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Wednesday, October 28, 2009

It’s Complicated, but MicroHoo Hasn’t Fallen and Will Get Up (Now, Lay Off Jerry Yang)

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In what should come as a shock to almost no one, the detailed negotiations to complete the Microsoft and Yahoo search and online advertising final agreement are more complicated than its authors anticipated and are taking longer than expected to complete.

Relax, folks–they’ll get done.

But here’s a more important thing that should wrap up sooner than later: Yahoo CEO Carol Bartz’s gibes about former CEO and co-founder Jerry Yang’s tenure.

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Tuesday, October 20, 2009

Time to Yodel? Yahoo Beats Street Expectations With Stronger Net Income and Better Outlook for Q4.

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Yahoo bested Wall Street expectations today, announcing stronger net income for its third quarter, despite an also expected decline in revenue.

In addition, Yahoo’s expectations for the fourth quarter are more positive than expected by investors.

But, there were some issues to worry about: Search advertising revenue was off 19 percent and display was off eight percent at “Owned and Operated” sites on Yahoo.

So, while investors can finally relax, how Yahoo can grow going forward is sure to be their next focus.

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Monday, October 19, 2009

Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

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In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

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Thursday, October 8, 2009

It’s Opposite Day: Yahoo Grabs a Microsoft Exec!

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For a long time now, it has been Microsoft constantly raiding the Yahoo talent pool, as one top tech exec after another has left its Sunnyvale, Calif., HQ to join the Redmond, Wash.-based software giant.

Well, turnabout is fair play for Yahoo, as it nabs a top Microsoft ad exec.

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Thursday, September 3, 2009

Product Management, Engineering and UI Design for Yahoo News Moving to Taiwan

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In a risky but interesting move that has some at the company nervous and others excited, Yahoo is in the process of moving key development responsibility for its juggernaut Yahoo News unit to Taiwan.

Under the new system, product management, engineering and user interface design for one of Yahoo’s flagship properties will become the responsibility of staffers there.

Editorial employees for Yahoo News–which is the No. 1 news site on the Web with 48.4 unique monthly visitors, according to comScore data –will remain in the U.S., largely located at its Santa Monica, Calif., office.

Yahoo confirmed the change to BoomTown yesterday.

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Monday, August 17, 2009

Yahoo Poised to Name New International Head–After Five-Month Look-See at the Crowned Web Heads of Europe

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Yahoo is closer to naming a new international head, according to sources, the last big slot left in the top management structure of CEO Carol Bartz.

While BoomTown is endeavoring to get the name of this international man of mystery, the suspect list is long, since Yahoo’s headhunter for the job–Heidrick & Struggles–has pretty much talked to the gamut of international Web muckety-mucks since the search started six months ago.

In a memo to Yahoo staff after her reorganization in February, Bartz said that “international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.”

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Tuesday, July 21, 2009

Yahoo Earnings Beat Low Expectations (It’s a Good Thing the Homepage Redo Is Pretty)

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Yahoo reported so-so second-quarter earnings results today, with a decline in revenue, but with a slightly stronger-than-expected improvement in net income.

For the three months ended June 30, the Internet giant said it had revenue of $1.14 billion, excluding traffic-acquisition costs, down from $1.35 billion in the same period a year ago.

Profit was up eight percent, due to cost-cutting. Yahoo said it earned $141.4 million, or 10 cents a share, in the quarter, compared to $131.2 million, or nine cents.

But that’s not really saying much since Wall Street analysts had such low expectations, estimating Yahoo would earn eight cents. But, with a weak advertising market, it is also not that bad.

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Wednesday, April 15, 2009

Stop Me if You’ve Heard This One: Yahoo Management and Staff Set on Shuffle Again

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Yes, more layoffs are indeed coming to Yahoo, sources confirmed to BoomTown, but perhaps even more than have been reported.

But that’s not all, as even more top-level managers are either leaving or being moved around the ever-changing organizational structure at Yahoo.

