Last night, the News Hour With Jim Lehrer aired a piece on PBS on “how technology companies are innovating amid the recession by designing popular new smart phone applications.”

BoomTown was asked to reprise my recurring role as a naysayer to tech hyperbole that always comes with the latest trend.

This time it was about how perhaps not all of the 65,000 apps being created by legions of third-party developers for the Apple (AAPL) iPhone–as well as for other smart phone platforms such as Google (GOOG) Android and Palm (PALM) Pre–will result in gold, diamonds and unicorns raining down on innovative entrepreneurs.

Well, except for the iBeer folks!

Oddly enough, I somehow went all Jules Verne at the end and started talking about ubiquitous screens on coffee tables, referencing the movie, “Minority Report” (which I love, despite the ever-annoying Tom Cruise).

So, I am obviously just as bad.

Here’s the video from the News Hour and, if you prefer, here is a link to the transcript:

In addition, here is a lovely clip from “Minority Report,” just because I like to embed stuff and it features that cool interactive mall scene and the USA Today e-newspaper (plus Portuguese subtitles!):

Oh dear, I always forget that the camera is turned on 24/7 these days, knows all and sees all and then sticks it on YouTube.

Like this moment for me that came during a speech I gave last week at the Software & Information Industry Association’s NetGain conference in San Francisco, which was titled, “How I Stopped Worrying and Learned to Love the Tweet: What Interactivity Really Means for Real Businesses.”

While I talked about a lot of key trends, from persistent data to ubiquitous screens to the importance of voice, touch and gesture in future computing to the always-on state of online presence, it was this moment in the Q&A part at the end that got most noticed.

Someone had asked me what devices I use and also wondered if I had bought a Kindle from Amazon (AMZN).

Indeed not, as you will see, as I admitted that I was waiting to overpay for any similar and doubtlessly overpriced e-reader Apple (AAPL) will foist on me someday.

Here’s the video (please ignore my itchy ear thing and haggard look):

BoomTown went down to Silicon Valley’s most exclusive country club–also known as Stanford University–where Microsoft CEO Steve Ballmer took to the stage today for a talk at Memorial Auditorium for the Entrepreneurial Thought Leaders Seminar.

4:32 pm PDT: Ballmer was pretty much on time, delivering a rousing hello and some good words about being back. He had attended Stanford Business School many moons ago, before dropping out and joining Microsoft (MSFT). Good move, I’d say.

He offered anyone in the room jobs, if they were smart, and then gave out his email. Although he did leave out the pertinent fact that the software giant just laid off 3,000 workers earlier this week.

Well, that.

Then, Ballmer launched into his speech, which began with him talking about the “tough economy.”

The slide behind him was a picture of a glass half-empty or half-full, depending on your attitude, with the notes:

Economic “Reset”

Optimistic about the future.

4:40 pm: Ballmer then told his “entrepreneurial” story. There was a lovely picture of the young Ballmer with some hair. Not much, but some.

Lots of chatter about old computers ensued. Zzzzzzzz.

The early days of Microsoft were next, including how founder Bill Gates was worried about how Ballmer would bankrupt the nascent company by hiring more staff, a delightful story the pair told at our D: All Things Digital conference last year.

4:46 pm: Then the “emerging technology trends.”

Which are, according to Ballmer: many-core processing; screens everywhere; natural UI; all content digital.

Like All Things Digital! I always knew Steve and I were soul mates!

Because it is Microsoft, he moved into “software-powered experiences,” which means, according to Ballmer’s slide: a rich client + cloud, spans multiple devices and is persistent and personal.

“You world needs to be brought together,” said Ballmer. “You may not want to manage the cacophony of devices you deal with today.”

I may not. Or I may. Ballmer, may I?

4:55 pm: It was not a long or much of a content-rich speech. Ballmer wrapped up with the idea that “The Time Is Now.”

He noted that it is a great time for start-ups, with “all the right ingredients” that “dream big.”

What ingredients? What dreams? Ballmer was not saying much about his secret cooking tips for baking a tech behemoth.

4:57 pm: Time for questions from the students.

The first was about whether big- or small-company experience is better.

Both, said Ballmer. Depending on the problem. “You want to blend those things pretty well,” he said.

It is all about the ingredients! And blending. Also sifting, in my humble opinion.

The next question was about the state of the browser business.

Ballmer said it will get more innovative. We’re waiting!

The next was about what the main problem typically is with companies that have trouble making it.

“Too many companies can actually hang on for almost too long because there has been too much money funding these ideas,” said Ballmer.

Yes, we are soul mates!

5:04 pm: The next question was about the culture of a company from its start and how Ballmer has shaped Microsoft’s culture.

“I would say I have shaped Microsoft culture a lot,” he said. “Sometimes for the better, sometimes worse.”

Ballmer compares himself and Gates to “parents” of Microsoft.

That was very Iowa of him.

(As I said: soul mates!)

5:09 pm: The next question was about how he decided to leave Stanford Business School.

“They still have a spot for me if I want to go back and finish my MBA,” Ballmer joked.

But, he noted, it was not much of a risk to leave school.

When Ballmer did waver about going back to school, Gates convinced him to stay. Thank goodness, as he said he would have become an investment banker or a consultant.

The next question was about Google (GOOG), which was not named, I suppose for fear that it would set Ballmer off and there would be chairs a-flying.

“The No. 1 player [in search] is a lot bigger than us,” said Ballmer. “We are like a start-up.”

Well, a really, really, really rich start-up, which has been sued by the federal government for antitrust violations, and convicted.

5:14 pm: The next question was about ideas he might have missed.

