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		<title>Exclusive: Yahoo and Microsoft Poised to Finally Sign Definitive Search and Ad Agreement</title>
		<link>http://kara.allthingsd.com/20091118/exclusive-yahoo-and-microsoft-poised-to-finally-sign-definitive-search-and-ad-agreement/</link>
		<comments>http://kara.allthingsd.com/20091118/exclusive-yahoo-and-microsoft-poised-to-finally-sign-definitive-search-and-ad-agreement/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 08:01:27 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=20743</guid>
		<description><![CDATA[Yahoo and Microsoft are poised to finally sign the definitive agreement that will govern the complex and far-reaching search and online advertising partnership they struck in late July, said sources close to the situation.

If all goes well, the various Microsoft and Yahoo execs--who have been ferreted away over the last weeks, busy dotting all the i's and crossing all the t's in the massive document--could even turn in the delayed deal homework to their bosses for signature by the end of the week.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/11/truman-stalin-churchill.jpg"><img src="http://kara.allthingsd.com/files/2009/11/truman-stalin-churchill-239x300.jpg" alt="truman-stalin-churchill" title="truman-stalin-churchill" width="239" height="300" class="alignright size-medium wp-image-20745" /></a></p>
<p>Yahoo and Microsoft are poised to finally sign the definitive agreement that will govern the complex and far-reaching search and online advertising partnership they struck in late July, said sources close to the situation.</p>
<p>If all goes well, the various Microsoft and Yahoo execs&#8211;who have been ferreted away over the last weeks, busy dotting all the i&#8217;s and crossing all the t&#8217;s in the massive document&#8211;could even turn in their deal homework to their bosses for signature by the end of the week.</p>
<p>Yahoo (YHOO) officials declined to comment, while Microsoft (MSFT) has not gotten back to BoomTown as yet.</p>
<p>In any case, getting the definitive agreement in place is critical to making the high-profile MicroHoo deal a reality and, of course, getting the anti-Google (GOOG) party started.</p>
<p>So when the pair blew through a deadline to complete it in late October, there were <a href="http://kara.allthingsd.com/20091028/its-complicated-but-microhoo-also-hasnt-fallen-and-will-get-up/">eyebrows raised all over Wall Street and Silicon Valley</a>.</p>
<p>When <a href="http://kara.allthingsd.com/20090804/as-promised-heres-the-yahoos-8-k-to-the-sec-about-the-microsoft-deal-the-full-document">Yahoo filed an 8-K</a> with the Securities and Exchange Commission in August, it noted that the &#8220;Definitive Agreement&#8221; between the Silicon Valley Internet company and the Redmond, Wash., software giant needs to be sketched out by Oct. 27, 2009.</p>
<p>But it is a monster document, which is why MicroHoo did not complete it in time. After that whiff, Yahoo said as much in another <a href="http://www.sec.gov/Archives/edgar/data/1011006/000119312509216336/d8k.htm">filing with the SEC</a>: </p>
<p>&#8220;The Letter Agreement specified that the parties would execute definitive agreements by October 27, 2009, but given the complex nature of the transaction, there remain some details to be finalized.&#8221;</p>
<p>Added Microsoft similarly:</p>
<p>&#8220;We have made good progress in finalizing the definitive agreements. Given the complex nature of this transaction there remain some issues that need some additional clarity and definitive details.&#8221;</p>
<p>Nonetheless, both companies have consistently said that they would be able to close this deal by early 2010.</p>
<p><a href="http://kara.allthingsd.com/files/2009/10/steve.png"><img src="http://kara.allthingsd.com/files/2009/10/steve-250x164.png" alt="steve" title="steve" width="250" height="164" class="alignleft size-medium wp-image-20057" /></a></p>
<p>Yahoo and Microsoft had already done a pretty hefty binding-agreement letter (here is a picture of Yahoo&#8217;s CEO Carol Bartz and Microsoft CEO Steve Ballmer holding it, in fact). </p>
<p>Also key: Getting approval for the deal from regulators in Washington, D.C., which, sources said, also seems to be on track.</p>
<p>With little opposition, Yahoo and Microsoft policy types have been <a href="http://kara.allthingsd.com/20090804/yahoo-microsoft-regulatory-filings-begin-this-week-let-the-legal-game-playing-begin/">chipping away on regulatory issues</a> with federal regulators in Washington.</p>
<p>And, several sources said, those government approvals are now nearing completion at the Justice Department, even though the Federal Trade Commission might still ask for more assurances on privacy issues related to online advertising and consumer data.</p>
<p><a href="http://kara.allthingsd.com/files/2009/11/Tim_Gunn_Make_it_Work_by_deviouselite.jpg"><img src="http://kara.allthingsd.com/files/2009/11/Tim_Gunn_Make_it_Work_by_deviouselite-205x300.jpg" alt="Tim_Gunn_Make_it_Work_by_deviouselite" title="Tim_Gunn_Make_it_Work_by_deviouselite" width="110" height="161" class="alignright size-medium wp-image-20747" /></a></p>
<p>International regulatory approval is another story, especially in Europe, which could further delay the implementation of the partnership, since it is unlikely the pair would move forward without clearance globally.</p>
<p>When that is done, the real game begins, as MicroHoo faces its the much more critical Tim Gunn acid test for the deal:</p>
<p><em>Making it work.</em></p>
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		<title>It's Complicated, but MicroHoo Hasn't Fallen and Will Get Up (Now, Lay Off Jerry Yang)</title>
		<link>http://kara.allthingsd.com/20091028/its-complicated-but-microhoo-also-hasnt-fallen-and-will-get-up/</link>
		<comments>http://kara.allthingsd.com/20091028/its-complicated-but-microhoo-also-hasnt-fallen-and-will-get-up/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 01:34:03 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=20056</guid>
		<description><![CDATA[In what should come as a shock to almost no one, the detailed negotiations to complete the Microsoft and Yahoo search and online advertising final agreement are more complicated than its authors anticipated and are taking longer than expected to complete.

Relax, folks--they'll get done.

But here's a more important thing that should wrap up sooner than later: Yahoo CEO Carol Bartz's gibes about former CEO and co-founder Jerry Yang's tenure.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/10/Yang_fallen_cant_get-up.jpg"><img src="http://kara.allthingsd.com/files/2009/10/Yang_fallen_cant_get-up-250x192.jpg" alt="Yang_fallen_cant_get-up" title="Yang_fallen_cant_get-up" width="250" height="192" class="alignright size-medium wp-image-20058" /></a></p>
<p>In what should come as a shock to almost no one, the detailed negotiations to complete the Microsoft and Yahoo search and online advertising final agreement are more complicated than its authors anticipated and are taking longer than expected to complete.</p>
<p>Relax, folks&#8211;they&#8217;ll get done.</p>
<p>But here&#8217;s a more important thing that should wrap up sooner than later: Yahoo CEO Carol Bartz&#8217;s seemingly never-ending gibes about former CEO and co-founder Jerry Yang&#8217;s tenure.</p>
<p>First, let&#8217;s deal with the issues around the agreement, which is a monster document. </p>
<p>That&#8217;s why MicroHoo missed the deadline yesterday to execute its definitive agreement on the transaction struck in July.</p>
<p>In a <a href="http://www.sec.gov/Archives/edgar/data/1011006/000119312509216336/d8k.htm">filing with the U.S. Securities and Exchange Commission</a>, Yahoo (YHOO) said: </p>
<p>&#8220;The Letter Agreement specified that the parties would execute definitive agreements by October 27, 2009, but given the complex nature of the transaction, there remain some details to be finalized.&#8221;</p>
<p>Added Microsoft (MSFT) in a long statement:</p>
<p>&#8220;Microsoft and Yahoo! are committed to this agreement and believe this is a highly competitive deal that is good for consumers, advertisers and publishers.  We have made good progress in finalizing the definitive agreements. Given the complex nature of this transaction there remain some issues that need some additional clarity and definitive details. So, the teams at Yahoo! and Microsoft are continuing to work on the remaining details, and we have mutually agreed to extend the period to negotiate and execute the agreement.  We plan to do this as expeditiously as possible. Both companies are optimistic that we will be able to close this deal by early 2010.&#8221;</p>
<p>Thus, the deadline has been pushed back indefinitely, which is very common in such larger and complicated deals. </p>
<p><a href="http://kara.allthingsd.com/files/2009/10/steve.png"><img src="http://kara.allthingsd.com/files/2009/10/steve-250x164.png" alt="steve" title="steve" width="250" height="164" class="alignright size-medium wp-image-20057" /></a></p>
<p>Yahoo and Microsoft had already done a pretty hefty binding letter agreement (here is a picture of Yahoo&#8217;s Bartz and Microsoft CEO Steve Ballmer holding it, in fact). </p>
<p>Getting approval from regulators is also part of the deal, and it is likely to happen in the U.S. just after the new year.</p>
<p>International regulatory approval is another story, especially in Europe, which could further delay the implementation of the partnership, since it is unlikely the pair would move forward without clearance globally.</p>
<p>But perhaps most of all, what seems more likely to never end and probably should is the proclivity of Yahoo&#8217;s Bartz to use sharp-tongued analogies to talk about just how bad Yahoo had been doing and how it is now poised to make a comeback.</p>
<p>In her very <a href="http://kara.allthingsd.com/20090113/live-blogging-yahoos-bartz-as-ceo-announcement-her-first-words-yahoooo/">first press conference when she got the job</a>, in fact, she noted that Yahoo, &#8220;frankly, could use a little management.”</p>
<p>Bartz was right then and even more correct to say it out loud, but she has not stopped the criticism.</p>
<p>And, like clockwork, at an analyst day at Yahoo HQ in Sunnyvale, Calif., today, Bartz trotted out a yet another in a long series of backhanded insults to former CEO Jerry Yang and his crew.</p>
<p>Said <a href="http://digitaldaily.allthingsd.com/20091028/liveblog-carol-bartz-at-yahoo-investor-day">Bartz at the event about the Silicon Valley icon</a>:</p>
<p>“We have fallen and we really want to get back up. If you haven’t had good times and bad times, you don’t know what you’re doing. We prefer the good times. We have passion to get back there. Today is the start of that.”</p>
<p><em>Today</em> is the start? Didn&#8217;t Yahoo declare a version of the same theme when the MicroHoo deal was announced in July? And at the the launch of the new homepage in September? And the more recent rollout of its massive marketing campaign?</p>
<p>It seems to me that since she has been there almost a year, much like the Obama administration, Bartz should not be looking backward anymore and keep announcing that it is time to get back on track.</p>
<p>Because she is most definitely in charge now at Yahoo and should be the one to get all praise and all blame from here on out.</p>
<p>So, as someone who has definitely been very tough on Yang while CEO, it&#8217;s time to stop knocking him over now, because it is starting to feel like a very cheap shot.</p>
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		<title>Bobbing for Apple, PC Hide-and-Seek and More: Swisher Boys Throw a Windows 7 Launch Party!</title>
		<link>http://kara.allthingsd.com/20091013/bobbing-for-apple-pc-hide-and-seek-and-more-swisher-boys-throw-windows-7-launch-party/</link>
		<comments>http://kara.allthingsd.com/20091013/bobbing-for-apple-pc-hide-and-seek-and-more-swisher-boys-throw-windows-7-launch-party/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 12:17:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[All Things Digital]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Alex Swisher]]></category>
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		<category><![CDATA[Frank Shaw]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[Louie Swisher]]></category>
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		<category><![CDATA[operating system]]></category>
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		<category><![CDATA[Vista]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=19369</guid>
		<description><![CDATA[To be totally honest, BoomTown was a little late getting  a request in to Microsoft to host a Windows 7 Launch Party.

