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	<title>BoomTown &#187; Storm</title>
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		<title>Google Acquires AdMob for $750 Million in Stock (Plus the Press Release and Video With CEO)</title>
		<link>http://kara.allthingsd.com/20091109/google-acquires-admob-for-750-million-in-stock-the-press-release/</link>
		<comments>http://kara.allthingsd.com/20091109/google-acquires-admob-for-750-million-in-stock-the-press-release/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:33:49 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=20388</guid>
		<description><![CDATA[Google has acquired AdMob for $750 million, a huge price for an innovative start-up that hass pioneered online ads on mobile and now smart phones.

BoomTown visited AdMob last fall and posted about how it was likely to eventually be acquired by...Google!

The move is a major one for the search giant, which has been pushing hard into the mobile advertising space as it seeks to grow its already considerable Web business. AdMob is arguably the fastest out of the gate in the nascent arena.

Plus, here's AdMob CEO Omar Hamoui in a video interview with me last November, as well as the official press release on the sale.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/ad_mob_logo_header.gif"><img src="http://kara.allthingsd.com/files/2008/11/ad_mob_logo_header.gif" alt="" title="ad_mob_logo_header" width="100" height="31" class="alignright size-medium wp-image-6484" /></a></p>
<p>Google has acquired AdMob for $750 million, a huge price for an innovative start-up that has pioneered online ads on mobile and now smart phones.</p>
<p>BoomTown <a href="http://kara.allthingsd.com/20081114/kara-visits-admob-and-talks-about-how-iphone-turbocharged-the-mobile-advertising-business">visited AdMob last fall</a> and posted about how it was likely to eventually be acquired by&#8230;<em>Google</em> (GOOG)!</p>
<p>(Google has provided a <a href="http://kara.allthingsd.com/20091109/google-primer-on-admob-acquisition-we-cant-believe-we-ate-the-whole-thing/">primer on the sale</a>, which you can read about here.)</p>
<p>The move is a major one for Google, which has been pushing hard into the mobile advertising space as it seeks to grow its already considerable Web search business. AdMob is arguably the most innovative and fastest out of the gate in the nascent arena.</p>
<p>As I wrote previously about the company&#8217;s prospects: </p>
<blockquote class="memo"><p>While there are very few bright spots to look at in the start-up space in Silicon Valley these days, especially those relying on online advertising, the San Mateo, Calif.-based AdMob is at least slightly shiny.</p>
<p>The mobile advertising marketplace, backed by Sequoia Capital and Accel Partners, just got a big slug of funding&#8211;almost $16 million&#8211;to keep pushing to get ads on mobile phones, which has gotten a huge boost from the popularity of the iPhone. </p>
<p>The massive data usage by users of the popular mobile device by Apple (AAPL) has clearly turbocharged AdMob&#8217;s prospects, which were already on the rise. Compared to a year ago, the company said, the number of ads it served more than tripled the number of ads served on a monthly basis to 4.5 billion. </p>
<p>Obviously, the better quality and more actionable nature of ads on improved screens is the reason for the shift, which should accelerate as more smartphones like Google&#8217;s G1 and the newest Blackberry Storm from RIM (RIMM) become more popular too.</p>
<p>Most importantly, even now, AdMob is cash flow-positive, which is not a bad thing to be in the current econalypse. It also has a cushion of cash&#8211;AdMob had previously garnered $15 million in funding from Sequoia and Accel.</p>
