Was it more than a month ago that Google was rumored to be in “late-stage negotiations to acquire Twitter”?

Not so much late-stage, I guess, with a gestation period that seems interminable (and BoomTown has been there, so can speak from experience about interminable pregnancies).

In fact, I’m still waiting for the Google (GOOG) takeover news floated inaccurately back then to cross our desk at All Things Digital HQ, although it’s more likely Godot will show up first.

So I guess it should come as no surprise that it was time to fob yet another rumor that yet another moneybags of a company–this time, Apple (AAPL)–is in “late-stage negotiations to buy Twitter.”

You could set your broken-but-right-twice-a-day clock by it, in fact.

But despite very serious interest in Twitter by every company that can afford considering such a thing, getting across that late-stage line would require major investors in the microblogging service to be involved, and they are not as yet.

In fact, both Twitter co-founders, Evan Williams and Biz Stone, are in New York today to attend the 2009 “Time 100″ dinner, which fetes this year’s influential people honorees selected by the magazine. Which they are.

So, if they are in serious talks with Apple, they better grab that award and head on home tout de suite.

In point of fact, talks with Facebook last year were actually the only truly deep sale discussions that Twitter has been involved in, and those went south.

Oh, the very notion of Apple and Twitter is a Techmeme dream-ticket, sure to be chewed over for days on end. (I once considered doing a post that just said “AppleTwitterAppleTwitterAppleTwitter…” for 1,000 words to see how much idiotic traffic I would get.)

But given that it is too good to be true for now, rather than be on the edge of your seat about all these endless, alleged late-stage high jinks, here is a five-step list to cut out and keep when the rumors of “late-stage negotiations” with Microsoft (MSFT), News Corp. (NWS), Verizon (VZ), Yahoo (YHOO), Time Warner (TWX) online unit AOL, Comcast (CMCSA), Cisco (CSCO) and more inevitably show up.

1.) Belle of the Geek Ball

Everyone is indeed actually interested in buying Twitter and each has expressed a proper level of interest to the company’s execs–especially to over-contacted CEO Williams–about said interest.

And, because this is America, a bid for Twitter could come at any time and in any amount.

That’s why Apple has indeed said hello. Why Microsoft’s business development team has been busy formulating a valuation. Why Google’s M&A guy, David Lawee, has called into Twitter’s HQ many times with kind expressions of desire. And why News Corp. execs, including Rupert Murdoch himself, have murmured tweet nothings to the Twitter team.

Please note: This is not the same thing as “late-stage negotiations.” Not at all; so don’t believe such things, as you will see this one coming down the pike for miles (see Step #4 below).

If there ever were an Apple deal to be done, it would not be living in some tidy vacuum.

For example, does one imagine Google CEO Eric Schmidt–who is on the Apple board, much to the FTC’s chagrin, it seems–would decline to enter the fray? Oh, he’d be up to his conflicted eyebrows in it at this point.

(Full disclosure: ATD is also considering making a bid for Twitter, but only if I get to name who is called Chief Twit.)

2.) We Feel Pretty, Oh So Pretty

Twitter’s Williams, as well as Stone, do not really want to sell just yet, given the huge traffic over the last year, goosed even further by the whole Oprah-Ashton Kutcher axis of Tweetvil.

Twitter is growing and growing and growing. Does that mean it has peaked or is just crossing over into the mainstream?

I would say the latter and so would its investors and execs.

I have done a lot of reporting and have found that most of them would like a chance to ride this rocket ship and see if they can prevent it from being a shooting star by figuring out some viable, innovative and lucrative business plan.

“Twitter really could make a lot of money,” said one investor. “And we are not just making that up either.”

Well, phew, because I have been a little worried about that.

3.) We’re Living in a Material World, and I Am a Material Girl

That said, as Madonna sings, a pile of cash is a pile of cash and if one of the suitors makes a big move with $600 million or more in cash, it would be hard for Twitter to completely ignore such an offering.

But, in any case, there will be no late-stage negotiations with one player.

