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	<title>BoomTown &#187; search ad</title>
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		<title>As Yahoo Stock Drops, Microsoft's Sweetened Search Gets Cheaper</title>
		<link>http://kara.allthingsd.com/20080630/as-yahoo-stock-drops-microsofts-sweetened-search-gets-cheaper/</link>
		<comments>http://kara.allthingsd.com/20080630/as-yahoo-stock-drops-microsofts-sweetened-search-gets-cheaper/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 18:02:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Carl Icahn]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[search ad]]></category>
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		<category><![CDATA[stock]]></category>
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		<description><![CDATA[Apparently, according to Yahoo, Microsoft is as clever and deceptive as the buff and gun-toting Angelina Jolie in the new film "Wanted."

BoomTown will get to that later. But with Yahoo shares hovering close to $20 a share, Microsoft has certainly got to be thrilled that the sweetened search ad deal it is currently preparing--including forking over about $10 billion for one-third of the company--is getting cheaper by the minute.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/06/angelina_jolie_wanted_movie_image.jpg"><img src="http://kara.allthingsd.com/files/2008/06/angelina_jolie_wanted_movie_image-300x200.jpg" alt="" title="angelina_jolie_wanted_movie_image" width="300" height="200" class="alignright size-medium wp-image-2256" /></a></p>
<p>Apparently, according to Yahoo, Microsoft is as clever and deceptive as the buff and gun-toting Angelina Jolie in the new film &#8220;Wanted.&#8221;</p>
<p>BoomTown will get to that later. But with Yahoo (YHOO) stock hovering close to $20 a share, Microsoft (MSFT) has certainly got to be thrilled that the sweetened search-ad deal it is currently preparing&#8211;including forking over about $10 billion for one-third of the company&#8211;is getting cheaper by the minute.</p>
<p>With Yahoo&#8217;s stock at a disturbing $20.96 right now&#8211;and headed lower, it seems&#8211;its market value is only $28.4 billion, a depressed number that has sent its investors into a tizzy.</p>
<p>As <a href="http://kara.allthingsd.com/20080625/could-microsoft-get-control-of-yahoo-without-buying-it-investors-think-so/">I wrote last week</a>, it&#8217;s those investors who are pushing Yahoo&#8217;s board to consider accepting a new version of Microsoft&#8217;s search-ad proposal that it turned down in favor of one from Google (GOOG) recently.</p>
<p>Those same investors had urged Microsoft to make a sweeter offer, promising a more cooperative Yahoo, especially now that it faces an upcoming proxy fight with billionaire Carl Icahn at its Aug. 1 board meeting.</p>
<p>Microsoft has no interest in swallowing Yahoo whole&#8211;although the dropping price <em>does</em> make it kind of tasty.</p>
<p>But it has been working on a beefed-up search deal, with more revenue guarantees on search ads and a higher price for search assets it would buy outright.</p>
<p>The centerpiece of the offer, of course, would be a deal to buy about one-third of Yahoo from existing shareholders at a premium to where it is trading now.</p>
<p>In its previous search-ad offer, Microsoft had offered to buy 16% of Yahoo for $8 billion at $35 a share.</p>
<p>Many large investors, disillusioned with the leadership of CEO Jerry Yang, have warned him and the board that they will vote with Icahn unless Yahoo engages with Microsoft and fast.</p>
<p>If Yahoo does change its mind and strike a sweeping search-ad deal with Microsoft, though, it would have to pay Google a $250 million fee for killing the deal.</p>
<p>Still, Yahoo took the opportunity today to ding Microsoft once again about its botched takeover battle, in a <a href="http://www.sec.gov/Archives/edgar/data/1011006/000095013408012084/f41347a7defa14a.htm">regulatory filing related to the proxy fight</a>. </p>
<p>In the document, it called the software giant &#8220;unresponsive and inconsistent,&#8221; and noted &#8220;the record casts doubt on whether Microsoft was ever committed to a whole company acquisition.&#8221;</p>
<p>(See Yahoo&#8217;s slide on the issue below&#8211;click to make it larger)</p>
<p><a href="http://kara.allthingsd.com/files/2008/06/f41347a7f41347z0007.gif"><img src="http://kara.allthingsd.com/files/2008/06/f41347a7f41347z0007.gif" alt="" title="f41347a7f41347z0007" width="300" height="250" class="aligncenter size-full wp-image-2255" /></a></p>
<p><em>Ooooh</em>, it almost sounds like Yahoo is saying Microsoft carefully planned this intricate scheme to get Yahoo into this prone and disastrous position.</p>
<p>It&#8217;s almost as complicated as the plot of the thriller &#8220;Wanted&#8221;&#8211;BoomTown recommendation: Two thumbs up!&#8211;in which an office drone played by James McAvoy is whipped into deadly-assassin shape by a leather-clad Angelina Jolie and also badly tricked by her. </p>
<p>Yahoo&#8217;s leadership only wishes they had Angelina to kick them around.</p>
<p>Unfortunately for shareholders everywhere, they seem to be doing a very good job of it all by themselves.</p>
<p>As an added plus, here&#8217;s the &#8220;Wanted&#8221; trailer:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/Z4pWuFv48Zk&#038;hl=en"></param><embed src="http://www.youtube.com/v/Z4pWuFv48Zk&#038;hl=en" type="application/x-shockwave-flash" width="380" height="313"></embed></object></p>
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