<p>It&#8217;s not all sunshine and daisies, of course, since the ad market in general is headed for a deep slump, and new markets are not going to grow as quickly, as marketers pull back from spending.</p>
<p>But, when the economy turns, the mobile advertising market is clearly going to be a fast-growing arena, with big players like Google, Yahoo (YHOO), Nokia (NOK) and Microsoft (MSFT) as AdMob competitors (or potential acquirers, especially Google).</p>
<p>With the money it just raised, AdMob said it would be getting ready for that race, and also use it to expand internationally.</p></blockquote>
<p>Here&#8217;s a video interview with Omar Hamoui, founder and CEO of AdMob, on all this and more, as well as a tour of company&#8217;s offices:</p>
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<p>And, here&#8217;s the press release:</p>
<blockquote class="memo"><p><strong>Google to Acquire AdMob</strong></p>
<p>MOUNTAIN VIEW, Calif.&#8211;(BUSINESS WIRE)&#8211;Google Inc. (NASDAQ:GOOG) today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google&#8217;s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.</p>
<p>&#8220;Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,&#8221; said Susan Wojcicki, Vice President of Product Management at Google. &#8220;AdMob is the quintessential Silicon Valley startup&#8211;generating impressive year on year revenue growth&#8211;and we&#8217;re excited to welcome this talented team to Google.&#8221;</p>
<p>&#8220;I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model,&#8221; said Omar Hamoui, Founder and CEO of AdMob. &#8220;We&#8217;re proud of the progress we&#8217;ve made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust.&#8221;</p>
<p>The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits:</p>
<p>Advertisers will be better able to engage mobile users with AdMob&#8217;s ad formats</p>
<p>Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem</p>
<p>Users will see more relevant ads and ultimately get access to more ad-supported content and applications &#8211; improving their mobile experience</p>
<p>&#8220;Attracting the world&#8217;s top engineering talent and people with entrepreneurial vision to Google has always been crucial to our success. AdMob&#8217;s proven track record in innovating at speed will help maintain that culture&#8211;which is why we are so excited to be working with them,&#8221; added Vic Gundotra, Vice President of Engineering at Google.</p>
<p>Both companies have approved the transaction, which is subject to customary closing conditions.</p></blockquote>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Goodbye BlackBerry (and Hello iFart App?)</title>
		<link>http://kara.allthingsd.com/20090105/goodbye-blackberry-and-hello-ifart-app/</link>
		<comments>http://kara.allthingsd.com/20090105/goodbye-blackberry-and-hello-ifart-app/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 20:00:11 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[app]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[CrackBerry]]></category>
		<category><![CDATA[Crazy Penguin Catapult]]></category>
		<category><![CDATA[G1]]></category>
		<category><![CDATA[iFart]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Research In Motion]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[son]]></category>
		<category><![CDATA[Storm]]></category>
		<category><![CDATA[touchscreen]]></category>
		<category><![CDATA[virtual keyboard]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8063</guid>
		<description><![CDATA[Hello, my name is BoomTown and I am a reformed CrackBerryaholic.