Instead, an epic free-for-all wrestling match to the death would break out among all of them, especially Google and Microsoft.

This will be great for me and all the other tech writers as it will be ugly, competitive and tailor-made for breathless reporting.

Google is the likely winner here, although Microsoft is quite intent on the possibilities of integrating Twitter technology with its business offerings.

Someone will, I can predict with certainty, lose an eye.

4.) All the Single Ladies…Cuz if You Liked It, Then You Should Have Put a Ring on It

And, even with that kind of offer–which I would take in a New York minute, as would some Twitter investors–there is a sense when you talk to Twitter’s founders and investors that they truly believe they are onto some very important interactive communications paradigm shift in the Internet arena with their start-up.

I would have to agree given that the real-time and status-update concepts that Twitter has perfectly touched on are a very important one.

Thus, Twitter would prefer to remain independent for now.

Whether Twitter will prevail or not is never assured, but it would be really a shame if it gave up before the story was over.

5.) And They Lived Happily Ever After

Let’s be honest: There is no real downside here for Twitter.

If the service turns out to be be a flash in the pan and it is not sold for big bucks, Twitter still has heralded a very important new era in the digital industry.

And, if it grows like crazy even more, better still.

Also, Stone got to go on “The Colbert Report” and Williams on “Oprah.”

Best of all, in a shameless plug, they will both be captive on stage with Walt Mossberg and me at the seventh D: All Things Digital conference exactly three weeks from today, where we can ask them about all this and more.

So, I am thrilled too.

Who says there are no happy endings?

Until that D7 interview, here is my recent video with Williams and Stone at Twitter’s funky San Francisco HQ:

Incredibly, this is the seventh year of the D: All Things Digital conference.

We feel very lucky to get here, especially in the midst of what our own site’s Digital Daily scribe, John Paczkowski, has so perfectly dubbed the “econalypse.”

Ironically, Walt Mossberg and I planned to launch the very first conference in the middle of the last major downturn for tech, in 2001. But, in the carnage of the Web 1.0 meltdown, we actually held off for two years, with our first D gathering taking place in 2003.

It’s been a real winning streak since then for D, due in large part to our great speakers–such as Microsoft (MSFT) icon Bill Gates and Apple (AAPL) legend Steve Jobs.

Both have been onstage many times over the years, including a historic interview the pair of tech titans did together in 2007 at D5.

Other amazing speakers have included: Howard Stringer of Sony (SNE), Barry Diller of InterActiveCorp (IACI), legendary director George Lucas, Time Warner (TWX) CEO Jeff Bewkes, Jeff Bezos of Amazon (AMZN), former eBay (EBAY) CEO Meg Whitman, News Corp. (NWS) head Rupert Murdoch, Microsoft head Steve Ballmer, Walt Disney (DIS) honcho Bob Iger, Bobby Kotick of Activision Blizzard (ATVI), CBS (CBS) CEO Les Moonves, Democratic and Republican pols like former Vice President Al Gore and Sen. John McCain, all the leadership of Google (GOOG) and many, many more.

We have had a lot of great moments onstage with all these tech and media players over the years, to be sure, with interviews ranging from the funny to the sublime to the truly disastrous.

But, like the digital industry and the innovation our conference focuses on, we also like to lean forward to try to figure out what the Next Big Thing is around the corner, whether it comes from Silicon Valley or not.

That’s why we’re kicking off our conference on May 26 with two of the founders of Twitter–Biz Stone and Evan Williams–who are riding high on tech’s latest hot thing, which might turn out to be either a rocket ship or a shooting star.

They’ll be followed up over the next two days by a plethora of interesting players, from the leaders of several major mobile companies to content execs hit hard by fast-moving digital forces to a new Internet leader like Yahoo (YHOO) CEO Carol Bartz, who is trying to turn around one of the Web’s great icons from its more recent lackluster path.

And, as we always do, we will be featuring a spate of demos too, trying to see if we can unearth that next next thing.