Thus, no "special Signature Edition of Windows® 7 Ultimate and your very own Windows® 7 Party Pack to share with your guests" for a shindig at my house!

So, because we admire the very gumption of Microsoft marketing types trying to make a software launch festive, which many have mocked mercilessly, the Swisher boys and I pressed on and created our own party to mark the launch of the much anticipated operating system software.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/10/email-headers_animated.gif"><img src="http://kara.allthingsd.com/files/2009/10/email-headers_animated.gif" alt="email-headers_animated" title="email-headers_animated" width="298" height="95" class="aligncenter size-full wp-image-19371" /></a></p>
<p>To be totally honest, BoomTown was a little late getting a request in to Microsoft to host a <a href="http://houseparty.com/windows7">Windows 7 Launch Party</a>.</p>
<p>Thus, no &#8220;special Signature Edition of Windows® 7 Ultimate and your very own Windows® 7 Party Pack to share with your guests&#8221; for a shindig at my house!</p>
<p>As you might imagine: Massive, massive bummer.</p>
<p>While Microsoft (MSFT) PR head Frank Shaw begrudgingly invited me to his party, flying to Seattle for it seemed like too much fun to have in one lifetime.</p>
<p>So, because we admire the very gumption of Microsoft marketing types for trying to make a software launch festive, which many have mocked mercilessly, the Swisher boys and I pressed on and created our own party to mark the launch of the much anticipated new operating system software.</p>
<p>With Windows 7 officially in stores on Oct. 22, the software giant hopes its new offering will erase all memories of Vista. And so far, reviews, <a href="http://ptech.allthingsd.com/20091007/a-windows-to-help-you-forget/">such as Walt Mossberg&#8217;s here</a>, are pretty good.</p>
<p>After a rocky start, including disinviting all the <strong>All Things Digital</strong> staff from the proceedings for reasons you will see in the video, Louie, Alex and I proceeded to party down. </p>
<p>The festivities included Pin-the-Moustache-on-Steve-Ballmer, Bobbing for Apple (AAPL) and, of course, a very exhausting game of &#8220;Search&#8221;&#8211;also know as Hide-and-Seek&#8211;for the Google (GOOG) PC. </p>
<p>All in all, a memorable evening at the Swisher household, as you can see in the video below:</p>
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<p>(All joking aside, <strong>ATD</strong> staff do regularly use both Windows and Apple computers, as well as all the various browsers, to make sure our site works well on all platforms. That said, no Apples were harmed in the making of this video.)</p>
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		<title>Microsoft Execs Got Compensation Axed, as Ballmer Touts "The New Efficiency" (Which Sounds Painful!)</title>
		<link>http://kara.allthingsd.com/20090930/microsoft-execs-got-compensation-axed-as-ballmer-touts-a-new-efficiency-which-sounds-painful/</link>
		<comments>http://kara.allthingsd.com/20090930/microsoft-execs-got-compensation-axed-as-ballmer-touts-a-new-efficiency-which-sounds-painful/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 08:34:07 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18986</guid>
		<description><![CDATA[BoomTown happens to be in the Seattle area today, deep in the heart of Microsoft territory, which apparently is now living in a state of "new normal" according to a declaration by the software giant's CEO, Steve Ballmer.

Well, it all looks the same to me, but that's what he said in an "executive e-mail" post yesterday titled "The New Efficiency" about the changes brought on by the econalypse. 

Of course, it's also a new buzzword for the company's upcoming Windows 7 rollout, complete with a Web site.

Now, that's efficient!

Meanwhile, Microsoft revealed in a proxy filing that the direct compensation of its top execs in 2009 had been slashed.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/theshining_wideweb__470x3120.jpg"><img src="http://kara.allthingsd.com/files/2009/09/theshining_wideweb__470x3120-250x165.jpg" alt="theshining_wideweb__470x312,0" title="theshining_wideweb__470x312,0" width="250" height="165" class="alignright size-medium wp-image-18988" /></a></p>
<p>BoomTown happens to be in the Seattle area today, deep in the heart of Microsoft territory, which apparently is now living in a state of &#8220;new normal&#8221; according to a missive by the software giant&#8217;s CEO, Steve Ballmer.</p>
<p>Well, it all looks the same to me, but in an &#8220;executive e-mail&#8221; post yesterday titled <a href="http://www.microsoft.com/mscorp/execmail/2009/09-29NewEfficiency.mspx">&#8220;The New Efficiency,&#8221;</a> Ballmer has continued to stress a theme <a href="http://kara.allthingsd.com/20090206/microsofts-steve-ballmer-talks-innovation-at-democratic-policy-confab-the-full-speech">he has been sounding since earlier this year</a> about how the entire business ecosystem has to reset itself.</p>
<p>Of course, the &#8220;new efficiency&#8221; is also the new buzzword around the upcoming launch of Windows 7 and part of an event Microsoft had in San Francisco yesterday, <a href="http://vepexp.microsoft.com/thenewefficiency">as well as a Web site</a>.</p>
<p><em>Now, that&#8217;s efficient!</em></p>
<p>Wrote Ballmer in the long post:</p>
<p>&#8220;So what is the nature of this shift? After years of economic expansion fueled by unrealistic rates of consumption and unsustainable levels of private debt, the global economy has reset at a lower baseline level of activity. Today, people borrow less, save more, and spend with much greater caution.</p>
<p>&#8220;This is the new normal and it will be with us for some time to come. The issue now is how to respond.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2009/09/ne2.jpg"><img src="http://kara.allthingsd.com/files/2009/09/ne2-249x45.jpg" alt="ne2" title="ne2" width="249" height="45" class="aligncenter size-medium wp-image-19003" /></a></p>
<p>At the same time, in its proxy filing with the Securities and Exchange Commission in advance of its Nov. 19 annual meeting, Microsoft (MSFT) also revealed that the direct compensation of its top execs had been cut rather significantly in 2009 compared to 2008, even though the figures are still large to most average people.</p>
<p>Previously, Microsoft had announced that it had frozen merit-based raises for these execs. </p>
<p>Noted the proxy:</p>
<p>&#8220;Reflecting the company’s performance during the severe economic downturn, our executive officers, taken as a group, received Incentive Plan awards equal to 77% of their target awards and 29% lower than the comparable cash bonus and stock awards for fiscal year 2008.&#8221;</p>
<p>This was mostly due to declines in the &#8220;fair market value of the stock awards at grant,&#8221; which Microsoft tried to compensate for in a small way, mostly via increased cash incentive payments.</p>
<p>Ballmer, for example, took in $1.265 million compared to $1.34 before, while COO Kevin Turner&#8217;s take-home went from $8.6 million to $5.4 million. </p>
<p>And CFO Chris Liddell&#8211;who has been <a href="http://kara.allthingsd.com/20090423/liveblogging-the-microsoft-earnings-call-glum-chris-at-the-recessiondome">sounding the economic alarm at Microsoft</a> over the last year as its results have weakened, but in a jauntily charming Kiwi accent&#8211;took in $3.5 million, down from a previous $4.8 million.</p>
<p>Said the filing about the exec haircuts, which <a href="http://www.sec.gov/Archives/edgar/data/789019/000119312509200055/ddef14a.htm">you can read about in detail here</a>:</p>
<p>&#8220;In each case, financial results were less than expected due to the impact of worldwide economic conditions on our business. As a result, the Incentive Plan awards to our named executive officers for fiscal year 2009 were below both the target level for their awards and their actual fiscal year 2008 incentive compensation awards.”</p>
<p><a href="http://kara.allthingsd.com/files/2009/09/1.jpg"><img src="http://kara.allthingsd.com/files/2009/09/1-225x300.jpg" alt="IMG_0060.JPG" title="IMG_0060.JPG" width="225" height="300" class="alignright size-medium wp-image-18994" /></a></p>
<p>Pretty glum overall, much like the rainy winter-is-coming weather that has arrived here in the Pacific Northwest.</p>
<p>Still, in his post&#8211;in which he touts the upcoming Windows 7 and other Microsoft products as helpers to ease the economic pain, <em>natch</em>&#8211;Ballmer (pictured here at a recent analysts meeting) noted the silver lining in the dark clouds:</p>
<p>&#8220;I&#8217;m optimistic because I believe we are entering a period of technology-driven transformation that will see a surge in productivity and a flowering of innovation.&#8221;</p>
<p>Until then, apparently, as Ballmer also wrote: &#8220;With less, do more.&#8221;</p>
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		<title>The Yahoo Ad Campaign Creative We'd Like to See</title>
		<link>http://kara.allthingsd.com/20090922/yahoo-ad-campaign-creative-wed-like-to-see/</link>
		<comments>http://kara.allthingsd.com/20090922/yahoo-ad-campaign-creative-wed-like-to-see/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 00:41:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[All Things Digital]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18729</guid>
		<description><![CDATA[Yahoo introduced its new $100 million marketing and branding campaign in New York today with "It's Y!ou" as the new motto, making use of the Internet giant's famous exclamation point and aimed at its customers.

