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	<title>BoomTown &#187; Sue Decker</title>
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		<title>Dozen-Year Yahoo Tech Veteran Ash Patel to Take "Time Off"</title>
		<link>http://kara.allthingsd.com/20091103/dozen-year-yahoo-tech-veteran-ash-patel-to-take-time-off/</link>
		<comments>http://kara.allthingsd.com/20091103/dozen-year-yahoo-tech-veteran-ash-patel-to-take-time-off/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 21:59:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[Yahoo]]></category>
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		<category><![CDATA[Ari Balogh]]></category>
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		<category><![CDATA[Ash Patel]]></category>
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		<category><![CDATA[Carol Bartz]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=20189</guid>
		<description><![CDATA[Longtime Yahoo tech leader Ash Patel is taking some time off until early 2010.

Yahoo confirmed the break to BoomTown.

In recent days, some inside the company had mistakenly thought the 44-year-old EVP for Product Architecture &#38; Strategy was departing the company for good.  

Actually, it's more of a sabbatical for Patel.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/ash_patel.jpg"><img src="http://kara.allthingsd.com/files/2009/02/ash_patel-200x300.jpg" alt="ash_patel" title="ash_patel" width="200" height="300" class="alignright size-medium wp-image-10348" /></a></p>
<p>Longtime Yahoo tech leader Ash Patel is taking some time off until early 2010.</p>
<p>Yahoo (YHOO) confirmed the break to BoomTown.</p>
<p>In recent days, many inside the company had mistakenly thought the 44-year-old EVP for Product Architecture &#038; Strategy was departing the company for good. </p>
<p>Actually, it&#8217;s more of a sabbatical for Patel (pictured here).</p>
<p>&#8220;Ash will be taking some well-deserved time off  to spend time with his family,&#8221; said Yahoo in a statement to me. &#8220;He will be returning to Yahoo! in early 2010.&#8221;</p>
<p>In his latest of many jobs at Yahoo, where he has been employed since 1996, Patel works with its products organization, run by CTO and EVP of Products Ari Balogh, &#8220;to drive the development of a comprehensive product strategy, as well as potential strategic deals, helping to evolve and evaluate its audience product and technology strategy.&#8221;</p>
<p>It&#8217;s one of many leadership positions Patel has had at Yahoo, as the company has reorganized many times over the years, including as EVP of its Audience Products Division, EVP of Platforms and Infrastructure, SVP of Platform Engineering and chief product officer. </p>
<p>He also played a key role as architect of several major Yahoo products, such as MyYahoo!, Yahoo! Finance, Yahoo! Messenger, Yahoo! Chat and many others.  </p>
<p>In fact, Patel <a href="http://kara.allthingsd.com/20080625/yahoo-reorg-will-be-announced-thursday/">ended up in a major exec role in a reorg</a> that former Yahoo CEO and co-founder Jerry Yang did in the summer of 2008. </p>
<p>But the appointment of Patel to head the new Global Products group was greeted with some internal dissent, since many were pushing for faster change and new management at the Silicon Valley icon.</p>
<p>Yang was said to have insisted that Patel remain on as planned. He reported directly to President Sue Decker.</p>
<p>Patel stayed on after new CEO Carol Bartz got the top job in January, which was the <a href="http://kara.allthingsd.com/20090225/whither-ash-patel-can-longtime-yahoos-learn-new-tricks/">subject of much interest among longtime Yahoo staff</a>, since he has been one of the few true Yahoo veterans left in a high-ranking role.</p>
<p>In <a href="http://kara.allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/">another reorg in late February</a>, this time by Bartz, Patel got his latest title and was placed under Balogh.</p>
<p>Here is a <a href="http://kara.allthingsd.com/20081216/yahoo-execs-tapan-bhat-and-ash-patel-talk-about-yahoos-open-and-social-launch/">video interview I did with Patel last December </a> about the launch of some open and social networking initiatives at Yahoo (SVP Tapan Bhat, who had once reported to Patel, is also in the video): </p>
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		<title>AOL Readies Board Picks for Spinoff&#8211;While Holding Off Search Suitors (Plus, BoomTown Director Choices!)</title>
		<link>http://kara.allthingsd.com/20090923/aol-readies-board-picks-for-spin-off-while-holding-off-search-suitors-plus-boomtown-director-picks/</link>
		<comments>http://kara.allthingsd.com/20090923/aol-readies-board-picks-for-spin-off-while-holding-off-search-suitors-plus-boomtown-director-picks/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 04:01:35 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18784</guid>
		<description><![CDATA[According to sources close to the situation, AOL has been busy selecting the board for the company, which is still set to spin itself off by year's end--even as it slows down a decision on a new search deal with either current partner Google or a more emboldened Microsoft.

AOL is using Spencer Stuart in the search for directors, led by well-known headhunter Jim Citrin, sources said, and the company has already settled on several outside candidates.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/spin_art_machine.jpg"><img src="http://kara.allthingsd.com/files/2009/09/spin_art_machine-250x250.jpg" alt="spin_art_machine" title="spin_art_machine" width="250" height="250" class="alignright size-medium wp-image-18785" /></a></p>
<p>According to sources close to the situation, AOL has been busy selecting the board for the company, which is still set to spin itself off by year&#8217;s end&#8211;even as it slows down a decision on a new search deal with either current partner Google or a more emboldened Microsoft.</p>
<p>AOL is using Spencer Stuart in the search for directors, led by well-known headhunter Jim Citrin, sources said, and the company has already settled on several outside candidates.</p>
<p>The final board is likely to have about 10 members, and up to a dozen. </p>
<p>At least one of those seats will go to CEO Tim Armstrong, with one or two more claimed by its current corporate owner, Time Warner (TWX). </p>
<p>AOL and Time Warner made <a href="http://kara.allthingsd.com/20090710/aol-mulls-director-choices-for-new-board-of-spin-off">their own wish list of potential directors earlier this year</a>, but some people are also lobbying the company to join the board.</p>
<p>BoomTown is working on discovering all those names, but sources added that the candidates being looked at are a mix of personalities culled from the media, advertising and Web worlds.</p>
<p>Among the key attributes: More presumably fast-forward and innovative Silicon Valley types that can help burnish AOL&#8217;s tarnished tech cred.</p>
<p>Here are some of my picks: </p>
<p>Facebook COO Sheryl Sandberg, Guitar Hero CEO Dan Rosensweig, WordPress founder Matt Mullenweg (actually, AOL should buy the start-up), eBay (EBAY) CEO John Donahoe, LinkedIn Chairman Reid Hoffman or CEO Jeff Weiner, Juniper Networks (JNPR) CEO Kevin Johnson, Netflix (NFLX) CEO Reed Hastings, and former AOL iconic exec Ted Leonsis.</p>
<p>And, just for fun, News Corp. (NWS) digital don (and ousted former AOL head) Jon Miller or former Yahoo President Sue Decker.</p>
<p>(I might also add former AOL exec, Netscape co-founder and all-around entrepreneur Marc Andreessen, but if he joins another tech/Web board, he is going to get splinters.)</p>
<p>That&#8217;s because Armstrong has set a strategy centered around the turbocharging of online content, powered by a more flexible platform and paid for by goosing AOL&#8217;s graphical advertising business.</p>
<p>This puts the online icon&#8211;once a powerhouse and now not so much, having operated inside Time Warner since its merger early in this decade&#8211;in more serious competition with Yahoo (YHOO).</p>
<p>Yahoo now dominates content on the Web, with powerful news, sports and finance sites, and has recently been trying to reinvigorate its brand. This week, <a href="http://mediamemo.allthingsd.com/20090922/live-from-new-york-yahoo-introduces-you/">it launched a new marketing campaign</a> with the motto, &#8220;It&#8217;s Y!ou.&#8221;</p>
<p>Yahoo also recently struck a search technology and advertising partnership with Microsoft (MSFT), which has now aimed its efforts at AOL.</p>
<p>According to sources, Microsoft execs have been aggressively courting AOL to switch its search business from Google (GOOG).</p>
<p>The search behemoth has long been AOL&#8217;s partner in what sources at both companies said has been a productive and lucrative relationship.</p>
<p>Armstrong is also a former top exec at Google, which many at the company hope will further cement its chances.</p>
<p>And while the renewal of that deal does not officially need to be struck until late next year, sources add that Google has already prepared and offered what it considers an attractive new deal for AOL.</p>
<p>But, much to Google&#8217;s chagrin, with a focus on the spinoff and preparations for some more cost-cutting in the months ahead, AOL has decided not to accept it yet and is not likely to anytime soon.</p>
<p>While hedging the situation in a <a href="http://mediamemo.allthingsd.com/20090921/aol-more-org-chart-shuffles-coming-so-are-ad-dollars-but-mum-on-microsoft/">recent video interview with MediaMemo&#8217;s Peter Kafka</a>, Armstrong has also recently met with Microsoft execs, sources said, who have discussed a number of partnership options with him, including a tighter relationship with its MSN content properties.</p>
<p>&#8220;There&#8217;s no need to rush, especially since there is already a lot on AOL&#8217;s plate,&#8221; said one source close to the situation. &#8220;And, since it has options, AOL is going to take time considering them.&#8221;</p>
<p>(For more on Armstrong&#8217;s thinking, here&#8217;s a link to <a href="http://kara.allthingsd.com/20090923/aol-ceo-tim-armstrong-speaks-though-hes-a-cagey-one/">another video interview I did with Armstrong</a> while both of us were in Germany today, in which he talked about the ad market and AOL&#8217;s strategy, but was cagey about being more specific.)</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Yahoo Product Head and CTO Ari Balogh Speaks!</title>
		<link>http://kara.allthingsd.com/20090702/yahoo-product-head-and-cto-ari-balogh-speaks/</link>
		<comments>http://kara.allthingsd.com/20090702/yahoo-product-head-and-cto-ari-balogh-speaks/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 21:05:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=12308</guid>
		<description><![CDATA[In BoomTown's bold quest to annoyingly stick a Flip digital video camera in the face of every Yahoo senior exec, this week I worked the last nerve of its CTO and EVP of Products, Aristotle "Ari" Balogh.

