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Tuesday, November 3, 2009

Clutter-Free, Twittified, Binged (and Also Apple-icious): The New MSN Homepage Debuts (Plus Screenshots and the Press Release)

Home Page Screenshot

The new MSN homepage debuts tonight and you would be completely correct in thinking the recipe Microsoft has cooked up to inform its design ethos–white, clean and hiply modern–has definite echoes of a certain longtime tech rival.

That would be Apple, of course, with a big dollop of Twitter and Facebook tossed in, and finished off with a generous sprinkling of Microsoft’s new Bing search service.

For those who care: The MSN butterfly logo remains, although it appears to have lost a lot of weight.

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Dozen-Year Yahoo Tech Veteran Ash Patel to Take “Time Off”

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Longtime Yahoo tech leader Ash Patel is taking some time off until early 2010.

Yahoo confirmed the break to BoomTown.

In recent days, some inside the company had mistakenly thought the 44-year-old EVP for Product Architecture & Strategy was departing the company for good.

Actually, it’s more of a sabbatical for Patel.

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Monday, July 20, 2009

Yahoo Finally Rolls Out New Homepage to the Masses–and, Drum Roll, It’s Good (Plus Screenshots)

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Although it’s not news that Yahoo was readying a new version of its homepage and has spent a lot of time doing so–in fact, it’s gone all Handy Manny with a whole lot of test renovations–the Internet giant begins the massive rollout of it tomorrow.

The official launch of what was code-named “Metro,” which Yahoo had previously said was coming in the fall, will take place on an opt-in “beta” basis for the hundreds of millions of users in the U.S. and will be extended to France, the U.K. and India later this week.

The change is an important one for Yahoo, since its front page–one of the most trafficked on the Web–is perhaps its most powerful calling card to users and advertisers, as well as to Wall Street.

Here are the details and also an interview about it all with Yahoo SVP Tapan Bhat, as well as screenshots of the new page.

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Wednesday, February 25, 2009

Whither Ash Patel–Can Longtime Yahoos Learn New Tricks?

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There’s no question Yahoo owes longtime veteran exec Ash Patel a lot, as it has grown into a global Internet behemoth.

Since getting to the company in 1996–which essentially means he was present at the creation–Patel has pretty much been involved in all of Yahoo’s well-known consumer products.

But, because of his impact and longevity, Patel has also become a symbol for many inside Yahoo right now, who mention him most often in the should-he-stay-or-should-he-go-now debates about who should lead the company into the future.

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More on Yahoo Reorg in Process: Ari and Hilary Rule, but Who Is Joel Jones?

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“It’s being changed every minute,” joked one Yahoo source about the reorg now in process at Yahoo, which is being shepherded by new CEO Carol Bartz.

Actually, it’s kind of true, as execs at the troubled Web company are being moved around the board like chess pieces, while others players are added.

According to numerous sources, mostly in Yahoo’s Sunnyvale, Calif. HQ, things are still in flux and not completely settled as yet.

But one thing is clear: Layers are being collapsed quickly, as fewer people are in charge of more, with all roads leading to Bartz.

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Monday, February 23, 2009

The Yahoo Management Structure: Who Is In and Who Is Out?

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On Friday, BoomTown first reported that new Yahoo CEO Carol Bartz is likely to be announcing a sweeping new management structure soon, which can only mean the possibility that some existing top execs are likely to be broomed out, even as some new ones are ushered in.

“This is going to be a full-scale peanut butter recall,” joked one exec, referring to the infamous “Peanut Butter Manifesto,” which was sent around the company several years ago by former exec Brad Garlinghouse. It laid bare the problems at Yahoo, most especially a decided lack of decision-making and lugubrious levels of managers.

Here is the sticky skinny.

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Saturday, February 14, 2009

How Is Yahoo’s Massive “Metro” Homepage Redesign Going? It Depends on Who You Ask.

Late last night, Yahoo’s Tapan Bhat posted an update on the ongoing redesign of the Internet giant’s homepage, a massive undertaking given that 300 million people visit it each month.

Bhat, who is SVP of Yahoo’s Front Doors, Communities and Network Services, said the company was completing the first phase of its “bucket testing” and collecting feedback, but that, “Bottom line is we’re getting closer to the final design, but we’re not quite there yet.”

Indeed not, according to several sources at Yahoo, who said that the massive underhaul of the homepage has been a much more complex, much dicier effort and was taking a lot longer than expected to launch.

And, more importantly, new CEO Carol Bartz is also giving it the once-over.

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Tuesday, December 16, 2008

Yahoo Execs Tapan Bhat and Ash Patel Talk About Yahoo’s Open and Social Launch

Here’s a video interview I did with top Yahoo execs Tapan Bhat and Ash Patel yesterday, after Yahoo finally launched a lot of the new open and social elements that it has long said it was injecting into its most popular products. The initiatives Yahoo finally released into the wild have been long in the making, first discussed as just vaporware by Yahoo CEO Jerry Yang at last year’s Consumer Electronics Show in Las Vegas. Now, after the longest of gestation periods, they arrived yesterday, in an impressive rollout.

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A Look-See at Yahoo’s New Open and Social Launch!

Yesterday, Yahoo held a San Francisco event where it finally launched a lot of the new open and social elements that it has long said it was injecting into its most popular products.

(BoomTown also interviewed top Yahoo execs Tapan Bhat and Ash Patel about the moves.)

For a look-see, here is an official Yahoo video about the launch and some screenshots of the changes.

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Wednesday, October 8, 2008

What the Combined Yahoo-AOL Might Look Like, as Talks Drag On–Oops–Heat Up!

As has been copiously reported here and all over, Yahoo and AOL have been engaged in never-ending talks about a possible deal to merge their flagging Internet businesses.

Now, sources tell me, the circle of executives at both companies interfacing with each other has been widened, for purposes of due diligence.

That includes Yahoo CEO Jerry Yang, who is in New York this week–where AOL parent, Time Warner, is located–to meet once again with its CEO, Jeff Bewkes, to see if they can actually complete the merger.

Now, all this frantic activity does not mean a deal will necessarily be struck.

But it is just this kind of ramped-up blabbery that has many at both companies predicting that a deal will go through, sooner or later, as soon as Time Warner and Yahoo can agree on a price.

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Wednesday, September 17, 2008

The First Look at the New Yahoo Homepage Redesign: Apps Rule!

Yahoo will begin testing out versions of its new main homepage to a minuscule number of users starting tomorrow, employing a design that more significantly allows users to customize the starting page in a way that essentially amounts to a kind of My Yahoo-lite for everyone.

Making such a shift will also be a big perceptual deal for Yahoo, which needs to prove it has remained current and open, especially compared to faster-growing rivals like Facebook.

Thus, making a success of its new design is critical, and Yahoo’s CEO Jerry Yang has been touting the idea that Yahoo must be the “starting point” to the Web for users.

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Friday, June 27, 2008

A Garlinghouse Memorial: BoomTown Decodes the Infamous “Peanut Butter Manifesto”

Now that he’s officially–well, Yahoo has not said so, but it is so–leaving the company this later summer, what say we blame Brad Garlinghouse for all the woes of Yahoo!

After all, Garlinghouse’s infamous “Peanut Butter Manifesto” was the key Ur-moment that one could point to as the one in which the curtains were pulled back at the troubled Internet company to reveal, well, a very sticky mess.

The 2006 internal document, penned by the Yahoo senior vice president, essentially unfairly impugned delicious peanut butter by using it as a metaphor for Yahoo spreading its resources too thinly.

So, as a memorial to the Garlinghouse era, BoomTown decodes the manifesto.

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Wednesday, June 25, 2008

Yahoo Reorg Will Be Announced Thursday

As expected, Yahoo will announce its reorg tomorrow morning, along the same lines as BoomTown outlined in detail last week.

The only issue that arose was over the appointment of Ash Patel to head the new Global Products group. His appointment was greeted with internal dissent, but Yahoo CEO Jerry Yang was said to have insisted that Patel remain on as planned.

Last week, I outlined the sweeping internal changes at Yahoo, which will again dramatically change the structure of management.

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Friday, June 20, 2008

There Can Be Only Two (Maybe Three)!

Oh, Scott! Oh, Tapan! Want an extra office? Perhaps a giant sword?

Of the four powerful direct reports to former Yahoo Network division head Jeff Weiner–Front Door and Network Services’ Tapan Bhat, Brad Garlinghouse, who heads Yahoo’s communications and communities arenas, Media Group head Scott Moore and Yahoo Search’s Vish Makhijani–it seems only two are sticking around for now in the current state of extreme flux at Yahoo.

That would be Moore and Bhat, who are being quiet–very quiet–as the new reorg chugs into place next week.

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Thursday, June 19, 2008

Here’s the Detailed Details of the New Yahoo Reorg

Company in crisis? Employees morale plummeting? Shareholders in revolt? Stock slumping? Barbarians at the gate?

The perfect time to get out the Rubik’s Cube for yet another Yahoo reorganization!

BoomTown now has the outline of the likely sweeping management changes at Yahoo, to be announced next week by the troubled Internet company.

The reorg, which will drastically change the structure of management, explains a lot about the spate of recent departures by top execs at the company.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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