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		<title>Liveblogging Fortune Brainstorm Tech: AOL CEO and Chairman Tim "The Plumber" Armstrong</title>
		<link>http://kara.allthingsd.com/20090723/liveblogging-at-fortune-brainstorm-tech-aol-ceo-and-chairman-tim-the-plumber-armstrong/</link>
		<comments>http://kara.allthingsd.com/20090723/liveblogging-at-fortune-brainstorm-tech-aol-ceo-and-chairman-tim-the-plumber-armstrong/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 19:09:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
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		<category><![CDATA[AOL]]></category>
		<category><![CDATA[assets]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[Bob Iger]]></category>
		<category><![CDATA[Brainstorm: TECH]]></category>
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		<category><![CDATA[Tim Armstrong]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16371</guid>
		<description><![CDATA[It did not start out too well for AOL CEO and Chairman Tim Armstrong, with a poll on the screen showing most of the attendees in the ballroom at Fortune Brainstorm Tech voting that the Time Warner online unit was either out of juice or irrelevant.

Armstrong did not break any news in the interview with Fortune's lively interviewer, David Kirkpatrick, relying more on projecting an I'm-in-charge-here attitude and saying confident things like "a challenge is also an opportunity."

In general, Armstrong tried to be upbeat about the prospects for AOL, which has for too long been the Web's sad sack of an Internet company.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/marke_1125.jpg"><img src="http://kara.allthingsd.com/files/2009/07/marke_1125-250x166.jpg" alt="marke_1125" title="marke_1125" width="250" height="166" class="alignright size-medium wp-image-16379" /></a></p>
<p>It did not start out too well for AOL CEO and Chairman Tim Armstrong, with a poll on the screen showing most of the attendees in the ballroom at Fortune Brainstorm Tech voting that the Time Warner (TWX) online unit was either out of juice or irrelevant.</p>
<p>The event, which is taking place over three days in Pasadena, Calif., is packed full of Web and media luminaries, so BoomTown will be sitting in the front row and liveblogging some of the sessions here, such as this one that I did for the session with <a href="http://kara.allthingsd.com/20090722/liveblogging-fortune-brainstorm-tech-disney-ceo-bob-iger-has-one-hand-in-the-present-and-one-hand-in-the-future/">Bob Iger, CEO of the Walt Disney Company</a> (DIS).</p>
<p>Armstrong did not break any news in the interview with Fortune&#8217;s lively interviewer, David Kirkpatrick, relying more on projecting an I&#8217;m-in-charge-here attitude and saying confident things like &#8220;a challenge is also an opportunity.&#8221;</p>
<p>In general, Armstrong tried to be upbeat about the prospects for AOL, which has for too long been the Web&#8217;s sad sack of an Internet company.</p>
<p>&#8220;We are still in a very large trade wind,&#8221; he said, referring to advertisers spending money online. &#8220;If someone asked you if advertising [online] is going to go up, I think you would have to say yes.&#8221;</p>
<p>To take advantage of that, Armstrong said AOL would be focused on investing &#8220;in content systems that connect with advertising systems&#8211;that&#8217;s a white space we are going after.&#8221;</p>
<p>He noted that AOL needs to have the same &#8220;plumbing approach&#8221; to content that Google (GOOG)&#8211;where Armstrong had been a major advertising exec before taking his new job&#8211;has had to search advertising.</p>
<p>&#8220;You have to take the Silicon Valley approach to content,&#8221; Armstrong declared.</p>
<p>Armstrong also talked a little bit about his recent 100-day trip around the AOL empire worldwide and what he got out of it.</p>
<p>&#8220;I got a lot of advice from different people about what to do,&#8221; he said. </p>
<p>His takeaway, which he will discuss at an all-hands meeting scheduled for tomorrow with AOL staff: &#8220;It&#8217;s really about strategy. If we don&#8217;t have the right strategy, we&#8217;re not going to win.&#8221;</p>
<p>Which is kind of stating the obvious, but it sounded good.</p>
<p>Armstrong also touched lightly on the issue of getting rid of various assets AOL has compiled over the last several years, like it pricey purchase of the Bebo social networking site.</p>
<p>But some, as I recently reported&#8211;such as the Truveo video search service and the information search company Relegence&#8211;are staying.</p>