Actually, the 45-year-old Balogh is a very calm and pleasant man, especially considering the huge responsibility that has been foisted on him by CEO Carol Bartz to rejigger how Yahoo makes its products and services and deploy its technology in a more efficient, centralized and, most of all, innovative manner.

To explain all this, Balogh sat down with me twice--he is clearly a glutton for punishment--to talk about where Yahoo stood as it sought to dig itself out of its long slump and reemerge as the potent Internet force it once was.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/arielogh_0006.jpg"><img src="http://kara.allthingsd.com/files/2009/05/arielogh_0006-199x300.jpg" alt="arielogh_0006" title="arielogh_0006" width="199" height="300" class="alignright size-medium wp-image-13448" /></a></p>
<p>In BoomTown&#8217;s bold quest to annoyingly stick a Flip digital video camera in the face of every Yahoo senior exec, this week I worked the last nerve of its CTO and EVP of Products, Aristotle &#8220;Ari&#8221; Balogh.</p>
<p>Actually, the 45-year-old Balogh is a very calm and pleasant man, especially considering the huge responsibility that has been foisted on him by CEO Carol Bartz to rejigger how Yahoo (YHOO) makes its products and services and deploy its technology in a more efficient, centralized and most of all, innovative manner.</p>
<p>It is actually a process that was started under the previous leadership, especially President Sue Decker.</p>
<p>But now, after a number of reorgs, a <a href="http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones">wide swath of Yahoo is under Balogh&#8217;s purview</a>&#8211;from search to open initiatives to product development to trying to fix Yahoo&#8217;s big problem of never quite getting its innovations out the door.</p>
<p>To explain all this, Balogh sat down with me twice&#8211;he is clearly a glutton for punishment&#8211;to talk about where Yahoo stood as it sought to dig itself out of its long slump and reemerge as the potent Internet force it once was.</p>
<p>While he successfully avoided the questions about Yahoo&#8217;s talks to do a search and advertising partnership with Microsoft (MSFT), he did talk about his view of its new Bing search service (well done, but can it scale?&#8211;which is an engineer&#8217;s favorite schoolyard taunt).</p>
<p>He also addressed the bigger question of how Yahoo can stay relevant in the fast-changing Web 2.0 world.</p>
<p>To Balogh, copying trendsetters like Facebook is not the answer. For example, he noted that Yahoo is more a place where consumers do &#8220;one-way&#8221; follows of things important in their lives rather than wanting another social-network service (which Yahoo has tried and failed at, actually).</p>
<p>&#8220;We&#8217;re not going to be another social network,&#8221; said Balogh flatly, agreeing that that boat has already long sailed without Yahoo on it with a significant product&#8211;Yahoo famously failed to buy Facebook, well before Balogh arrived in early 2008 from VeriSign (VRSN). &#8220;But we can be a place where people make and manage the important connections they have.&#8221;</p>
<p>How this will all play out is one of the most interesting questions in Silicon Valley because&#8211;even after all the turmoil&#8211;Yahoo remains one of the largest sites on the Web.</p>
<p>About 500 million monthly unique visitors enter its homepage and course through its vast site constantly, from its search pages to its massive email and instant-messaging services and its popular suite of content sites.</p>
<p>No one says Yahoo is not big&#8211;what everyone says is that it has missed many major and critical Internet trends as it has become mired in a management morass and external battles.</p>
<p>Now, with new leadership in place, observers are waiting to see what&#8217;s next.</p>
<p>In this regard, it is important what Balogh thinks since he is perhaps Yahoo&#8217;s only person who even closely resembles a Web product visionary now that former CEO and co-founder Jerry Yang has stepped aside and Bartz has taken up command.</p>
<p>While he typically shies away from the spotlight, he is not bashful about talking about Yahoo&#8217;s infamous lugubrious development process. </p>
<p>&#8220;We have pockets of great technology that we have to really put back together into a coherent infrastructure,&#8221; said Balogh. &#8220;We have to get the basics right and focus on those core daily experiences that make Yahoo extraordinary.&#8221;</p>
<p>That is easier said than done, especially when changes impact so many consumers and, of course, the bottom line. Choosing what key trends to attack is harder for a large public company like Yahoo, which has a lot to protect in its current businesses.</p>
<p>&#8220;There will always be a battle between new ideas and monetization,&#8221; said Balogh. &#8220;The question is how much do you push that line back and forth?&#8221;</p>
<p>That fine line will surely be tested with the <a href="http://kara.allthingsd.com/20090214/how-is-yahoos-massive-metro-homepage-redesign-going-it-depends-on-who-you-ask">rollout of its new homepage</a> in the fall, a long project that has been codenamed &#8220;Metro.&#8221;</p>
<p>&#8220;It is not a radical departure, but we have given users more power to do what they want and also serve as the best of Web versus that is already inside of Yahoo,&#8221; said Balogh of the new homepage. &#8220;With technology, it is always a push-pull.&#8221;</p>
<p>Here&#8217;s my video interview with him, talking about all this and more:</p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=011BA74D-DDB6-4DDC-B350-80816A2ECA32&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={011BA74D-DDB6-4DDC-B350-80816A2ECA32}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
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		<title>The Yahoo Annual Meeting Circus Rolls Back Into Town Next Week: Send in the Clowns?</title>
		<link>http://kara.allthingsd.com/20090618/the-yahoo-annual-meeting-circus-rolls-back-into-town-next-week-send-in-the-clowns/</link>
		<comments>http://kara.allthingsd.com/20090618/the-yahoo-annual-meeting-circus-rolls-back-into-town-next-week-send-in-the-clowns/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 11:45:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D7]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Yahoo]]></category>
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		<category><![CDATA[interview]]></category>
		<category><![CDATA[search]]></category>
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		<category><![CDATA[annual meeting]]></category>
		<category><![CDATA[Barbra Streisand]]></category>
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		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Roy Bostock]]></category>
		<category><![CDATA[Send in the Clowns]]></category>
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		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Terry Semel]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=14692</guid>
		<description><![CDATA[In exactly one week at 10 am PDT, Yahoo will hold its annual meeting in Silicon Valley, the first time when new CEO Carol Bartz will greet its shareholders in person.

She should prep carefully, as the event has been quite a drama over the last two years.