That includes a longtime top sales operations exec, Dan Foehner, who is about to start at Facebook next week, as well as others contemplating leaving, on their way out or being reshuffled.

In other words, business as usual at the tumultuous company, whose nickname should be “Reorg.”

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Thursday, February 26, 2009

One Last Yahoo Reorg Missive: Bartz Tells Employees What She Already Said. Again.

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Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo memos. But this is getting ridiculous.

It’s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the firehose of a whole lot of communicating.

“I know you guys have reorg fatigue,” wrote Bartz in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.

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Wednesday, February 25, 2009

More on Yahoo Reorg in Process: Ari and Hilary Rule, but Who Is Joel Jones?

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“It’s being changed every minute,” joked one Yahoo source about the reorg now in process at Yahoo, which is being shepherded by new CEO Carol Bartz.

Actually, it’s kind of true, as execs at the troubled Web company are being moved around the board like chess pieces, while others players are added.

According to numerous sources, mostly in Yahoo’s Sunnyvale, Calif. HQ, things are still in flux and not completely settled as yet.

But one thing is clear: Layers are being collapsed quickly, as fewer people are in charge of more, with all roads leading to Bartz.

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Sunday, February 22, 2009

Yahoo Media Unit to Get a Reorg Too!

Besides the more massive management reorganization that new Yahoo CEO Carol Bartz could announce this week, as BoomTown reported on Friday, the Internet company’s powerful media arm might also see a drastic shift in management structure even sooner.

According to several sources inside the company, U.S. Audience SVP Jeff Dossett has been working on the changes for a while, part of an overall change in how Yahoo makes and delivers content.

Under a plan being considered, the media unit will be split into three parts: vertical programming, network programming and search monetization.

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Friday, February 20, 2009

Yahoo Content Model Gets Remixed as Product Development Is “Globally” Centralized

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Will Yahoo’s media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?

Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?

According to many sources inside and outside the company, product development for Yahoo’s heavily trafficked media operations–including its powerful News, Finance and Sports sites–is set to be moved under Ash Patel, who is EVP of the company’s Audience Product Division.

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Saturday, February 14, 2009

How Is Yahoo’s Massive “Metro” Homepage Redesign Going? It Depends on Who You Ask.

Late last night, Yahoo’s Tapan Bhat posted an update on the ongoing redesign of the Internet giant’s homepage, a massive undertaking given that 300 million people visit it each month.

Bhat, who is SVP of Yahoo’s Front Doors, Communities and Network Services, said the company was completing the first phase of its “bucket testing” and collecting feedback, but that, “Bottom line is we’re getting closer to the final design, but we’re not quite there yet.”

Indeed not, according to several sources at Yahoo, who said that the massive underhaul of the homepage has been a much more complex, much dicier effort and was taking a lot longer than expected to launch.

And, more importantly, new CEO Carol Bartz is also giving it the once-over.

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Tuesday, February 10, 2009

Bartz Holds First Exec Offsite, as the Yahoos Turn (and Twist in the Wind)!

Today, Yahoo CEO Carol Bartz has convened a two-day offsite of its managers, to bring them all together to talk about the company.

Aside from a colorful all-hands meeting she has held with the whole company, the gathering is Bartz’s first major one of its top execs, sources said, and is being held on Yahoo’s campus in Sunnyvale.

Sources said they believe Bartz has prepared an organizational structure that she will unveil soon, but has not told Yahoo’s senior staff what will be shifted, what will be consolidated and what will perhaps be cut.

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Tuesday, January 13, 2009

Bartz to Be Named Yahoo CEO: Now What’s Next?

It looks like Carol Bartz will be taking on the thankless role as new Yahoo CEO.

Sources close to the situation told BoomTown–which had first named the former Autodesk CEO the top pick for the top job at the troubled Internet company last week–that Bartz has been approved for the job by the Yahoo board and has accepted it.

The Wall Street Journal is also reporting the move.

But can the experienced tech exec turn Yahoo around?

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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