<p>Armstrong also talked of buying, but judiciously&#8211;noting to me later that AOL had 900 possible acquisition deals blocked in its pipeline.</p>
<p>Someone call a plumber <em>stat</em>!</p>
<p>Armstrong said he has put a stop to a lot of those deals, including putting the kibosh on a $400 million check he was supposed to sign right when he got there.</p>
<p>It was, as he told me after his interview, a windfall that supposed to go to a big computer maker for a distribution deal, which he chose to pass on.</p>
<p>&#8220;Everything has to make sense from a return-on-investment basis for me,&#8221; said Armstrong. &#8220;It&#8217;s that easy.&#8221;</p>
<p>And that hard, although he did move the crowd, which was polled with the same questions about AOL&#8217;s chances after Armstrong talked.</p>
<p>He got more people in the audience to vote that AOL would &#8220;return to health as a major Internet player,&#8221; which is&#8211;as legions of the company&#8217;s leaders have shown&#8211;no easy task.</p>
<p><em>[Photo credit: Brad Markel for Fortune]</em></p>
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		<title>Yahoo Homepages Over the Last 15 Years: The Good, the Bad and the Ugly (Really Ugly)</title>
		<link>http://kara.allthingsd.com/20090720/yahoo-home-pages-over-the-last-15-years-the-good-the-bad-and-the-ugly-really-ugly/</link>
		<comments>http://kara.allthingsd.com/20090720/yahoo-home-pages-over-the-last-15-years-the-good-the-bad-and-the-ugly-really-ugly/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 00:59:44 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[font]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[front page]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[homepage]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[look and feel]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[screenshot]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[UK]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16077</guid>
		<description><![CDATA[Tomorrow, Yahoo will officially unveil the latest redesign of its homepage, an almost complete rejiggering of the look and feel of one of the most trafficked sites on the Internet.

The latest launch comes after about a half-dozen redesigns of the homepage since Yahoo was founded, the last one in 2006.

BoomTown thought it might be instructive to take a look at what has come before it, seeing how the Yahoo front page has evolved since 1994.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/fp_401.jpg"><img src="http://kara.allthingsd.com/files/2009/07/fp_401-250x249.jpg" alt="fp_401" title="fp_401" width="250" height="249" class="alignright size-medium wp-image-16088" /></a></p>
<p>Tomorrow, Yahoo will officially unveil the latest redesign of its homepage, an almost complete rejiggering of the look and feel of one of the most trafficked sites on the Internet.</p>
<p>The latest launch comes after about a half-dozen redesigns the homepage since Yahoo was founded, the last one in 2006.</p>
<p>You can read the <a href="http://kara.allthingsd.com/20090720/yahoo-finally-rolls-out-new-home-page-to-the-masses-and-drum-roll-its-good-plus-screen-shots/">full story of the new page here</a>, but BoomTown thought it might also be instructive to take a look at what has come before it, seeing how the Yahoo (YHOO) front page has evolved since 1994.</p>
<p>Incredibly, that was 15 years ago.</p>
<p>Personally, I like 1994 and 1995, which were clean and clear with big font sizes, due to Yahoo positioning itself as a directory of the Web, although the 1995 logo and swirly buttons are wacky.</p>
<p>The one from 1997 is also an improvement, in the same list theme.</p>
<p>But in 2000, the whole page suddenly started bloating badly, with too much color and too many links.</p>
<p>Weight gain continued in 2002, and the page got even more colorfully confusing with ever-smaller font sizes in 2004.</p>
<p>The 2006 version was, thankfully, much simpler, but still a packed-out mess.</p>
<p>That new incarnation from the Silicon Valley icon, which you can see above, is a more back to the basics in style.</p>
<p>The latest launch, which <a href="http://kara.allthingsd.com/20090214/how-is-yahoos-massive-metro-homepage-redesign-going-it-depends-on-who-you-ask/">Yahoo had previously said was coming in the fall</a>, rolls out today for the hundreds of millions of users in the U.S. and will be extended to France, the U.K., Germany and India later this week.</p>
<p>Here are the screenshots of all the Yahoo pages in order, from 1994 to 2006 (click on the images to make them larger, and please excuse some blurriness&#8211;I got these shots from Yahoo):</p>