Sure, it's clever and all, but All Things Digital has come up with a much better advertising idea focused on Yahoo CEO Carol Bartz, a sassy and ofttimes salty exec whose pugnacious utterances have become legend quickly.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/3941699976_328c3c6564.jpg"><img src="http://kara.allthingsd.com/files/2009/09/3941699976_328c3c6564-250x166.jpg" alt="3941699976_328c3c6564" title="3941699976_328c3c6564" width="250" height="166" class="alignright size-medium wp-image-18730" /></a></p>
<p>Yahoo <a href="http://mediamemo.allthingsd.com/20090922/live-from-new-york-yahoo-introduces-you/">introduced its new $100 million marketing and branding campaign</a> in New York today with &#8220;It&#8217;s Y!ou&#8221; as the new motto, making use of the Internet giant&#8217;s famous exclamation point.</p>
<p>Sure, it&#8217;s clever and all, but BoomTown felt the need to jump in and help Yahoo (YHOO), since our posts have been a little tough when it has come to the Silicon Valley icon&#8217;s tumultuous ride over the last two years.</p>
<p>So, while CEO Carol Bartz (pictured above as a giant lady on the Nasdaq Jumbotron in Times Square) explained&#8211;as reported by MediaMemo&#8217;s Peter Kafka&#8211;that &#8220;Yahoo is the only site where you when you wake up in the morning and you want to know what’s going on everywhere about everything, you can find it one place,&#8221; I&#8217;d say there&#8217;s more to the brand that just that!</p>
<p>In fact, there&#8217;s Bartz herself, a sassy and ofttimes salty exec whose pugnacious utterances have become legend quickly.</p>
<p>Today, for example, when asked about a comparison with its search rival, she noted, &#8220;Why not be cynical about <em>fricking</em> Google?&#8221;</p>
<p>That was mild in comparison to her cursing me out at the seventh <strong>D: All Things Digital</strong> conference when she thought I was insinuating she was too old to be an Internet exec (you can see that exchange in the video below).</p>
<p>Thus, please take a gander at our branding effort for Yahoo below. </p>
<p>(While Yahoo has Ogilvy &#038; Mather to do its work, <strong>ATD</strong> has the very clever Photoshop stylings of<a href="http://digitaldaily.allthingsd.com/"> Digital Daily&#8217;s John Paczkowski</a> to work our marketing magic.)</p>
<p>Best of all, you can switch out the picture and moniker to denote any Yahoo foe&#8211;Google (GOOG); Microsoft (MSFT) CEO Steve Ballmer if he does not behave in the new search-partnership deal; billionaire investor and Yahoo board member Carl Icahn; and more!</p>
<p>Fondly dedicated to Carol&#8211;and the rest of the Yahoo crew, especially Judy&#8211;here&#8217;s our ad (click on the image to make it larger):</p>
<p><a href="http://kara.allthingsd.com/files/2009/09/fyoukara.jpeg"><img src="http://kara.allthingsd.com/files/2009/09/fyoukara.jpeg" alt="fyoukara" title="fyoukara" width="320" height="213" class="aligncenter size-full wp-image-18728" /></a></p>
<p>And <a href="http://d7.allthingsd.com/20090528/d7-video-by-popular-demand-carol-bartz-sound-bites/">here is Bartz in action</a> at <strong>D7</strong>, cussing me out at 00:57 in the video of the interview:</p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=CECDCD68-0182-4AA4-BC10-30A6804A8AC3&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={CECDCD68-0182-4AA4-BC10-30A6804A8AC3}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
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		<title>Yahoo-Microsoft Regulatory Filings Start This Week: Let the Legal Game-Playing Begin!</title>
		<link>http://kara.allthingsd.com/20090804/yahoo-microsoft-regulatory-filings-begin-this-week-let-the-legal-game-playing-begin/</link>
		<comments>http://kara.allthingsd.com/20090804/yahoo-microsoft-regulatory-filings-begin-this-week-let-the-legal-game-playing-begin/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 10:01:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16965</guid>
		<description><![CDATA[After all the investor hubbub over the oh-no-they-didn't deal between Yahoo and Microsoft starts to die down a bit, the pair are now embarking on the path that is the only way toward proving the efficacy of them joining together.

That would be getting a variety of state, federal and international regulators to say yes to the wide-ranging online advertising and search arrangement they announced last week so they can start making it work.

According to sources at both companies, a variety of filings will be made this week, including one to the Securities and Exchange Commission that should provide more details of the partnership.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/08/legalese.jpg"><img src="http://kara.allthingsd.com/files/2009/08/legalese-214x300.jpg" alt="legalese" title="legalese" width="214" height="300" class="alignright size-medium wp-image-16967" /></a></p>
<p>After all the investor hubbub over the <em>oh-no-they-didn&#8217;t</em> deal between Yahoo and Microsoft starts to die down a bit, the pair are now embarking on the path that is the only way toward proving the efficacy of them joining together.</p>
<p>That would be getting a variety of state, federal and international regulators to say yes to the wide-ranging online advertising and search arrangement they announced last week so they can start making it work.</p>
<p>According to sources at both companies, a variety of filings will be made this week, including one to the Securities and Exchange Commission that should provide more details of the partnership.</p>
<p>When it <a href="http://kara.allthingsd.com/20090729/complete-coverage-yahoo-microsoft-deal/">was unveiled last Wednesday</a>, the companies said Microsoft (MSFT) will run search technology for the two, while Yahoo (YHOO) will sell the premium search advertising.</p>
<p>That SEC filing could answer a number of questions some still have about the deal, such as whether there is a large break-up fee that Microsoft would pay Yahoo in case the deal is scuttled.</p>
<p>That&#8217;s just the outcome that Microsoft and Yahoo are trying to avoid.</p>
<p>&#8220;We think of it as an outreach effort to explain how we are creating a strong No. 2 to Google,&#8221; said one source close to the situation. &#8220;The main goal will be to show that a better competitor in the marketplace is a good thing.&#8221;</p>
<p>While the companies are prepping for <a href="http://kara.allthingsd.com/20090729/wwgd-what-will-google-do-now-that-there-finally-might-be-a-microhoo/">opposition from Google</a> (GOOG), sources close to the thinking at the dominant search company said it is more likely to be muted and indirect.</p>
<p><a href="http://kara.allthingsd.com/files/2009/08/microhoo.jpg"><img src="http://kara.allthingsd.com/files/2009/08/microhoo-250x100.jpg" alt="microhoo" title="microhoo" width="250" height="100" class="alignleft size-medium wp-image-16971" /></a></p>
<p>That&#8217;s especially true since a MicroHoo makes Google&#8211;currently under a lot more government scrutiny than ever before&#8211;look like less of a bully. </p>
<p>Thus, Google&#8217;s tactics would entail less direct statements and more pointing out the discrepancies between what <a href="http://kara.allthingsd.com/20080612/yahoogle-microsoft-will-let-loose-the-dogs-of-war">Microsoft said when Google tried to get approval</a> for a search deal with Yahoo last year and what it argues now.</p>
<p>&#8220;They will probably not be that obvious, but they will be there still,&#8221; said Microsoft CEO Steve Ballmer to me, in an off-hand remark at the software giant&#8217;s <a href="http://kara.allthingsd.com/20090730/microsofts-financial-analysts-meeting-today-billion-dollar-belly-flop-with-a-side-of-yahoo/">Financial Analyst Meeting last week</a>.</p>
<p>It&#8217;s a game of legal chicken that Ballmer knows well.</p>
<p>Already, for example, Microsoft and Yahoo execs have been aggressively reaching out to major publishers and advertisers to get their staunch support.</p>
<p>That included calls immediately after the deal was announced last Wednesday to such execs as Martin Sorrell of the WPP Group (WPPGY) and Jeff Zucker, CEO of NBC Universal, a unit of GE (GE).</p>
<p>In Washington, D.C., both companies have legions of lawyers to try to make sure the Justice Department, which will review the case due to its antitrust implications, has all the information it might need.</p>
<p>And, more to the point, they want to avoid the debacle that took place when <a href="http://kara.allthingsd.com/20080417/microhoo-yahoo-and-google-play-house/">Yahoo and Google tried to get approval</a> for their failed deal last year.</p>
<p>That <a href="http://digitaldaily.allthingsd.com/20081105/google-bails-on-yahoo-deal/">deal was ended by Google</a> after it became clear that Justice was going to fight it by arguing that top search companies hooking up hurt competition and stifled innovation.</p>
<p><a href="http://kara.allthingsd.com/files/2009/08/yahoogle.jpg"><img src="http://kara.allthingsd.com/files/2009/08/yahoogle.jpg" alt="yahoogle" title="yahoogle" width="192" height="58" class="alignright size-full wp-image-16972" /></a></p>
<p>In addition, there might be Congressional scrutiny, with possible hearings, similar to those held when the <a href="http://kara.allthingsd.com/20080715/kara-visits-the-senate-hearings-on-the-yahoo-google-ad-search-deal/">Yahoogle deal was pending</a>, such as in the Senate Judiciary Antitrust Subcommittee.</p>
<p>And, of course, there are actually independent groups concerned and they have also been in contact with regulators.</p>
<p>&#8220;There are questions that must be answered regarding the collection and sharing of consumer data by the two companies,&#8221; said Jeff Chester, executive director of the Center for Digital Democracy, a D.C.-based group that works to promote consumer privacy and protection online, in a statement last week. &#8220;While the rationale for the deal is to provide some much needed competition to Google (and income for Yahoo), the further consolidation of the global digital advertising system should be a concern to Internet users, privacy advocates, online marketers, and competition regulators.&#8221;</p>
<p>Sources said Microsoft and Yahoo also plan to petition regulators in the European Union this week, which is likely to be most concerned about privacy issues involved in their union.</p>
<p>They will also be doing the same in other key countries worldwide, such as Korea, Taiwan and Brazil.</p>
<p>And, finally, given how involved state attorneys general became in beaching the Yahoo deal to partner with Google, they also will be starting outreach to key states, such as California, where Silicon Valley-based Yahoo is headquartered.</p>
<p>&#8220;Once again, it will be the Lawyer Employment Act of 2009,&#8221; joked one person close to the deal. &#8220;At least, that shows there is some economic benefit to this deal already.&#8221;</p>
<p>While we all wait in breathless regulatory anticipation, here are <a href="http://kara.allthingsd.com/20080716/yahooglesoft-lawyers-speak/">interviews I did at last year&#8217;s Senate hearings on Yahoogle</a>, with lawyers from Google (David Drummond), Microsoft (Brad Smith) and Yahoo (Mike Callahan). </p>
<p>Incredibly, they are the very same lawyers who will be pretzeling themselves in entirely different shapes than they pretzeled themselves a year ago.</p>
<p>I would expect nothing less!</p>
<p>Here&#8217;s the video:</p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=AF37D7C0-FE2B-4582-A495-3558ABBA9CFE&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={AF37D7C0-FE2B-4582-A495-3558ABBA9CFE}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
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		<title>Steve Ballmer Unplugged: The Puppet Edition</title>
		<link>http://kara.allthingsd.com/20090731/steve-ballmer-unplugged-the-puppet-edition/</link>
		<comments>http://kara.allthingsd.com/20090731/steve-ballmer-unplugged-the-puppet-edition/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 22:21:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16899</guid>
		<description><![CDATA[BoomTown is spending the day at Microsoft HQ in Redmond, Wash., interviewing a passel of execs about the Yahoo online advertising and search partnership.