In the past, the D stage has seen the debut of start-up products like Sling Media’s Slingbox, Aliph’s Jawbone and Pure Digital’s Flip, all of which have gone onto glory. And also some, like Palm’s Foleo, which did not.

While not everyone can attend D, our crack staff is committed to bringing all the action from this year’s conference to readers of the All Things Digital site via up-to-the-minute blogs, photos, videos, tweets, digs and more. We’ll also, as soon as we can, post the videos of each of the onstage sessions, in their entirety.

Until it all kicks off, here is the list of speakers, below, in alphabetical order, who will be appearing at 2009’s D7 conference:

Irving Azoff | CEO of Ticketmaster Entertainment (TKTM)

Mitchell Baker | Chairman of Mozilla

Steve Ballmer | CEO of Microsoft

Carol Bartz | CEO of Yahoo

Mark Cuban | Chairman of HDNet and Owner of the Dallas Mavericks, Landmark Theaters and Magnolia Pictures

Eve Ensler | Playwright and Founder of V-Day

Arianna Huffington | Editor-in-Chief of the Huffington Post

Olli-Pekka Kallasvuo | CEO of Nokia (NOK)

Mike Lazaridis | Co-CEO of Research In Motion (RIMM)

John Lilly | CEO of Mozilla

John Malone | Chairman of Liberty Media Corporation (LCAPA)

Roger McNamee | Partner, Elevation Partners

Jon Miller | Chief Digital Officer of News Corp.

Jon Rubinstein | Executive Chairman, Palm (PALM)

Randall Stephenson | CEO of AT&T (T)

Biz Stone | Co-founder of Twitter

Owen Van Natta | CEO of MySpace

Katharine Weymouth | Publisher of the Washington Post (WPO)

Evan Williams | Co-founder and CEO of Twitter

Jeff Zucker | CEO of NBC Universal (GE)

Finally, Owen Van Natta is about to win out over a founder.

The former Facebook COO (pictured here) is poised to become the CEO of MySpace, replacing co-founder and current CEO Chris DeWolfe.

DeWolfe will likely get a title as a special adviser to MySpace in a deal that is still coming together.

Settling all the specifics could take at least a day and there is always the possibility that this changing-of-the-guard deal could fall apart. But multiple sources close to the situation said it is more just a matter of ironing out the details.

Thus, the die seems cast for Van Natta to take over the thorny job of rehauling MySpace, which is owned by News Corp. (NWS).

(News Corp. also owns Dow Jones, which owns this Web site).

In a post this morning, MediaMemo was the first to name Van Natta as the only candidate in the running to take over as leader of MySpace.

It’s familiar territory for him.

Van Natta never got the big job at Facebook, which is under the firm control of founder and CEO Mark Zuckerberg.

But Van Natta–who got to Facebook in its early days after stints at various companies, including Amazon (AMZN)–was a key early player in making the social-networking site into the juggernaut it is today.

He played a large role in its advertising and investment deals with Microsoft (MSFT), for example, as well as in hiring many of its current execs.

But, like many at Facebook, Van Natta left Facebook in early 2008 under tense circumstances, although he now is on good terms with Zuckerberg and others at Facebook.

Maybe not any longer.

In a delicious digital irony, he will be taking on Facebook head on, as MySpace–once the momentum player in the space–tries to regain its step against Facebook.

Van Natta is currently CEO of music start-up Project Playlist and it is not yet clear what will happen there. When he was previously talking to MySpace about running its music site, there was speculation that it might buy the start-up.

Today’s developments have happened quickly and without a lot of advance planning.

The talks to complete this deal are being led by new digital boss Jon Miller (pictured here), who came to News Corp. last month.

News Corp. officials declined to comment on the developing situation.

But sources said that Miller hadn’t been planning on getting rid of DeWolfe in the near future, and until yesterday, he was still evaluating his options.

News Corp. CEO Rupert Murdoch had once treated DeWolfe as a favorite and gave him significant autonomy at MySpace.

But Murdoch, who brought Miller on, has been leaning toward a change in leadership as MySpace’s traffic has stagnated and its buzz and momentum have moved to Facebook.

Under DeWolfe, many have felt it has dropped the ball on innovation and in making key improvements to its technology and features.

Worst of all, MySpace’s lucrative $900 million search advertising deal with Google (GOOG) is also coming to an end, a deal that essentially paid for the News Corp. acquisition.

Recently, several key execs have left too, including COO Amit Kapur.

In general, the social-networking giant has had an air of decline about it, despite its still-enormous size.

Nonetheless, Murdoch had left the decision about the site’s leadership to Miller, his new hire, sources said.

Miller had been talking to many and was indeed leaning toward putting a new CEO in place, but not in this fashion. He had hoped to work out the transition with DeWolfe, said several sources.

Miller himself had been badly treated, when Time Warner (TWX) dumped him as CEO of AOL several years ago. Ironically, the media giant just ousted the execs who ousted Miller.

But Miller’s options narrowed last night, once TechCrunch ran a story claiming that News Corp. had hired a headhunting firm to “scour for possible replacements” for DeWolfe.

News Corp. hadn’t actually hired a headhunter at all, but the story spooked DeWolfe into calling Miller to ask what his plans were. That conversation led to today’s negotiations.

Van Natta is well known at News Corp. and was, at one point, the leading candidate to head up MySpace Music, which launched last fall, and the two sides held extensive conversations.

But Van Natta did not like the job’s org chart: Rather than a standalone company, MySpace Music is simply a unit of MySpace, reporting to DeWolfe.

MTV executive Courtney Holt eventually took the job.

Van Natta is intertwined with MySpace in other ways.

Project Playlist, the free music-streaming site he took over last fall, has seen traffic plummet after MySpace, along with Facebook, cut off the sites’ access to their users, a move prompted by lawsuits from several major music companies.

Van Natta has made some headway at extracting the company from its legal mess, which predated his hiring, and he has hammered out a settlement with EMI Music Group.

But Playlist is still being sued by other music labels.

And, even music sites that aren’t in legal trouble are struggling to keep their heads above water.

Thus, plenty of Silicon Valley watchers–including BoomTown, who calls Van Natta periodically to ask why he seemed to enjoyed the pain of running an online music business–have wondered why Van Natta landed at Playlist in the first place, and have speculated that he has been looking for a way out.

He has been on the short list for many big Web jobs at places like Microsoft and other Silicon Valley start-ups, but has not bitten until now.

As of today, we have made important changes to the All Things Digital Voices section, which should be of interest to some (and not at all to others).

Why? Well, a few weeks ago, ATD was caught up in a bit of the controversy that broke out due to louder-than-usual complaints by several traditional media companies about how their content is treated on the Web.

Without going into a long explanation: They expressed displeasure that some sites were misusing their content via aggregation.

In fact, Robert Thomson, Dow Jones editor-in-chief and also The Wall Street Journal managing editor, was widely quoted in an interview in The Australian saying, “There is no doubt that certain websites are best described as parasites or tech tapeworms in the intestines of the internet.”

That sounds very painful, digitally speaking.

Many on the Web were incensed by that remark and then quickly pointed to the fact that ATD–which is owned by Dow Jones–has a section called Voices that publishes original columns done for our site and posts from other Dow Jones properties, but also points to third-party posts we admire and want our readers to be aware of.

Instead of using simple blue links, we feature these three kinds of content in a marked section on the front page and also in the Voices section itself, using their original headlines and short excerpts from the posts directly. We do not change the text we use, nor do we synopsize it.

We also identify the authors by title and picture (until now, we used a D icon if we could not get a picture, but have changed that going forward), and provide links to the original sites so readers can read the entire piece there.

But what we have been doing in Voices was not perfect or as clear as it should have been, which was written about by many, including Andy Baio of Waxy.org’s thoughtful piece on the issue.

In it, Baio talked to both bloggers and writers who were unhappy about being featured in Voices, as well as those who liked it.