Ballmer called himself “a mini-venture capitalist,” noting that figuring out what investments to make is tough.

He joked about the disastrous Microsoft Bob product. That always gets a laugh.

The next question was about how much attention Microsoft will give to cloud computing.

It gave him the chance to make a pun using the movie, “Three Men and a Baby,” noting that the “future is about three screens and a cloud.”

Ahahahahahahaha! Okay, not at all.

A question was asked about taking risks and tips for dealing with it.

“Valuable experience is valuable experience,” said Ballmer.

Say what? Is that a word puzzle? This is starting to feel like “Angels & Demons.”

Ballmer advised the students to “love doing the work that you’re doing.”

It is apparently all about the love at Microsoft. Who knew?

5:22 pm:

Two questions about consolidation, which is code for Yahoo (YHOO).

“I’m glad we went down the road,” said Ballmer, waxing nostalgic about the failed takeover attempt.

But he added he still thought a partnership of some sort between the pair is a good idea. “There may or may not be appropriate discussions,” said Ballmer.

There may. Or may not. Carol, may Steve?

Then there is some love for competitors, Facebook, even Apple (AAPL) for the iPhone.

Feel the love!

5:25 pm: The last question is about what he wished he had done if he could do it over.

He would have taken more computer science courses.

We are so not soul mates.

In an article in yesterday’s Wall Street Journal about an alliance being discussed between Facebook and Nokia, came news about the pair working on a deal to deeply integrate the hot social network with the handsets of the world’s largest maker of mobile phones.

Although BoomTown has seen this movie before–a similar mobile deal with a Nokia (NOK) investment in Facebook was being bandied about a year ago–expect more noise than ever when it comes to social-networking sites and mobile devices in 2009.

As you can see from the chart below, Facebook ran past MySpace in the number of unique visitors via mobile phone in the early fall of 2008 and kept climbing.

Said the Journal article: “In December, Facebook had seven million U.S. mobile users, compared with MySpace’s 5.7 million, according to Nielsen Co.” (Full disclosure: MySpace is owned by News Corp. (NWS), which also owns Dow Jones, the owner of this site.)

And, indeed, to get this kind of traction, Facebook has been very busy ferreting away to get a presence on all the big cellphone makers, so far mostly by building its popular Facebook application for smartphones like the BlackBerry from Research in Motion (RIMM) and iPhone from Apple (AAPL).

Facebook–the Journal piece said–has also been talking to Palm (PALM), which will launch its new Pre smartphone in the spring, and Motorola (MOT), about being integrated into their operating systems too.

The race to be present on mobile devices by everyone and their Internet mother has gotten all hopped up with the introduction of so many smartphones of late, since these devices make any Web app experience much better.

And consumer uptake of these kinds of phones, with big screens and multitouch capabilities, is widely expected to dramatically increase over the next five years,

But here is the dicey money–or nonmoney, actually–quote from the article:

“As with most of the cellphone-software industry, Facebook has yet to find a way to generate meaningful revenue from its mobile services, which include text-messaging features, a mobile Web site and downloadable software. But the number of users accessing its site from phones has grown.”

Oh dear–that roughly translates in Facebook-speak to friending without benefits, with costs rising without much (or any) revenue coming in, to speak of.

Of course, many would argue that both Facebook and MySpace, as well other big players, have to still play hard in the mobile market to gain users–given that consumers are on the move more than ever, digitally-speaking–even if it takes a while to see financial results.

So while efforts by mobile advertising services, such as AdMob, are trying to make that happen and are definitely promising, it’s still a game of growth and not revenue or, of course, profits.

[T-shirt image, courtesy of Zazzle.]

A billion dollar investment in digital technologies, struck between a handful of Hollywood studios and a consortium of big theater chains, got little notice earlier this week.

Under terms of the deal, the entertainment companies agreed to help defray the costs of rolling out more advanced digital technologies in 20,000 theaters, which will eventually lead to being able to see more movies using technologies like 3-D.

Even though there will be about two dozen 3-D movies released in the next few years–think Hannah Montana and the Jonas Brothers in concert popping out of screens–a very small number of theaters across the U.S. can handle the advanced technology 3-D requires.

Why? Well, it apparently costs about $70,000 to upgrade a screen. While studios are only paying a small fraction of that cost, one hopes they understand that upgrading theater facilities will be increasingly important in the years ahead.

Because while the gimmick of getting audiences to wear polarized lenses–yes, you still need them–3-D alone is probably not what will prompt most people to up their movie theater attendance (although 3-D movies do attract more people and command much higher prices).

But, even as digital technologies have exploded everywhere, the theater experience has changed in a negligible way over time.

While questions swirl around whether such upgrades pay off, there is no question it will be hard to know without some effort on behalf of the entertainment industry.

One might imagine a much more immersive theater experience or new ideas from filmmakers–I am not creative enough to come up with any good ones–to amplify a movie.

So we’ll just have to wait for Hollywood to come up with something–well beyond Miley Cyrus or Nick Jonas jumping right into the seats.

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s Part 1 of 4 of an interview Walt Mossberg did with Sony Chairman and CEO Sir Howard Stringer. (I am posting one video part of the discussion with Stringer every day this week, starting today and concluding Friday.)

The consumer electronics giant has been under enormous pressure to innovate and compete better in all its many businesses and still has not proved Sony (SNE) can knit them all together into a cogent whole.

In this video, Stringer talks about how Sony has been recovering from recent troubled times, the challenges of the television business, what’s next for screen technology (think thin) and the prospects for Sony’s huge PlayStation gaming franchise.