But, while here, I have not been able to resist trotting out this very funny puppet video by 1938 Media of sweat-stained Microsoft CEO Steve Ballmer gone wild, screaming about how he smoked the Yahoo partnership, to every Softie I see.

Because I am that sensitive.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/ballmer01_fam09_web.jpg"><img src="http://kara.allthingsd.com/files/2009/07/ballmer01_fam09_web-250x207.jpg" alt="ballmer01_fam09_web" title="ballmer01_fam09_web" width="250" height="207" class="alignright size-medium wp-image-16900" /></a></p>
<p>BoomTown is spending the day at Microsoft (MSFT) HQ in Redmond, Wash., interviewing a passel of execs about the <a href="http://kara.allthingsd.com/20090729/complete-coverage-yahoo-microsoft-deal/">Yahoo online advertising and search partnership</a> (videos to come soon!).</p>
<p>But, while here, I have not been able to resist trotting out this very funny <a href="http://www.1938media.com/forum/showthread.php?p=10550">puppet video by 1938 Media</a> of sweat-stained Microsoft CEO Steve Ballmer gone wild, screaming about how he smoked Yahoo (YHOO) in the deal, to every Softie I see.</p>
<p>Because I am that <em>sensitive</em>.</p>
<p>Enjoy:</p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/qJbxJD8mN6A&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qJbxJD8mN6A&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
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		<title>"Boatloads of Money" Brings Boatloads of Trouble to Yahoo's Bartz: The D7 Video (Plus How the Deal Almost Sank)</title>
		<link>http://kara.allthingsd.com/20090731/boatloads-of-money-brings-boatloads-of-trouble-to-yahoos-bartz-the-video-plus-how-the-deal-almost-sunk/</link>
		<comments>http://kara.allthingsd.com/20090731/boatloads-of-money-brings-boatloads-of-trouble-to-yahoos-bartz-the-video-plus-how-the-deal-almost-sunk/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 08:16:27 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D7]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16875</guid>
		<description><![CDATA[One of the reasons Wall Street investors have gone sour on Yahoo's stock since its online advertising and search partnership was struck with Microsoft was a comment that CEO Carol Bartz made at the seventh D: All Things Digital conference in late May.

In an onstage interview with me, I asked Bartz about what it would take to do a deal.

She answered quite emphatically that "if there's boatloads of money, and there's the right technology and there's the right information we'd have, sure." 

Here's the video of that, as well details about how the deal talks went bad at D7 too.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/547712256_erhac-l-1.jpg"><img src="http://kara.allthingsd.com/files/2009/07/547712256_erhac-l-1-250x166.jpg" alt="547712256_erhac-l-1" title="547712256_erhac-l-1" width="250" height="166" class="alignright size-medium wp-image-16881" /></a></p>
<p>One of the reasons Wall Street investors have gone sour on Yahoo&#8217;s stock since its online advertising and search deal with Microsoft was announced is due a much-repeated comment that CEO Carol Bartz made at the seventh <strong>D: All Things Digital</strong> conference in late May.</p>
<p>In an <a href="http://d7.allthingsd.com/20090618/yahoo-ceo-carol-bartz-the-full-d7-session-unexpurgated">onstage interview with me</a>, I asked Bartz about how talks with Microsoft (MSFT)&#8211;about which I had reported a lot&#8211;were going and what it would take to do a deal.</p>
<p>She answered quite emphatically that &#8220;if there&#8217;s boatloads of money, and there&#8217;s the right technology and there&#8217;s the right information we&#8217;d have, sure.&#8221; Bartz repeated &#8220;boatload of money&#8221; soon after.</p>
<p>And, since she said that&#8217;s what she wanted, Wall Street had expected such a windfall immediately in the deal. </p>
<p>But, with no upfront payment forthcoming&#8211;despite the fact that Bartz said she opted for money over a longer timeframe via better search monetization from Microsoft&#8211;Yahoo (YHOO) has seen its shares get pummeled. </p>
<p>The stock was down 12 percent when the deal was signed Tuesday and almost four percent today, giving up a lot of the gains that have been made since Bartz came on board in January.</p>
<p>Ironically, in an interview with me right after the deal was struck, both <a href="http://kara.allthingsd.com/20090528/bartz-and-ballmer-meet-one-on-one-at-d7/">Bartz and Microsoft CEO Steve Ballmer told me it was at a meeting</a> they had at <strong>D7</strong> that they decided to call an end to the talks that had been going on since March.</p>
<p>The reason was that a plan to also share display advertising was on the table and it had added a level of complexity that was too hard to bridge.</p>
<p>&#8220;We agreed to walk away, the game was over,&#8221; said Bartz. &#8220;It was our &#8216;hasta luego.&#8217;&#8221;</p>
<p>Well, not for long, as the execs under them both regrouped and came up with the simpler search plan&#8211;a deal that Yahoo investors are still unsatisfied with.</p>
<p>Now, it will be up the Bartz to convince them that their ship will&#8211;eventually&#8211;come in.</p>
<p>Until then, here&#8217;s the &#8220;boatloads of money&#8221; video clip:</p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=9199F752-0758-4274-874F-E49DB3733CC9&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={9199F752-0758-4274-874F-E49DB3733CC9}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
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		<title>Live From Redmond: Kiwi-Cute Microsoft CFO Chris Liddell, Plus Ray Ozzie Apperates</title>
		<link>http://kara.allthingsd.com/20090730/live-from-redmond-kiwi-cute-microsoft-cfo-chris-liddell-plus-ray-ozzie-apperates/</link>
		<comments>http://kara.allthingsd.com/20090730/live-from-redmond-kiwi-cute-microsoft-cfo-chris-liddell-plus-ray-ozzie-apperates/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 00:42:35 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[All Things Digital]]></category>
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		<category><![CDATA[Bill Koefoed]]></category>
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		<category><![CDATA[Chris Liddell]]></category>
		<category><![CDATA[Financial Analyst Day]]></category>
		<category><![CDATA[Kevin Turner]]></category>
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		<category><![CDATA[Qi Lu]]></category>
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		<category><![CDATA[Steve Ballmer]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16856</guid>
		<description><![CDATA[As the wind-up act for the Financial Analyst Day at Microsoft today, its CFO, Chris Liddell, took the stage to try to put a shine on weak financial results that the software giant recently reported. 

"So, what genetic disposition do you need to be a CFO? Essentially, you need to be miserable, you need to be the sort of person who takes drinks away from people at the end of a party," said Liddell, in his jaunty New Zealand-Hobbit accent. "So, you know, my colleagues who have been giving you drinks all day, have told me to come out here and take most of them away from you."

