Incredibly, this is the seventh year of the D: All Things Digital conference.

We feel very lucky to get here, especially in the midst of what our own site’s Digital Daily scribe, John Paczkowski, has so perfectly dubbed the “econalypse.”

Ironically, Walt Mossberg and I planned to launch the very first conference in the middle of the last major downturn for tech, in 2001. But, in the carnage of the Web 1.0 meltdown, we actually held off for two years, with our first D gathering taking place in 2003.

Well, we’re still going–making the same long-term bet that the digital revolution will keep rolling as we did at D1. Here’s our lineup for D7.

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Microsoft and Yahoo have been busily ferreting away on talks about search and advertising partnership possibilities in what one person close to the situation described as “hot and heavy.”

Exactly how hot and how heavy depends on which side you are talking to, with Yahoo seeking to play it a bit cooler and Microsoft, according to many sources, aggressively interested in striking a deal.

Nonetheless, sources within Yahoo said that the company is also eager to make what could be a lucrative arrangement with Microsoft, which could come sooner than some expect.

In fact, execs from both companies have been meeting in Silicon Valley recently again.

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Here’s an interesting irony–Yahoo CEO Carol Bartz will have her 99th day in office on the very one that the Internet giant will announce its first-quarter earnings: April 21, 2009 at 2 p.m. PST.

Technically, it will mean that she has been running Yahoo for 100 days, a time when most administrations get their first evaluation.

Thus, if it’s good enough for President Obama, it’s good enough for Bartz!

While most expect the results for the quarter to be weak, due to the econalypse, the overall verdict from BoomTown’s needling of Yahoos to give me info on their new leader recently: Love, love, love Bartz’s innate decisiveness, and wanting more of the same.

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In early discussions that began in the last several weeks that apparently included a face-to-face meeting last week, Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer are finally talking about search and also advertising partnerships the companies could possibly strike, said several sources with knowledge of the situation.

According to a variety of sources, the talks between the pair and other execs at both companies are preliminary and wide-ranging, focused on what kind of commercial relationship Yahoo and Microsoft could have in the future.

But, cautioned sources close to Yahoo, the discussions are not about a renewed acquisition attempt by Microsoft and also might not result in any deal.

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In BoomTown’s ongoing series, “Microsofties on Parade,” I spent some time earlier this week with Stephen Elop, president of Microsoft’s Business division.

Reporting directly to CEO Steve Ballmer, Elop is a newbie, having gotten to Microsoft only a year ago.

Which is why he is enthusiastic in his determination to tell the world that the software giant has gotten the open religion and is becoming “the most interoperable company in the world.”

Yes, he really said that.

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Oh dear, one endless, screwed-up global airline ride without Internet connectivity and when I finally manage to get online (looking right at the Spanish Steps in Rome–sweeeeet!), BoomTown finds that a new round o’ MicroHoo is apparently on again.

(In the immortal words of Michael Corleone–see video below–in the otherwise awful “Godfather: Part III”: “Just when I thought I was out, they pull me back in!”)

Except, judging from exactly how loud the loudmouthed chatter from a trio of Microsoft execs has become about wanting to make a search deal with Yahoo, it’s actually not.

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About 10 days ago, BoomTown posted a piece titled, “With a King’s Ransom in Cash, Why Is There Still No Buying Spree in the Tech Space Yet?”

Noting the big cash hordes being held by a plethora of giant tech and Internet companies and their strong cash flows too, even in the midst of the economic meltdown–I wondered when the mergers and acquisitions would ever begin.

With no hooking up as yet–which feels about as annoying as the persistently unconsummated flirtation of Chuck and Blair on “Gossip Girl”–that just won’t do!

So, here are a few suggestions to get this party started.

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Under cover of darkness last night, Facebook founder and CEO Mark Zuckerberg announced on the social-networking site’s blog that it would “return to our previous terms of use while we resolve the issues that people have raised.”

