Microsoft digital head Qi Lu took to the stage at the Web 2.0 Summit conference this morning, where he confirmed a “strategic” deal with Facebook and Twitter to integrate real-time information into Microsoft’s Bing search service.

BoomTown broke the news of those deals earlier today.

Top Microsoft exec Yusuf Mehdi did a demo of the new tweet-powered search for Twitter; the Facebook integration is to come later.

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Was it more than a month ago that the Google was rumored to be in “late-stage negotiations to acquire Twitter”?

Not so much late-stage, I guess. So, I guess it should come as no surprise that it was time to fob yet another rumor that yet another moneybags of a company–this time, Apple–is in “late-stage negotiations to buy Twitter.”

But despite very serious interest in the hot microblogging service by every company that can afford considering such a thing, including Apple, getting across that late-stage line would require major investors in the hot start-up to be very involved, and they are not as yet.

So, rather than be on the edge of your seat about all these endless, alleged late-stage high jinks, here is a five-step list to cut out and keep when the questionable rumors of “late-stage negotiations” with Microsoft, News Corp., Verizon, Cisco and more inevitably show up.

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There are two schools of thought about Twitter’s decision not to sell itself to Facebook, as it did not in the fail-whale of a deal that BoomTown reported on yesterday.

Here’s my favorite quote from an Internet exec who thought the microblogging service’s decision to turn down $500 million in stock (and some cash) in the hot social-networking site was–how can I put this delicately?–stupid:

“If Twitter turned down 500m in stock, they should go see a shrink.”

But, others disagreed, with another big Web player noting: “Why should Twitter hitch itself to Facebook’s horse, when they don’t have too?”

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Here’s the video of Web 2.0 Summit host John Battelle interviewing Facebook CEO Mark Zuckerberg a few weeks ago, in which Battelle floated a rumor that the social-networking site might be interested in buying Twitter.

If you want to see the exchange, it starts at 22:15 minutes, when Battelle asks: “Is Twitter just a feature of Facebook?”

Awkwardness ensues from there until 23:07 minutes, with no direct question about an actual acquisition effort asked–getting Zuckerberg out of fibbing, since talks between the pair were then going on.

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About three weeks ago, Facebook and Twitter ended several weeks of serious talks, in which Facebook was offering to acquire Twitter for $500 million of its stock, which also included a cash component. While rumors of Facebook’s interest were brought up in an interview with Facebook CEO Mark Zuckerberg at the Web 2.0 Summit a few weeks ago, some shot down the idea as silly. Quite incorrectly, as it turns out, since top execs at both Facebook and Twitter were right then at the tail end of discussions, which were initiated by the privately held Facebook in mid-October, about bringing the two together. Those talks, sources on both sides said, are now over. So why did the deal break down?

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