Which was ironic, since the all-day event for media and Wall Street analysts ended with cocktails.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/090730-microsoft_fam06.jpg"><img src="http://kara.allthingsd.com/files/2009/07/090730-microsoft_fam06-250x156.jpg" alt="090730-microsoft_fam06" title="090730-microsoft_fam06" width="250" height="156" class="alignright size-medium wp-image-16860" /></a></p>
<p>As the wind-up act for the <a href="http://kara.allthingsd.com/20090730/microsofts-financial-analysts-meeting-today-billion-dollar-belly-flop-with-a-side-of-yahoo/">Financial Analyst Day at Microsoft</a> today, its CFO, Chris Liddell, took the stage to try to put a shine on weak financial results that the software giant recently reported. </p>
<p>&#8220;So, what genetic disposition do you need to be a CFO? Essentially, you need to be miserable, you need to be the sort of person who takes drinks away from people at the end of a party,&#8221; said Liddell. &#8220;So, you know, my colleagues who have been giving you drinks all day, have told me to come out here and take most of them away from you.&#8221;</p>
<p>This was an unusually charming opening for typically dull CFOs, made even more so since it was delivered in Liddell&#8217;s jaunty New Zealand-Hobbit accent, which turns words like &#8220;share&#8221; into &#8220;sheeaar&#8221; and &#8220;schedule&#8221; into &#8220;shed-you-all.&#8221;</p>
<p>But no matter how cute the delivery, Liddell could not make the recent financial performance at Microsoft (MSFT) look adorable. The company missed revenue estimates by $1 billion in its most recent quarter.</p>
<p>Said Liddell: &#8220;And, not surprisingly, from a revenue point of view, it turned out to be a fundamentally different year than we thought it would. So, when I stood up here last year and said we thought our revenue would grow, it actually shrunk by three percent.&#8221;</p>
<p>Liddell dubbed the new economic situation the &#8220;new normal,&#8221; which sounds like it could be the topic on an &#8220;Oprah&#8221; show.</p>
<p>Still, Liddell, who has been a grumpier CFO than most during this econalypse&#8211;I once dubbed him <a href="http://kara.allthingsd.com/20090423/liveblogging-the-microsoft-earnings-call-glum-chris-at-the-recessiondome/">&#8220;Glum Chris at the Recessiondome&#8221;</a>&#8211;was more positive going forward.</p>
<p>&#8220;I can&#8217;t say this is good that we&#8217;re still down relative to where we were a year ago,&#8221; he said. &#8220;But, on a relative basis, it was a reasonable year from a shareholder value point of view, given the context of the environment that we had.&#8221;</p>
<p>Liddell said Microsoft was now operating in a &#8220;reset&#8221; mode, a term often used by Microsoft CEO Steve Ballmer. </p>
<p>&#8220;The economic path that we are all going to face, regardless of any industry, is going to be relatively subdued compared to what we&#8217;ve been through,&#8221; he said. &#8220;So, those companies that are going to drive superior shareholder value in the new environment are not only going to be the ones that mapping the reset in a very good way, but are going to manage the new normal in a particular way as well.&#8221;</p>
<p>That means having cash, controlling costs, pushing for innovation and market share, said Liddell.</p>
<p>He forgot to add judicious coupon-clipping!</p>
<p>After he was done, Liddell was joined onstage for an executive Q&#038;A by Ballmer, COO Kevin Turner, Online Services President Qi Lu and, finally, Chief Software Architect Ray Ozzie, who was apparently in the special guest star role for this year&#8217;s meeting.</p>
<p>It was emceed by investor relations guy Bill Koefoed, who I must admit, is not even close to as dull as he is when reading all that legal mumbo-jumbo at quarterly earnings call.</p>
<p>(Even to my assistant Ed&#8211;to whom Koefoed&#8217;s voice is like Valium, since I listen to those calls on a speakerphone at <strong>All Things Digital</strong> HQ, and it puts him into a deep stupor.)</p>
<p>There were various questions for the execs&#8211;all men, by the way, although who&#8217;s counting? Well, okay, <em>me</em>!&#8211;including:</p>
<p>* Whether Microsoft might make more acquisitions.</p>
<p>&#8220;We don&#8217;t acquire as a strategy,&#8221; said Ballmer flatly.</p>
<p>* Its relationship with Yahoo (YHOO) going forward and if it might lead to even closer ties.</p>
<p>&#8220;If there was an implicit question are we interested in a full acquisition, the answer is no. Yahoo is happy to be independent, we&#8217;re happy to be independent, we&#8217;re delighted with search partnership,&#8221; said Ballmer even more flatly.</p>
<p>There were also a whole bunch of financial questions, most on the far side of wonky. Ozzie spoke only briefly about big computing ideas, which is his job at the software giant.</p>
<p>And then it was over and he and the other big execs headed for cocktails with those gathered.</p>
<p>And, last I saw, Liddell was not wrestling any drinks from the attendees. Not yet, at least.</p>
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		<title>Live From Redmond: Microsoft's Turner, Bach, Mundie Talk Strong, Play Games and Introduce Us to HAL</title>
		<link>http://kara.allthingsd.com/20090730/live-from-redmond-microsofts-turner-bach-mundie-talk-strong-play-games-and-introduce-us-to-hal/</link>
		<comments>http://kara.allthingsd.com/20090730/live-from-redmond-microsofts-turner-bach-mundie-talk-strong-play-games-and-introduce-us-to-hal/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 19:11:45 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16817</guid>
		<description><![CDATA[While Microsoft COO Kevin Turner did a kind of modified cheerleading act at Microsoft's annual Financial Analyst Meeting, Entertainment and Devices President Robbie Bach played the teenage boy and Chief Research and Strategy Officer Craig Mundie the voice from the future.

It included Bach playing ball with Microsoft's new motion-sensing, controllerless Project Natal and Mundie introducing a very creepy digital assistant with more than a passing resemblance to HAL from "2001: A Space Odyssey."]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/483_20_hal-2001-a-space-odyssey1.jpg"><img src="http://kara.allthingsd.com/files/2009/07/483_20_hal-2001-a-space-odyssey1-250x250.jpg" alt="483_20_hal-2001-a-space-odyssey1" title="483_20_hal-2001-a-space-odyssey1" width="250" height="250" class="alignright size-medium wp-image-16831" /></a></p>
<p>While Microsoft COO Kevin Turner did a kind of modified cheerleading act at Microsoft&#8217;s annual <a href="http://kara.allthingsd.com/20090730/microsofts-financial-analysts-meeting-today-billion-dollar-belly-flop-with-a-side-of-yahoo/">Financial Analyst Meeting</a>, Entertainment and Devices President Robbie Bach played the teenage boy and Chief Research and Strategy Officer Craig Mundie the voice from the future.</p>
<p>During his presentation at the event at the Microsoft (MSFT) HQ in Redmond, Wash.&#8211;a series of presentations for Wall Street analysts and the media&#8211;Bach showed off the Xbox&#8217;s new Project Natal motion-sensing technology, which lets you play games and more without a controller. </p>
<p>Bach spazzed out nicely playing a game called Ricochet, with a storm of virtual red balls coming at him, although I was slightly worried the exertion might cause him to collapse on stage.</p>
<p>Turner was on before Bach, pretty much doing cleanup after CEO Steve Ballmer&#8217;s presentation, talking up all of Microsoft&#8217;s various businesses, while talking down its competitors&#8217;.</p>
<p>Said Turner, whose mantra was building market share for Microsoft: &#8220;Strong innovation, strong innovation investment, as well as strong operational excellence that we&#8217;re driving to compete and grow our market share.&#8221;</p>
<p><em>Strong</em>, got it? (Frankly, I know companies always put their best foot forward at events like this&#8211;but after <a href="http://kara.allthingsd.com/20090730/live-from-redmond-microsofts-ballmer-says-to-stop-beating-up-on-yahoo-also-hes-counting-apples/">Ballmer&#8217;s own He-Man speech</a>, BoomTown is a little worried that Scary Microsoft could be making a comeback, after a few post-antitrust years of Kinder-Gentler Microsoft.)</p>
<p>Bach, given his job, was a lot more entertaining and had more to show off, although he could not be as positive about the software giant&#8217;s mobile experience, given the juggernaut of the iPhone from Apple (AAPL).</p>
<p>&#8220;First of all, in Windows Mobile, as Steve pointed out, we had a challenging year from a share perspective,&#8221; said Bach. &#8220;Much tougher competition in the U.S. and certainly there is plenty of competition in this space.&#8221;</p>
<p><em>No kidding!</em> </p>
<p>Natal is, of course, the pretty one for Bach&#8217;s division.</p>
<p>&#8220;It is about technology innovation and experience innovation. I think it will lead to a bigger and better business as well,&#8221; said Bach. &#8220;It is certainly an opportunity for us to build something new.&#8221;</p>
<p>Mundie also showed a lot of new futuristic stuff, which borrowed from the Natal technology, including a demo of a gesture-rich &#8220;office of the future&#8221; experience.</p>
<p>Said Mundie: &#8220;But as far as Microsoft, one of the greatest opportunities going forward is to realize there will be a successor to the desktop. It is the room. It is the fixed computing environment. The question is what can you do with computing when you have a much more robust man-machine interaction model and you don&#8217;t have to fold it in half and move it and run it on a battery.&#8221;</p>
<p>In the midst of it, though, he chit-chatted with a very scary &#8220;digital assistant&#8221; named DAG (I think it must stand for Digital Assistant Golem) on the screen, whose voice freaked me out in the exact way HAL from &#8220;2001: A Space Odyssey&#8221; always does. </p>
<p>After helping Mundie with a bunch of stuff, I am guessing DAG went off into the computer to work on a secret plan to kill off the human race.</p>
<p>Well, it was nice being here for this long on our little blue planet, Earth! </p>
<p>So, while we wait for DAG to destroy us, here&#8217;s the video demoing Natal that Bach showed to the audience, which is not new, but still pretty cool:</p>
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		<title>Live From Redmond: Microsoft's He-Man Ballmer Says to Stop Kicking Sand at Yahoo! (Also, He's Counting Apples!)</title>
		<link>http://kara.allthingsd.com/20090730/live-from-redmond-microsofts-ballmer-says-to-stop-beating-up-on-yahoo-also-hes-counting-apples/</link>
		<comments>http://kara.allthingsd.com/20090730/live-from-redmond-microsofts-ballmer-says-to-stop-beating-up-on-yahoo-also-hes-counting-apples/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 17:08:27 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16799</guid>
		<description><![CDATA[First up at Microsoft's Financial Analyst Meeting today, as you might imagine, is CEO Steve Ballmer, who is as bouncy and braggy as I have ever seen him, probably because he is fresh from getting his mitts on a long-sought-after prize--the search business of Yahoo.

But, while Wall Street thinks Microsoft made out well in the deal, the opinion about Yahoo's side of the deal has been not so positive, with its shares down another five percent today already, after plummeting 12 percent yesterday.

Thus, Ballmer to the rescue! 