How bad was it? Here's the worst story: I was holding my BlackBerry in my hand, inadvertently for once, when I gave birth to my son in 2002.

I should have been embarrassed by that. I was not. Hence, that makes me a full-fledged Blackberry addict.

Actually, I was one.

That's right, I have finally abandoned the BlackBerry for the iPhone.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/crackberry_iphone.jpg"><img src="http://kara.allthingsd.com/files/2009/01/crackberry_iphone-300x244.jpg" alt="crackberry_iphone" title="crackberry_iphone" width="250" height="203" class="alignright size-medium wp-image-8094" /></a></p>
<p>Hello, my name is BoomTown and I am a reformed CrackBerryaholic.</p>
<p>How bad was it? Here&#8217;s the worst story: I was holding my BlackBerry in my hand, inadvertently for once, when I gave birth to my son in 2002.</p>
<p>Long story short: I was emailing away throughout labor, suddenly had to have emergency surgery, was quickly drugged into paralysis and forgot it was gripped in my hand&#8211;all until the anesthesiologist  looked at me like I was a freak.</p>
<p>I should have been embarrassed by that. I was not. Hence, that makes me a full-fledged Blackberry addict.</p>
<p>Actually, I <em>was</em> one.</p>
<p>Because over the weekend, while casting about for a good New Year&#8217;s resolution (<em>Work less? Nope! Exercise more? Double nope!!</em>), I impulsively decided to dump what is pathetically one of my more satisfying and reliable relationships ever for a questionable new one.</p>
<p>That&#8217;s right, I have finally abandoned the BlackBerry for the iPhone.</p>
<p>I have no idea what possessed me, but suddenly I had to change dramatically and change now. (I could blame the influence of fellow CrackBerry user President-Elect Barack Obama for that mood.)</p>
<p>So, I finally made the dreaded switcheroo from the devices made by the fine folks at Research In Motion (RIMM), which I have used since the first stubby little block of greyish plastic until the last stubby bigger block of reddish plastic. </p>
<p>To be honest, I have been flirting with the idea of leaving my longtime love for a while now.</p>
<p>Almost sneakily, I bought an iPhone from the get-go when it came out from Apple (AAPL) in June of 2007, because it was just too cool a device to pass up.</p>
<p>I was instantly delighted by the touchscreen swooshing and squinching, its breakthrough quality as a handheld media player, the Internet access that finally worked and the generally clever way of organizing contact and other information. I also liked the voicemail recording a lot. </p>
<p>Not so much the AT&#038;T (T) cellular network, of course, but that was livable. What was not, as it was for a lot of people, was the poor email experience, specifically the virtual keyboard.</p>
<p>To say my entire life revolves around email and texting is to go overboard. But not by much. It is, in fact, the bane of my partner, who has learned to live with it grudgingly.</p>
<p><a href="http://kara.allthingsd.com/files/2009/01/cberry-thumb.jpg"><img src="http://kara.allthingsd.com/files/2009/01/cberry-thumb.jpg" alt="" title="cberry-thumb" width="180" height="180" class="alignleft size-medium wp-image-8104" /></a></p>
<p>My obsession has even turned into mimicry by my other son, a three-year-old, who grabbed a small and rectangular block of wood recently and started tapping on it with his fingers, proudly declaring, &#8220;I&#8217;m Mama working!&#8221;</p>
<p>Oh dear. Like I said, I am pathetic in this regard (on the plus side, I don&#8217;t drink, do drugs or watch &#8220;Dancing with the Stars&#8221;).</p>
<p>But my issues with the dullish BlackBerry slowly mounted, from its too-small screen, to the substandard Internet experience to the limited ways to store emails to the overall clunkiness of it. </p>
<p>And when the apps came out for the iPhone, it got worse, since the ones on BlackBerry just are not as robust at all.</p>
<p>And with those apps, I now did not even have to really launch a browser and click away in frustration. Instead, I could largely rely on an increasingly interesting array of software that made my digital life a lot easier. </p>