Here's a rundown of what is likely to be on the minds of investors, including the status of the isn't-it-rich-aren't-they-a-pair relationship between Yahoo and Microsoft.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/06/circustent02.jpg"><img src="http://kara.allthingsd.com/files/2009/06/circustent02-250x187.jpg" alt="circustent02" title="circustent02" width="250" height="187" class="alignright size-medium wp-image-14696" /></a></p>
<p>In exactly one week at 10 am PDT, Yahoo will <a href="http://yhoo.client.shareholder.com/events.cfm?CalendarID=4">hold its annual meeting</a> in Silicon Valley, the first time when new CEO Carol Bartz will greet its shareholders in person.</p>
<p>She should prep carefully, as the event has been quite a drama over the last two years.</p>
<p>In 2007, former Yahoo CEO <a href="http://kara.allthingsd.com/20070613/i-went-to-yahoos-annual-meeting-and-all-i-got-were-these-purple-balloons">Terry Semel left the company just days after a fractious annual meeting</a> and was replaced by co-founder Jerry Yang.</p>
<p>And last August, the meeting was held in the midst of even more trouble.</p>
<p>The walk-up to that gathering included a failed takeover attempt by Microsoft (MSFT), extensive Yahoo (YHOO) management turmoil and a high-profile proxy fight waged by billionaire investor Carl Icahn.</p>
<p>And the <a href="http://kara.allthingsd.com/20080805/new-yahoo-shareholder-vote-yang-disapproval-more-than-doubles">meeting itself was also a mess</a>, after shareholder voting was miscounted and it turned out that discontent about leadership was double what Yahoo first reported it was.</p>
<p>Broadridge Financial Solutions&#8217; corrected tabulation of the vote on Aug. 1, without the &#8220;truncation errors,&#8221; showed Yang&#8217;s disapproval more than double what was previously reported, rising from 14.6 percent votes withheld to 33.7 percent. Yahoo Chairman Roy Bostock saw his shares withheld rise from 20.5 percent to 39.6 percent.</p>
<p>Yang later stepped down, as did President Sue Decker, both of whom presided over the meeting. Yang was replaced by Bartz early this year.</p>
<p>But most of the Yahoo board remains in place, with the addition of Icahn, including Bostock.</p>
<p>And today, just as it was then, Yahoo and Microsoft remain engaged in an ongoing push-me-pull-you relationship about whether to partner in search and online advertising or not.</p>
<p>Talks have been on-again-off-again for months now, including a <a href="http://kara.allthingsd.com/20090528/bartz-and-ballmer-meet-one-on-one-at-d7">meeting between Bartz and Microsoft CEO Steve Ballmer</a> at the <strong>D: All Things Digital</strong> conference in late May.</p>
<p>Those talks have now appeared to reach yet another impasse, but that could change again quickly.</p>
<p>Sources at Microsoft said the software giant has remained interested in such a deal, although not at any price, a stance that has recently been made firmer by the <a href="http://mediamemo.allthingsd.com/20090617/so-thats-what-100-million-gets-you-microsofts-bing-grabbing-more-search-share-for-now/">apparent early success of its rehaul of its search offering, now called Bing</a>.</p>
<p>Some inside the company think this puts added pressure on Yahoo to do a deal, before Microsoft actually logs in consistent gains in search share.</p>
<p><a href="http://kara.allthingsd.com/files/2009/06/yahoo-logo.jpg"><img src="http://kara.allthingsd.com/files/2009/06/yahoo-logo.jpg" alt="yahoo-logo" title="yahoo-logo" width="249" height="195" class="alignleft size-full wp-image-14697" /></a></p>
<p>Microsoft has long been mired in third place at around eight percent, behind Yahoo by a dozen points and well behind Google (GOOG), which consistently tracks above 60 and 70 percent.</p>
<p>&#8220;Bing&#8217;s success only increases the odds [of a Yahoo deal] and decreases the price,&#8221; said one observer.</p>
<p>But a big price is exactly what Yahoo wants, with Bartz stating in an onstage interview with me at <strong>D7</strong> that she was willing to do a deal for &#8220;boatloads of money,&#8221; as well as the right technology and data.</p>
<p>(You can see a <a href="http://kara.allthingsd.com/20090616/yahoo-ceo-carol-bartz-the-full-d7-session-unexpurgated/">video of Bartz&#8217;s full session here</a>, talking about that and more.)</p>
<p>And she is backed, at this point, by the board, except for Icahn, who has been aggressively agitating for a Microsoft deal, in hopes it will return his huge investment in Yahoo into the black.</p>
<p>&#8220;He has been kind of driving Carol crazy about it,&#8221; said one source close to the situation. </p>
<p>For her part, Bartz has told many at the company and outside it that she was hired to make such key decisions and if the board&#8211;especially Icahn&#8211;did not like it they could find another CEO.</p>
<p>Yahoo has been upgraded recently by some analysts, based on confidence in Bartz&#8217;s ability to turn around and reinvigorate the company. The stock has seen a small bump up too.</p>
<p>But Bartz, although successfully projecting command of Yahoo and stabilizing the management over the last six months, has yet to put forth a detailed strategy for the company to stanch declines in profits and revenues and increase innovation. </p>
<p>And, although annual meetings are usually painfully scripted affairs, the event might be her chance to perhaps articulate that plan and more.</p>
<p>BoomTown will, of course, be front and center at the ongoing show to see what happens next. </p>
<p>Until then, here are two videos I did at the 2007 and 2008 annual meetings. </p>
<p>And below it, the great Barbra Streisand in a video, singing the classic, &#8220;Send in the Clowns&#8221;&#8211;which is pretty much the perfect theme song for the star-crossed Microsoft and Yahoo relationship. </p>
<p><strong>2007:</strong></p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=099020C7-B163-4EEC-BFBF-E301EB73756F&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={099020C7-B163-4EEC-BFBF-E301EB73756F}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
<p><a href="http://kara.allthingsd.com/20080804/kara-visits-the-yahoo-annual-meeting"><strong>2008:</strong></a> </p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=A4A91385-7D87-4459-A274-4C7476B829C8&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={A4A91385-7D87-4459-A274-4C7476B829C8}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/BnwJ5KIcKX4&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/BnwJ5KIcKX4&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
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		<title>WWYD (What Will Yahoo Do?): Deal, Sell, Stand Pat or What?</title>
		<link>http://kara.allthingsd.com/20090526/wwyd-what-will-yahoo-do-deal-sell-stand-pat-or-what/</link>
		<comments>http://kara.allthingsd.com/20090526/wwyd-what-will-yahoo-do-deal-sell-stand-pat-or-what/#comments</comments>
		<pubDate>Tue, 26 May 2009 08:17:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D6]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
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		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=13835</guid>
		<description><![CDATA[If BoomTown were to hazard a guess, I would assume Yahoo would, if it could--in the end--sell itself off to Microsoft. 

It's just my opinion, of course, but it would still be the best-case scenario for the company, over either a more limited commercial advertising and search partnership with the software giant or, of course, going it alone.

That's because, in 2009, it is still hard to answer the simple question: What is Yahoo?

That's the one that stumped former Yahoo CEO Jerry Yang onstage at our sixth D: All Things Digital conference last year and will be the key query that Yahoo CEO Carol Bartz will need to answer when she takes the stage Wednesday morning at D7.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/wwydjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/wwydjpg-250x187.jpg" alt="wwydjpg" title="wwydjpg" width="250" height="187" class="alignright size-medium wp-image-13859" /></a></p>
<p>If BoomTown were to hazard a guess, I would assume Yahoo would, if it could&#8211;in the end&#8211;sell itself off to Microsoft. </p>
<p>That&#8217;s just my opinion, of course, but&#8211;after all that has gone on and all the time that has passed&#8211;it would still be the best-case scenario for the company, over either a more limited commercial advertising and search partnership with the software giant it has been discussing.</p>
<p>Or, of course, going it alone.</p>
<p>That&#8217;s because partnerships of two strong companies are always fraught with struggle that hinders true achievement. I would imagine that would go double for Yahoo (YHOO) and Microsoft (MSFT).</p>
<p>And, in standing pat, Yahoo faces a future that is uncertain, especially given the need to keep up with the massive changes in the digital arena and the long struggle it has had over the last several years in trying to redefine itself in the Web 2.0 era.</p>
<p>After all, in 2009, it is still hard to answer the simple question: What <em>is</em> Yahoo?</p>
<p>That&#8217;s the one that stumped former <a href="http://d6.allthingsd.com/20080528/yang_decker/">Yahoo CEO Jerry Yang onstage at our sixth <strong>D: All Things Digital</strong> conference last year</a>.</p>
<p>And, it will still be the key query that Yahoo CEO Carol Bartz will need to answer when she takes the stage Wednesday morning at <strong>D7</strong>.</p>
<p>I have been noodling all weekend about what to ask the forthright executive, who does not seem to mince words or suffer fools. </p>
<p>That&#8217;s good, since it will take that kind of gumption to clearly lay out for the influential crowds of attendees and assembled tech press exactly what she is going to do now that she has started to make the basic structural changes at Yahoo.</p>
<p><a href="http://kara.allthingsd.com/files/2009/05/67032-carol_bartzjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/67032-carol_bartzjpg-250x291.jpg" alt="67032-carol_bartzjpg" title="67032-carol_bartzjpg" width="250" height="291" class="alignleft size-medium wp-image-13861" /></a></p>
<p>Cost-cutting and focusing management, of course, are the low-hanging fruit at Yahoo and now it will be up to Bartz (pictured here) to begin to tell a story about the future of the company she helms and where it is going.</p>
<p>Is it a media/content company or a search company or a communications company, for example? And, if it is parts of all three, how does that stack up against competitors?</p>
<p>There are a lot of questions like this that one can ask about Yahoo, from how it innovates to how it holds onto talent to how it will recharge its growth.</p>
<p>Because, even though it is one of the most highly trafficked sites on the Web and one of Silicon Valley&#8217;s icons, it is still much too easy for many to count Yahoo out. </p>
<p>So, perhaps most of all, what I look forward to hearing from Bartz is how we can all begin to count Yahoo in again.</p>
<p>Until then, here are two parts of video highlights from Walt Mossberg&#8217;s interview with Yang and former President Sue Decker, last year at <strong>D6</strong>:</p>
<p><strong>Highlights, Part 1</strong></p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=D5A8B256-CB74-4483-AA43-73031E14D076&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={D5A8B256-CB74-4483-AA43-73031E14D076}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
<p><strong>Highlights, Part 2</strong></p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=7B49A082-E5D1-46E9-B6E4-1246941188D5&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={7B49A082-E5D1-46E9-B6E4-1246941188D5}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
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		<title>From the Desk of Former Yahoo President Sue Decker</title>
		<link>http://kara.allthingsd.com/20090519/from-the-desk-of-former-yahoo-president-sue-decker/</link>
		<comments>http://kara.allthingsd.com/20090519/from-the-desk-of-former-yahoo-president-sue-decker/#comments</comments>
		<pubDate>Tue, 19 May 2009 13:00:42 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=12535</guid>
		<description><![CDATA[Recently--in the echo chamber that is Silicon Valley--several people told BoomTown quite separately that former Yahoo President Sue Decker had become an executive-in-residence at the Blackstone Group.

Actually, when reached via email, Decker told me she has yet to decide her next step after leaving Yahoo and had simply set up a no-strings-attached desk at the private equity firm's San Francisco office, but is definitely not an EIR there.

And who says bloggers don't check?

