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	<title>BoomTown &#187; spam</title>
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		<title>Some Facebook Apps Are Actually More Equal Than Others</title>
		<link>http://kara.allthingsd.com/20080722/some-facebook-apps-are-actually-more-equal-than-others/</link>
		<comments>http://kara.allthingsd.com/20080722/some-facebook-apps-are-actually-more-equal-than-others/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 19:28:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[buggy]]></category>
		<category><![CDATA[Causes]]></category>
		<category><![CDATA[iLike]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[privacy protection]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2398</guid>
		<description><![CDATA[Tomorrow, when it rolls out its new platform, one of the more interesting pieces of news from Facebook will be its initiative to dub certain of its third-party app developers more special than others.

The social-networking site has selected just two, in fact--Causes and iLike--to receive "preferred" status. While BoomTown is unclear as to the details, several sources said that this initiative has to do with developing in a way more in line with the goals of Facebook Founder and CEO Mark Zuckerberg.]]></description>
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<p>Tomorrow, when it rolls out its new platform, one of the more interesting pieces of news from Facebook will be its initiative to dub certain of its third-party app developers more special than others.</p>
<p>According to sources, the social-networking site has selected just two, in fact, <a href="http://www.ilike.com/">iLike</a> and <a href="http://apps.facebook.com/causes/about">Causes</a>, to receive &#8220;preferred&#8221; status.</p>
<p>Several sources said that this initiative has to do with developing in a way more in line with the goals of Facebook Founder and CEO Mark Zuckerberg.</p>
<p>Some issues Facebook has had since unleashing third-party applications on its platform last year have been related to the widgets producing too much spam, not having adequate privacy protection and simply being too buggy.</p>
<p><span id="more-2398"></span></p>
<p>Included in the criteria for inclusion as a preferred partner is being &#8220;meaningful&#8221; and also not having been in violation of a wide range of Facebook policies in the past. Individual apps can be approved, even though others made by the same developer might not be.</p>
<p>Causes and iLike are the inaugural partners in the program, with others to follow.</p>
<p>Perhaps more interesting about this move is why two of Facebook&#8217;s major developers, Slide and RockYou, are not part of the preferred program.</p>
<p>The pair that have been are among Facebook&#8217;s most popular.</p>
<p>iLike is a hugely popular music discovery and sharing service (I will be posting a video of my visit to its Seattle offices tomorrow) and Causes is an app that allows users to share information about various charities and social initiatives.</p>
<p>Facebook declined to comment on the initiative.</p>
<p>But it surely will tomorrow. Facebook is in the midst of a major redesign of its service and will be mounting its second developers&#8217; conference tomorrow in San Francisco.</p>
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