The Seattle area is going to get another jobless jolt today, with RealNetworks planning to lay off four percent of its workforce, sources said.

That’s a small number–just about 70 people out of its 1,700-person staff–but the move comes on the heels of layoffs of another 800 employees at nearby Microsoft yesterday.

The reasons for the layoffs at RealNetworks are, as was the case at Microsoft, to realign the workforce after the recent economic downturn and to control costs.

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BoomTown happens to be in the Seattle area today, deep in the heart of Microsoft territory, which apparently is now living in a state of “new normal” according to a declaration by the software giant’s CEO, Steve Ballmer.

Well, it all looks the same to me, but that’s what he said in an “executive e-mail” post yesterday titled “The New Efficiency” about the changes brought on by the econalypse.

Of course, it’s also a new buzzword for the company’s upcoming Windows 7 rollout, complete with a Web site.

Now, that’s efficient!

Meanwhile, Microsoft revealed in a proxy filing that the direct compensation of its top execs in 2009 had been slashed.

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Apparently, not everyone leaves Yahoo to join Microsoft.

On Friday, sources said, it was announced internally at Microsoft that Karl Siebrecht, the former president of Atlas at aQuantive, is joining AdReady at the end of the month as president and COO.

AdReady, based in Seattle, bills itself as an “advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes.”

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The board of iLike planned a meeting earlier tonight to go over a buyout offer by MySpace, several sources close to the situation said. But it was suddenly canceled because of some thorny tax implications related to the talent-retention part of the deal to purchase the social music start-up.

This does not mean the pending acquisition is in jeopardy, sources said, and it could be on track to be signed as early as today, barring any more complications.

What’s also been unclear is the actual price the social networking giant is paying for iLike, which has been reported as about $20 million. In fact, only $13.5 million will be paid in cash, with $6 million slated for forward payments to retain key talent.

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It looks like the local market is heating up even more, with MSNBC.com announcing the acquisition of Chicago-based EveryBlock.

Sources said MSNBC.com–a joint venture of Microsoft and NBC Universal–paid several million dollars for the “hyper-local” information site, which is up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston.

In June, Time Warner online unit AOL paid about $10 million to buy Patch Media, a platform that does deeply localized coverage of communities on a range of topics.

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On my recent visit to Seattle, the highlight for BoomTown was a visit I made to see Ben Huh, the CEO of Pet Holdings.

Huh got a lot of attention when he bought icanhascheezburger.com in late 2007. The site, known as Lolcats, was well known for odd pictures of cats with even odder and often misspelled captions.

Via even more sites, Huh has created a profitable network of pointless fun. The latest is, naturally, Emails From Crazy People, which just launched.

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While the current meme is that traditional journalism is getting the stuffing knocked out of it by the digital onslaught, it neglects to notice that a lot of really sharp news reporters are actually getting some real traction by finally starting to be serious about creating online sites that are designed to compete.

As case in point, BoomTown recently visited the offices of TheWrap.com, a Web blog aimed at dominating breaking news about the business of Hollywood and the entertainment industry.

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In an unusual homecoming and odd job switcheroo between two Internet execs, former Yahoo media head Scott Moore is returning to Microsoft to lead its content efforts, according to many sources both inside and outside the company.

Moore will become U.S. executive producer, responsible for leading the content and programming strategy for the MSN online service. He will return to Microsoft’s Seattle area HQ in mid-March and report to Greg Nelson, GM of the MSN Global Media Group.

Moore left Yahoo late last year due to unhappiness over the turmoil at the company and to pursue a start-up idea he had.

He was replaced at Yahoo–in a rushed appointment–by Jeff Dossett, who came, wait for it, from Microsoft, where he held the job Moore is now taking.

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BoomTown is Alaska-bound today, on a lovely vacation cruise with the family–up the coast leaving from Vancouver and sailing to Seward this week and part of next week.

So, even if Yahoo is finally sold to Microsoft, I will likely be too busy communing with a moose to blog. One can only hope.

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On my recent trip to Seattle, I visited the offices of iLike, in the Capitol Hill section of that lovely Pacific Northwest city, to take a video gander at one of the more interesting start ups to emerge from the social networking arena.

The music discovery site, unlike a lot of others in its sector, has been plugging away for several years with much less funding (about $16 million from the founding Partovi twin brothers, former AOL wunderkind Bob Pittman and a big slug from Ticket Master), but a lot more impact.

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Could the new and improved Yahoo CEO Jerry Yang actually manage to beat back the proxy fight being waged against him by activist investor Carl Icahn?

It increasingly looks that way, with only 12 days to go until Yahoo’s annual meeting on August 1.

But exactly which Yang will be running Yahoo, if he does win, is probably the most important question shareholders need to ask.

Would that be the seemingly energetic Yang of the past two weeks, invigorated by the battle with Icahn and his new best friend and Yahoo foe, Microsoft?

Or will it be the other Yang?

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Over the last two days, BoomTown has been enjoying the perfect Pacific Northwest summer weather, visiting several Seattle-based companies and also Microsoft HQ in nearby Redmond.

Seattle is still essentially Silicon Valley North, except a lot more laid back and with less of an egregiously opportunistic, what’s-the-next-hot- start-up tone one feels any day of the week in Palo Alto.

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While Wetpaint’s $25 million new round of funding was leaked to one and all under embargo until 12:01 am EST today–including BoomTown, so don’t assume any of us report our little hearts out on all these bits of news–what the press release did not disclose, sources said, was an intriguing new investor: Fidelity Investments.

What’s interesting about this wrinkle is that it is yet another validation in Web 2.0 world from a large traditional institutional investor.

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After today’s events, I guess you could say Yahoo and Microsoft tried, holding a series of meetings that ended up proving exactly how incompatible the companies were.

Kind of like Oscar and Felix, but not funny in any way at all.

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