"This is the one that stuns me, that people haven’t figured it out," said Ballmer. "It’s sort of, like, unbelievable."]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/mac.jpg"><img src="http://kara.allthingsd.com/files/2009/07/mac-249x262.jpg" alt="mac" title="mac" width="249" height="262" class="alignright size-medium wp-image-16805" /></a></p>
<p>BoomTown is here at Microsoft HQ in Redmond, Wash., where a panoply of top execs from the company is giving a full day of presentations to a roomful of Wall Street analysts and media folks at its <a href="http://kara.allthingsd.com/20090730/microsofts-financial-analysts-meeting-today-billion-dollar-belly-flop-with-a-side-of-yahoo/">annual Financial Analyst Meeting</a>.</p>
<p>First up, as you might imagine, is CEO Steve Ballmer, who is as bouncy and braggy as I have ever seen him, probably because he is fresh from getting his mitts on a long-sought-after prize&#8211;the <a href="http://kara.allthingsd.com/20090729/complete-coverage-yahoo-microsoft-deal/">search business of Yahoo</a> (YHOO).</p>
<p>But, while the media and investors think Microsoft (MSFT) made out well in the online search and advertising deal, the opinion about Yahoo&#8217;s side of the deal has been not so positive. </p>
<p>Actually, tragic, with Yahoo shares down another five percent today already, after plummeting 12 percent yesterday. Look out below!</p>
<p>Thus, Ballmer to the rescue! </p>
<p>&#8220;This is the one that stuns me, that people haven’t figured it out,&#8221; said Ballmer, pointing out that Yahoo cut costs and gets to keep revenue. &#8220;It’s sort of, like, unbelievable.&#8221;</p>
<p>Believe it, Steve, especially since everyone thinks Microsoft pulled a fast one on Yahoo.</p>
<p>Otherwise, Ballmer gave a relatively upbeat speech about the software giant, even after a tough year for Microsoft, due to the weak economy and the fall-off of sales of personal computers.</p>
<p>Ballmer had computers on the brain, especially those of competitors, like Apple (AAPL), which was popular with the audience.</p>
<p>&#8220;We have low share, by the way, in the investor audience. I can see the Apple logos versus the PC logos,&#8221; he joked. &#8220;Our share is lower in this audience than the average audience. Don’t hide it. I’ve already counted them. I have been doing that since we started talking.&#8221;</p>
<p>I wonder if Big Brother, oops, Ballmer, also took note of my iPhone and browser open to Google (GOOG) search. </p>
<p>As is part of the reliable Ballmer act, along with Apple-bashing, there was Google-bashing, Linux-bashing and general Anybody-But-Microsoft-Bashing.</p>
<p>But, bullies, be warned! There will be no more Yahoo-bashing from you or Microsoft&#8211;well, on the record, at least!&#8211;or you&#8217;ll apparently have to answer to He-Man Ballmer.</p>
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		<title>Microsoft's Financial Analyst Meeting Today: Billion-Dollar Belly Flop With a Side of Yahoo</title>
		<link>http://kara.allthingsd.com/20090730/microsofts-financial-analysts-meeting-today-billion-dollar-belly-flop-with-a-side-of-yahoo/</link>
		<comments>http://kara.allthingsd.com/20090730/microsofts-financial-analysts-meeting-today-billion-dollar-belly-flop-with-a-side-of-yahoo/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 14:59:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16783</guid>
		<description><![CDATA[The fun never stops at Microsoft, it seems.

Well, not fun--more like a long march of khaki-clad Softies.

They will be on display bright and early this morning at the company's annual Financial Analyst Meeting, a cavalcade of top execs at the tech giant blabbing away.

Big topics? I am interested in the recent billion-dollar revenue miss in earnings and, of course, more details about the Yahoo search deal.

BoomTown will be there covering it in person, natch!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/microsoft_logo1.jpg"><img src="http://kara.allthingsd.com/files/2009/07/microsoft_logo1-250x200.jpg" alt="microsoft_logo1" title="microsoft_logo1" width="250" height="200" class="alignright size-medium wp-image-16795" /></a></p>
<p>The fun never stops at Microsoft, it seems.</p>
<p>Well, not fun&#8211;more like a long march of khaki-clad Softies.</p>
<p>They will be on display bright and early this morning at the company&#8217;s annual <a href="http://www.microsoft.com/msft/speech/FY09/AnalystMtg2009.mspx">Financial Analyst Meeting</a>, a cavalcade of top execs at the tech giant blabbing away.</p>
<p>BoomTown will be there covering it in person, natch!</p>
<p>The Microsoft management smorgasbord includes:</p>
<p>CEO Steve Ballmer, COO Kevin Turner, Entertainment and Devices President Robbie Bach, Online Services President Qi Lu, Microsoft Business President Stephen Elop, Servers and Tools President Bob Muglia, Chief Research and Strategy Officer Craig Mundie, Chief Software Architect Ray Ozzie and CFO Chris Liddell.</p>
<p>I am betting that most of the focus at the gathering, which is being held at the worldwide HQ of Microsoft (MSFT) in Redmond, Wash., will likely be on two major events over the last week&#8211;its <a href="http://digitaldaily.allthingsd.com/20090723/microsoft-disappoints/">billion-dollar revenue miss in its fourth quarter</a> and its <a href="http://kara.allthingsd.com/20090729/complete-coverage-yahoo-microsoft-deal/">just-born search and online advertising deal</a> with Yahoo (YHOO).</p>
<p>The former, of course, was bad news for Microsoft, as it continues to signal weakness in its core operating system software and server businesses, due to lower demand for personal computers in the midst of the econalypse.</p>
<p>The latter was good news, of course, since Microsoft seemed to score a coup in nabbing the search technology business from Yahoo with no big upfront payments. </p>
<p>I have a lot of questions about both these issues, as will the crowd of reporters and Wall Street sharpies at the FAM, which is what they call the meeting here.</p>
<p>There could even be be plenty of answers, especially given that the entire leadership of Microsoft will be there.  </p>
<p>Here is a <a href="http://www.shareholder.com/visitors/event/build2/mediapresentation.cfm?MediaID=37167&#038;Player=1&#038;MediaUserID=0">link to a live Webcast</a> of the FAM event, if you want to join the party too.</p>
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		<title>WWGD: What Will Google Do, Now That There Is Finally a MicroHoo?</title>
		<link>http://kara.allthingsd.com/20090729/wwgd-what-will-google-do-now-that-there-finally-might-be-a-microhoo/</link>
		<comments>http://kara.allthingsd.com/20090729/wwgd-what-will-google-do-now-that-there-finally-might-be-a-microhoo/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 13:54:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16649</guid>
		<description><![CDATA[With upward of two-thirds of the search market, depending on what survey you use, one would not imagine that Google would worry too much about any kind of hookup of Microsoft and Yahoo.

Think again. 

Sources at Google said the company is bracing for a more robust rival, which will force the company to compete and innovate more aggressively.

They add that Google will likely try to keep a low profile at first in opposing the deal announced today, positing that regulators have the same opinion about fewer competitors in the market as they did when opposing a similar Google-Yahoo search deal last year.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/wwgd.jpg"><img src="http://kara.allthingsd.com/files/2009/07/wwgd-198x300.jpg" alt="wwgd" title="wwgd" width="198" height="300" class="alignright size-medium wp-image-16659" /></a></p>
<p>With upward of two-thirds of the search market, depending on what survey you use, one would not imagine that Google would worry too much about any kind of <a href="http://kara.allthingsd.com/20090729/microhoo-deal-finally-official-its-the-lite-version-but-is-it-still-tasty/">hookup of Microsoft and Yahoo</a>.</p>
<p><em>Think again.</em> </p>
<p>While several sources at Google (GOOG), even off the record, have professed to me that they are not that worried about any search and online advertising deal the pair have finally struck, others admit that a more robust rival will force the company to compete and innovate more aggressively.</p>
<p>&#8220;We take nothing for granted, because anyone can make a comeback,&#8221; said one person at Google, who points to Microsoft&#8217;s laudable efforts with its Bing search service. &#8220;Especially with Microsoft&#8217;s deep pockets and Yahoo&#8217;s talent in the advertising market.&#8221;</p>
<p>Sources close to the situation said Google will likely try to keep a low profile at first in opposing the deal announced today, positing that regulators have the same opinion about fewer competitors in the market as they did when opposing a similar Google-Yahoo search deal last year.</p>
<p>&#8220;Is Google siccing the dogs on this deal?&#8221; asked one person familiar with Google&#8217;s thinking. &#8220;Or will it wait for regulators to cast scrutiny on a deal that drops the number of competitors from three to two?&#8221;</p>
<p>Still, having three in the market has not been enough to lift the share of Yahoo or Microsoft very much in comparison to Google over the last several years.</p>
<p>According to a comScore (SCOR) report for June, for example, even combined, Microsoft (MSFT) and Yahoo (YHOO) have a share that is less than half that enjoyed by Google.</p>
<p>Microsoft accounted for 8.4 percent of the search market in the month, with Yahoo clocking in at 20 percent. Google grabbed the lion&#8217;s share at 65 percent.</p>
<p>And that dominance means a financial windfall&#8211;as volume means more queries means better search ads means better relevance in an ever-virtuous and very lucrative cycle. </p>
<p>It is a cycle Google would like to keep intact, so much so that it made <a href="http://kara.allthingsd.com/20080417/microhoo-yahoo-and-google-play-house/">what turned out to be a very risky move to block Microsoft</a> when it was trying to take over Yahoo last year.</p>
<p>Regulators ended up raising federal eyebrows about the proposed Yahoo-Google search deal, which was less sweeping than the Micosoft-Yahoo one announced today.</p>
<p>Google dumped Yahoo in the end&#8211;although not before the company found itself front and center on antitrust radar screens.</p>
<p>And there it has remained, with Christine Varney, assistant attorney general for the Antitrust Division of the United States Department of Justice, having become Google&#8217;s most pointed critic.</p>
<p>She should be, given the Silicon Valley-born Yahoogle idea was an appalling reach by Google, as I wrote last April: </p>
<blockquote class="memo"><p>And while it might be a long-cherished dream of Google&#8217;s to take over Yahoo search&#8211;and also get the chance to return to the scene of the crime, since Google got its first big push from doing Yahoo search, before Yahoo wised up too late&#8211;there is simply no way this will be allowed by regulators nor should it.</p>
<p>Still, you have to almost admire the chutzpah of the search giant in making this move, if the sheer and unadulterated arrogance of it wasn&#8217;t so distracting.</p>
<p>Because, while Google has almost none of the obvious menacing aggression that characterized Microsoft when it thoroughly dominated tech (although all those beach bikes on its campus inexplicably creep me out a little bit), the company still cannot be allowed to have a monopolistic share of the market.</p>
<p>It is bad for advertisers, it is bad for consumers, it is bad for innovation, no matter how well-intentioned Google is.</p>
<p>And no matter how many flashy moves Google and Yahoo make, it is flat-out wrong for one player to so dominate such an important sector.</p></blockquote>
<p>Anti-competitiveness would likely be Google&#8217;s first arrow in what will surely be an attempt to slow down, if not block, the deal. </p>
<p>And while advertisers are more disposed to have a stronger No. 2 player to counter Google&#8217;s growing power, the company might use the opportunity to shave the sharp edges of its ever-scarier reputation.</p>
<p>In a <a href="http://kara.allthingsd.com/20090729/liveblogging-the-yahoo-microsoft-search-deal-conference-call-the-carol-and-steve-show/">conference call early this morning about their deal</a>, Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer tried to paint a picture of Google as a scary and dominating search giant.</p>
<p>But, as Google will surely offer up, if Microsoft and Yahoo combined is the underdog, it might not look like so much of a bully after all.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Liveblogging the Yahoo-Microsoft Search Deal Conference Call: The Carol and Steve Show Debuts!</title>
		<link>http://kara.allthingsd.com/20090729/liveblogging-the-yahoo-microsoft-search-deal-conference-call-the-carol-and-steve-show/</link>
		<comments>http://kara.allthingsd.com/20090729/liveblogging-the-yahoo-microsoft-search-deal-conference-call-the-carol-and-steve-show/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 12:32:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16685</guid>
		<description><![CDATA[BoomTown was so glad we had this time together with Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer, just to have a laugh or sing a song about a major search and advertising deal.

