Former Bebo CEO Joanna Shields and Shine Group Chairman and CEO Elisabeth Murdoch have formed a content start-up to produce across media platforms, both online and offline, with a focus on social engagement, according to sources.

The new venture, which does not have a name, is being financially backed by both Shine and Shields.

Based in London, it will invest, develop and partner to create a variety of content offerings that also incorporate interactive and social networking elements.

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Revenge is a dish best served cold–except, of course, when one decides to serve it piping hot.

And that’s just what part of one of the losing sides of the $2 billion deal to buy Skype from eBay is doing in an unusual attack on Michelangelo Volpi, a well-known tech exec in Silicon Valley.

It’s Joost-y, for sure, so step right up to this sorry spectacle.

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Apparently, not everyone leaves Yahoo to join Microsoft.

On Friday, sources said, it was announced internally at Microsoft that Karl Siebrecht, the former president of Atlas at aQuantive, is joining AdReady at the end of the month as president and COO.

AdReady, based in Seattle, bills itself as an “advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes.”

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Linda Avey, co-founder of 23andMe, the personal genetics start-up, will be leaving to start a foundation related to Alzheimer’s disease.

With Anne Wojcicki, she founded the high-profile company–whose Series A investors include Genentech, Google, and New Enterprise Associates, as well as Wojcicki’s husband, Google co-founder Sergey Brin–in 2006.

Avey noted in an email to staff, which is posted in its entirety below: “I also recognize that the company has reached a critical point in its growth where new leadership can take it to the successful heights we all think it can achieve.”

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Google CEO Eric Schmidt gave what he just had to know would be a much quoted comment to the Nikkei today, explicitly saying that the company had “begun seriously looking into acquisitions again.”

Music to the beleaguered mergers and acquisitions market, to be sure, especially after a recent uptick from other big companies pulling out their wallets again as the impact of the econalypse subsides.

According to sources, Google is working on at least a half-dozen acquisition deals, most of which are small start-ups in the online advertising and cloud-computing arenas.

That would be welcome news for many.

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Longtime Internet entrepreneur Al Warms paid a visit to BoomTown HQ today to show off a new company he has founded called Appolicious.

That is the unusual name Warms–who sold his Participate Media, along with its BuzzTracker content aggregator, to Yahoo in late 2007–has given to a start-up aimed at encouraging discovery and social networking in the Apple iPhone mobile apps market.

The site is kind of a combination of Twitter, Facebook and Yahoo, but devoted solely to organizing and making sense of the app galaxy in the universe of smart phones.

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From vacation, that is–an activity that I highly recommend (and getting toasted at Burning Man this week does not count, although that is also apparently highly recommended in order to endure that digital dustfest).

In any case, we begin Yahoo memo-bombing in five minutes.

That is all.

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The board of iLike planned a meeting earlier tonight to go over a buyout offer by MySpace, several sources close to the situation said. But it was suddenly canceled because of some thorny tax implications related to the talent-retention part of the deal to purchase the social music start-up.

This does not mean the pending acquisition is in jeopardy, sources said, and it could be on track to be signed as early as today, barring any more complications.

What’s also been unclear is the actual price the social networking giant is paying for iLike, which has been reported as about $20 million. In fact, only $13.5 million will be paid in cash, with $6 million slated for forward payments to retain key talent.

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It looks like the local market is heating up even more, with MSNBC.com announcing the acquisition of Chicago-based EveryBlock.

Sources said MSNBC.com–a joint venture of Microsoft and NBC Universal–paid several million dollars for the “hyper-local” information site, which is up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston.

In June, Time Warner online unit AOL paid about $10 million to buy Patch Media, a platform that does deeply localized coverage of communities on a range of topics.

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BoomTown was as surprised as anyone when longtime Silicon Valley Web music entrepreneur Dave Goldberg said in May that his next move was going to be investing in and running an online survey company with the unusual name of SurveyMonkey.

Most expected the former Yahoo music head to land at an entertainment or media giant, running its digital operations.

But it is at SurveyMonkey where Goldberg has swung himself and he has now made good on his promise to open a Silicon Valley office of the Portland-based start-up.

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Oh, it’s the middle of August, so why not report this little tidbit: Former Google exec Sukhinder Singh Cassidy has been appointed to the board of the J. Crew Group, the well-known New York-based specialty retailer.

She is now a CEO-in-Residence at Accel Partners in Silicon Valley, after leaving her longtime job at Google, where she was president of its Asia-Pacific and Latin American operations.

Cassidy was also one of Google’s more visible execs and highest-ranking women leaders, so BoomTown is more interested in where the the 39-year-old will land next as a top exec at a Web operation.

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It’s certainly acquisition fever in Silicon Valley today. After it was announced that Facebook had bought FriendFeed, now comes the news that VMware has purchased SpringSource, a privately held enterprise and Web application development and management cloud computing start-up.

The price? That would be $420 million in cash and stock.

With the purchase of Spring Source, Palo Alto-based VMware–which is a top player in the virtualization space–is adding to its cloud-computing application-management strength and also its ties to the open-source community.

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Facebook said today it is acquiring FriendFeed, the online content sharing site.

It is a logical fit for the social networking site, which has lagged behind microblogging kingpin, Twitter, in the real-time search and status game of perception in Silicon Valley. FriendFeed has also trailed well behind Twitter.

Terms were not disclosed, but it is likely be well under the $500 million Facebook once offered Twitter. In fact, sources estimate to me that the price was about $50 million in cash and stock.

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BoomTown reported last week that Twitter was planning on debuting a new homepage this week.

And presto–it’s up!

The new page is heavy on search, as well as topic trends.

I am not sure this makes the site a “Google-killer,” as some have predicted, with Twitter dominating real-time search over Google.

But the blue is a very pretty shade, although I still want the microblogging service to 86 that annoying Twitter bird (alert PETA stat!).

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Twitter will unveil a new main homepage next week at Twitter.com, said co-founder Biz Stone, in order “to better show who we are.”

In an interview with BoomTown this afternoon, Stone said the current page is essentially confusing to the masses of people who come to it, made aware of the microblogging service by the massive media hype it has received over the last year.

People arriving at the new main homepage will be greeted by a search box, information on Twitter trends and a panoply of more specific information about how they can use Twitter.

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