In fact, a move to join Blackstone formally would have been very ironic for Decker given that the firm--specifically, longtime friend and former colleague, Jill Greenthal--was one of the advisers to Microsoft in its failed takeover battle for Yahoo.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/303125349_bvntx-mjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/303125349_bvntx-mjpg-250x166.jpg" alt="303125349_bvntx-mjpg" title="303125349_bvntx-mjpg" width="250" height="166" class="alignright size-medium wp-image-13687" /></a></p>
<p>Recently&#8211;in the echo chamber that is Silicon Valley&#8211;several people told BoomTown quite separately that former Yahoo President Sue Decker had become an executive-in-residence at the <a href="http://www.blackstone.com">Blackstone Group</a>.</p>
<p>Actually, when reached via email, Decker told me she has yet to decide her next step after leaving Yahoo and had simply set up a no-strings-attached desk at the private equity firm&#8217;s San Francisco office, but is definitely not an EIR there.</p>
<p>And who says bloggers don&#8217;t check?</p>
<p>In fact, a move to join Blackstone formally would have been very ironic for Decker given that the firm&#8211;specifically, longtime friend and former colleague, Jill Greenthal&#8211;was one of the advisers to Microsoft (MSFT) in its failed takeover battle for Yahoo (YHOO), a <a href="http://kara.allthingsd.com/20080214/frenemies-in-the-yahoo-microsoft-battle">fact that was highlighted in a post I did</a> last year.</p>
<p>Instead, Decker has been keeping a low profile since she announced <a href="http://kara.allthingsd.com/20090114/sue-deckers-goodbye-memo-to-the-yahoo-troops/">she was resigning from her post</a> the very day new Yahoo CEO Carol Bartz arrived. </p>
<p>Decker was also a candidate for the top job, which she sought after sticking by former Yahoo CEO and co-founder Jerry Yang through some very rough times for both.</p>
<p>Her last day at Yahoo, after nine years there, was April 1.</p>
<p>In the email, Decker explained that she has not yet made any future work-related plans, but had simply taken up an offer from Blackstone&#8217;s President Tony James, as well as Greenthal, who suggested she could set up a small office there to attend to board work. The three all used to work together at Donaldson, Lufkin &#038; Jenrette.</p>
<p>Even without an executive perch, Decker could use such a desk given that she sits on some very major boards, including Intel (INTC) and Berkshire Hathaway (BRK.A).</p>
<p>More than that, Decker&#8211;who sounded pretty happy to me&#8211;is not saying. <em>Yet</em>.</p>
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		<title>Former Yahoo Biz Ops SVP McCombs to Tumri as CFO</title>
		<link>http://kara.allthingsd.com/20090409/former-yahoo-biz-ops-svp-mccombs-to-tumri-as-cfo/</link>
		<comments>http://kara.allthingsd.com/20090409/former-yahoo-biz-ops-svp-mccombs-to-tumri-as-cfo/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 07:04:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[AdPod]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Calvin Lui]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[dynamic]]></category>
		<category><![CDATA[Jeff McCombs]]></category>
		<category><![CDATA[Mountain View]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Tumri]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11881</guid>
		<description><![CDATA[Yahoo's ranks keep fanning out all over the tech scene.

This time it is former top-ranking Yahoo exec Jeff McCombs, who has signed on to be CFO of Tumri, an online advertising start-up.

Backed by Accel Partners and others, the Mountain View, Calif.-based Tumri is trying to crack into the online ad space with what it calls "dynamic and intelligent display advertising solutions."

McCombs is a big hire for a small company like Tumri. He was SVP of Business Operations at Yahoo and had also served as chief of staff to former president, Sue Decker.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/04/jeffs-executive-portrait.jpg"><img src="http://kara.allthingsd.com/files/2009/04/jeffs-executive-portrait-214x300.jpg" alt="jeffs-executive-portrait" title="jeffs-executive-portrait" width="214" height="300" class="alignright size-medium wp-image-11992" /></a></p>
<p>Yahoo&#8217;s ranks keep fanning out all over the tech scene.</p>
<p>This time it is former top-ranking Yahoo exec Jeff McCombs (pictured here), who has signed on to be CFO of Tumri, an online advertising start-up.</p>
<p>Backed by Accel Partners and others, the Mountain View, Calif.-based Tumri is trying to crack into the online ad space with what it calls &#8220;dynamic and intelligent display advertising solutions.&#8221;</p>
<p>Essentially, using a product called AdPod, that means display ads that are delivered more easily and automatically with a relevant marketing message, depending on the consumer.</p>
<p>McCombs, 37, is a big hire for a small company like Tumri. He was SVP of Business Operations at Yahoo (YHOO).</p>
<p>At Tumri, he will be managing all financial activities, including financial planning and analysis, accounting, investor relations and corporate development. He will also be responsible for overseeing business development, human resources and legal.  </p>
<p>Said Calvin Lui, Tumri president and CEO: “Jeff’s wide spectrum of experience will be instrumental in helping guide our explosive growth and will help solidify our innovation and leadership position. We are excited that Tumri’s transformative mission is attracting this high caliber of talent.”</p>
<p>Indeed, at Yahoo, McCombs had also served as chief of staff to former president, Sue Decker.</p>
<p>Previous to that, he worked at a number of investment banking, corporate development and private equity firms.</p>
<p>As CFO, McCombs will also be a key exec at Tumri, said Lui, helping steer its strategy.</p>
<p>&#8220;Making display ads performs better is the next great opportunity,&#8221; said McCombs, in an interview yesterday, noting that the sector needs to have similar ability to measure effectiveness as search ads do. &#8220;You need to be able to completely understand why one ad performs better than another online.&#8221;</p>
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		<title>Bartz Blogs Reorg!: The Entire Memo to Yahoo Employees</title>
		<link>http://kara.allthingsd.com/20090226/bartz-blogs-reorg-the-entire-memo-to-employees/</link>
		<comments>http://kara.allthingsd.com/20090226/bartz-blogs-reorg-the-entire-memo-to-employees/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 17:28:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Blake Jorgensen]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[reorg]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[search deal]]></category>
		<category><![CDATA[shake-up]]></category>
		<category><![CDATA[silos]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[user]]></category>
		<category><![CDATA[Yodel Anecdotal]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10395</guid>
		<description><![CDATA[Yahoo CEO Carol Bartz declared reorg today on the company&#8217;s corporate blog, Yodel Anecdotal.
Here is her entire memo:
Getting our house in order
Posted February 26th, 2009 at 9:16 am by Carol Bartz, CEO
A month and a half in the saddle and today I have the perfect excuse to get blogging.
I&#8217;ve been on a whirlwind tour for [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo CEO Carol Bartz declared reorg today on the company&#8217;s corporate blog, Yodel Anecdotal.</p>
<p>Here is her entire memo:</p>
<blockquote class="memo"><p>Getting our house in order</p>
<p>Posted February 26th, 2009 at 9:16 am by Carol Bartz, CEO</p>
<p>A month and a half in the saddle and today I have the perfect excuse to get blogging.</p>
<p>I&#8217;ve been on a whirlwind tour for the last six weeks, talking with everybody from executive leaders to the guys who configured my laptop. I&#8217;ve been in student mode, slowly getting smarter about what makes this place tick. And most recently, I&#8217;ve been gathering information on what it&#8217;s going to take to get Yahoo! to a great place as an organization&#8211;and one that brings you killer products.</p>
<p>People here have impressed the hell out of me. They&#8217;re smart, dedicated, passionate, driven, and really nice. There&#8217;s so much great energy and frankly lots of optimism. But there&#8217;s also plenty that has bogged this company down. For starters, you&#8217;d be amazed at how complicated some things are here.</p>
<p>So today I&#8217;m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We&#8217;ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”</p>
<p>I&#8217;ve noticed that a lot of us on the inside don&#8217;t spend enough time looking to the outside. That&#8217;s why I&#8217;m creating a new Customer Advocacy group. After getting a lot of angry calls at my office from frustrated customers, I realized we could do a better job of listening to and supporting you. Our Customer Care team does an incredible job with the amazing number of people who come to them, but they need better resources. So we&#8217;re investing in that. After all, you deserve the very best.</p>
<p>We&#8217;re also leaning on this team to make sure we&#8217;re all hearing the voice of our customers (consumers and advertisers). I&#8217;m singularly focused on providing you with awesome products. Period. The kind that get you so excited, you have to tell someone about them. Whether on your desktop, your mobile device, or even your TV.</p>
<p>And that takes a real understanding of what you want/need/love/hate, how you&#8217;re using our products, and what you find simple, intuitive, easy and fun. Who wants innovation for innovation&#8217;s sake if it doesn&#8217;t make your life easier, more efficient, more productive? So expect us to hear you better and take better care of you.</p>
<p>Finally, a note about our brand. It&#8217;s one of our biggest assets. Mention Yahoo! practically anywhere in the world, and people yodel. But in the past few years, we haven&#8217;t been as clear in showing the world what the Yahoo! brand stands for. We&#8217;re going to change that. Look for this company&#8217;s brand to kick ass again.</p>
<p>Big thanks to the many of you who&#8217;ve reached out with positive comments. It&#8217;s clear people want Yahoo! to succeed. I&#8217;ll try to pop by here again soon, though probably not too soon. I have a pretty long to-do list.</p>
<p>Carol Bartz</p>
<p>CEO</p></blockquote>
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		<title>Whither Ash Patel&#8211;Can Longtime Yahoos Learn New Tricks?</title>
		<link>http://kara.allthingsd.com/20090225/whither-ash-patel-can-longtime-yahoos-learn-new-tricks/</link>
		<comments>http://kara.allthingsd.com/20090225/whither-ash-patel-can-longtime-yahoos-learn-new-tricks/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 02:29:30 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[homepage]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[Messenger]]></category>
		<category><![CDATA[MyYahoo]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Tapan Bhat]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10345</guid>
		<description><![CDATA[There's no question Yahoo owes longtime veteran exec Ash Patel a lot, as it has grown into a global Internet behemoth.

Since getting to the company in 1996--which essentially means he was present at the creation--Patel has pretty much been involved in all of Yahoo's well-known consumer products.

