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BoomTown

Monday, March 31, 2008

Shine On, Shine On Yahoo Soon, Before the Buy

As BoomTown argued yesterday in a piece on the landscape of Yahoo if Microsoft completes its purchase of the Internet portal, Yahoo certainly knows how to make online content.

As we wrote: “For all its history, right down to today, even with all these dumb widgets competing for users’ attention, Yahoo continues to natively understand how to to entertain, inform and serve up their own and others content to consumers.”

Case in point, an attractive new site it launched today called Shine, which is aimed at women from their mid-20s to their mid-50s.

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Wednesday, September 26, 2007

Sugar Is Sweet?

And on the seventh day, at least we did not get another lump of Sugar.

After a year of manic site creation, Brian Sugar actually bought his first company, rather than extend his name further in the online women-focused arena.
Yesterday, Sugar’s San Francisco-based Sugar Publishing–which includes the flagship PopSugar (celebs), GeekSugar (tech), CasaSugar (home), YumSugar (food), [...]

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Gimme Some More Sugar!

Here is another video I took of the offices of Sugar Inc. (the network of women-aimed blog sites) in San Francisco, including meeting yet another Sugar. That would be Katie Sugar, the adorably sweet (of course) daughter of Lisa and Brian Sugar.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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