Oh, this is just too good to resist. Therefore, BoomTown shall not tarry in our ongoing job of busting the chops of the young Facebook leader, whose minions have actually–and I am not joking here–given him the nickname: The Wizard.

Well, the Wizard obviously had to pull back the curtain last night and show some serious mea culpa to the people, before they got out the pitchforks.

Here’s a translation of Zuckerberg’s message.

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Displaying BoomTown’s advanced age and elephantine cache of meaningless tech memories, after news yesterday that the software giant was plunging into the retail market, I was surprised to find little mention that Microsoft’s last store effort had ended in failure in 2001.

That’s not to say it’s a particularly good or bad idea to hire a former Dreamworks and Wal-Mart exec named David Porter as vice president of retail stores to create Microsoft-branded stores–or as the company announced yesterday, “to create a better PC and Microsoft retail purchase experience.”

Just as long as the Zunes go on the back shelf!

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It was exactly one year ago today that Microsoft CEO Steve Ballmer called Yahoo co-founder and then-CEO Jerry Yang and told him he was going to make an unwelcome public bid to buy Yahoo for $44.6 billion, or $31 a share, in order to turbocharge Microsoft’s Internet business.

Today, Yahoo shares are hovering at about $12 a share, with the company’s valuation at about $16.3 billion–and Microsoft is still in need of a jump.

I think that just about sums it up!

But if not, here are 10 BoomTown posts over the last year about the pair’s epic failure, oops, fight, you can peruse to take a trip down memory lane.

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In Yahoo’s fourth-quarter earnings conference call earlier this week, new Yahoo CEO Carol Bartz went out of her way to ho-hum all over the possibility of a search deal with Microsoft.

Of course, it was all cooked up and well rehearsed by Bartz, who knows how to play the expectations game as well as anyone else, especially as she endeavors to come up to speed on the various prospects for Yahoo going forward.

It’s called, um, playing chicken.

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Oh, a nice tiny surprise from Yahoo, as it reported its fourth-quarter results, which came in at 17 cents a share in adjusted earnings, compared to the 12 to 13 cents Wall Street was expecting.

“Despite the challenging economic environment, Yahoo! delivered adjusted operating cash flow above the midpoint of guidance for the fourth quarter,” said new Yahoo CEO Carol Bartz in the company’s official release.

But let’s experience Bartz Live and Unplugged at the fourth-quarter earnings call, including a Q&A in which–the company noted at the top of the call–former Yahoo CEO and co-founder Jerry Yang might make an unexpected cameo appearance.

(He didn’t.)

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One of the first things Carol Bartz said when she made her public debut as new Yahoo CEO was that everyone should give the company “some friggin’ breathing room.”

Some heard “frickin’,” while others heard “frackin’.”

Whatever the exact invective Bartz used, the tough talk was presumably designed for maximum impact to impose a definitive I’m-in-charge-here leadership style that had been sorely lacking at Yahoo for a long time.

But she is certainly going to need a lot more than that to convince Wall Street that she can cure what has been ailing Yahoo as it announces what will likely be a dismal fourth-quarter earnings report tomorrow.

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With Yahoo earnings expected to be dismal when the company reports fourth-quarter earnings this Tuesday afternoon, new Yahoo CEO Carol Bartz is going to have to hang tough.

And she certainly seems capable of that. At her first all-hands meeting, Bartz said, according to one report others have since confirmed to BoomTown, that she would “drop-kick to f***ing Mars” employees who leak to the press.

That threat sent little shivers up BoomTown’s spine too, which is why it must have taken so long for her first-week missive to Yahoo staff worldwide to get to my inbox.

Well played, Ms. Bartz, well played.

But turnabout is also fair play…

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Earlier today Microsoft decided it would drop the bomb early by moving its second-quarter earnings conference call to 8 a.m. PST instead of 2:30 p.m. PST.

BoomTown, naturally, had to liveblog the Microsoft event, in which its execs tried mightily to put lipstick on a very ugly pig. It was a good effort, at least.

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