I liveblogged the conference call, which I updated as it happened.

Did Ballmer scream and jump up and down? Did Carol say something naughty?

Read on!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/547701959_4qebh-thjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/547701959_4qebh-thjpg.jpeg" alt="547701959_4qebh-thjpg" title="547701959_4qebh-thjpg" width="125" height="125" class="alignright size-full wp-image-13999" /></a><a href="http://kara.allthingsd.com/files/2009/05/548513163_fhjzv-thjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/548513163_fhjzv-thjpg.jpeg" alt="548513163_fhjzv-thjpg" title="548513163_fhjzv-thjpg" width="125" height="125" class="alignright size-full wp-image-14000" /></a></p>
<p>BoomTown was so glad we had this time together with Yahoo (YHOO) CEO Carol Bartz and Microsoft (MSFT) CEO Steve Ballmer, just to have a laugh or sing a song about a major Web search and advertising deal.</p>
<p>I liveblogged the conference call, which I updated as it happened.</p>
<p>Did Ballmer scream and jump up and down? Did Carol say something naughty?</p>
<p>Or as the companies said: </p>
<blockquote class="memo"><p>SUNNYVALE, Calif. &#038; REDMOND, Wash., Jul 29, 2009 (BUSINESS WIRE)&#8211;Yahoo! Inc. and Microsoft will host a conference call for accredited media and financial and industry analysts at 8:30 a.m. ET/5:30 a.m. PT today, July 29, 2009, to discuss the search agreement the companies recently announced. In addition, b-roll footage will be available. The satellite feed of b-roll footage will contain broadcast footage of remarks from Yahoo! CEO Carol Bartz and Microsoft CEO Steve Ballmer, as well as corporate Yahoo! and Microsoft b-roll footage.</p></blockquote>
<p>B-roll? More like, were Bartz and Ballmer on a roll?</p>
<p>To find out, read on!</p>
<p><strong>5:28 am PDT:</strong> It was EARLY on the West Coast and we were being forced at first to listen to really sleepy music like you might hear in a dentist&#8217;s office.</p>
<p><em>Zzzzzzzzz&#8230;</em></p>
<p><strong>5:34 am PDT:</strong> <a href="http://kara.allthingsd.com/20090707/boomtowns-favorite-leaked-yahoo-internal-memo-ever-new-pr-head-eric-brown-say-hello-and-more">Memo Impresario Eric Brown</a> was late! But, as soon as he gets on, the new Yahoo PR head began with an enthusiastic hello about the deal.</p>
<p>Bartz was up first, followed by Ballmer. They were clearly together in the same place, likely in Silicon Valley at some bunker.</p>
<p>&#8220;This is a great day for Yahoo,&#8221; she said. &#8220;It&#8217;s a game-changer and I am glad to finally be able to talk to you about it.&#8221;</p>
<p>Her patter was clearly scripted, but Bartz was pretty jaunty in her delivery.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/borg.jpg"><img src="http://kara.allthingsd.com/files/2009/07/borg-250x149.jpg" alt="borg" title="borg" width="250" height="149" class="alignleft size-medium wp-image-16714" /></a></p>
<p>And sassy enough to make the first of many dings to former Yahoo savior Google (GOOG)&#8211;not by name, but as either &#8220;the market leader&#8221; or &#8220;the competitor.&#8221;</p>
<p>Why not just go right to calling the search giant this deal is aimed at battling what Bartz really meant: The Borg.</p>
<p>Bartz stressed that this deal only covers search and the search ad business and not, say, display advertising.</p>
<p>And, she added, while Microsoft&#8217;s AdCenter technology will power the money-making, &#8220;search will continue to be an integral part of the Yahoo consumer experience.&#8221;</p>
<p>Boiling it down, Bartz said: &#8220;What this deal is really about for everyone is scale.&#8221;</p>
<p>Cue the next Google dig: &#8220;The combination of Microsoft and Yahoo search puts the choice back into the hands of consumers, increasingly concerned about the influence of a single player.&#8221;</p>
<p>Single player=Darth Vader.</p>
<p><strong>5:40 am PDT:</strong> Ballmer was next. &#8220;I am so delighted to see [the deal] come to fruition,&#8221; he said.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/ribbon_cutting.jpg"><img src="http://kara.allthingsd.com/files/2009/07/ribbon_cutting-250x162.jpg" alt="ribbon_cutting" title="ribbon_cutting" width="250" height="162" class="alignright size-medium wp-image-16727" /></a></p>
<p>He does not say much more except that he hoped it would &#8220;flourish and come to life over the many years.&#8221;</p>
<p>Ballmer sounded like someone speaking at a ribbon cutting of a copy store at the mall.</p>
<p>The livelier Bartz came back on, discussing the terms, hewing pretty much to what was already in the press release.</p>
<p>Microsoft&#8217;s AdCenter as technology. Integration. 10 years. No display deal. Separate user experience.</p>
<p>Now to the bucks, as Bartz noted, they add $500 million to Yahoo&#8217;s operating income, save $200 million in capital expenditures and improve annual operating cash flow by $275 million.</p>
<p>&#8220;At its full implementation,&#8221; she added. There is always a catch!</p>
<p>Bartz said Yahoo would use the money to invest in its other properties, although she was not specific.</p>
<p>Then, it was onto regulatory issues and getting this party started.</p>
<p>Bartz put on the brakes. &#8220;This deal will not happen overnight,&#8221; she said.</p>
<p>Actually, not even close. She predicted a closing in early 2010 and it being rolled out over the following three to six months.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/mom_and_dad_romper.jpg"><img src="http://kara.allthingsd.com/files/2009/07/mom_and_dad_romper-250x250.jpg" alt="mom_and_dad_romper" title="mom_and_dad_romper" width="250" height="250" class="alignleft size-medium wp-image-16734" /></a></p>
<p>Finally, Bartz thanked the tireless teams who did the deal. &#8220;With a lot of help from Steve and I,&#8221; she said and then quipped, &#8220;not always so.&#8221;</p>
<p>She and Ballmer were now sounding like a hip mom and dad.</p>
<p><strong>5:45 am PDT:</strong> Question time!</p>
<p>The first one was about why the pair did not do a display deal and also how they were going to bridge the huge gap in how much each made per search compared to each other and Google.</p>
<p>Bartz said that the point was to keep the deal idiot-proof. &#8220;Frankly, we wanted it as straightforward and simple as possible,&#8221; she said.</p>
<p>Ballmer concurred: &#8220;We are taking a big bite here.&#8221;</p>
<p>As to the earnings gap in search, he said, &#8220;The deal in and of itself will let us close gap with the market leader.&#8221;</p>
<p>Ballmer tried not to say the word &#8220;Google,&#8221; but stumbled and did anyway.</p>
<p>The next question was about Bartz&#8217;s shift from her &#8220;boatloads of cash&#8221; quote&#8211;which she said, in <a href="http://d7.allthingsd.com/20090618/yahoo-ceo-carol-bartz-the-full-d7-session-unexpurgated">an interview with me</a> at the seventh <strong>D: All Things Digital</strong> conference in late May, was a must for a deal with Microsoft&#8211;to her new &#8220;boatloads of value.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/loaded-boat.jpg"><img src="http://kara.allthingsd.com/files/2009/07/loaded-boat-250x163.jpg" alt="loaded-boat" title="loaded-boat" width="250" height="163" class="alignright size-medium wp-image-16740" /></a></p>
<p>Simple, she said, trying to gloss it over&#8211;Yahoo did not need a big cash payment up front (and it did not get it either).</p>
<p>&#8220;As far as we are concerned, the boatload of cash is us preserving our revenue line,&#8221; said Bartz.</p>
<p>The next question was about what Microsoft gets out of this deal.</p>
<p>&#8220;We clearly see an upside as execution really builds,&#8221; said Ballmer.</p>
<p>After more money questions, there is finally one on regulator issues.</p>
<p>Back to Google-bashing from Ballmer.</p>
<p>&#8220;I suspect the competitor who may not like more competition is Google,&#8221; he said.</p>
<p>Microsoft General Counsel Brad Smith then jumped in and talked about working together and filings in D.C. and making the case.</p>
<p>He said he &#8220;looks forward to the debate,&#8221; which is just what a lawyer <em>would</em> say.</p>
<p><strong>5:58 am PDT:</strong> Finally, the layoff question. </p>
<p>Bartz is clear here. Some Yahoo search employees will be dragooned over to Microsoft, some will move to other parts of Yahoo and some will be let go.</p>
<p>&#8220;Unfortunately, there are some redundancies,&#8221; said Bartz.</p>
<p>More financial questions, one on the mobile search market, one on innovation, one on scale and one on advertisers.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/006000776101lzzzzzzz.jpg"><img src="http://kara.allthingsd.com/files/2009/07/006000776101lzzzzzzz-193x300.jpg" alt="006000776101lzzzzzzz" title="006000776101lzzzzzzz" width="193" height="300" class="alignleft size-medium wp-image-16751" /></a></p>
<p>&#8220;Advertisers, especially smaller ones, want to make sure there is enough meaningful market for them and they don&#8217;t want to learn three platforms,&#8221; said Bartz. &#8220;They know how to enter into the Google system.&#8221;</p>
<p>She said &#8220;Google system&#8221; like she was talking about a gulag.</p>
<p>Meanwhile, Ballmer talked about how good it was to now be No. 2. Really, he did, since he was a distant No. 3 before this deal.</p>
<p><strong>6:11 am PDT:</strong> Some technology question. Ballmer noted that the deal was not a &#8220;rip and replace&#8221; of Yahoo&#8217;s search for Microsoft. It will be an &#8220;integration.&#8221;</p>
<p>Next was a question about how <a href="http://kara.allthingsd.com/20090728/before-yahoo-microsoft-deal-terms-unveiled-lets-go-to-the-videotape-from-the-last-one/">this deal measured up to last year&#8217;s more money-laden offer</a> by Microsoft. </p>
<p>Bartz said she didn&#8217;t just want an upfront payment, but a &#8220;true partnership,&#8221; with control over the Yahoo user interface and &#8220;real skin in the game.&#8221;</p>
<p>Ballmer called last year&#8217;s deal more investor-focused than operational. &#8220;The deal was different for Microsoft, not better,&#8221; he said, leaving out the cheaper part.</p>
<p>Finally, I get called on, and ask about who will lead the integration and how it will get done, so as not to create a huge distraction.</p>
<p>Bartz said it would be a &#8220;smooth transition&#8230;not that different from when Yahoo went from Overture to Panama.&#8221;</p>
<p>I did not have the heart to tell her that the transition of the Yahoo ad platform was anything but smooth and one of the reasons Yahoo got into the trouble it has gotten in.</p>
<p>Ballmer noted that the leadership that put together the deal is the leadership of the companies in the digital arena.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/snowball.gif"><img src="http://kara.allthingsd.com/files/2009/07/snowball-250x264.gif" alt="snowball" title="snowball" width="250" height="264" class="alignright size-medium wp-image-16771" /></a></p>
<p>I also asked how the deal finally came together, especially after such historical rancor.</p>
<p>&#8220;It was like a snowball down a hill,&#8221; said Bartz. </p>
<p>But it was also a complex ball of ice, she added, noting &#8220;it was not a two-page term sheet.&#8221;</p>
<p>More like hundreds of pages. &#8220;There was not a high level of abstraction,&#8221; said Ballmer.</p>
<p>Finally, finding a kind of married groove&#8211;from that time before the random bickering sets in&#8211;Bartz noted that &#8220;dating is one thing, but having a partnership is another.&#8221;</p>
<p>She added: &#8220;The good news once we reached a point we believed to be advantageous, [we did a deal]&#8230;that&#8217;s how partnerships work.&#8221;</p>
<p>Well, exactly how it all works out, of course, still remains to be seen.</p>
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		<title>MicroHoo Deal Finally Official in a 10-Year Landmark Partnership (Plus the Full Press Release)</title>
		<link>http://kara.allthingsd.com/20090729/microhoo-deal-finally-official-its-the-lite-version-but-is-it-still-tasty/</link>
		<comments>http://kara.allthingsd.com/20090729/microhoo-deal-finally-official-its-the-lite-version-but-is-it-still-tasty/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 11:49:02 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Roy Bostock]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[yahoo-microsoft-feature]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16646</guid>
		<description><![CDATA[Finally. 