<p><strong>1994:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/07/slide1.jpg" rel="lightbox[post-16077]"><img src="http://kara.allthingsd.com/files/2009/07/slide1-250x187.jpg" alt="slide1" title="slide1" width="250" height="187" class="aligncenter size-medium wp-image-16096" /></a></p>
<p><strong>1995:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/07/slide2.jpg" rel="lightbox[post-16077]"><img src="http://kara.allthingsd.com/files/2009/07/slide2-250x187.jpg" alt="slide2" title="slide2" width="250" height="187" class="aligncenter size-medium wp-image-16097" /></a></p>
<p><strong>1997:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/07/slide3.jpg" rel="lightbox[post-16077]"><img src="http://kara.allthingsd.com/files/2009/07/slide3-250x187.jpg" alt="slide3" title="slide3" width="250" height="187" class="aligncenter size-medium wp-image-16098" /></a></p>
<p><strong>2000:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/07/slide4.jpg" rel="lightbox[post-16077]"><img src="http://kara.allthingsd.com/files/2009/07/slide4-250x187.jpg" alt="slide4" title="slide4" width="250" height="187" class="aligncenter size-medium wp-image-16099" /></a></p>
<p><strong>2002:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/07/slide5.jpg" rel="lightbox[post-16077]"><img src="http://kara.allthingsd.com/files/2009/07/slide5-250x187.jpg" alt="slide5" title="slide5" width="250" height="187" class="aligncenter size-medium wp-image-16100" /></a></p>
<p><strong>2004:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/07/slide6.jpg" rel="lightbox[post-16077]"><img src="http://kara.allthingsd.com/files/2009/07/slide6-250x187.jpg" alt="slide6" title="slide6" width="250" height="187" class="aligncenter size-medium wp-image-16101" /></a></p>
<p><strong>2006:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/07/slide7.jpg" rel="lightbox[post-16077]"><img src="http://kara.allthingsd.com/files/2009/07/slide7-250x187.jpg" alt="slide7" title="slide7" width="250" height="187" class="aligncenter size-medium wp-image-16102" /></a></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
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		<title>JibJab's Latest Video Spoof: "He's Barack Obama"</title>
		<link>http://kara.allthingsd.com/20090619/jibjabs-latest-video-spoof-hes-barack-obama/</link>
		<comments>http://kara.allthingsd.com/20090619/jibjabs-latest-video-spoof-hes-barack-obama/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 01:43:22 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[BarackObama]]></category>
		<category><![CDATA[D.C.]]></category>
		<category><![CDATA[Facebook Connect]]></category>
		<category><![CDATA[JibJab Media]]></category>
		<category><![CDATA[online]]></category>
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		<category><![CDATA[political satire]]></category>
		<category><![CDATA[President]]></category>
		<category><![CDATA[Radio and Television Correspondents Dinner]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=14753</guid>
		<description><![CDATA[Here is the latest video from the fine folks at JibJab Media, whose online political satires were among the first viral ones on the Web.

Titled "He's Barack Obama," it premiered tonight in front of the President at the 65th Radio and Television Correspondents Dinner in Washington, D.C. 

The two-minute Obama video is being launched in conjunction with JibJab's Facebook Connect integration, so all comments on the video will run through Facebook's platform.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/06/obama-heroic-5-zazzle.jpg"><img src="http://kara.allthingsd.com/files/2009/06/obama-heroic-5-zazzle-214x300.jpg" alt="obama-heroic-5-zazzle" title="obama-heroic-5-zazzle" width="214" height="300" class="alignright size-medium wp-image-14755" /></a></p>
<p>Here is the latest video from the fine folks at <a href="http://www.jibjab.com">JibJab Media</a>, whose online political satires were among the first viral ones on the Web.</p>
<p>Titled &#8220;He&#8217;s Barack Obama,&#8221; it premiered tonight in front of the President at the 65th Radio and Television Correspondents Dinner in Washington, D.C. </p>
<p>The two-minute Obama video&#8211;which you can see below (with a little JibJab promo at the end)&#8211;is being launched in conjunction with JibJab&#8217;s Facebook Connect integration, so all comments on the video will run through the social-networking site&#8217;s platform.</p>
<p>Here&#8217;s the video:</p>
