Bob Iger, CEO of the Walt Disney Company, is the kickoff interview onstage at Fortune magazine’s Brainstorm Tech conference, which is taking place over the next three days in Pasadena, Calif.

The event is packed full of Web and media luminaries.

So, BoomTown will be sitting in the front row and liveblogging some of the sessions here, including this one, titled, “Digital Kingdom: New Business Models for a Media Giant.”

Translation: When you Twitter upon a star, makes a–big–difference what you earn.

Which, right now, is not a whole lot, as Iger and others in the media business know all too well.

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Yesterday, shares of Netflix got their semiregular rocket boost–with its stock up more than five percent to close at just over $42–from rumors that Amazon was interested in acquiring Netflix.

Oh, it’s a seemingly dreamy match–the top online retailer snapping up the upstart U.S. mail-order DVD movie and television show service.

But there are some serious issues in an Amazon-Netflix marriage, so those interested in seeing the independent company in the embrace of a larger one might want to consider a more suitable and very interested candidate: Microsoft.

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Should The Wall Street Journal’s paid site, WSJ.com, become free now that media mogul Rupert Murdoch has bought Dow Jones?
That debate has been all over the Web since News Corp. won its battle to buy Dow Jones (owner of this site) last week, including posts by Jeff Jarvis and Fred Wilson in favor of the [...]

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