Last year, Yahoo EVP Hilary Schneider and then-Media Group head Scott Moore had a summery seaside dinner with Demand Media co-founder and CEO Richard Rosenblatt in Santa Monica, Calif., right around the corner from the online publishing company’s HQ.

While many speculated that Yahoo could be doing some friendly kibitzing to get a sense of where the eclectic network of general- and special-interest sites was headed, for a possible acquisition, nothing came of it.

But now, a year later, with recent indications that a major strategy for new CEO Carol Bartz will finally follow through on making Yahoo’s massive but disparate service more social, especially in its content offerings, several sources close to the company tell me another look-see at Demand is likelier than ever.

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Last night, BoomTown was at the Horn Group offices in San Francisco to appear on a lively panel called “Is Social Media Killing PR?”

Focused on the “future of the media ecosystem,” it was inspired by recent blog rants by Jason Calacanis, Robert Scoble and Michael Arrington, all of whom have taken potshots at the PR industry as unnecessary or broken in the new social media order.

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Here is the single favorite quote I read from EconAds in New York yesterday, from NeoAtOgilvy COO Greg Smith.

“No one wants a relationship with their mustard.”

Well, exactly. (Unless, it is Col. Mustard, of course, who is endlessly fascinating!)

This odd but spot-on observation was about why big packaged goods advertisers–who are the really big spenders of the ad business–might be less than interested leveraging social media advertising and its promise of deep engagement with consumer.

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Yesterday, I traveled to Los Angeles for paidContent’s second Economics of Social Media conference, which opened last night and is being held all day today at the Skirball Cultural Center.
This morning, I am interviewing Steve Wadsworth, who helms Walt Disney’s (DIS) Internet businesses.
And after sating myself with as much Club Penguin info as possible, I [...]

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The ankle-biters have spoken and it seems that I am completely wrong in my estimation in several recent posts where I wrote that Facebook widgets are–how shall we put it delicately?–exceedingly inane.
Why? Apparently because inane is the goal! Well then, I guess: Mission accomplished!

At an appearance at the Web 2.0 Summit yesterday, a group on [...]

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