced a new and improved deal.

This time, it was a merger with ComVentures with its $1.5 billion in assets (with more fund raising to come) and a new name, Velocity Interactive Group. The investment focus of the new enterprise will be on digital media and communications.

Here’s Levinsohn talking about all that and more (excuse the noisy ladies about three minutes in):

As part of the deal, ComVentures’ partners David Britts, Keyur Patel and Roland Van der Meer will stay on with Levinsohn and Miller, while two other partners–Michael Rolnick and Jeb Miller–headed out the door.

But all these moving parts are not the point for Levinsohn, who thinks the investment dollars and expertise of the new firm will give it advantages over other investors seeking to dive into the still-dicey digital media space.

Indeed, Levinsohn’s Los Angeles location and familiarity with Hollywood is a plus, as the industry and its many players seek to figure out how to make the painful digital shift and find new monetization plans that will replace crumbling old-media businesses.

Whether making the big score is possible this early in the game remains to be seen, but Levinsohn seems ready to try.

So, I am back in Los Angeles today, part of my ongoing quest to make sense of the wrenching changes facing the entertainment industry in the face of the continuing pummeling by the digital tidal wave.

I just had a bracing lunch with Ross Levinsohn, former Fox Interactive Media head and newly minted investor, where we talked about his recent efforts to invest in digital media and communications with his partner, former AOL head Jon Miller.

More on that chat next week, including a video with the voluble Levinsohn about his new venture, in which he is seeking to bridge the gap between the Silicon Valley and Hollywood (good luck with figuring out that old Gordian Knot).

But–all mythical legends aside–someone has to, and anyone interested in the tech business in the years ahead has to understand the stakes and challenges ahead for Hollywood.

That’s because the intersection of that industry and tech is one of the more important stories going forward, especially since their fates are inextricably linked to each other now.

As is clear from the current writers’ strike, which is destabilizing Hollywood further, the heart of the issue in the battle here centers around the best way to make a success out of digital entertainment, both in terms of audiences and monetization.

So far, there has been very little true success to point to in the monetization arena, as neither user-generated nor professional content really makes the kind of dollars Hollywood moguls are used to.

The problem, of course, is that the way the industry has done business is seriously flawed for the new medium–it’s high cost, process-intensive and slow-moving, as well as full of gate-keeping mechanisms that funnel talent rather than expand it.

In the risk-to-reward ratio, Hollywood still wants much too much reward for very little risk.

In fact, the very cliche of Hollywood–jockeying for primo tables at restaurants in a bizarre pas de deux of status–still feels deeply true here, all speaking of exclusivity, back-room deals and a lot of self-dealing.

Now, Silicon Valley has definitely got the self-dealing thing down, but the more open and more widely distributed system is more flexible and open to inevitable failure that is sure to be part of the landscape ahead.

The problem? Techies still know next to nothing about content. Sure, they have proved they can create a popular widget (I am sorry to say, but whoop-de-doo on that score). Sure, they can do social networking. And, yes, they know how to make all the tools that are part of this important ecosystem.

But when it comes to figuring out content that will work on the Web that consumers will love and advertisers will pay for, such innovation simply will not come from Silicon Valley.

Luckily for both the tech industry and Hollywood, there is only one thing that counts–use of the Internet is still growing exponentially, as consumers shift to digital everything from analog.

I always joke that “the kids sure love it,” when someone pooh-poohs the lunacies of Web 2.0 (and there are some definite lunacies to be found, to be sure).

But in every important category–especially video–the trends are all headed in a very promising direction and one that both tech and media must keep heading in or suffer the consequences.

How hard that will turn out to be remains to be seen. But, remember, the Gordian Knot was solved in a rather dramatic way by Alexander the Great, with one fell swoop of a very sharp sword, which changed an intractable problem instantly.

Or, as they say in the movies: Cut!

I will be traveling south to Los Angeles Sunday afternoon to do a few days reporting there.

That will include visits to the offices of JibJab, Userplane, Disney’s Internet Group, as well as some catching up with newly minted investor Ross Levinsohn and Joost CEO Mike Volpi.

We’ll be headed that way again a week later to go to Rafat Ali’s “iPhone & Beyond” one-day conference, and to see the new studios of TMZ, the execs at Move.com, Veoh and perhaps visit MySpace, Yahoo in Santa Monica, Helio and also meet the new head of Hulu.

Also on the agenda, DEMOfall and a lunch with blogger Paul Kedrosky in San Diego.

As you can see, a wide range of companies and people, which is why if you’re going to be a tech reporter going forward, you must school yourself quickly on what is happening in the digital arena in Southern California.

I have an even longer list of people and companies I want to meet there, so I expect to get there more often over the next year, rather than just sticking to the 101/280 corridor here in Northern California.

In fact, I have been wading deeply especially into the entertainment industry for a long time now, because the intersection of that industry and tech is one of the more important stories going forward. It’s a canard that Silicon Valley and Hollywood are at odds. While they will be fighting, of course, their fates are now inextricably combined and even aligned.

Case in point: A post I did this past week on the appalling instance of an ingenue singer being “discovered” on YouTube, when it turns out she was being secretly groomed by Hollywood Records to seem like an amateur phenom.

An amazing story, which is all about how marketing, entertainment, content and distribution of information are shifting quickly and with great chaos.

So, I will just say, as Randy Newman sings below (a video someone ripped onto YouTube, of course), I love L.A. Considering the stakes, it would be foolish not to.

The event–this year at Foreign Cinema in the Mission District of San Francisco–is held to elicit feedback from the Internet’s movers and shakers about the new directions the conference, set to take place in San Francisco in mid-October, should head in.

Except Battelle and O’Reilly already came up with a theme: “The Web’s Edge.”

I am not entirely sure what that means. Is it that it is at an edge? Or that we need to look at the edge? Or just that things just feel all pointy lately? Big thoughts all!

In any case, the party was a lot of fun and filled with digital personalities, like Mitch Kapor and Ann Winblad, as well as a few folks I interviewed like ex-AOLer Jon Miller, ex-Fox exec Ross Levinsohn, VC David Sze, Tina Sharkey of BabyCenter and Webby Awards founder Tiffany Shlain.

Here’s the video: