In what should come as a shock to almost no one, the detailed negotiations to complete the Microsoft and Yahoo search and online advertising final agreement are more complicated than its authors anticipated and are taking longer than expected to complete.

Relax, folks–they’ll get done.

But here’s a more important thing that should wrap up sooner than later: Yahoo CEO Carol Bartz’s seemingly never-ending gibes about former CEO and co-founder Jerry Yang’s tenure.

First, let’s deal with the issues around the agreement, which is a monster document.

That’s why MicroHoo missed the deadline yesterday to execute its definitive agreement on the transaction struck in July.

In a filing with the U.S. Securities and Exchange Commission, Yahoo (YHOO) said:

“The Letter Agreement specified that the parties would execute definitive agreements by October 27, 2009, but given the complex nature of the transaction, there remain some details to be finalized.”

Added Microsoft (MSFT) in a long statement:

“Microsoft and Yahoo! are committed to this agreement and believe this is a highly competitive deal that is good for consumers, advertisers and publishers. We have made good progress in finalizing the definitive agreements. Given the complex nature of this transaction there remain some issues that need some additional clarity and definitive details. So, the teams at Yahoo! and Microsoft are continuing to work on the remaining details, and we have mutually agreed to extend the period to negotiate and execute the agreement. We plan to do this as expeditiously as possible. Both companies are optimistic that we will be able to close this deal by early 2010.”

Thus, the deadline has been pushed back indefinitely, which is very common in such larger and complicated deals.

Yahoo and Microsoft had already done a pretty hefty binding letter agreement (here is a picture of Yahoo’s Bartz and Microsoft CEO Steve Ballmer holding it, in fact).

Getting approval from regulators is also part of the deal, and it is likely to happen in the U.S. just after the new year.

International regulatory approval is another story, especially in Europe, which could further delay the implementation of the partnership, since it is unlikely the pair would move forward without clearance globally.

But perhaps most of all, what seems more likely to never end and probably should is the proclivity of Yahoo’s Bartz to use sharp-tongued analogies to talk about just how bad Yahoo had been doing and how it is now poised to make a comeback.

In her very first press conference when she got the job, in fact, she noted that Yahoo, “frankly, could use a little management.”

Bartz was right then and even more correct to say it out loud, but she has not stopped the criticism.

And, like clockwork, at an analyst day at Yahoo HQ in Sunnyvale, Calif., today, Bartz trotted out a yet another in a long series of backhanded insults to former CEO Jerry Yang and his crew.

Said Bartz at the event about the Silicon Valley icon:

“We have fallen and we really want to get back up. If you haven’t had good times and bad times, you don’t know what you’re doing. We prefer the good times. We have passion to get back there. Today is the start of that.”

Today is the start? Didn’t Yahoo declare a version of the same theme when the MicroHoo deal was announced in July? And at the the launch of the new homepage in September? And the more recent rollout of its massive marketing campaign?

It seems to me that since she has been there almost a year, much like the Obama administration, Bartz should not be looking backward anymore and keep announcing that it is time to get back on track.

Because she is most definitely in charge now at Yahoo and should be the one to get all praise and all blame from here on out.

So, as someone who has definitely been very tough on Yang while CEO, it’s time to stop knocking him over now, because it is starting to feel like a very cheap shot.

Yahoo bested Wall Street expectations today, announcing stronger net income for its third quarter, despite an also expected decline in revenue.

The Sunnyvale, Calif.-based Yahoo reported net income of 13 cents a share, or $186.1 million, on revenues of $1.13 billion for the quarter ended Sept. 30, 2009, which was a decline from $1.33 billion the same period a year ago.

Wall Street estimated that Yahoo (YHOO) would earn just under seven cents a share on revenues of $1.12 billion.

The improvement includes a $98 million gain on a sale of the company’s stake in Alibaba.com in China, which is nonrecurring, as well as other cost-cutting by CEO Carol Bartz.

In addition, Yahoo’s expectations for the fourth quarter are more positive than those of investors.

Also in the earnings numbers: Yahoo had $4.5 billion in cash and marketable securities, as well as 13,200 employees.

But there was something to worry about: Search advertising revenue was off 19 percent and display was off eight percent at “Owned and Operated” sites on Yahoo.

Google (GOOG), in contrast, reported a seven percent rise in its recent third-quarter results last week, and its execs projected a mood of smooth sailing ahead and no more econalypse.

Nonetheless, overall, it was a solid performance from the Silicon Valley icon, especially compared to some of its recent and decidedly rockier earnings reports.

But, while investors can now breathe a little sigh of relief that the bleeding seems to have stopped, they will now likely focus on how much growth the Yahoo can have in the future.

That’s the next story for certain, starting with Yahoo’s analyst meeting next Wednesday, although today’s Yahoo management buzzword was “stablized.”

“With revenue coming in above our guidance and flat sequentially, we had a solid third quarter that signals our major businesses have stabilized,” said Bartz in a press release. “With new products like Yahoo! homepage, our brand revitalization campaign and expansion in the Middle East through Maktoob.com, our execution is improving and we’re focused on what we do best–being the center of people’s online lives.”

Added CFO Tim Morse: “In the third quarter we saw strength in key areas of our business. Our efforts to reposition Yahoo! are still in the early stages, but we’re confident that our investments in the business will enable us to capitalize on growth opportunities as the economy recovers.”

You can read all about it in Yahoo’s press release here, which includes performance tables of third-quarter results, or below without tables.

More to come at the conference call at 2 pm, which BoomTown will blog live!

Here is the Yahoo press release on the quarter:

YAHOO! REPORTS THIRD QUARTER 2009 RESULTS

Company Exceeds Revenue Outlook Maintains Strong Balance Sheet with over $4.5 Billion in Cash and Marketable Debt Securities

SUNNYVALE, Calif., October 20, 2009–Yahoo! Inc. (NASDAQ: YHOO) today reported revenues of $1,575 million for the quarter ended September 30, 2009, a decrease of 12 percent from the third quarter of 2008 and slightly above the second quarter of 2009. Excluding the impact of currency rate fluctuations and divested business lines, revenues for the third quarter of 2009 would have declined 7 percent compared to the third quarter of 2008.

Net income per diluted share for the third quarter of 2009 was $0.13, compared to $0.04 for the third quarter of 2008. Non-GAAP net income per diluted share for the third quarter of 2009 and 2008 was $0.15.

“With revenue coming in above our guidance and flat sequentially, we had a solid third quarter that signals our major businesses have stabilized,” said Yahoo! chief executive officer Carol Bartz. “With new products like Yahoo! homepage, our brand revitalization campaign and expansion in the Middle East through Maktoob.com, our execution is improving and we’re focused on what we do best–being the center of people’s online lives.”

:In the third quarter we saw strength in key areas of our business,” said Yahoo! chief financial officer Tim Morse. “Our efforts to reposition Yahoo! are still in the early stages, but we’re confident that our investments in the business will enable us to capitalize on growth opportunities as the economy recovers.

Revenues

* Marketing services revenues declined 12 percent and fees revenues declined 11 percent, compared to the third quarter of 2008.

* Marketing services revenues were flat and fees revenues increased 2 percent, compared to the second quarter of 2009.

* Marketing services revenues from Owned and Operated sites were $851 million for the third quarter of 2009, a 15 percent decrease compared to $1,002 million for the same period of 2008. The decrease was primarily driven by a 19 percent decline in search advertising revenue and an 8 percent decline in display advertising revenue.

* Marketing services revenues from Affiliate sites were $526 million for the third quarter of 2009, a 6 percent decrease compared to $561 million for the same period of 2008.

Cash Flow and Cash Balance

* Cash flow from operating activities for the third quarter of 2009 was $355 million, a 2 percent increase compared to $347 million for the same period of 2008.

* Free cash flow for the third quarter of 2009 was $258 million, a 20 percent increase compared to $215 million for the same period of 2008.

* Cash, cash equivalents, and investments in marketable debt securities were $4,503 million at September 30, 2009 compared to $3,522 million at December 31, 2008, an increase of $981 million.

Business Outlook

GAAP revenue for the fourth quarter of 2009 is expected to be in the range of $1,600 million to $1,700 million. Non-GAAP operating income before depreciation, amortization, and stock-based compensation expense for the fourth quarter of 2009 is expected to be in the range of $400 million to $450 million. Income from operations for the fourth quarter of 2009 is expected to be in the range of $135 million to $155 million.

In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group (OMC), is known for its innovative ideas and has done such memorable campaigns as the Slowsky turtles for Comcast (CMCSA), the weird folk of Emerald Nuts, owned by Diamond Foods (DMND)–as well as campaigns for tech companies such as Hewlett-Packard (HPQ), Adobe Systems (ADBE) and Netflix (NFLX).

Also, of course, the terrifically memorable “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather, a unit of the WPP Group (WPPGY).

While Goodby will lead on creative initiatives worldwide, Ogilvy will remain in the mix, Integrated Marketing and Brand Management SVP Penny Baldwin told BoomTown in an interview this afternoon, focusing on international marketing efforts, including all upcoming brand launches in France, Taiwan, Hong Kong, Korea, Brazil and Indonesia.

And, via it Neo and Mindshare units, Yahoo said, Ogilvy will also run all media buying for the Internet giant globally.

Yahoo (YHOO) is also keeping strategic branding firm Landor & Associates.

Goodby, Ogilvy and Landor will apparently form a Brand Advisory Board at Yahoo, run by Baldwin.

Baldwin stressed that the move was a broadening of its outside marketing advisers and was not a replacement of Ogilvy, or any indication that the current new marketing campaign needed to change.

She said internal reports on the effectiveness of the overall big theme, “It’s Y!ou,” launched last month, have been strong.

Nonetheless, Baldwin added that the new agency is sure to bring more ideas to the mix in the massive effort, which has included television, print, outdoor and online ads.

And, she noted, the location of Goodby’s HQ in San Francisco, not far from Yahoo’s Sunnyvale digs, was also a plus.

“Goodby has the caliber to serve worldwide needs,” said Baldwin. “And with the way the Web moves so fast, we thought it was also important to have deep resources locally.”

Up next, she added: to “root our brand strategy with more hard-hitting” messages about Yahoo.

“This is far more than just an advertising effort,” said Baldwin of Yahoo’s efforts to revitalize itself in the eyes of consumers–and, while she did not say so, to the digerati of Silicon Valley. “This is a business transformation.”

Here is Baldwin’s boss, Yahoo CMO Elisa Steele talking about the company’s marketing efforts of late in a video interview with Nicki Dugan on the company’s Yodel Anecdotal blog in a new feature called Yodelcast (sorry, Nicki, but it is simply too professional and unjiggly for BoomTown’s seal of approval):

And here are two examples of Goodby’s creatives–Comcast’s Slowskys and Robert Goulet for Emerald Nuts:

As Digital Daily’s John Paczkowski noted in a post in March titled, “Microsoft Acquiring Yahoo One Employee at a Time”:

First, Sean Suchter, VP of search technology at Yahoo, left to become general manager of Microsoft’s Silicon Valley Search Technology Center. Then, Yahoo search scientist Qi Lu followed him, tapped as president of Microsoft’s Online Services Group. And, soon after that, Larry Heck, former VP of search & advertising sciences at Yahoo Labs, accepted a job in the R&D department of the software giant’s online services division. Now, Yahoo alum Jan Pedersen has joined them as well. Admittedly, Pedersen arrives at Microsoft by way of Amazon’s A9.com. But prior to that gig, he was chief scientist and VP, Search and Advertising Technology Group at Yahoo.

But Yahoo U.S. advertising sales head Joanne Bradford–who worked at Microsoft (MSFT) for many years–obviously knows how to play that game and has managed to grab one of the its top ad sales execs, Seth Dallaire.

Yahoo (YHOO) confirmed that Dallaire (pictured here) joined the company last week, as VP of mid-market sales, a newly-created role responsible for all mid-market sales efforts across search and display advertising.

Dallaire had been at Microsoft for seven years, most recently running its retail vertical and Midwest region. Previous to that, he ran business development partnerships at Amazon (AMZN).

In a risky but interesting move that has some at the company nervous and others excited, Yahoo is in the process of moving key development responsibility for its juggernaut Yahoo News unit to Taiwan.

Under the new system, product management, engineering and user interface design for the powerful Yahoo (YHOO) property will become the responsibility of staffers there.

Editorial employees for Yahoo News–which is the No. 1 news site on the Web with 48.4 unique monthly visitors, according to comScore data (SCOR)–will remain in the U.S., largely located at its Santa Monica, Calif., office.

Sources had alerted BoomTown to the change at Yahoo’s flagship content offering this week and many I spoke to about it were deeply worried about further separating key functions in the creation of Yahoo News.

“We are losing more and more of our ability to make quick changes and react to new technologies, which has worked pretty well so far, since we are #1,” said one staffer. “First, we all worked together across a room, then hundreds of miles away and now it is thousands.”

Previously, as was first reported here in February, the distributed and regional method of developing content was shifted to a central global product development organization, with product management, engineering and UI design centered at Yahoo’s Sunnyvale, Calif., HQ under CTO Ari Balogh.

The argument for the shift posits that centralizing the product development of a Yahoo media offering drives efficiencies, saves money, eliminates redundancies and accelerates growth across the world.

Those who do not like the idea think it is wrong to separate the development of a product from the programming because the two are intricately dependent and need to be tweaked delicately.

In addition, they argue, it makes Yahoo media offerings, which have been largely successful, less unique and more dull.

Well, tough tomatoes, because Yahoo confirmed the transition to me when I inquired about it. It was announced internally several weeks ago.

In an interview I did yesterday afternoon with Jeff Kinder, SVP of media products and solutions, who is spearheading the change, he said it was key that Yahoo News streamline how it makes its products in order to be more innovative and responsive on a global basis.

Before the shift to a global system, he pointed out that Yahoo had 26 different news products worldwide, using nine content management systems.

“This is part of building a global media platform,” said Kinder, who leads development of Yahoo’s anchor media properties, as well as its listings and regional products around the world.

Kinder said the staff in Taiwan was selected to take on Yahoo News because it had been creating top-level news products and was passionate about the arena.

Nonetheless, similar functions for other major Yahoo content categories–Sports, Finance and Entertainment–will remain in the United States.

In addition, he noted, with employees in Taiwan taking over these functions at Yahoo News, it would “free up some of the talent” in Silicon Valley to work on other critical content projects.

Kinder dismissed worries about any logjams in the ability of U.S.-based Yahoo News staffers to make changes to offerings, either for consumers or advertising partners, noting there were weekly calls between the teams and plenty of ways to communicate online.

But those worried about the change said the reason for the move was more to cut costs in the content arena, which–like many parts of Yahoo–has undergone layoffs and expense reductions.

Countered Kinder: “We are all driving to the same goal….This is not about cost savings, but about accelerating change and leveraging a global team.”

Yahoo is closer to naming a new international head, according to sources, the last big slot left in the top management structure of CEO Carol Bartz.

While BoomTown is endeavoring to get the name of this international man of mystery, several sources said the company has come close to settling on a London-based media exec, who will move to and operate out of its Sunnyvale, Calif., HQ in Silicon Valley.

But it is unclear if or when a final appointment will be made.

That exec could be a lot of people, since Yahoo’s headhunter for the job–Heidrick & Struggles–has pretty much talked to the gamut of international Web muckety-mucks since the search started six months ago.

The many chatted up include: Former Bebo head Joanna Shields (nope, she has a noncompete from AOL); former Joost CEO Mike Volpi (nope, he just landed as a VC at Index Ventures), Microsoft (MSFT) consumer and online man in Britain Ashley Highfield (hmm, would he move so quickly after jumping from Project Kangaroo and the BBC?) and Gavin Patterson, head of the BT Retail unit.

But Yahoo could also opt for a more traditional media exec, said some sources.

In a memo to Yahoo staff after her reorganization in February, Bartz said that “international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.”

Still, that key job remains unfilled, in an arena Yahoo has dropped the ball in recently, even as more nimble competitors like Google (GOOG) and Facebook thrive.

In the Yahoo (YHOO) management chart posted below, Bartz has filled the CFO role with Tim Morse and the customer advocacy slot with Jeff Russakow.

Without an international head, the three regional heads worldwide–Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets)–have continued to report to Bartz. The U.S. region–Yahoo’s most significant market–is headed by Hilary Schneider.

Here is the Yahoo top management org chart, released back in February (click on it to make it larger):

Yahoo reported so-so second-quarter earnings results today, with a decline in revenue, but with a slightly stronger-than-expected improvement in net income.

For the three months ended June 30, the Internet giant said it had revenue of $1.14 billion, excluding traffic-acquisition costs, down from $1.35 billion in the same period a year ago (click on the revenue chart to make it larger).

Profit was up eight percent, due to cost-cutting. The Sunnyvale, Calif.-based Yahoo said it earned $141.4 million, or 10 cents a share, in the quarter, compared to $131.2 million, or nine cents.

But that’s not really saying much since Wall Street analysts had such low expectations, estimating Yahoo would earn eight cents. But, with a weak online advertising market in a bad economy, it is also not that bad.

But Yahoo (YHOO) CEO Carol Bartz will take it for now, especially since the company still makes a lot of money, especially compared to the vast number of Silicon Valley competitors–leaving out Google (GOOG), of course.

Plus Yahoo has money to burn, with $4.2 billion in cash in the bank and marketable securities.

Here’s the Yahoo press release, minus the charts, some boring explanatory stuff and legalese (which can be found here in its entirety):

YAHOO! REPORTS SECOND QUARTER 2009 RESULTS

Company Exceeds Midpoint of Revenue Outlook Range Maintains Strong Balance Sheet with over $4 Billion in Cash and Marketable Debt Securities

SUNNYVALE, Calif., July 21, 2009–Yahoo! Inc. (NASDAQ: YHOO) today reported revenues of $1,573 million for the quarter ended June 30, 2009, a decrease of 13 percent from the second quarter of 2008. Excluding the impact of currency rate fluctuations, revenues for the second quarter of 2009 would have declined 8 percent from the second quarter of 2008.

Net income per diluted share for the second quarter of 2009 was $0.10, compared to $0.09 for the second quarter of 2008. Non-GAAP net income per diluted share for the second quarter of 2009 and 2008 was $0.16.

“I’m pleased with our results this past quarter. We established a clear, simple vision to be the center of people’s lives online, and we’re backing that vision with important initiatives to create ‘wow’ experiences for our users,” said Yahoo! chief executive officer Carol Bartz. “We’re confident that this vision will put us on the right path to growth and profitability long term. Our new homepage is a perfect example of our efforts to create innovative products aimed at increasing user engagement while offering the most compelling advertising proposition in the industry.”

“Even in this challenging economic environment, Yahoo! had a solid quarter, reflecting the strength of our offerings for our users and advertisers,” said Yahoo! chief financial officer Tim Morse. “Moving forward, our goal is to invest in the long-term health of the business so that we are positioned to capture the growth opportunities created by the economic recovery and the ongoing shift to online advertising.”

Revenues

* Total revenues were reduced by the effects of currency rate fluctuations, the sale of Kelkoo in late 2008 and lower fees revenues from voice-over IP services and subscription music offerings. Excluding the effects of these items, revenues would have declined 6 percent.

* Marketing services revenues declined 13 percent and fees revenues declined 8 percent, compared to the second quarter of 2008.

* Marketing services revenues from Owned and Operated sites were $858 million for the second quarter of 2009, a 16 percent decrease compared to $1,016 million for the same period of 2008. The decrease was driven by a 15 percent decline in search advertising revenue and a 14 percent decline in display advertising revenue.

* Marketing services revenues from Affiliate sites were $520 million for the second quarter of 2009, a 9 percent decrease compared to $571 million for the same period of 2008. The decrease was driven primarily by a shift to lower yielding inventory.

Cost Initiatives

During the second quarter of 2009, the Company recorded a $65 million net restructuring charge for real estate facilities exited, changes in sublease income estimates for previously exited facilities, write-off of property and equipment for exited facilities, and personnel severance and related costs offset by a reversal of stock-based compensation expense for forfeited awards. The Company is also continuing to implement non-headcount cost reductions.

Cash Flow and Cash Balance

* Cash flow from operating activities for the second quarter of 2009 was $342 million, a 20 percent decrease compared to $426 million for the same period of 2008.

* Free cash flow for the second quarter of 2009 was $266 million, a 15 percent increase compared to $231 million for the same period of 2008.

* Cash, cash equivalents and investments in marketable debt securities were $4,197 million at June 30, 2009 compared to $3,522 million at December 31, 2008, an increase of $675 million.

Business Outlook

GAAP revenue for the third quarter of 2009 is expected to be in the range of $1,450 million to $1,550 million. Non-GAAP operating income before depreciation, amortization, and stock-based compensation expense for the third quarter of 2009 is expected to be in the range of $330 million to $370 million. Income from operations for the third quarter of 2009 is expected to be in the range of $55 million to $65 million.

Yes, more layoffs are indeed coming to Yahoo, sources confirmed to BoomTown, but perhaps even more than have been reported.

But that’s not all, as even more top-level managers are either leaving or being moved around the ever-changing organizational structure at Yahoo (YHOO).

That includes a longtime top sales operations exec, Dan Foehner, who is about to start at Facebook next week, as well as others contemplating leaving, on their way out or are being reshuffled.

In other words, business as usual at the tumultuous company, whose nickname should be “Reorg.”

First, the layoffs, which the New York Times was first to report yesterday would be announced Tuesday (side note to Damon–this is how you link to scoops) during Yahoo’s first-quarter earnings call and could impact several hundred employees.

The quarterly results are expected to be weak by most analysts, which is why more layoffs–which had been mentioned by the company as a possibility–are an obvious move.

But several internal sources said Yahoo staff is bracing for employee departures that might to be even higher, as many as 500 or more.

That could mean a complete lopping off or sale of various business units that Yahoo CEO Carol Bartz has been evaluating since she arrived in January.

Why? Well, several employees said they were told the new round of cuts will not actually take place until June and that Yahoo HR is now preparing to follow the rules required by the Worker Adjustment and Retraining Notification Act.

Under the complex federal guidelines, Yahoo must provide a written WARN notice to affected employees “at least 60 calendar days in advance of covered plant closings and mass layoffs.” WARN notices are triggered for a variety of reasons, although a smaller number of layoffs across many units typically does not require it.

A WARN notice is required, for example, when an employer shuts down a facility or operating unit within a single site of employment and lays off at least 50 full-time workers, as well as when an employer lays off 500 or more full-time workers at a single site of employment.

In its last two layoffs, Yahoo issued WARN notices and slashed about 2,500 jobs in total last year, leaving it with about 13,600 employees world-wide at the end of 2008.

But some of Yahoo managers are still leaving on their own.

Many top engineers, for example, have taken jobs of late at Microsoft (MSFT) after the software giant installed a Yahoo tech star, Qi Lu, as its top online exec.

And, BoomTown reported earlier, there have also been numerous departures of key staff recently, including: PR head Jill Nash, Zimbra founder Satish Dharmaraj and soon, high-ranking techie Venkat Panchapakesan.

And more still, it seems.

Yahoo’s VP of Sales Operations Foehner, for example, is headed out after a long stint at the company and is going to Facebook, said several sources inside and outside the company.

On Foehner’s Twitter page, he tweets about a new unnamed job, as well as an athletic endeavor (Foehner is a dedicated triathlete): “back in pleasanton. starting bike adventure on thurs. start new gig on monday. 9 weeks til CdA!”

There is also a lot more movement inside Yahoo, as the reorganization done by Bartz in February shakes out.

Typical of this is Mike Walrath, the high-profile former CEO of Right Media, an online ad exchange snapped up by Yahoo for $720 million in 2007, who is now an advertising-focused SVP at Yahoo.

Now Walrath is moving out from under the purview of Yahoo North America EVP Hilary Schneider and will report to Ari Balogh, EVP of Products and CTO, as all search products seem to be rolling up through his organization. (Both Balogh and Schneider are pictured here.)

While there are other key execs at Yahoo–see this drastically downsized Yahoo management page, which used to be a lot longer–Balogh and Schneider have roughly split the company into two parts, product and engineering for Balogh and the bulk of the content and advertising businesses under Schneider.

Bartz is at the top, of course, and moving parts is not a complete surprise, said one exec, as she gets more control of the company.

“The last reorg was a blunt instrument, so now she is starting to surgically move people around or even out, after seeing what staff can and can’t do and what fat there still is,” said one exec close to the situation.

That’s no small comfort to Yahoo’s reorg-and-layoff-weary staff, especially at its Sunnyvale, Calif., HQ in the heart of Silicon Valley.

When Bartz announced her big reorganization in late February, she declared a moratorium to the endless reorganizations that had plagued the company’s troops for far too many years.

Wrote Bartz in an email to Yahoo employees about her new management lineup:

“I know you guys have reorg fatigue. Hang in there–our intention is to leave this structure in place for two to four years. We’ll continue to make adjustments as needed, but we expect this core structure to stay put.”

Perhaps the core is still solid, but a lot is still quite undefined at Yahoo, as it seeks to right its shaky fortunes.

Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo (YHOO) memos. But this is getting ridiculous.

It’s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the fire hose of a whole lot of communicating.

A lot. A real lot.

“I know you guys have reorg fatigue,” wrote Bartz, in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.

Okay, I give, Carol! Well, for now, until another juicy internal memo you aren’t handing out freely lands in my inbox, for example, such as one about a search deal with Microsoft (MSFT). I’d like one of those to go, please!

But, in a gesture of a leak-free peace (can the drop-kick bounty be suspended for just today?), I am posting this last memo about the management reorganization from Carol “Chatterbox” Bartz.

(Although, I wish she would stop insulting the press, as she does below again. We are just doing our job–and very accurately, as it turned out–yet the jibes continue. Which is odd, frankly, given that Bartz has had mostly glowing coverage in the media her entire career.)

But Bartz did seem to leave a little mystery in the email still, as if even more rearranging were to come.

Writes Bartz (my bolding):

“As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet”.

Wait, are the deets all nailed by Bartz’s productive hammer or aren’t they?

At least, thankfully, the note is capitalized properly, unlike the quaint no-caps stylings of former CEO Jerry Yang.

In any case, if you just can’t get enough, here is Bartz’s reorg blog from this morning and her new management structure memo too.

And here is her entire email on the reorg to employees:

From: Carol Bartz
Reply-To: Carol Bartz
Date: Thu, 26 Feb 2009 09:02:49 -0800
To: “all-worldwide@yahoo-inc.com”
Subject: Our New Organization

Yahoos,

As I’ve gotten to know Yahoo! over the past several weeks, I’ve developed a point of view on how our organization should be structured to set us up for success.

Our goal is simple: to consistently deliver awesome consumer and advertiser experiences, everywhere in the world we do business. Delivering great customer experiences is everyone’s job at Yahoo!–and each part of our organization will have a clear role in making that happen every day.

The timing of this announcement is important. As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet. Yes, there’s been a lot of speculation in the media over the past few days…that’s been a little frustrating, but I’m not willing to speak publicly about decisions before they’re final. Today, they are–so I’ll lay out our new organizational structure for you now.

I know you guys have reorg fatigue. Hang in there–our intention is to leave this structure in place for two to four years. We’ll continue to make adjustments as needed, but we expect this core structure to stay put.

The structure outlined below will enable us to make big improvements in our product quality and operational efficiency. Part of that is simplicity–I’m frankly amazed at how complicated some things are here! We’ll have much clearer decision making and accountability. Product and regional teams will share responsibility for revenue targets and expense management, but we’ll have one P&L, for which I’m accountable.

We will also be in a better position to really listen to and understand our customers–both consumers and advertisers. I think we’ve gotten into the habit of focusing internally too much and we sometimes forget who we’re here to serve. You’ll notice that our management structure puts a renewed focus on the customer, with stronger feedback loops across the company…and they all come through me.

Also, as you know, no organizational structure is a substitute for collaboration, communication and trust. We’ll all need to evolve our behavior a bit–as teams and as individuals – to make this structure work the way it’s designed.

So here’s the overview, with the roles that will report directly to me. As you’ll see, some of our leaders are still to be determined. I know you’ll
want more detail than what’s below–you can learn more on Backyard: http://backyard.yahoo.com/ourorg .

Products: We’ve combined Tech and Product groups under one roof, led by Ari Balogh as EVP Products & CTO. Ari’s charter is to deliver global products that enable extraordinary consumer and advertiser experiences. Ari’s direct reports now include one leader for each product group–we’ve taken care of the “two in a box” problem.

One important note: The Connected Life team has been integrated into various parts of the new organization. Our mobile strategy remains a key part of Yahoo!’s focus going forward and all of our product groups will own mobile innovations. After leading Connected Life for four years, Marco Boerries has resigned from the company to spend more time with his family in Europe. We thank Marco for his important contributions at Yahoo!.

Regions: There are now two: North America and International. As I’ve said before, international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.

The regions deliver Yahoo!’s products, programming and services to consumers, partners and advertisers in local markets. They will partner closely with the newly formed Regional Solutions & Products group in Ari’s organization to help drive a significant shift in how Yahoo! develops products for different geographies. The goal is to have global platforms on which regional product offerings are based.

The North American region–comprised of the U.S. and Canada–is led by Hilary Schneider. The leader of our International region, to be hired soon, will be responsible for a cohesive Yahoo! global strategy and seizing our international growth opportunities. Until we determine who’ll lead the International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets) will continue to report to me.

Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing Officer (CMO), effective March 23. Elisa joins us from NetApp where she was SVP, Corporate Marketing. Previous to NetApp, she held executive positions in marketing at Sun Microsystems. Elisa will oversee our global marketing strategy and provide direction for our marketing function. She’ll bring together the various Yahoo! marketing teams that have been spread across the company. Reporting into Elisa will be Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy & Privacy, Community Affairs and related central teams. I’m delighted to have Elisa joining the team.

Customer Advocacy: As I said, we can do much better in hearing the voice of the customer across Yahoo!, and incorporating what we hear into all of our work day-to-day. We have opened a search for a leader, who will oversee Customer Care and Ad Operations globally with the goal of improving how we support Yahoo!’s users and advertisers. In the interim, these teams will continue to report to Hilary.

Service Engineering & Operations: This new team is responsible for delivering common technology services at scale, including application management and infrastructure. No matter how cool our products are, the customer’s experience won’t be great unless our applications consistently deliver. Note that we’re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally. Leading this organization is David Dibble, who joined Yahoo! in December. David’s team also will be accountable for delivering more effective corporate IT systems.

Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am searching for a new CFO. Blake will remain through a transition with his successor, and I want to thank Blake for all of his great contributions to Yahoo! over the past two years. Mike Callahan will continue to lead our Legal team, and David Windley leads our Human Resources function. Joel Jones joins the team as my Chief of Staff.

So that’s the high-level view. These changes are effective immediately, but we’ve got more work to do in filling out the structure of each group. In the short term, this transition will be challenging for many of our people. My executive staff will be working with their organizations as quickly as possible to create further clarity. For example, we’ll need to recast budgets and adjust work areas so we have the right people working side-by-side.

I want to thank all of you who’ve shared your ideas and views with me since I arrived. Several leaders across Yahoo! came together to design this new structure–I’ve been very impressed with their dedication to the right outcomes, particularly how they’ve embraced the need to eliminate the silos that have been a drag on this organization for so long.

I think this organizational structure has the potential to solve many of the issues you’ve helped me better understand. Of course, new issues will emerge. But I know we’ll be aligned and nimble in tackling them together.

This is a tremendous, proud company with a powerful brand, great products and a bright future. Now’s the time to get more focused than ever on delighting our users and advertisers. Let’s show them how great Yahoo! can be.

Carol

“It’s being changed every minute,” joked one Yahoo source about the reorg now in process at Yahoo, which is being shepherded by new CEO Carol Bartz.

Actually, it’s kind of true, as execs at the troubled Web company are being moved around the board like chess pieces, while other players are added.

According to numerous sources, mostly in Yahoo’s Sunnyvale, Calif. HQ, things are still in flux and not completely settled as yet.

But one thing is clear: Layers are being collapsed quickly, as fewer people are in charge of more, with all roads leading to Bartz.

Here’s the current lay of the land, in what is fast becoming Carol Country at Yahoo (YHOO):

Ari, Ari, Ari!

As BoomTown reported earlier this week, it looks like CTO Ari Balogh will be the biggest winner in the management restructuring, getting to ride herd over the entire product organization, both development and technology.

Most interesting is that Audience Product head and longtime Yahoo veteran Ash Patel is still staying–at this point at least–and report to Balogh (Patel had previously reported directly to outgoing President Sue Decker).

Many at Yahoo think Patel will eventually leave, even if he is not out in the current set-up.

But, if he stays, Patel will apparently focus more on product architecture, if he does remain, which is kind of the purview of Venkat Panchapakesan, EVP of the Audience Technology Group, who already reports to Balogh.

Superman exec Ari will surely sort it all out!

In this scenario, Front Doors head Tapan Bhat could get more product development responsibility, especially since media product development is being moved centrally under Patel.

Hilary Gets More Stuff

As someone perceived internally as a favorite of Decker, U.S. head Hilary Schneider seems to be scoring anyway.

She’ll run a new U.S. division, with media head Jeff Dossett under her, as well as advertising sales head Joanne Bradford.

Some Yahoos, though, think Bradford could report directly to Bartz, given her purview is the most important part of Yahoo’s business.

Schneider will also apparently get a much diminished Connected Life unit, which focuses on mobile and other devices, after the departure of its longtime head Marco Boerries.

I posted news of his leaving earlier today, which now means that part of Yahoo will not stand on its own as a separate fiefdom.

Who Is Joel Jones?

Indeed. Yahoo’s current VP of corporate strategy and former McKinsey consultant, Joel Jones (pictured here), is one of the nominees to be tapped to be Bartz’s chief of staff.

In the new, more centralized organization that Bartz is obviously creating, that will be much more than a bag-carrying role, to be sure.

“Joel is as sharp as they come,” said one former Yahoo. Sharp enough to help Bartz negotiate with Microsoft (MSFT) CEO Steve Ballmer?

No news on a possibly COO for Bartz, but she is getting a chief marketing officer to head up the brand and PR functions. Many are suggesting an exec like Pepsi-Cola North America interactive marketing exec John Vail, as I have previously reported, although Yahoo brand exec Allen Olivo is the internal candidate.

Also apparently staying for now is another Decker favorite, CFO Blake Jorgensen.

More to come!

Besides the more massive management reorganization that new Yahoo CEO Carol Bartz could announce this week, as BoomTown reported on Friday, the Internet company’s powerful media arm might also see a drastic shift in management structure even sooner.

According to several sources inside the company, U.S. Audience SVP Jeff Dossett (pictured here) has been working on the changes for a while, part of an overall change in how Yahoo (YHOO) makes and delivers content. The new organization could be announced this week too.

Under a plan being considered, the media unit will be split into three parts: Vertical programming, network programming and search monetization.

It is not clear under this new set-up if Yahoo will keep its more traditional structure of having powerful general managers, each in charge of its big properties.

But that seems likely to be scaled back, at the very least, since the shift in management comes after some major recent changes in the way content is made, as was also reported here last week.

Already, the media group’s product development for all its major properties–such as News, Sports and Finance–is set to be moved to a central global product development organization at Yahoo’s HQ in Sunnyvale, Calif.

Until now, such development has been mostly done by individual media properties, many of which are located down south, in Santa Monica.

The argument for the shift posits that centralizing the product development of a Yahoo media offering drives efficiencies, saves money, eliminates redundancies and accelerates growth across the world.

Those who do not like the idea think it is wrong to separate the development of a product from the programming because the two are intricately dependent and need to be tweaked delicately.

Dossett will remain overall head of media efforts, but there is a lot of speculation inside the group about who will head the three new parts of media unit. But that is still being worked out by Dossett and his boss, U.S. head Hilary Schneider, and is still not decided.

But several inside sources said that vertical programming is probably a lock to roll up under current Sports GM Jimmy Pitaro.

Former “60 Minutes” producer and News GM Neeraj Khemlani seems be the most likely candidate to head network programming, but that is not yet complete.

And Tim Mayer–who is now VP of search monetization and distribution–would probably remain in his job, with perhaps even more monetization duties added.

Will Yahoo’s media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?

Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?

According to many sources inside and outside the company, product development for Yahoo’s heavily trafficked media operations–including its powerful News, Finance and Sports sites–is set to be moved under Ash Patel, who is EVP of the company’s Audience Product Division.

The move has been supported by U.S. Audience head Jeff Dossett, who came to Yahoo (YHOO) from Microsoft (MSFT). He replaced former media head Scott Moore, who is about to take over content efforts at Microsoft.

The centralization of product development for the media properties was much resisted by Moore and by many managers within Yahoo’s media group, who are worried and unhappy about the upcoming change.

Sources told BoomTown that it is one of many changes coming to the unit, which is likely to soon get a dramatic management restructuring too.

Under the new configuration, which sources said had been approved by CEO Carol Bartz, media products–but not editorial programming–will be developed “globally” at Yahoo’s Sunnyvale HQ in Northern California.

Until now, such development has been mostly done by individual media properties, many of which are located down south, in Santa Monica.

But a move to global product and platform development has been steady at Yahoo for a while. The move to change how media are made was initially championed by former President Sue Decker, but has continued to move forward after she announced in January that she planned to leave the company.

As with most things, there are pros and cons to the new approach.

The pro argument posits that centralizing the product development of a Yahoo media offering drives efficiencies, saves money, eliminates redundancies and accelerates growth across the world.

Said one on-the-bandwagon exec to me in an email: “This is a good and smart plan to achieve better balance between the benefits of a globally scalable product development and the need for regions to be very close to and responsive to local user and advertiser needs…there is huge upside (in user engagement and monetization) that will come from a deeper focus on editorial, content (original and licensed) and programming within the properties and most importantly across the network.”

Those who do not like the idea think it is wrong to separate the development of a product from the programming because the two are intricately dependent and need to be tweaked delicately.

In addition, they argue, it makes Yahoo media offerings, which have been largely successful, less unique and more dull.

“It’s like separating the cook from the recipe and ingredients,” said one person who thinks that it’s very hard to separate product from the content online. “You could end up with a really bad cake.”

Translation: I don’t think that I can take it/’Cause it took so long to bake it/And I’ll never have that recipe again.

Whatever the case for Yahoo’s media properties, I think we can all completely agree that this Donna Summers rendition of “MacArthur Park” remains as fresh and delicious as ever (plus it’s a karaoke video version, so feel free to sing along):

Late last night, Yahoo’s Tapan Bhat (pictured here) posted an update on the ongoing redesign of the Internet giant’s homepage, a massive undertaking given that 300 million people visit it each month.

Bhat, who is SVP of Yahoo’s Front Doors, Communities and Network Services, said the company was completing the first phase of its “bucket testing” and collecting feedback, but that, “Bottom line is we’re getting closer to the final design, but we’re not quite there yet.”

Indeed not, according to several sources at Yahoo (YHOO), who said that the massive underhaul of the homepage has been a much more complex, much dicier effort and was taking a lot longer than expected to launch.

(You can see examples of the redesign and also Bhat’s post last night on Yahoo’s corporate blog, Yodel Anecdotal, below.)

When the redesign–which is called “Metro” internally–was announced last September, Bhat said the changes would initially impact less than one percent of worldwide users in the United States, the United Kingdom, France and India.

But he also said they would then be rolled out to a wider and wider circle over the next six months. That has not happened, obviously.

Why? One key reason: Some results in limited testing showing actual declines in traffic, both from pointing outward more and also having people stay on the homepage with beefed-up “one-click” features.

The biggest issue is openness, which is aggressive in the new design, especially for Yahoo.

But it is a move pushed strongly by former CEO Jerry Yang. The idea is that Yahoo was a “starting point” for consumers was one of his key strategies.

That includes adding in lots of widget-like applications, or apps, onto the homepage from outside partners, and many more links to sites all over the Web.

“We’re pointing people off Yahoo and they are going,” said one exec about Yahoo’s first massive redesign since 2006. “While being open is a good thing, it also means less traffic inside Yahoo.”

Said another: “A lot of us want it to point more to great Yahoo services we offer instead of giving everyone else the benefit of our size.”

And the results so far, several sources said, have definitely caught the attention of new Yahoo CEO Carol Bartz, who some say might be considering slowing the wider rollout of the new homepage that insiders said was expected to be well on its way by spring.

Delay is, of course, common in massive projects like this, especially in this case, since the Yahoo homepage is a powerful “firehose” all over Yahoo and the Web.

When I contacted Bhat earlier this week to ask about the status of the homepage redesign, he would not comment about when it would roll out widely or about results of the testing, or give me access to the redesigned pages.

But he did kindly offer to walk me through the progress so far, next week at Yahoo HQ in Sunnyvale.

Then an update from Bhat suddenly appeared last night, in which he outlined that positive and negative feedback from that small number of Yahoo customers who have been using the new homepage.

Apparently, testers love the streamlined look and feel and the apps, and prefer the new page over the current one.

They also want even more apps, though, and think Yahoo should nix the darker color, as well as give easier access to mail and other services.

One assumes that is just a tiny bit of the feedback, especially given how dramatic the changes are.

In a post last fall when the redesign was announced by Bhat, I wrote that Yahoo was “employing a design that more significantly allows users to customize the starting page in a way that essentially amounts to a kind of My Yahoo-lite for everyone.”

That meant the ability to get to information and services more quickly, with links to outside email providers, initially from Google (GOOG) and Time Warner (TWX) online unit AOL.

The test design also includes a prominent left-hand vertical bar, with applications from both Yahoo properties and third-party services like eBay (EBAY), which are easy to add and remove.

Eventually, Bhat said at the time, there would be thousands of apps, from Yahoo and also from outside developers.

“People want broadcast and narrowcast at the same time,” said Bhat then. “They want choices, but they also don’t want to do the work involved [in programming their own homepage].”

Noting that it was not the dashboard approach of My Yahoo or iGoogle, Bhat added at the time: “People are time-starved…so it is important to the user to get to their relevant daily information as quickly as possible without having to click around.”

But, said several sources at Yahoo who have seen the Metro results so far, by giving them more options, especially outside ones, clicking around is precisely what users do.

More next week when I visit with Bhat…

Until then, here is a screenshot Bhat posted of the latest look for Metro last night, and below it are several screenshots of the initial Yahoo redesign, as well as Yahoo’s current homepage (click on the images to make them larger).

In addition, Bhat’s whole post last night about Metro’s progress is at the very bottom.

This is the latest iteration of the homepage redesign:

This is the homepage that was rolled out in September 2007:

This is a homepage rolled out in September 2007 that includes more outside apps:

This is the homepage rolled out in September 2007 that shows how email from Yahoo and Google and AOL would look:

This is a screenshot of Yahoo’s current home page:

And here is the full text of the Bhat post from last night, below.

Update on our new homepage testing

Tapan Bhat
Senior Vice President, Yahoo! Front Doors, Communities and Network Services

Today, Yahoo CEO Carol Bartz has convened a two-day offsite of its managers, to bring them all together to talk about the company.

Aside from a colorful all-hands meeting she held with the whole company, the gathering is Bartz’s first major one of its top execs, sources said, and is being held on Yahoo’s campus in Sunnyvale.

Sources said they believe Bartz has prepared an organizational structure that she will unveil soon, but has not told Yahoo’s senior staff what will be shifted, what will be consolidated and what will perhaps be cut.

Her close-to-the-vest style so far, especially about her reorganization, is what has Yahoo (YHOO) execs on edge, given it is clear to those who have spoken to her that change is surely coming.

Several people inside and outside the company who have spoken with her said she has indicated that Yahoo is still overstaffed and needs to get leaner and meaner, while others said she has expressed concern about the complex decision-making process.

Today’s offsite with top staff is a shift from Bartz’s getting-to-know-’Hoo efforts since she got to Yahoo a month ago, which have largely been her meeting execs one-on-one or dropping into various staff meetings and, from all reports I have gotten so far, asking very pointed questions.

So far, it has been Bartz flying solo, with no entourage or staff, except for her executive assistant, Judy Flores, who came with Bartz from Autodesk.

“Wherever Carol goes, Judy goes,” said one exec. “But that’s it.”

And as she goes, Bartz has let loose with a lot of questions.

“She is asking the right ones, although the tone is much more tough than employees are used to,” said one Yahoo exec.

That’s the polite version, of course, with some at Yahoo reeling from Bartz’s laser-gun queries and some thrilled that those kinds of tough questions are finally being asked out loud.

“She doesn’t seem to know the current state of the Internet business that well, but she does know how to whip a company into shape,” said another exec. “It can be a little disconcerting for those Web heads at the company to get that kind of scrutiny.”

At a recent smaller meeting of top execs, for example, Bartz went around the table and asked what each did, making comments as it went on.

Two execs were a “two-in-one box,” meaning they did the same thing, to her mind. And she had to get well around the room until she could find someone who made some dough. “Finally, revenue,” Bartz reportedly joked.

Bartz has already displayed that no-holds-barred style in public, tsk-tsking those who give Yahoo unsolicited advice and offering bounties for those employees who leak info.

(BoomTown’s personal favorite from the Bartz repertoire so far: “This is not a company that needs to be pulled apart and left for the chickens.”)

Pulling apart Yahoo internally and remaking it is another story. That’s why the company is practically humming with gossip about what will happen to a variety of execs–especially those close to the former regime of co-founder and CEO Jerry Yang and President Sue Decker.

More on the possible management shifts later…

It looks like Carol Bartz will be taking on the thankless role as new Yahoo CEO.

Sources close to the situation told BoomTown–which had first named the former Autodesk CEO the top pick last week–that Bartz (pictured here) has been approved for the job by the Yahoo board and has accepted it.

The Wall Street Journal is also reporting the move.

The pick is one of the safest Yahoo (YHOO) could have made, which is typical for it, choosing an experienced and strong public company CEO, but one without a lot of experience in advertising or the Web 2.0 Internet.

Sources close to the CEO search said that the Sunnyvale, Calif.-based company’s headhunter, Heidrick & Struggles, has told many that Yahoo would also be looking for a strong No. 2 with more Internet and product experience if a CEO with less online background was selected.

Candidates for that position are numerous.

That job is not likely to fall to its current incumbent, Yahoo President Sue Decker, although Bartz could choose to keep Decker, given her experience and depth of knowledge about Yahoo.

But it could be a little odd, too, if Decker stays, since she was also vying for the CEO job and was one of the top internal candidates.

But sources close to the Yahoo board said that many inside and outside the company would have reacted badly to a Decker appointment as CEO, given that she has been No. 2 to outgoing Yahoo CEO and Co-founder Jerry Yang.

The pair have presided over a decline in Yahoo’s business and an even deeper one of its stock.

Sources who have spoken to Decker said it is more likely she will leave the company, and had stayed this long out of loyalty to Yang.

Most controversially, some are concerned about Bartz’s possible closeness to Decker and Yang–Bartz serves on the Cisco (CSCO) board with Yang and the Intel (INTC) board with Decker–seeing the choice as an attempt by Yang to stay in power at Yahoo.

Yahoo’s board has also gotten a lot more rebuffs from outside execs than expected for the top spot, because of its major challenges. While rich in assets and online traffic, the company has suffered over the last year from a range of internal and external troubles.

In a reaction piece to the possibility of making Bartz the CEO of Yahoo I posted last week, the reaction was mixed, with some lauding it as an important move to steady the long troubled company, while others called it problematic for the Yahoo leader not to have a deep Web background.

One thing is sure: Bartz does know tech, unlike former CEO Terry Semel, who hailed from Hollywood. And she also knows how to run a company like clockwork, unlike Yang, who–while inspirational–has had a rocky tenure and has been considered weak in execution.

With an upcoming fourth-quarter results report on Jan. 27 likely to be a disaster, Bartz will have a lot on her plate, including working out a much expected search partnership with Microsoft (MSFT) and deciding what to do about the constipated deal to buy Time Warner (TWX) online unit AOL.

And, oh yes, fix Yahoo’s troubled graphical ad business and weak morale!

Early investor response to Bartz has been muted, at best, despite her solid credentials.

Bartz, 60, is certainly an experienced and very well-regarded tech exec, with the talent to turn things around. She served as chairman, president and CEO for 14 years at the San Rafael, Calif.-based Autodesk, which makes computer-aided design software for engineers.

While there, Bartz presided over huge growth at Autodesk (ADSK), stepping down in April of 2006 to spend more time with her family, and has since served as its executive chairman.

She also put in stints at other big tech companies, including Sun Microsystems (JAVA), Digital Equipment Corporation and 3M (MMM).

According to her resume on Autodesk’s Web site, Bartz holds an honors degree in computer science from the University of Wisconsin.

Bartz is also on the boards of a blue chip list of tech companies and organizations, including Intel, Cisco Systems, NetApp (NTAP), and the Foundation for the National Medals of Science and Technology.

She is also exactly the kind of serious, seasoned public company CEO with tech experience whom Yahoo’s board has told investors and others it is looking for, with skills to pull off mergers and think strategically.

But Bartz also was in charge of a more old-school kind of tech company and has less experience in the faster-moving Web environment that prevails now.

Although she toughed it out successfully, Bartz underwent difficult times during the Web 1.0 era, in fact, when investors were worried about Autodesk’s prospects in the online era.

Most critically, Bartz also has less advertising experience, which is Yahoo’s principal business.

In addition, Autodesk is half the size of Yahoo.

Nonetheless, she is well-liked in the tech community and has ties to key companies Yahoo must deal with, including Microsoft.