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Monday, November 2, 2009

“Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

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BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

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Monday, June 1, 2009

Susan’s Last Stand: Internet Phenom Boyle Comes in Second

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The Scottish woman who went from unknown to become the Internet’s most watched video failed to win first place in the final of the television show, “Britain’s Got Talent” this past weekend.

Boyle’s chances have been diminishing over the past week, since the British tabloids have been piling on and tarnishing her fairytale reputation, reporting on odd public outbursts by her due to the pressure of her instant stardom online and off.

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Monday, May 25, 2009

Susan Boyle Sings Again: “Memory” and a Makeover

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Here are the two answers to the key questions you might have about Susan Boyle’s return appearance on “Britain’s Got Talent” last night: Yes and yes.

As in: Did the Scottish singing (and Web) sensation nail it again? And, does she look better?

Of course, singing “Memory” from “Cats,” Boyle made it to the finals, which are set to take place next Saturday.

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Monday, May 4, 2009

Boyle Then Was as Good as Boyle Today: God Bless the Queen of Online Viral Video

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Here’s more extraordinary video of Susan Boyle, the Scottish singing sensation.

The unknown 47-year-old appears in new online videos unearthed by Scotland’s Daily Record and shot at a 1984 competition at the Fir Park Social Club in Motherwell.

She is 22 in these videos, but sings “I Don’t Know How to Love Him” and “The Way We Were” just as well as she did recently on “Britain’s Got Talent.”

How much does BoomTown love viral video? Much, in this case.

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Friday, April 17, 2009

Boylemania, Part II: TV to Internet to TV to Internet…

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Susan Boyle’s sensational television singing performance jumped from that medium to become a viral Internet hit, fueling more television that is, of course, headed to the Internet again.

Who says old and new media can’t work together?

The YouTube official version of the original TV performance is now at 15.6 million views.

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Thursday, April 16, 2009

Good Luck Trying to Share the Angelic Voice of Susan Boyle

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Scottish singing sensation Susan Boyle is indeed all she is cracked up to be.

But her virality on the Internet is not, even though she has–in fact–become an Internet sensation.

Though the performance of the unemployed 47-year-old woman–dressed in a dowdy frock, wowing the judges on the television show, “Britain’s Got Talent” with an astonishing rendition of “I Dreamed a Dream” from the musical “Les Miserables”–has been viewed many millions of times now and growing, it’s not easy to move it around on the Web.

It should be.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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