Monday, March 31, 2008
Shine On, Shine On Yahoo Soon, Before the Buy
As BoomTown argued yesterday in a piece on the landscape of Yahoo if Microsoft completes its purchase of the Internet portal, Yahoo certainly knows how to make online content.
As we wrote: “For all its history, right down to today, even with all these dumb widgets competing for users’ attention, Yahoo continues to natively understand how to to entertain, inform and serve up their own and others content to consumers.”
Case in point, an attractive new site it launched today called Shine, which is aimed at women from their mid-20s to their mid-50s.