<div style='background-color:#e9e9e9; width: 380px;'><object id='A64060' quality='high' data='http://aka.zero.jibjab.com/client/zero/ClientZero_EmbedViewer.swf?templateID=203286&#038;service=sendables.jibjab.com&#038;partnerID=JibJab' pluginspage='http://www.macromedia.com/go/getflashplayer' type='application/x-shockwave-flash' wmode='transparent' height='285' width='380'><param name='wmode' value='transparent'></param><param name='movie' value='http://aka.zero.jibjab.com/client/zero/ClientZero_EmbedViewer.swf?templateID=203286&#038;service=sendables.jibjab.com&#038;partnerID=JibJab'></param><param name='scaleMode' value='showAll'></param><param name='quality' value='high'></param><param name='allowNetworking' value='all'></param><param name='allowFullScreen' value='true' /><param name='FlashVars' value='templateID=203286&#038;service=sendables.jibjab.com&#038;partnerID=JibJab'></param><param name='allowScriptAccess' value='always'></param></object>
<div style='text-align:center; width:380px; margin-bottom:15px; margin-top:6px;'>Try JibJab Sendables® <a href='http://sendables.jibjab.com/ecards'>eCards</a> today!</div>
</div>
<p>And here&#8217;s JibJab&#8217;s press release on the video:</p>
<blockquote class="memo"><p>JIBJAB ROCKS OBAMA</p>
<p>JibJab assembles all-star rock band and premiers latest video with President in attendance at the 65th Annual Radio and Television Correspondents Dinner.</p>
<p>WASHINGTON, DC&#8211;June 19, 2009&#8211;JibJab, a leader in digital greetings and online entertainment, premiered its first satire of the Obama administration this evening at the 65th Annual Radio and Television Correspondents Dinner with the President himself in attendance.  </p>
<p>The 2-minute musical video, entitled &#8220;He&#8217;s Barack Obama,&#8221; features the 44th US President in a super hero suit battling the challenges of our times to a heavy metal rendition of the American Civil War song, &#8220;When Johnny Comes Marching Home.&#8221;</p>
<p>He’ll use his super powers to win in Iraq,<br />
Then kung-fu chop the Taliban! Ka-chow! Ka-cha!<br />
Our image in the world he’ll mend,<br />
Then make the Jews and Arabs friends!<br />
He&#8217;s Barack Obama,<br />
He&#8217;s come to save the day!</p>
<p>In a departure from their banjo-centric musicals of the Bush era, JibJab assembled an all-star rock band to perform &#8220;He&#8217;s Barack Obama.&#8221; Foo Fighters&#8217; Chris Shiflet and Taylor Hawkins were joined by Chris Chaney, Jane’s Addiction, Roger Joseph Manning Jr., Jellyfish and Beck, and Jess Harnell, renowned television and film voice actor, under the direction of composer, John Frizzell, whose film scoring credits include &#8220;Office Space&#8221; and &#8220;Beavis &#038; Butthead Do America.&#8221;</p>
<p>The video’s animation style also represents a radical departure from past JibJab productions, replacing simple collage animation with a combination of frame-by-frame character animation and live action video.</p>
<p>&#8220;With a new President came the opportunity to push into new creative territory,&#8221; said JibJab co-founder and Head Art Guy, Evan Spiridellis.  &#8220;Our goal was to push the quality of made-for-the-web entertainment farther than anyone has ever pushed it before and we hope our audience enjoys it.&#8221;</p>
<p>The video can be seen for free at http://JibJab.com.</p>
<p>This is the second time JibJab has premiered a video for a sitting U.S. President.  In 2007, the company released a satire of the news media entitled &#8220;What We Call the News&#8221; for George W. Bush at the Radio and Television Correspondents Dinner.</p>
<p>&#8220;We live in an incredible time when creators can get their work out to a mass audience without gatekeepers,&#8221; said JibJab co-founder and CEO Guy, Gregg Spiridellis. &#8220;When we started the company 10 years ago, we couldn&#8217;t have dreamed that we&#8217;d have the incredible honor of entertaining two sitting U.S. Presidents. God bless the Interweb.&#8221;</p></blockquote>
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		<title>BermanBraun Will Make Both MSN Celeb Site and Also Yahoo "Lunacy Report"</title>
		<link>http://kara.allthingsd.com/20080602/bermanbraun-will-make-both-msn-celeb-site-and-also-yahoo-lunacy-report/</link>
		<comments>http://kara.allthingsd.com/20080602/bermanbraun-will-make-both-msn-celeb-site-and-also-yahoo-lunacy-report/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 22:45:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
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		<description><![CDATA[Lloyd Braun--the former Hollywood super-programmer turned Yahoo entertainment czar turned Hollywood and online programmer--has signed a multimillion-dollar deal to make an original destination site for Microsoft's MSN portal, aimed at aggregating celebrity, entertainment and pop culture news, according to several sources.

At the same time, Braun also inked a deal with Yahoo to create a daily online report of "weird news."]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/06/msn_logo.jpg' alt='msn' /></p>
<p>Lloyd Braun&#8211;the former Hollywood super-programmer turned Yahoo entertainment czar turned Hollywood <em>and</em> online programmer&#8211;has signed a multimillion-dollar deal to make an original destination site for Microsoft&#8217;s MSN portal, aimed at aggregating celebrity, entertainment and pop culture news, according to several sources.</p>
<p>With the still-unnamed site, MSN plants its own Paris Hilton flag in a very crowded field, which has numerous competitors such as People.com, PerezHilton.com, AOL&#8217;s TMZ.com, PopSugar.com and Yahoo&#8217;s OMG.</p>
<p>It is also interesting that Microsoft (MSFT), which has focused its efforts of late on its technology, especially related to online advertising and search, is making another foray into the content arena via MSN, where it has had mixed results in the past.</p>
<p><img src='http://kara.allthingsd.com/files/2007/07/braun_lloyd_02.jpg' alt='Braun' class='alignleft' /></p>
<p>Ironically, Braun (pictured here) was the exec who green-lighted the OMG site, which aggregates celebrity-oriented content and has since become a big traffic success for Yahoo (YHOO).</p>
<p>The deal, which will be announced tomorrow, will be a joint venture with Microsoft and BermanBraun Media&#8211;an <a href="http://kara.allthingsd.com/20070718/hey-yahoo-lloyd-braun-will-eat-lunch-in-this-town-again/">independent multimedia production company</a> headed by Braun and also former Hollywood studio exec Gail Berman.</p>
<p>Braun left Yahoo under a cloud, after clashing with his superiors who had brought him in to make new online programming, as he is doing now.</p>
<p>But that has not stopped Yahoo from making its own deal with Braun, sources said, a much smaller effort to produce a daily &#8220;Lunacy Report.&#8221; The deal has not yet been announced, although it has been signed.</p>
<p>That online project will be focused on &#8220;weird news,&#8221; which is an amazingly huge driver of page views on Yahoo&#8217;s news site&#8211;almost 7%&#8211;featuring stories like one today about a man who was jailed for faking his own death. </p>
<p>The video-heavy &#8220;Lunacy Report&#8221; will have Vance DeGeneres, who is the executive producer of the HardlyNews online parody site and also brother of Ellen DeGeneres, as its host.</p>
<p>But the MSN deal is a much larger one, requiring BermanBraun to staff up, and it already has many former Yahoo employees involved in the project, sources said.</p>
<p>That&#8217;s because, akin to a regular Hollywood production studio, BermanBraun will be building both the front and back end using Microsoft technology. Both BermanBraun and Microsoft will be selling ads for the site.</p>
<p>But it is Microsoft that will be footing much of the multimillion budget for the site&#8211;to launch in early 2009&#8211;and will own it outright. It will get support on the main MSN page and also throughout the service.</p>
<p>Advertisers briefed on the project said the site is aiming for higher integration of branding than just simple display ads, looking for innovative ways in which marketing messages are integrated into content.</p>
<p>And it will be designed to be much more interactive to spur more engagement. In fact, the new site does not look like a typical MSN site, said sources who have seen it, with a highly stylized design and a wide range of applications.</p>
<p>Braun was reportedly pitching advertisers last week in New York, who said he described it as focused on the wider pop culture scene and not just on celebrities, which is an area of much user interest online.</p>
<p>It is not clear if PepsiCo (PEP) will be a major advertiser yet. BermanBraun announced a deal last July with Pepsi to support original entertainment content developed for online platforms.</p>
<p>The entertainment and marketing arm of the beverage giant has a &#8220;first-look&#8221; at BermanBraun online projects and has a chance to fund and sponsor original online content it produces.</p>
<p>What will be most interesting will be what happens to the new MSN site and OMG, if Microsoft and Yahoo do manage to strike a merger deal at some point, <a href="http://kara.allthingsd.com/20080602/microhoo-a-deal-must-be-done/">despite a failure to do so thus far</a>.</p>
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