While we did not agree with all the complaints in the story, the debate did make us realize we needed to be a lot clearer and more explicit about what we are doing, and to make those policies–which we had not posted in as much detail as we have, for example, about our ethics statements (you can see mine here, for example)–more prominent and transparent.

Some will disagree with the changes we have made and some will not think they go far enough.

But we hope we have addressed the key issues, including making it clearer that these posts are not ours, posting our policy prominently to avoid confusion about exactly what Voices is and removing all comments and sharing icons from posts that are not original to our site.

We are also now linking directly to original sites from the front page excerpt, without forcing anyone into the Voices section, where we also link to original sites.

We made a number of other changes, described below in their entirety, and are also now easy to find on both the front page and on the Voices page.

Let us be clear: We have always aimed for our Voices section to point to other posts around the Web that we find laudable, interesting or provocative in ways we think our readers should be aware, and we want readers to read them in full on their original site.

The myriad of issues around aggregation and linking is clearly likely going to result in a long and difficult debate, as the ways in which media are discovered by and delivered to consumers changes in the digital age.

Our site obviously believes deeply that linking and pointing and sharing are all an important part of the new media landscape and we remain open to trying to create a system that all players think is fair and equitable.

And, most of all, we hope no one will get too nauseous in the process.

Here’s the new explanation of what Voices is, which is permanently and prominently posted on the site:

This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes “from other Web sites.”

We are fully aware of the controversies around how linking and aggregating are done on the Web, and we in no way are attempting to “scrape” original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire, and are trying to do so in the quickest manner possible.

The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions–Look, Mom, no algorithm!–of posts we think are worth their time.

That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don’t expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.

So here is exactly what we do:

We link directly to the post’s original site from the headline on the front page of All Things Digital and use the smallest amount of text possible to give readers a sense of the topic of the post.

Instead of using simple blue links, we feature these three kinds of content in Voices in a marked section on the front page and also in the Voices section itself, using their original headlines and short excerpts from the posts directly. We do not change the text we use, nor do we synopsize it.

We fully identify the site the author is writing for, to make sure readers are aware that this is not written for our site. We take attributions from the originating site, but if we have made an error or it is incomplete, we will make sure it is corrected as soon as we are informed of any problems.

We use pictures of the authors from their sites and, if one is not available, we now will be using generic male and female icons going forward, to minimize any confusion that the piece was written for our site.

You can also see the posts when you visit the Voices section, where we feature them, again with the smallest amount of text possible and direct links to the original site. In that section, we pick our favorite post of the day.

We have also removed comments and sharing icons from the posts that are not original to our site.

All content for Voices is selected by, and/or solicited by, the editors of All Things Digital.

If you do not want your pieces selected for our Voices section, please let us know immediately and we will refrain from pointing to any of your work. We will also, on request from an author or site, remove past posts, if so requested.

Regarding original material, we are open to proposals at any time. If you have an idea for an original Voices post, please send it, in the form of a short paragraph, to voices@allthingsd.com. Include a second short paragraph describing yourself and your relevant credentials.

If we like it, we may invite you to submit the full post, and consider publishing it. However, we lack the staff and time to acknowledge such proposals or to engage in a debate or discussion about their suitability. You will only hear from us if we are interested.

We reserve the right to edit the original posts we publish in Voices, but all legal responsibility for their content rests solely with their authors.

We do not make editing changes to posts from other Web sites we point to, except to add ticker symbols when appropriate. We obviously claim no copyright over any content that is not original to our site.

We welcome and feedback about Voices at voices@allthingsd.com.

Even more disclosure: Dow Jones is owned by News Corp. (NWS), whose CEO and Chairman, Rupert Murdoch, also complained about some Internet aggregators, which this site covered here in MediaMemo.

News Corp. will officially announce its shaken-but-not-stirred digital lineup this morning, as former AOL head Jon Miller takes over as the media giant’s new chief digital officer.