After a decade of competition, several years of push-me-pull-you partnership talks among innumerable execs come and gone and even a hostile takeover that went bad, Yahoo and Microsoft have officially struck a landmark 10-year search and online advertising deal.

While it is in no way as sweeping as some had expected, the deal marks the most important union of digital companies in recent times.

"In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers," said the two companies in a joint press release.

Here are the particulars.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/microhoo.jpg"><img src="http://kara.allthingsd.com/files/2009/07/microhoo-250x290.jpg" alt="microhoo" title="microhoo" width="250" height="290" class="alignright size-medium wp-image-16647" /></a></p>
<p><em>Finally.</em> </p>
<p>After a decade of competition, several years of push-me-pull-you partnership talks among innumerable execs come and gone and even a hostile takeover that went bad, Yahoo and Microsoft have officially struck a landmark 10-year search and online advertising partnership.</p>
<p>While it is in no way as sweeping as some had expected, the deal marks the most important union of digital companies in recent times.</p>
<p>It gives Yahoo (YHOO) much needed backing&#8211;especially financial&#8211;and gives Microsoft (MSFT) the most Silicon Valley cred ever.</p>
<p>&#8220;In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies&#8217; premium search advertisers,&#8221; said the two companies in a joint press release.</p>
<p>That&#8217;s not to say it will work out, as a deal like this is all about execution and how well the companies manage the partnership.</p>
<p>But, for now, here&#8217;s the official press release:</p>
<blockquote class="memo"><p><strong>Microsoft, Yahoo! Change Search Landscape</strong></p>
<p>Global Deal Creates Better Choice for Consumers and Advertisers</p>
<p>SUNNYVALE, Calif. &#038; REDMOND, Wash., Jul 29, 2009 (BUSINESS WIRE)&#8211;Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies&#8217; premium search advertisers.</p>
<p>For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies&#8217; complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft&#8217;s competitive search platforms will lead to more value for advertisers, better results for Web publishers, and increased innovation and efficiency across the Internet.</p>
<p>Under this agreement, Yahoo! will focus on its core business of providing consumers with great experiences with the world&#8217;s favorite online destinations and Web products.</p>
<p>&#8220;This agreement comes with boatloads of value for Yahoo!, our users, and the industry, and I believe it establishes the foundation for a new era of Internet innovation and development,&#8221; said Yahoo! Chief Executive Officer Carol Bartz. &#8220;Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities and mobile experiences.&#8221;</p>
<p>Providing a viable alternative to advertisers, this deal will combine Yahoo! and Microsoft search marketplaces so that advertisers no longer have to rely on one company that dominates more than 70 percent of all search. With the addition of Yahoo!&#8217;s search volume, Microsoft will achieve the size and scale required to unleash competition and innovation in the market, for consumers as well as advertisers.</p>
<p>Microsoft Chief Executive Officer Steve Ballmer said the agreement will provide Microsoft&#8217;s search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers, which in turn will lead to more relevant ads and search results.</p>
<p>&#8220;Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company,&#8221; said Ballmer. &#8220;Success in search requires both innovation and scale. With our new Bing search platform, we&#8217;ve created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there&#8217;s so much more that search could be. This agreement gives us the scale and resources to create the future of search.&#8221;</p>
<p>&#8220;This deal fits the long-term strategic direction of Yahoo! to remain the world&#8217;s leading online media company and Carol Bartz has the full and unanimous support of the Yahoo! Board behind this deal,&#8221; said Roy Bostock, chairman, Yahoo! Inc. &#8220;This is a significant opportunity for us. Microsoft is an industry innovator in search and it is a great opportunity for us to focus our investments in other areas critical to our future.&#8221;</p>
<p>The key terms of the agreement are as follows:</p>
<p>The term of the agreement is 10 years; Microsoft will acquire an exclusive 10 year license to Yahoo!&#8217;s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing Web search platforms; Microsoft&#8217;s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology; Yahoo! will become the exclusive worldwide relationship sales force for both companies&#8217; premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft&#8217;s AdCenter platform, and prices for all search ads will continue to be set by AdCenter&#8217;s automated auction process; Each company will maintain its own separate display advertising business and sales force; Yahoo! will innovate and &#8220;own&#8221; the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology; Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!&#8217;s network of both owned and operated (O&#038;O) and affiliate sites; Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88 percent of search revenue generated on Yahoo!&#8217;s O&#038;O sites during the first five years of the agreement; and Yahoo! will continue to syndicate its existing search affiliate partnerships. Microsoft will guarantee Yahoo!&#8217;s O&#038;O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country; At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million; and the agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.</p>
<p>The agreement does not cover each company&#8217;s Web properties and products, email, instant messaging, display advertising, or any other aspect of the companies&#8217; businesses. In those areas, the companies will continue to compete vigorously.</p>
<p>The transaction will be subject to regulatory review. The agreement entered into today anticipates that the parties will enter into more detailed definitive agreements prior to closing. Microsoft and Yahoo! expect the agreement to be closely reviewed by the industry and government regulators, and welcome questions. The companies are hopeful that closing can occur in early 2010.</p>
<p>The companies have established a website at http://www.choicevalueinnovation.com to provide consumers, advertisers and publishers with additional information about the benefits of the agreement.</p></blockquote>
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