But, because of his impact and longevity, Patel has also become a symbol for many inside Yahoo right now, who mention him most often in the should-he-stay-or-should-he-go-now debates about who should lead the company into the future.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/ash_patel.jpg"><img src="http://kara.allthingsd.com/files/2009/02/ash_patel-200x300.jpg" alt="ash_patel" title="ash_patel" width="200" height="300" class="alignright size-medium wp-image-10348" /></a></p>
<p>There&#8217;s no question Yahoo owes longtime veteran exec Ash Patel a lot, as it has grown into a global Internet behemoth.</p>
<p>Since getting to the company in 1996&#8211;which essentially means he was present at the creation&#8211;Patel (pictured here) has, as the corporate page on its top execs notes, played &#8220;key roles across the company including architecting MyYahoo!, Yahoo! Finance, Yahoo! Messenger, Yahoo! identity and the user database, and many other products that continue to impact millions of Yahoo! users.&#8221;</p>
<p>Now as EVP of the Audience Product Division, he presides over pretty much all of Yahoo&#8217;s well-known consumer products, from its homepage to its email to its search to, more recently, the product development of its media offerings.</p>
<p>But, because of his longevity, vast purview and clear impact on the company, Patel has also become a symbol for many inside Yahoo (YHOO) right now, who mention him most often in the should-he-stay-or-should-he-go-now debates about the future of the company and who should be in charge of that.</p>
<p>Thus, Patel&#8217;s fate is seen as a key indicator of what is to come at the company, especially whether he and it can change with the very fast-changing times. While his love and loyalty to Yahoo are unquestioned, like many at Yahoo, can he be a true agent of change who could upend all he has built?</p>
<p>The big question, of course: Can old Yahoos learn new tricks?</p>
<p>That, of course, is all now up to new CEO Carol Bartz, who is <a href="http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/">busy restructuring the company to her liking</a>, in decisions that are about to come down after only six weeks into her tenure.</p>
<p>Bartz is clearly casting herself as the agent of dramatic change and speed, as she <a href="http://kara.allthingsd.com/20090220/carol-bartz-friday-memos-chick-flicks-the-need-for-speed-and-wow-also-here-comes-the-rerorg/">noted that in a recent memo to staff</a>:</p>
<blockquote><p>What does this have to do with the need for speed? Many of the things I just talked about could have and should have been decided earlier but we haven’t been an organization that has embraced the need for speedy decisions, even when they are the tough ones. We can all be part of changing this and getting back to an organization that is fast on its feet.&#8221;</p></blockquote>
<p>With the reorganization in flux, even as big departures occur <a href="http://kara.allthingsd.com/20090225/connected-life-head-marco-boerries-to-leave-yahoo/">(mobile head Marco Boerries today, for example)</a>, it could start to feel like the rapture at Yahoo, as the old ways make way for, <em>well</em>, the unknown.</p>
<p>Right now, it seems Patel might stay, reporting to CTO Ari Balogh, who is about to also get control over all of Yahoo&#8217;s products. Previously, Patel reported directly to outgoing President Sue Decker.</p>
<p>But others are convinced he will go, if not right away in the current upheaval, then soon enough, with Bartz and Balogh on the hunt for a crackerjack new outside product exec to take over and, more importantly, take a fresh look Yahoo&#8217;s many offerings.</p>
<p>That&#8217;s been Patel&#8217;s job for a long time, after a long rise to the top from when he arrived from Oracle (ORCL). He&#8217;s been SVP of platform engineering, chief product officer and EVP of the Platforms and Infrastructure Division, before getting his most recent title in one of Yahoo&#8217;s umpteenth reorgs.</p>
<p>&#8220;Ash is the symbol of old Yahoo, and now he is really actually one of the only ones with longevity in top management,&#8221; said one person at the company. &#8220;What happens to him&#8211;whether he stays and transforms or simply goes&#8211;says a lot about the future of Yahoo.&#8221;</p>
<p>Here is a <a href="http://kara.allthingsd.com/20081216/yahoo-execs-tapan-bhat-and-ash-patel-talk-about-yahoos-open-and-social-launch/">video interview I did with Patel recently</a> about the launch of some open and social-networking initiatives at Yahoo (Front Doors head Tapan Bhat, who reports to Patel, is also in the video):</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/HPGg9tvxHuk&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/HPGg9tvxHuk&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="380" height="313"></embed></object></p>
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		<title>More on Yahoo Reorg in Process: Ari and Hilary Rule, but Who Is Joel Jones?</title>
		<link>http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/</link>
		<comments>http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 22:28:57 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Allen Olivo]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[Blake Jorgensen]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Connected Life]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[industry moves feature]]></category>
		<category><![CDATA[Jeff Dossett]]></category>
		<category><![CDATA[Joanne Bradford]]></category>
		<category><![CDATA[Joel Jones]]></category>
		<category><![CDATA[John Vail]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marco Boerries]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Sunnyvale]]></category>
		<category><![CDATA[Tapan Bhat]]></category>
		<category><![CDATA[Venkat Panchapakesan]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10320</guid>
		<description><![CDATA["It's being changed every minute," joked one Yahoo source about the reorg now in process at Yahoo, which is being shepherded by new CEO Carol Bartz.

Actually, it's kind of true, as execs at the troubled Web company are being moved around the board like chess pieces, while others players are added.

According to numerous sources, mostly in Yahoo's Sunnyvale, Calif. HQ, things are still in flux and not completely settled as yet.

But one thing is clear: Layers are being collapsed quickly, as fewer people are in charge of more, with all roads leading to Bartz.]]></description>
			<content:encoded><![CDATA[<p><strong>[UPDATED: With more details on Ash Patel and Joanne Bradford.]</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/02/470px-japanese_road_sign_way_narrowssvg.png"><img src="http://kara.allthingsd.com/files/2009/02/470px-japanese_road_sign_way_narrowssvg-300x300.png" alt="470px-japanese_road_sign_way_narrowssvg" title="470px-japanese_road_sign_way_narrowssvg" width="250" height="250" class="alignright size-medium wp-image-10328" /></a></p>
<p>&#8220;It&#8217;s being changed every minute,&#8221; joked one Yahoo source about the reorg now in process at Yahoo, which is being shepherded by new CEO Carol Bartz.</p>
<p>Actually, it&#8217;s kind of true, as execs at the troubled Web company are being moved around the board like chess pieces, while other players are added.</p>
<p>According to numerous sources, mostly in Yahoo&#8217;s Sunnyvale, Calif. HQ, things are still in flux and not completely settled as yet.</p>
<p>But one thing is clear: Layers are being collapsed quickly, as fewer people are in charge of more, with all roads leading to Bartz.</p>
<p>Here&#8217;s the current lay of the land, in what is fast becoming Carol Country at Yahoo (YHOO):</p>
<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/aristotle_balogh-5313-final.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/aristotle_balogh-5313-final.jpg" alt="Aristotle Balogh" title="Aristotle Balogh" width="100" height="150" class="alignleft size-full wp-image-10211" /></a></p>
<p><strong>Ari, Ari, Ari!</strong></p>
<p>As <a href="http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/">BoomTown reported earlier this week</a>, it looks like CTO Ari Balogh will be the biggest winner in the management restructuring, getting to ride herd over the entire product organization, both development and technology.</p>
<p>Most interesting is that Audience Product head and longtime Yahoo veteran Ash Patel is still staying&#8211;at this point at least&#8211;and report to Balogh (Patel had previously reported directly to outgoing President Sue Decker). </p>
<p>Many at Yahoo think Patel will eventually leave, even if he is not out in the current set-up.</p>
<p>But, if he stays, Patel will apparently focus more on product architecture, if he does remain, which is kind of the purview of Venkat Panchapakesan, EVP of the Audience Technology Group, who already reports to Balogh.</p>
<p>Superman exec Ari will surely sort it all out!</p>
<p>In this scenario, Front Doors head Tapan Bhat could get more product development responsibility, especially since media product development is being moved centrally under Patel. </p>
<p><strong>Hilary Gets More Stuff</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/hilary.jpg"><img src="http://kara.allthingsd.com/files/2008/09/hilary-225x300.jpg" alt="" title="hilary" width="100" height="150" class="alignright size-medium wp-image-3549" /></a></p>
<p>As someone perceived internally as a favorite of Decker, U.S. head Hilary Schneider seems to be scoring anyway.</p>
<p>She&#8217;ll run a new U.S. division, with media head Jeff Dossett under her, as well as advertising sales head Joanne Bradford.</p>
<p>Some Yahoos, though, think Bradford could report directly to Bartz, given her purview is the most important part of Yahoo&#8217;s business.</p>
<p>Schneider will also apparently get a much diminished Connected Life unit, which focuses on mobile and other devices, after the departure of its longtime head Marco Boerries.</p>
<p>I posted <a href="http://kara.allthingsd.com/20090225/connected-life-head-marco-boerries-to-leave-yahoo/">news of his leaving earlier today</a>, which now means that part of Yahoo will not stand on its own as a separate fiefdom.</p>
<p><strong>Who Is Joel Jones?</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/02/3e03524.jpg"><img src="http://kara.allthingsd.com/files/2009/02/3e03524.jpg" alt="3e03524" title="3e03524" width="80" height="80" class="alignleft size-full wp-image-10322" /></a></p>
<p>Indeed. Yahoo&#8217;s current VP of corporate strategy and former McKinsey consultant, Joel Jones (pictured here), is one of the nominees to be tapped to be Bartz&#8217;s chief of staff. </p>
<p>In the new, more centralized organization that Bartz is obviously creating, that will be much more than a bag-carrying role, to be sure. </p>
<p>&#8220;Joel is as sharp as they come,&#8221; said one former Yahoo. Sharp enough to help Bartz negotiate with Microsoft (MSFT) CEO Steve Ballmer?</p>
<p>No news on a possibly COO for Bartz, but she is getting a chief marketing officer to head up the brand and PR functions. Many are suggesting an exec like Pepsi-Cola North America interactive marketing exec John Vail, as I have previously reported, although Yahoo brand exec Allen Olivo is the internal candidate.</p>
<p>Also apparently staying for now is another Decker favorite, CFO Blake Jorgensen.</p>
<p>More to come!</p>
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		<title>Connected Life Head Marco Boerries to Leave Yahoo</title>
		<link>http://kara.allthingsd.com/20090225/connected-life-head-marco-boerries-to-leave-yahoo/</link>
		<comments>http://kara.allthingsd.com/20090225/connected-life-head-marco-boerries-to-leave-yahoo/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 10:27:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10287</guid>
		<description><![CDATA[Yahoo's top mobile exec, Marco Boerries, is departing Yahoo, according to an internal email obtained by BoomTown that  he sent to some staffers on Sunday.