And Peter Levinsohn–his predecessor at Fox Interactive Media, which Miller will inherit in a new form, along with a larger portfolio, all based in New York–will also officially take up his new post as the key digital exec at News Corp.’s film and television studios in California.

In the press release, the company said Miller “will be charged with driving digital strategy across News Corp. businesses.”

In a statement, News Corp. CEO Rupert Murdoch said: “Our focus moving forward is twofold: to enable our digital businesses to flourish as individual entities and to bolster the digital strategies of our core media properties by treating them as central to, and not separate from, the enterprise.”

The release went on to say that Miller will have sway over News Corp.’s standalone digital businesses, including MySpace, IGN Entertainment, Photobucket, as well as Jamba and the Hulu joint venture with NBC Universal, and will “collaborate with operational heads and digital executives through all lines of business around the globe to develop and refine digital efforts.”

Last Friday, BoomTown and others outlined the moves, part of Murdoch’s efforts to make significant changes related to how the company’s digital efforts are managed.

The shifts come in the wake of the previously announced upcoming departure of COO Peter Chernin, who was in charge of digital efforts at News Corp.

Miller (pictured here), whose noncompete agreement with Time Warner (TWX) from his AOL stint just ran out, will report directly to Murdoch. Besides the chief digital officer title, he will also be chairman and CEO of the newly created News Digital Media group.

Levinsohn, a longtime News Corp. exec, is also getting a significant new job as president of new media and digital distribution at the Fox studios, coordinating delivery of its film and television assets on all mobile and digital platforms.

It will be his task to create sustainable advertising and other business models in this fast-moving arena, as well as create innovative new content for those platforms.

In his new post, Levinsohn (pictured here) will report to Jim Gianopulos and Tom Rothman, co-chairmen and CEOs of Fox Filmed Entertainment.

News Corp. said that Levinsohn will oversee “Fox Filmed Entertainment’s entire content portfolio across all digital distribution channels, including Hulu and third party platforms in the broadband, mobile and gaming markets. He will direct all policy decisions regarding new usage and business models, content protection, and will further develop the studio’s original and derivative content businesses by working with creative talent, distributors and brands to bring short and long-form digital entertainment to audiences worldwide.”

It’s definitely a complex, challenging job–although a big opportunity–for the affable Levinsohn, who never sought the limelight as some who worked for him have, most especially MySpace CEO and co-founder Chris DeWolfe.

Both previous FIM heads, Ross Levinsohn and Peter Levinsohn, many sources said, had to deal with DeWolfe’s own sphere of influence within News Corp. (NWS), especially his close ties to Murdoch. Both FIM and MySpace are located in Beverly Hills, Calif.

As I previously wrote, relations between DeWolfe and both those execs could be described, at best, as tense.

Miller now inherits that relationship at the social-networking site. And he must also navigate the complexities of the global media giant, as well as figure out ongoing relationships with digital companies, such as Google (GOOG), Microsoft (MSFT), Yahoo (YHOO) and his former company, Time Warner (TWX) unit AOL.

The same, of course, goes for Levinsohn.

And, especially with the weak economy, which often slows innovation at large companies, it is likely the pair will end up having to work together closely if News Corp. is to have a cohesive and successful digital strategy under the new set-up going forward.

(News Corp. owns Dow Jones, which owns this Web site.)

Here’s the press release, after the jump:

News Corporation Establishes Digital Leadership Roles

Jonathan Miller named Chairman and Chief Executive Officer, Digital Media Group and Chief Digital Officer for News Corporation

Peter Levinsohn named President New Media and Digital Distribution, Fox Filmed Entertainment

New York, NY April 1, 2009–News Corporation Chairman and Chief Executive Officer Rupert Murdoch today announced the company has named former AOL CEO Jonathan Miller, Chairman and Chief Executive Officer, Digital Media Group and Chief Digital Officer for News Corporation. Based in New York and reporting directly to Mr. Murdoch, Mr. Miller, 52, will be charged with driving digital strategy across News Corp. businesses.