<p>I am not including the iFart app in this group, of course, the kind of toddler programming that I had thought I had left behind when I started ignoring Facebook apps. Verdict: Eww.</p>
<p>In any case, my BlackBerry still had those lovely clickety-clack keys that have always been a joy to press and with which I could write a book in a very short time, I had become so adept at using them.</p>
<p>So, I had great hopes for the BlackBerry Storm, with a clicking-like virtual keyboard, as the solution to all my problems. Or so I thought.</p>
<p>When I first saw it, I knew this was not what I had been waiting for, which was <a href="http://ptech.allthingsd.com/20081119/blackberrys-storm-presses-into-the-touch-phone-fray/">underscored by Walt Mossberg&#8217;s review</a>.</p>
<p>The weird push on the glass screen made me feel like it was going to break with every click. What I really wanted was the tactile feel of the keys and not the click feel.</p>
<p>The G1 smartphone from Google (GOOG), of course, offered a real keyboard and the big touchscreen. But it just looks and feels too much like&#8211;let&#8217;s be honest&#8211;a pair of clogs I once wore in seventh grade and have regretted ever since.</p>
<p>And, while there is a Palm device reportedly coming out this week with a touchscreen and a slip-down keyboard, I guess I have finally become tired of waiting for something that is perhaps not possible: A virtual keyboard that feels real.</p>
<p>Thus, I gave into the iPhone and learned to live with my all-thumbs typing. </p>
<p>And, as many have said, I am actually getting better at that. Not speedy, as I was with the BlackBerry, which&#8211;ironically&#8211;has caused me not to use the iPhone as obsessively and to put it down a lot more. </p>
<p><a href="http://kara.allthingsd.com/files/2009/01/crackberry_baby-1.jpg"><img src="http://kara.allthingsd.com/files/2009/01/crackberry_baby-1-300x300.jpg" alt="" title="crackberry_baby-1" width="275" height="275" class="alignright size-medium wp-image-8099" /></a></p>
<p>Except that, as soon as I do put it down, it is immediately picked up by my now six-year-old, the very person who had endured my incessant pregnant clicking.</p>
<p>As it turns out, he is obsessed with the many game apps I have downloaded for him onto the iPhone&#8211;currently &#8220;Crazy Penguin Catapult.&#8221; (Verdict: Unusually fun.)</p>
<p>So much so that he sneaked into my bedroom yesterday morning and spirited my iPhone away for a session while I slept late.</p>
<p>What can I say? Like mother, like son.</p>
<p>In this regard, let&#8217;s hope not.</p>
<p><em>[Photo credit: Cool, but creepy BlackBerry Baby image is from <a href="http://www.all-media.info/external-page.php?url=http://proposals.nextnature.net">All Media</a>.]</em></p>
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		<title>A Video Smorgasbord From the Churchill Club's "Sixth Annual What's Hot and What's Not in Personal Technology"</title>
		<link>http://kara.allthingsd.com/20081119/a-video-smorgasbord-from-the-churchill-clubs-sixth-annual-whats-hot-and-whats-not-in-personal-technology/</link>
		<comments>http://kara.allthingsd.com/20081119/a-video-smorgasbord-from-the-churchill-clubs-sixth-annual-whats-hot-and-whats-not-in-personal-technology/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 14:15:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
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		<category><![CDATA[digital]]></category>
		<category><![CDATA[econalypse]]></category>
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		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[Churchill Club]]></category>
		<category><![CDATA[CNet]]></category>
		<category><![CDATA[Dan Farber]]></category>
		<category><![CDATA[Elvis]]></category>
		<category><![CDATA[Evan Wlliams]]></category>
		<category><![CDATA[fuel cell]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[Gadgetoff]]></category>
		<category><![CDATA[Greg Harper]]></category>
		<category><![CDATA[helicopter]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Louie]]></category>
		<category><![CDATA[Luke Skywalker]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6720</guid>
		<description><![CDATA[Last night, Walt Mossberg and I hosted yet another annual "What's Hot and What's Not in Personal Technology" event for the Churchill Club.

