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MSN Debuts Online Health Service

Kara Swisher — Thu, 01 Oct 2009 07:20:35 +0000

MSN, Microsoft’s online portal, released a beta version of a service to let users manage their health information on the Web.

Called My Health Info, the Microsoft (MSFT) offering, which includes a range of widgets and other Web tools, wades into an area that many are attempting to crack, including Google (GOOG).

The service, which will be located on MSN’s health site, will use Microsoft’s HealthVault platform and Silverlight technology, taking the company’s effort to create a platform for storage of health information into the mainstream.

Due to issues of privacy and security, consumers have been slow to warm to loading up their personal health information on the Web.

Microsoft said users can also “research medical concerns, read the latest health news, gain guidance from medical experts, learn about nutrition, and monitor conditions such as high blood pressure or diabetes.”

Google has a similar beta product called Google Health, and there are others. In fact, the former head of Google Health, Adam Bosworth, has a similar start-up called Keas.

All efforts are trying to get consumers to embrace and feel comfortable in putting their health information online and offer easier tools to do that.

Here’s a screen shot of My Health Info:

Here’s the Microsoft press release on the service:

MSN Introduces Online Tools to Help People Make Smarter Health and Lifestyle Decisions

From swine flu info to symptom checkers, MSN My Health Info includes a broad range of widgets and tools to attract health-minded consumers.

REDMOND, Wash.–Oct. 1, 2009–Today, MSN released the beta of My Health Info, a new online service that helps people manage their health information on the Web. My Health Info is a unique service that offers people a variety of tools and widgets to upload, organize and monitor health information stored in their personal Microsoft HealthVault accounts. The new service allows people to research medical concerns, read the latest health news, gain guidance from medical experts, learn about nutrition, and monitor conditions such as high blood pressure or diabetes.
In addition, MSN is launching a specialized swine flu information center today on the MSN Health & Fitness home page (http://health.msn.com), spotlighting the virus that is currently top of mind for people. MSN works with trusted consumer health information providers such as Harvard Medical School and the MayoClinic.com to keep people informed and armed with data to help them prevent contracting the virus, assess for risk factors, find out where to get vaccinations in their local neighborhood when they become available, and more.

My Health Info delivers features designed for busy parents, adults who are managing the health concerns of aging parents, and people managing chronic conditions and multiple medications. Because the data is stored in Microsoft HealthVault, people can access their information via the Web whenever they need it and share it across multiple connected health applications. My Health Info will allow consumers to do the following:

Customize their page with tools such as allergy, medicine and blood pressure trackers, a lab results bank, body mass index calculators, vaccination information and more

Use information from personal health devices such as heart-rate monitors and pedometers

Access profiles of multiple family members at one time, allowing caregivers to more easily manage not only their information, but their family’s as well

Stay informed by receiving the latest in health news from sources they trust

“People care deeply about credible, timely and comprehensive information about health topics. MSN My Health Info will provide an exceptional selection of resources, tools and information available from a variety of sources in one convenient location,” said Scott Moore, U.S. executive producer, MSN. “We are committed to delighting our customers with information, services and tools that keep them informed and simplify their lives.”

Consumers are increasingly looking for online solutions that help them take better control of their health decisions and their families’ information, and that connect them to the broader health ecosystem in which they interact. The My Health Info service enables MSN to offer a timely service to its users, which will be continually updated to help ensure that consumers are offered relevant tools. The service is connected with Microsoft HealthVault, which stores consumer health information in a controlled and privacy-enhanced environment, while enabling consumers to easily collect and transfer their data across the health system for a more holistic and better quality healthcare experience. The My Health Info site is powered by Microsoft Silverlight technology to deliver a rich, interactive Web experience.

“As consumers are increasingly being asked to manage more of their health and wellness, they are looking for solutions that help them navigate an overwhelming amount of information, enabling them to take control of their personal health data,” said David Cerino, general manager of consumer health in Microsoft Health Solutions Group. “Building on the power of HealthVault, My Health Info demonstrates how we are continuing to provide consumers with the trusted and relevant tools they need to make more informed decisions in support of their health and the health of their families.”

The Microsoft Cougar Memo: It's Grrrrrrrrreat!

Kara Swisher — Wed, 23 Sep 2009 12:12:26 +0000

Last week, a cougar was reported to be roaming on the Redmond, Wash., campus of Microsoft, which led to all kinds of cutesy jokes about the new Snow Leopard operating system from Apple (AAPL).

No, BoomTown cannot make this stuff up!

Nor did I make up this original and very fine global alert that Microsoft Global Security sent last week, which assured employees of the software giant that “Microsoft Security will conduct frequent patrols of all wooded areas of the campus.”