In this newly created role, Mr. Miller will direct News Corp.’s stand-alone digital businesses, including MySpace, IGN Entertainment, Photobucket, as well as Jamba and the Hulu joint venture with NBC Universal. He will also collaborate with operational heads and digital executives through all lines of business around the globe to develop and refine digital efforts.

“Our focus moving forward is twofold: to enable our digital businesses to flourish as individual entities and to bolster the digital strategies of our core media properties by treating them as central to, and not separate from, the enterprise,” Mr. Murdoch said. “With his strong background in media and entertainment, coupled with a deep understanding of the digital business, Jon Miller is–hands down–the best equipped executive to provide the vision, oversight and operational experience to truly transform our offerings.”

“’I'm fortunate to join the world’s most dynamic media company at a time when digital opportunities are shaping our business in new and exciting ways,” said Miller. “News Corporation has shown a unique ability to excel globally in all forms of media and I look forward to working with its leadership as we position the company for continued growth and innovation.”

Peter Levinsohn has been named to the new position of President New Media and Digital Distribution, Fox Filmed Entertainment, the unit that controls the company’s film and television content worldwide. He will report directly to Jim Gianopulos and Tom Rothman, chairmen and CEOs of Fox Filmed Entertainment.

Levinsohn will oversee Fox Filmed Entertainment’s entire content portfolio across all digital distribution channels, including Hulu and third party platforms in the broadband, mobile and gaming markets. He will direct all policy decisions regarding new usage and business models, content protection, and will further develop the studio’s original and derivative content businesses by working with creative talent, distributors and brands to bring short and long-form digital entertainment to audiences worldwide.

Mr. Murdoch said, “Peter Levinsohn did an extraordinary job running Fox Interactive Media, having steered MySpace’s trajectory to the world’s leading social media portal. He is the perfect executive to place at the heart of our global content business as we look to further exploit our movie and television properties over new and yet to be discovered platforms.”

“As one of the leading suppliers of content worldwide, we’ve made huge strides in giving consumers an array of choice when it comes to consuming digital content,” said Levinsohn. “I look forward to working with Jim and Tom and their teams to further our commitment to building distribution models that are both sustainable and durable over the long term.”

“With a newly minted portfolio that combines the absolute best in film and television entertainment, I’m thrilled to have Peter return to the studio to lead this very important initiative as we deepen our commitment to propel our digital businesses forward,” said Jim Gianopulos, co-chairman Fox Filmed Entertainment. Tom Rothman, co-chairman Fox Filmed Entertainment, said, “We look forward to leveraging Peter’s deep knowledge of emerging markets as we bolster our strategies to bring viewers new content built explicitly for these expanding platforms.”

Levinsohn, a 20-year News Corp. veteran, returns to the studio after running Fox Interactive Media, where he oversaw MySpace, IGN, Photobucket and FoxSports.com, among other web properties. Prior to Fox Interactive Media, Levinsohn held a number of senior positions at the company, including president of Fox Digital Media, and president of Worldwide Pay Television and Video on Demand for Fox Filmed Entertainment.

Mr. Miller was most recently a founding partner of Velocity Interactive Group, a digital media and communications investment firm. From 2002 to 2006, he served as Chairman and CEO of AOL, where he restructured the company’s core business lines, focusing on online advertising. Through his leadership, AOL delivered record annual profit growth of 21 percent and increased online advertising growth, the centerpiece of its new business model, by 46 percent. Previously, Miller was CEO and President of USA Information and Services, now IACI and Expedia (the company split in two in 2005), where he helped build industry-leading positions in such areas as online travel, ticketing, and electronic retailing.

Earlier in his career, Mr. Miller spent several years as Managing Director of Nickelodeon International, a unit of Viacom’s MTV Networks. He also served as the Chief Executive of Paramount’s first branded international channel, launching the Paramount Comedy Channel in London. He spent five years at NBA Entertainment where, as Vice President of Programming, he expanded the NBA’s TV production business as well as its overall brand image.