It was a gadgetfest with BoomTown, Walt Mossberg, Gadgetoff's Greg Harper and Twitter Co-Founder and CEO Evan Williams presenting the digital show-and-tell.

Here is a rather longish video of the event, which is well worth watching. (Yes, I am--along with my No. 1 son, Louie, and an animatronic Elvis--wearing a Yahoo hat.)]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/image.png"><img src="http://kara.allthingsd.com/files/2008/11/image-300x194.png" alt="" title="image" width="300" height="194" class="aligncenter size-medium wp-image-6752" /></a></p>
<p>Last night, Walt Mossberg and I hosted yet another annual <a href="http://www.churchillclub.org/eventDetail.jsp?EVT_ID=796">&#8220;What&#8217;s Hot and What&#8217;s Not in Personal Technology&#8221; event for the Churchill Club</a>. </p>
<p>A brief rundown of the Palo Alto gadgetfest show-and-tell: An animatronic singing Elvis freaked out my No. 1 son, Louie, who played an excellent Luke Skywalker/gadget boy for my presentation; our guest gadget geek was Twitter Co-Founder and CEO Evan Williams, who was a delight with a mini-helicopter, a flat-screen reader and a wry wit; Walt showed off the new Blackberry Storm from RIM (RIMM), the alleged Apple (AAPL) iPhone killer (maybe not so much), as well as a fuel cell and more; and our crazy gadget maven, Greg Harper,  co-founder of Gadgetoff, went perfectly insane with everything from tiny projectors to a creepy probe to minicellphone towers to USB ties and eyepads.</p>
<p>It was a lot of fun with a packed crowd, even in this econalypse-impacting Silicon Valley.</p>
<p>Here is a rather longish video, which is well worth watching. Yes, BoomTown is&#8211;along with Louie and Elvis&#8211;wearing a Yahoo (YHOO) hat.</p>
<p>Here&#8217;s the video:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={2579440001}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<p><em>[Photo courtesy of Dan Farber of CNET.]</em></p>
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		<title>Kara Visits AdMob (And Talks About How the iPhone Turbocharged the Mobile Advertising Business)</title>
		<link>http://kara.allthingsd.com/20081114/kara-visits-admob-and-talks-about-how-iphone-turbocharged-the-mobile-advertising-business/</link>
		<comments>http://kara.allthingsd.com/20081114/kara-visits-admob-and-talks-about-how-iphone-turbocharged-the-mobile-advertising-business/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 16:48:12 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Accel Partners]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[G1]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Omar Hamoui]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[RIM]]></category>
		<category><![CDATA[San Mateo]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6480</guid>
		<description><![CDATA[While there are very few bright spots to look at in the start-up space in Silicon Valley these days, especially those relying on online advertising, the San Mateo, Calif.-based AdMob is at least slightly shiny.

The company, backed by Sequoia Capital, just got a big slug of funding--almost $16 million--to keep pushing to get ads on mobile phones, which has gotten a huge boost from the popularity of the iPhone.

The number of ads AdMob is serving on the iPhone jumped to more than 100 million in September, compared to 35 million the month before, for example.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/ad_mob_logo_header.gif"><img src="http://kara.allthingsd.com/files/2008/11/ad_mob_logo_header.gif" alt="" title="ad_mob_logo_header" width="100" height="31" class="alignright size-medium wp-image-6484" /></a></p>
<p>While there are very few bright spots to look at in the start-up space in Silicon Valley these days, especially those relying on online advertising, the San Mateo, Calif.-based AdMob is at least slightly shiny.</p>
<p>The mobile advertising marketplace, backed by Sequoia Capital and Accel Partners, just got a big slug of funding&#8211;almost $16 million&#8211;to keep pushing to get ads on mobile phones, which has gotten a huge boost from the popularity of the iPhone. </p>
<p>The number of ads <a href="http://www.admob.com">AdMob</a> is serving on the iPhone jumped to more than 100 million in September, compared to 35 million the month before, for example.</p>
<p>The massive data usage by users of the popular mobile device by Apple (AAPL) has clearly turbocharged AdMob&#8217;s prospects, which were already on the rise. Compared to a year ago, the company said, the number of ads it served more than tripled the number of ads served on a monthly basis to 4.5 billion. </p>
<p>Obviously, the better quality and more actionable nature of ads on improved screens is the reason for the shift, which should accelerate as more smartphones like Google&#8217;s G1 and newest Blackberry Storm from RIM (RIMM) become more popular too.</p>
<p>Most importantly, even now, AdMob is cash flow-positive, which is not a bad thing to be in the current econalypse. It also has a cushion of cash&#8211;AdMob had previously garnered $15 million in funding from Sequoia and Accel.</p>
<p>It&#8217;s not all sunshine and daisies, of course, since the ad market in general is headed for a deep slump, and new markets are not going to grow as quickly, as marketers pull back from spending.</p>
<p>But, when the economy turns, the mobile advertising market is clearly going to be a fast-growing arena, with big players like Google (GOOG), Yahoo (YHOO), Nokia (NOK) and Microsoft (MSFT) as AdMob competitors (or potential acquirers, especially Google).</p>
<p>With the money it just raised, AdMob said it would be getting ready for that race, and also use it to expand internationally. </p>
<p>Here&#8217;s my video interview with Omar Hamoui, Founder and CEO  of AdMob, on all that and more, as well as a tour of its offices:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={2079518001}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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