Monday, September 8, 2008
Justice Department Eyes Challenging Google’s Web Dominance
As BoomTown readers know, I have been adamant that Yahoo’s online ad outsourcing deal with Google is troublesome on a lot of levels. Although, so is government intervention.
From giving advertisers less choice to creating a de facto monopoly to its potential for stifling innovation, the deal gives me the heebie-jeebies, given that the pair control 80 percent of the online search ad market.
Now, The Wall Street Journal is reporting that the Justice Department has quietly hired an outside litigator to contemplate whether the government should consider mounting an antitrust case against the search giant.