That’s more than you can say about how the software giant handles hackers!

Here’s an image of the memo (click on it to see a large version):

Previously, TechFlash had the text of the second warning, which gives cougar-fighting tips.

They included:

“Stay calm. Talk to the cougar in a confident voice.”

“Do not run. Try to back away from the cougar slowly. Sudden movement or flight may trigger an instinctive attack. Do not turn your back on the cougar. Face the cougar and remain upright.”

And, most important of all: “Do all you can to enlarge your image. Don’t crouch down or try to hide. Pick up sticks or branches and wave them about.”

Which, if you think about it, is even better advice for Microsoft (MSFT) Bing execs–this means you, Yusuf!–in tangling with search archrival Google (GOOG).

Cisco: The Comic Book?

Kara Swisher — Tue, 03 Mar 2009 08:09:04 +0000

On the eve of the debut of the much anticipated “Watchmen” movie from Warner Bros., Cisco seems to be getting into the superhero game, with an unusual marketing effort that uses sophisticated comic book characters to highlight its line of security products.

More like Nerdmen! Except with more muscles and cooler outfits!

On a new Web site that is now up, for a series called “The Realm,” Cisco (CSCO) seems to have gotten some cool original work from well-known Marvel Comics illustrator Mike Mayhew.

The characters are all apparently linked to real-life Cisco engineers, as well as its products, but it is being pushed as entertainment.

The first “episode,” titled “Déjà Vu,” is now up, with more to come, the site promises, as freaky music plays in the background. It is done as a video version of a comic book.

The plot so far: “Botnet attacks in The Realm are on the rise, and Jux discovered they are after Synocorp employees. Trace, the defender brought to life in The Realm through solutions built by Engineer Roberts, fended off the bots in time to save the identity of the latest target. Can the defenders stop the threats from infiltrating Synocorp offices? Find out in episode 2.”

Not quite “The Dark Knight,” but not bad so far.

Yahoo Moves Ahead With Layoffs on Wednesday: The Sad Details

Kara Swisher — Mon, 08 Dec 2008 08:00:17 +0000

While there are layoffs all over now, as evidenced by the dismal jobs reports last week, the long-planned Yahoo (YHOO) layoffs will definitely be taking place Wednesday.

The layoff number was announced by its (eventually outgoing) CEO Jerry Yang on its last earnings call on Oct. 21. BoomTown wrote about the exact timing of the sad date a few weeks ago.

Many Yahoos have emailed me to ask the particulars last week, since most at the company don’t know what’s up.

Here is what I found out:

1. The number currently remains at 1,500, although given the current economic environment, several sources at Yahoo expect the eventual numbers to add up to be more that that, up to 2,000.

“Things have changed since these layoffs were announced,” said one source close to the situation. “But those additional cuts might not come Wednesday, but through attrition and a hiring freeze first.”

2. The layoffs are mostly across the board. But expect general, human resources and finance to take a bigger hit, since the expenses are cost-based and most of their costs are staff.

3. Employees targeted will be told on Wednesday morning with a “normal separation period,” said a source close to the situation, which means they will be out within a few hours on the same day.

4. Yahoo execs, sources say, are not expecting any serious problems, i.e., extremely upset employees, because these layoffs have been long anticipated. But there will be security present at its Sunnyvale HQ and elsewhere, as there always is with most big layoffs at any company.

Still, said one source, that does not mean there will security hovering over departing workers, except perhaps in cases of those who deal with more sensitive information.

5. Most employees do not know if they will be let go yet, nor has management in charge of the cuts made that public.

That’s because whole projects might be eliminated, sources said, and the cuts might present yet another chance to restructure more. Already, there are rumors of whole divisions being moved among big managers, probably to stake out territory before a new CEO is installed.

While constantly moving around furniture in a living room does not change the room shape or size, rejiggering is a favorite Yahoo management practice.

But, as Yang said in an interview with me in late October:

“I look at these cuts as both a short-term and long-term effort. In the short term, we have consolidation and organizational corrections to make. In the long term, we will look at our whole portfolio and are now asking ourselves in each case if we need to be in this business. We’re asking ourselves–should we sell it or should we shut it down? That is the kind of comprehensive look we are doing across the company.”

6. No, Yang is not leaving as CEO quite yet, although this week is a perfect time to name a new CEO and get the focus off of the bad news at Yahoo.

As I have previously written, many would not be surprised if one of these current directors is named to lead Yahoo, even temporarily, and to get a new CEO in place by the New Year (a board priority): John Chapple, Maggie Wilderotter or Frank Biondi Jr.

But a dark horse outside CEO–with the public company experience Yahoo’s board is looking for as its top priority–could emerge. More on those names later.