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Thursday, January 31, 2008

Engineers Are From Mars, Media Moguls Are From Venus

And can they ever get along?
At the SIIA Information Summit yesterday, New Yorker writer Ken Auletta, who recently did a piece on Google, noted:
We’re in an engineering culture. You couldn’t put a [Rupert] Murdoch or a [Michael] Eisner in charge of a company like that. It’s been tried. Terry Semel led Yahoo. I just spent [...]

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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