I have also since confirmed Boerries's departure with company insiders familiar with the situation.

In a post on Monday on a restructuring at Yahoo that new CEO Carol Bartz is likely to unveil to the company this week--sources tell me it is now set to be announced internally tomorrow--I noted that Boerries was one of the more likely high-level execs to go.

"With a very heavy heart I have to tell you, that I will be leaving Yahoo!," Boerries wrote, attributing his departure in an email titled "Personal Update," to issues related to his family.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/marco_boerries.jpg"><img src="http://kara.allthingsd.com/files/2009/02/marco_boerries.jpg" alt="marco_boerries" title="marco_boerries" width="250" height="300" class="alignright size-full wp-image-10212" /></a></p>
<p>Yahoo&#8217;s top mobile exec, Marco Boerries, is departing Yahoo, according to an internal email obtained by BoomTown that he sent to some staffers on Sunday.</p>
<p>I have also confirmed Boerries&#8217;s departure with company insiders familiar with the situation.</p>
<p>In a post Monday on a management restructuring at Yahoo (YHOO) that new CEO Carol Bartz is likely to unveil to the company this week&#8211;sources tell me it is now set to be announced internally tomorrow&#8211;I noted that Boerries was one of the more likely high-level execs to go.</p>
<p>He has been the EVP for the Connected Device Division at Yahoo for four years, coming to the company in 2005 with the acquisition of VerdiSoft. He also had earlier sold another software company to Sun Microsystems (JAVA) in 1999.</p>
<p>Nonetheless, many inside Yahoo expected him to go with the changing of leadership recently, after almost two years of turmoil at Yahoo. Like many, he reportedly wanted to leave earlier, but felt loyalty to former CEO Jerry Yang.</p>
<p><a href="http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/">I wrote</a>: </p>
<blockquote><p>Boerries, a talented but more freewheeling exec under Yang, is another question all together. Already wealthy from selling several companies, the entrepreneurial exec is most often mentioned by sources as someone unlikely to stick around, especially if Bartz tries to rein him in more. (In addition, Boerries has family issues requiring that he spend a lot of time in his native Germany.)&#8221;</p></blockquote>
<p>In his email, Boerries did not mention Bartz, but did indeed mention his personal issues.</p>
<p>&#8220;With a very heavy heart I have to tell you, that I will be leaving Yahoo!,&#8221; Boerries wrote, attributing his departure in an email titled &#8220;Personal Update,&#8221; to issues related to his family. </p>
<p>Because of that, Boerries has more recently been splitting his time between Northern California and Hamburg.</p>
<p>In the note to staff, he also noted all the successes Yahoo has had with its mobile and other device efforts. </p>
<p>It&#8217;s unclear what the impact of Boerries&#8217;s departure on Yahoo&#8217;s Connected Life unit will be.</p>
<p>But it seems more likely than not that Bartz will cut back, given that it is harder to monetize now and also because Yahoo does not have its own device, as both Apple (AAPL) and Google (GOOG) do, which might help it create a more virtuous ecosystem.</p>
<p>Still, Yahoo has some extremely interesting products in the mobile space and, as is typical, really well done, such as many parts of its oneConnect service for smartphones.</p>
<p>In addition, Boerries unveiled a pretty interesting Connected TV effort at the Consumer Electronics Show in January, although this is also an area still struggling to find a lucrative business model.</p>
<p>Here&#8217;s a video of me interviewing Boerries, as well as Yang and outgoing President Sue Decker, about Connected TV:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/yODGDO9Y25s&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/yODGDO9Y25s&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p>And here is the Boerries goodbye memo in its entirety:</p>
<p><em>From: Marco Boerries<br />
Sent: Sunday, February 22, 2009 12:06:30 PM<br />
Subject: Personal Update</p>
<p>Team,</p>
<p>with a very heavy heart I have to tell you, that I will be leaving Yahoo! </p>
<p>Most of you know about my personal situation, the &#8220;living in 2 continents&#8221; and the importance of my family to me. I cannot reconcile these personal needs, my future plans and ambitions and Yahoo! anymore. And that&#8217;s why it is time to say good bye.</p>
<p>I had four extremely interesting, exciting and mostly fun years at Yahoo! in which we developed and gained a leadership position in Mobile against all odds and are about to do the same for the Connected TV space. And most importantly I got to work with an incredible team: YOU!!!</p>
<p>I will never forget the time we had together, the launches, the keynote preparations, the off sites and of course the product and business reviews. It has not always been easy, and we have not always done everything right.</p>
<p>But we have achieved amazing things together and I am very grateful for your trust in me and the hard work and dedication you all put in so we could achieve some very amazing things that I am so proud of:</p>
<p>* setting the standards for great device experience with Yahoo! Go 2.0 in 2007 for feature phones<br />
* putting us on the map with oneSearch and delivering answers, not just web links to our consumers<br />
* winning in the mobile search distribution race by signing over 70 operator partners worldwide, that can deliver close to 1 billion subscribers in 2009 that we have the potential to convert into oneSearch&#8217;ers<br />
* winning ATT, T-Mobile and Virgin and therefore the US mobile search distribution race and by doing so, leaving Google and Microsoft with the rest to divide up among themselves<br />
* creating a scalable mobile platform with Blueprint and Blueprint Classic for 1000s of devices<br />
* making and exceeding our OCF Goals every single quarter</p>
<p>And last but not least Yahoo! mobile &#8220;Your Starting Point to the Internet&#8221; in my opinion our best and most important product to date, especially the app version for smartphones. I demo&#8217;ed it to Walt Mossberg at Mobile World Congress in Barcelona, who simply said: &#8220;I like it&#8230; I really like it!&#8221; What more can we ask for ?</p>
<p>And with that, THANK YOU FOR EVERYTHING</p>
<p>Please keep this very confidential and do not share until the official announcement later this week!</p>
<p>Marco</em></p>
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		<title>The Yahoo Management Structure: Who Is In and Who Is Out?</title>
		<link>http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/</link>
		<comments>http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 15:30:31 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10151</guid>
		<description><![CDATA[On Friday, BoomTown first reported that new Yahoo CEO Carol Bartz is likely to be announcing a sweeping new management structure soon, which can only mean the possibility that some existing top execs are likely to be broomed out, even as some new ones are ushered in.

"This is going to be a full-scale peanut butter recall," joked one exec, referring to the infamous "Peanut Butter Manifesto," which was sent around the company several years ago by former exec Brad Garlinghouse. It laid bare the problems at Yahoo, most especially a decided lack of decision-making and lugubrious levels of managers.

