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Thursday, March 26, 2009

More Reorging for AOL’s Ad Unit, Platform-A: The Latest Memo

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The undoing of previous management of AOL continues at the Time Warner online unit with even more reorganization of its Platform-A advertising unit.

Sources said the changes are part of a simplifying of the division, one of three at AOL (the others are communications and content).

Platform-A head Greg Coleman penned a memo about the changes, which went out to staff this morning and is below in its entirety.

Headline: Execs moving in and out of musical chairs and fewer cooks in the kitchen, or “more people on the street selling.”

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Tuesday, March 17, 2009

Google Names Company Veteran Dennis Woodside to Replace Tim Armstrong as Ad Lead

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That was fast.

Longtime–well, five years, which is a dog’s age at the search giant–Google sales exec Dennis Woodside will become VP, Americas Operations, replacing outgoing exec Tim Armstrong, who was named chairman and CEO of Time Warner online unit AOL last week.

Woodside will start in the next few weeks, said Google in an internal communication about the appointment, as Armstrong transitions from Google to AOL.

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Monday, March 2, 2009

Yahoo Tries to Bake Up Some Sales Excitement in the Desert

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I’ve been through the desert on a horse with no name/It felt good to be out of the rain/In the desert you can remember your name/’cause there ain’t no one for to give you no pain.

Actually, for Yahoo, which is holding its big annual meeting of the company’s advertising sales staff in Indian Wells, Calif., maybe just a little pain since BoomTown is only a scant few miles away, as the crow flies, attending the Demo09 conference in Palm Desert.

The Yahoofest will include an appearance by its energetic new CEO, Carol Bartz.

Don’t worry, Yahoo PR, I will not crash the proceedings or be bribing the bartenders to get more leaks. But you Yahoos should still be careful with the wine in the hot tub anyway–as Carol says, loose lips sink ships!

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Friday, September 19, 2008

The Secret Microsoft Invasion of Yahoo Continues: MSN GM Headed There Soon?

Jeff Dossett, a longtime Microsoft exec and current executive producer and general manager of MSN, is leaving the company, sources said, and is likely to land at Yahoo soon.

A longtime and experienced mountain climber, Dossett has been one of the more senior digital execs at Microsoft.

It is an interesting digital-musical-chair trend, in fact. On Monday, another former Microsoft big shot, Joanne Bradford, will start her job as Yahoo’s top U.S. sales exec.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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