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Saturday, November 21, 2009

Google Search Stories–Including Batman!–Or Are They Anti-Bing Commercials in Disguise?

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It’s well known that Google doesn’t do much in the way of marketing around its search service.

So, then, what is one to make of a half-dozen videos–called “Search Stories,” which look suspiciously like commercials, starring the company’s many products–that Google introduced late last week on its blog and posted on a new channel on YouTube?

Could it be that the $100 million marketing campaign that Microsoft launched for its Bing search service, which seems to be slowly gaining share, is starting to get on the nerves of those Spocks in Silicon Valley?

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Thursday, November 12, 2009

Author Ken Auletta Talks About Google and Its “Lack of Emotional Intelligence”

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Guess what? Google has too many Spocks and not enough Captain Kirks.

This is one of the many interesting insights BoomTown gleaned from a video interview last night at a San Francisco book party for well-known New Yorker scribe Ken Auletta, who has just written a new book, “Googled: The End of the World as We Know It.”

This “lack of emotional intelligence,” said Auletta, reminded him a lot of the subject of one of his previous books: Microsoft.

Oh, the delicious irony!

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Friday, December 19, 2008

Online Video: How Did BoomTown Leave Out the Trekkies?

After posting the hot new trailer for the fourth in the cyborg series, “Terminator Salvation,” yesterday, someone pointed out BoomTown was remiss in not including the one for the new “Star Trek” movie. No longer! It’s out in May and will look at the early lives of Captain James Tiberius Kirk and his sidekick and Vulcan-phenom, Spock. The video preview definitely boldly goes….

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Thursday, October 30, 2008

Yahoogle Countdown–Will It Blow Up, Get Neutered, Go Judge Judy or Move Forward?

The election is not the only event with only days to go–a move in face-off Yahoo and Google are in with the Justice Department over their controversial search advertising partnership will have an outcome, sources close to all sides said, before the next President is chosen.

Thus, I predict news either Friday or Monday.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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