Here is the sticky skinny.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/sidewalkbroom.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/sidewalkbroom.jpg" alt="sidewalkbroom" title="sidewalkbroom" width="275" height="350" class="alignright size-full wp-image-10206" /></a></p>
<p>On Friday, <a href="http://kara.allthingsd.com/20090220/hurricane-carol-bartz-could-announce-major-yahoo-management-reorg-next-week/">BoomTown first reported that new Yahoo CEO Carol Bartz is likely to be announcing a sweeping new management structure</a> soon, which can only mean the possibility that some existing top execs are likely to be broomed out, even as some new ones are ushered in.</p>
<p>&#8220;This is going to be a full-scale peanut butter recall,&#8221; joked one exec, referring to the infamous <a href="http://kara.allthingsd.com/20080627/a-garlinghouse-memorial-boomtown-decodes-the-infamous-peanut-butter-manifesto/">&#8220;Peanut Butter Manifesto,&#8221;</a> which was sent around the company several years ago by former exec Brad Garlinghouse. It laid bare the problems at Yahoo (YHOO), most especially a decided lack of decision-making and lugubrious levels of managers.</p>
<p>But the reorganization of Yahoo&#8217;s top-heavy management structures&#8211;I once dubbed it the <a href="http://kara.allthingsd.com/20070928/day-73-the-sleepy-attack-of-the-yahoo-vice-presidents/">&#8220;attack of the Yahoo vice presidents&#8221;</a>&#8211;will be a bit sticky, given all the (slow-)moving parts at Yahoo (YHOO).</p>
<p>Nonetheless, Bartz signaled a <a href="http://kara.allthingsd.com/20090220/carol-bartz-friday-memos-chick-flicks-the-need-for-speed-and-wow-also-here-comes-the-rerorg/">&#8220;big week&#8221; ahead in one internal memo</a> I obtained, which was sent out Friday.</p>
<p>So what&#8217;s to come?</p>
<p>Here&#8217;s a rough primer, based on talking to numerous sources inside and outside of Yahoo:</p>
<p><strong>The Basics:</strong></p>
<p>In order to start to revive Yahoo, Bartz is likely to impose a more top-down management style on the hopelessly confusing <a href="http://kara.allthingsd.com/20090209/will-tough-talking-bartz-reorg-yahoo-soon-and-finally-blue-pill-the-matrix/">&#8220;matrix&#8221; organization now in place</a> at the company.</p>
<p>She has spent the last six weeks touring Yahoo, getting to see a lot of presentations on its many, many products and <a href="http://kara.allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/">conducting a whirlwind of meetings with execs</a>.</p>
<p>Broadly, most expect Bartz to severely roll back a variety of previous reorganizations done by former CEO Jerry Yang and outgoing President Sue Decker, in order to impose more centralized control over the place and focus it more narrowly.</p>
<p>Presumably, lattes&#8211;paid for by Yang and co-founder David Filo&#8211;will remain free.</p>
<p><strong>Out With the Old:</strong></p>
<p>There&#8217;s no question that Yahoo is going to see the departure of several top execs, along with the elevation of others. </p>
<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/aristotle_balogh-5313-final.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/aristotle_balogh-5313-final.jpg" alt="Aristotle Balogh" title="Aristotle Balogh" width="200" height="250" class="alignleft size-full wp-image-10211" /></a></p>
<p>Among those who are more likely to be definitely in, though, is CTO Ari Balogh (pictured here), a relatively recent hire who has been a popular exec within Yahoo.</p>
<p>The <a href="http://online.wsj.com/article/SB123532397353742621.html">Wall Street Journal first noted the possible rise of Balogh</a> in a follow-up piece to this column&#8217;s story on the overall reorg over the weekend, noting that he would become head of product.</p>
<p>Presumably, Balogh will be one of the point men on what to do about search, in the should-I-stay-or-should-I-sell-now debate that never seems to end at Yahoo.</p>
<p>One interesting idea floating around Yahoo is that he becomes head of all its products, as well as continuing to run its tech arm.</p>
<p>That&#8217;s a good idea, since Yahoo has desperately needed an empowered leader under Bartz, who focuses like a laser beam on products.</p>
<p>&#8220;It all starts with that,&#8221; said one former exec. &#8220;One single person has to be the champion of what Yahoo makes.&#8221;</p>
<p>But what does that mean for Ash Patel, EVP of Yahoo&#8217;s Audience Product Division? Well, the longtime Yahoo veteran could now report to Balogh (he had previously reported to Decker directly) or, presumably, leave.</p>
<p>Patel&#8217;s fate, of course, impacts that of many others, such as Front Doors head Tapan Bhat, who is in charge of a major homepage redesign that Bartz just delayed the launch of to make it better.</p>
<p>Venkat Panchapakesan, EVP of the Audience Technology Group, seems safer, given that he reports to Balogh already and is responsible for the company&#8217;s overall product technology and platform strategy, such as its open efforts. </p>
<p>Also safer than not is General Counsel Michael Callahan, as well as U.S. EVP Hilary Schneider.</p>
<p>But Schneider&#8217;s purview might change a bit if U.S. advertising sales head Joanne Bradford&#8211;who now reports to her&#8211;is elevated to a higher position or if sales is taken out from under Schneider.</p>
<p>It&#8217;s not a stretch to imagine Bartz wanting more control of the part of Yahoo that brings in the bucks.</p>
<p>The fate of Connected Life Division EVP Marco Boerries is dicier&#8211;think Yahoo mobile and other devices&#8211;as it is for CFO Blake Jorgensen and David Windley, who heads human resources.</p>
<p>Both Jorgensen and Windley were favored by Decker, which does not necessarily make them goners. But both are in jobs on which Bartz will have to rely much more, so she might want her own choices in place.</p>
<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/marco_boerries.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/marco_boerries.jpg" alt="marco_boerries" title="marco_boerries" width="250" height="300" class="alignright size-full wp-image-10212" /></a></p>
<p>Boerries (pictured here), a talented but more freewheeling exec under Yang, is another question all together. Already wealthy from selling several companies, the entrepreneurial exec is most often mentioned by sources as someone unlikely to stick around, especially if Bartz tries to rein him in more. (In addition, Boerries has family issues requiring that he spend a lot of time in his native Germany.)</p>
<p>As to the many Yahoo SVPs and VPs? Let&#8217;s just say it is likely there will be many fewer of them, as Bartz cuts, consolidates, simplifies and centralizes divisions more.</p>
<p><strong>In With the New:</strong></p>
<p>One hire that is definitely coming is a new chief of marketing to take over Yahoo&#8217;s brand, as well as its PR function. Yahoo has not had that kind of powerful exec in a long time, and it is more likely Bartz will go for an outside star here.</p>
<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/vail_john.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/vail_john.jpg" alt="vail_john" title="vail_john" width="110" height="144" class="alignleft size-full wp-image-10213" /></a></p>
<p>One outside name skittering around Yahoo for the role is John Vail (pictured here), director of interactive marketing for Pepsi-Cola North America, who knows Yahoo well.</p>
<p>(An obvious internal candidate for the job would be Yahoo&#8217;s Global Brand Marketing SVP, Allen Olivo, who could hit the road if not selected.)</p>
<p>Also a possibility is adding a COO with more Web experience to come in to help Bartz. There are plenty of candidates for that job all over the Internet sector.</p>
<p>But Bartz seems to be the kind of exec who favors flying solo and having key execs report to her to keep a finger on the pulse of a company. She is most definitely not going to have an entourage around her.</p>
<p>In fact, said one person familiar with the situation: &#8220;It&#8217;s long past time for new plumbing, and [Bartz] seems ready to flush a lot out that has long needed to go.&#8221;</p>
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		<title>"Hurricane Carol" Bartz Could Announce a Major Yahoo Management Reorg Next Week</title>
		<link>http://kara.allthingsd.com/20090220/hurricane-carol-bartz-could-announce-major-yahoo-management-reorg-next-week/</link>
		<comments>http://kara.allthingsd.com/20090220/hurricane-carol-bartz-could-announce-major-yahoo-management-reorg-next-week/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 05:39:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[reorg]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10094</guid>
		<description><![CDATA[Several sources inside and outside Yahoo told BoomTown that new Yahoo CEO, Carol Bartz--whom some Yahoos have dubbed "Hurricane Carol"--could be ready to announce a major reorganization of its management structure as early as next week, most likely on Wednesday.

While that shift could be pushed out a week or two or rolled out in pieces, Yahoo execs are nervously awaiting the moves by Bartz to put a new regime in place in order to more easily power through a massive reset of the troubled company.

While many top execs are very much in the dark about what Bartz will do, most expect her to severely roll back a variety of previous reorganizations in favor of a more accountable C-level-style set-up, with execs like a COO, CTO and a new, more powerful CMO (who will also head PR), all reporting to her.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/090114_carolbartzb.jpg"><img src="http://kara.allthingsd.com/files/2009/01/090114_carolbartzb-200x300.jpg" alt="" title="090114_carolbartzb" width="200" height="300" class="alignright size-medium wp-image-8649" /></a></p>
<p>Several sources inside and outside Yahoo told BoomTown that new Yahoo CEO Carol Bartz could be ready to announce a major reorganization of its management structure as early as next week, most likely on Wednesday.</p>
<p>While that shift could be pushed out a week or two or rolled out in pieces, Yahoo (YHOO) execs are nervously awaiting the moves by Bartz to put a new regime in place in order to more easily power through a massive reset of the troubled company.</p>
<p>Interestingly, many top execs are very much in the dark about what Bartz will do since she manages very close to the vest, mostly moving around Yahoo with only her longtime executive assistant in tow.</p>
<p>Thankfully, she also loves to write detailed memos to the staff, and she signaled the &#8220;big week&#8221; ahead in one Boomtown just obtained <a href="http://kara.allthingsd.com/20090220/carol-bartz-friday-memos-chick-flicks-the-need-for-speed-and-wow-also-here-comes-the-rerorg/">(see here)</a> that was sent out today.</p>
<p>Those are code words for reorg, according to many sources I spoke to, coming after Bartz has spent a lot of time visiting many parts of Yahoo and <a href="http://kara.allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/">conducting a whirlwind of meetings with execs</a>.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/project_runway.jpg"><img src="http://kara.allthingsd.com/files/2009/02/project_runway-209x300.jpg" alt="project_runway" title="project_runway" width="209" height="300" class="alignleft size-medium wp-image-10100" /></a></p>
<p>I will be posting my Heidi-Klum-you&#8217;re-in-and-out predictions of the fate of various execs later this weekend.</p>
<p>But broadly, most expect Bartz to severely roll back a variety of previous reorganizations done by former CEO Jerry Yang and former President Sue Decker.</p>
<p>That will mean many top execs will likely be quite out&#8211;already, Decker&#8217;s chief of staff, Jeff McCombs, has quietly departed the company, several sources said&#8211;while others will be elevated.</p>
<p>Most sources I spoke to who have interfaced with Bartz think she will likely go with a more traditional and more accountable structure like the one she employed while rehauling Autodesk (ADSK), the computer-aided design software company she once headed, rather than the <a href="http://kara.allthingsd.com/20090209/will-tough-talking-bartz-reorg-yahoo-soon-and-finally-blue-pill-the-matrix/">matrix-tangled Yahoo</a>.</p>
<p>A change in how Yahoo makes media, which <a href="http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/">I wrote about today</a> and was approved by Bartz, is a classic globally-centered development organization. (By the way, a significant reorg of the media organization, headed by Jeff Dossett, is also set for next week, said sources.)</p>
<p>Thus, most expect Bartz to do a C-level-style set-up, with execs like a COO, CTO and a new, more powerful CMO (who will also head PR), all reporting to her. </p>
<p><a href="http://kara.allthingsd.com/files/2009/02/235px-carol_in_rhode_island.jpg"><img src="http://kara.allthingsd.com/files/2009/02/235px-carol_in_rhode_island.jpg" alt="235px-carol_in_rhode_island" title="235px-carol_in_rhode_island" width="235" height="213" class="alignright size-full wp-image-10099" /></a></p>
<p>In addition, several suggested she might also junk a recent reorg that split the world into four regions. Instead, one exec could head the U.S., where most of Yahoo&#8217;s current business is, and one head international efforts.</p>
<p>Whatever happens, it&#8217;s clear that <a href="http://en.wikipedia.org/wiki/Hurricane_Carol">&#8220;Hurricane Carol&#8221;</a>&#8211;a nickname she has been given by some employees in admiration&#8211;is getting ready to blow right through Yahoo.</p>
<p>Batten down the hatches&#8211;more to come&#8230; </p>
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		<title>Yahoo Content Model Gets Remixed as Product Development Is "Globally" Centralized</title>
		<link>http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/</link>
		<comments>http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 13:45:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Ash Patel]]></category>
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		<category><![CDATA[California]]></category>
		<category><![CDATA[Carol Bartz]]></category>
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		<category><![CDATA[global]]></category>
		<category><![CDATA[Jeff Dossett]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9287</guid>
		<description><![CDATA[Will Yahoo's media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?

Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?

According to many sources inside and outside the company, product development for Yahoo's heavily trafficked media operations--including its powerful News, Finance and Sports sites--is set to be moved under Ash Patel, who is EVP of the company's Audience Product Division.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/frd_bake_a_ckake.jpg"><img src="http://kara.allthingsd.com/files/2009/02/frd_bake_a_ckake-241x300.jpg" alt="frd_bake_a_ckake" title="frd_bake_a_ckake" width="241" height="300" class="alignright size-medium wp-image-10032" /></a></p>
<p>Will Yahoo&#8217;s media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?</p>
<p>Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?</p>
<p>According to many sources inside and outside the company, product development for Yahoo&#8217;s heavily trafficked media operations&#8211;including its powerful News, Finance and Sports sites&#8211;is set to be moved under Ash Patel, who is EVP of the company&#8217;s Audience Product Division.</p>
<p>The move has been supported by <a href="http://kara.allthingsd.com/20081103/as-boomtown-said-microsofts-jeff-dossett-joins-yahoo/">U.S. Audience head Jeff Dossett</a>, who came to Yahoo (YHOO) from Microsoft (MSFT). He replaced former media head Scott Moore, who is about to take over content efforts at Microsoft.</p>
<p>The centralization of product development for the media properties was much resisted by Moore and by many managers within Yahoo&#8217;s media group, who are worried and unhappy about the upcoming change.</p>
<p>Sources told BoomTown that it is one of many changes coming to the unit, which is likely to soon get a dramatic management restructuring too.</p>
<p>Under the new configuration, which sources said had been approved by CEO Carol Bartz, media products&#8211;but not editorial programming&#8211;will be developed &#8220;globally&#8221; at Yahoo&#8217;s Sunnyvale HQ in Northern California.</p>
<p>Until now, such development has been mostly done by individual media properties, many of which are located down south, in Santa Monica. </p>
<p>But a move to global product and platform development has been steady at Yahoo for a while. The move to change how media are made was initially championed by former President Sue Decker, but has continued to move forward after she announced in January that she planned to leave the company. </p>
<p>As with most things, there are pros and cons to the new approach.</p>
<p>The pro argument posits that centralizing the product development of a Yahoo media offering drives efficiencies, saves money, eliminates redundancies and accelerates growth across the world.</p>
<p>Said one on-the-bandwagon exec to me in an email: &#8220;This is a good and smart plan to achieve better balance between the benefits of a globally scalable product development and the need for regions to be very close to and responsive to local user and advertiser needs&#8230;there is huge upside (in user engagement and monetization) that will come from a deeper focus on editorial, content (original and licensed) and programming within the properties and most importantly across the network.&#8221;</p>
<p>Those who do not like the idea think it is wrong to separate the development of a product from the programming because the two are intricately dependent and need to be tweaked delicately.</p>
<p>In addition, they argue, it makes Yahoo media offerings, which have been largely successful, less unique and more dull.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/e165740eog3.jpg"><img src="http://kara.allthingsd.com/files/2009/02/e165740eog3.jpg" alt="e165740eog3" title="e165740eog3" width="200" height="200" class="alignleft size-full wp-image-10040" /></a></p>
<p>&#8220;It&#8217;s like separating the cook from the recipe and ingredients,&#8221; said one person who thinks that it&#8217;s very hard to separate product from the content online. &#8220;You could end up with a really bad cake.&#8221;</p>
<p>Translation: I don&#8217;t think that I can take it/&#8217;Cause it took so long to bake it/And I&#8217;ll never have that recipe again.</p>
<p>Whatever the case for Yahoo&#8217;s media properties, I think we can all completely agree that this Donna Summers rendition of &#8220;MacArthur Park&#8221; remains as fresh and delicious as ever (plus it&#8217;s a karaoke video version, so feel free to sing along):</p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/xaZim6ybvdA&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x234900&#038;color2=0x4e9e00"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/xaZim6ybvdA&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x234900&#038;color2=0x4e9e00" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
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		<title>Bartz Holds First Exec Offsite, as the Yahoos Turn (and Twist in the Wind)!</title>
		<link>http://kara.allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/</link>
		<comments>http://kara.allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 01:27:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Judy Flores]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[offsite]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[Sue Decker]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9585</guid>
		<description><![CDATA[Today, Yahoo CEO Carol Bartz has convened a two-day offsite of its managers, to bring them all together to talk about the company.

Aside from a colorful all-hands meeting she has held with the whole company, the gathering is Bartz's first major one of its top execs, sources said, and is being held on Yahoo's campus in Sunnyvale.

Sources said they believe Bartz has prepared an organizational structure that she will unveil soon, but has not told Yahoo's senior staff what will be shifted, what will be consolidated and what will perhaps be cut.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/02/bartzhen-300x227.jpg" alt="" title="bartzhen" width="270" height="200" class="alignright size-medium wp-image-12304" /></p>
<p>Today, Yahoo CEO Carol Bartz has convened a two-day offsite of its managers, to bring them all together to talk about the company.</p>
<p>Aside from a colorful all-hands meeting she held with the whole company, the gathering is Bartz&#8217;s first major one of its top execs, sources said, and is being held on Yahoo&#8217;s campus in Sunnyvale.</p>
<p>Sources said they believe Bartz has prepared an organizational structure that she will unveil soon, but has not told Yahoo&#8217;s senior staff what will be shifted, what will be consolidated and what will perhaps be cut.</p>
<p>Her close-to-the-vest style so far, especially about her reorganization, is what has Yahoo (YHOO) execs on edge, given it is clear to those who have spoken to her that change is surely coming.</p>
<p>Several people inside and outside the company who have spoken with her said she has indicated that Yahoo is still overstaffed and needs to get leaner and meaner, while others said she has expressed concern about the complex decision-making process.</p>
<p>Today&#8217;s offsite with top staff is a shift from Bartz&#8217;s getting-to-know-&#8217;Hoo efforts since she got to Yahoo a month ago, which have largely been her meeting execs one-on-one or dropping into various staff meetings and, from all reports I have gotten so far, asking <em>very</em> pointed questions.</p>
<p>So far, it has been Bartz flying solo, with no entourage or staff, except for her executive assistant, Judy Flores, who came with Bartz from Autodesk.</p>
<p>&#8220;Wherever Carol goes, Judy goes,&#8221; said one exec. &#8220;But that&#8217;s it.&#8221;</p>
<p>And as she goes, Bartz has let loose with a lot of questions.</p>
<p>&#8220;She is asking the right ones, although the tone is much more tough than employees are used to,&#8221; said one Yahoo exec.</p>
<p>That&#8217;s the polite version, of course, with some at Yahoo reeling from Bartz&#8217;s laser-gun queries and some thrilled that those kinds of tough questions are finally being asked out loud.</p>
<p>&#8220;She doesn&#8217;t seem to know the current state of the Internet business that well, but she does know how to whip a company into shape,&#8221; said another exec. &#8220;It can be a little disconcerting for those Web heads at the company to get that kind of scrutiny.&#8221;</p>
<p>At a <a href="http://kara.allthingsd.com/20090209/will-tough-talking-bartz-reorg-yahoo-soon-and-finally-blue-pill-the-matrix/">recent smaller meeting of top execs</a>, for example, Bartz went around the table and asked what each did, making comments as it went on.</p>
<p>Two execs were a &#8220;two-in-one box,&#8221; meaning they did the same thing, to her mind. And she had to get well around the room until she could find someone who made some dough. &#8220;Finally, revenue,&#8221; Bartz reportedly joked.</p>
<p>Bartz has already displayed that no-holds-barred style in public, tsk-tsking those who give Yahoo unsolicited advice and offering bounties for those employees who leak info.</p>
<p>(BoomTown&#8217;s personal favorite from the Bartz repertoire so far: &#8220;This is not a company that needs to be pulled apart and left for the chickens.&#8221;)</p>
<p>Pulling apart Yahoo internally and remaking it is another story. That&#8217;s why the company is practically humming with gossip about what will happen to a variety of execs&#8211;especially those close to the former regime of co-founder and CEO Jerry Yang and President Sue Decker.</p>
<p>More on the possible management shifts later&#8230;</p>
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