Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo (YHOO) memos. But this is getting ridiculous.

It’s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the fire hose of a whole lot of communicating.

A lot. A real lot.

“I know you guys have reorg fatigue,” wrote Bartz, in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.

Okay, I give, Carol! Well, for now, until another juicy internal memo you aren’t handing out freely lands in my inbox, for example, such as one about a search deal with Microsoft (MSFT). I’d like one of those to go, please!

But, in a gesture of a leak-free peace (can the drop-kick bounty be suspended for just today?), I am posting this last memo about the management reorganization from Carol “Chatterbox” Bartz.

(Although, I wish she would stop insulting the press, as she does below again. We are just doing our job–and very accurately, as it turned out–yet the jibes continue. Which is odd, frankly, given that Bartz has had mostly glowing coverage in the media her entire career.)

But Bartz did seem to leave a little mystery in the email still, as if even more rearranging were to come.

Writes Bartz (my bolding):

“As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet”.

Wait, are the deets all nailed by Bartz’s productive hammer or aren’t they?

At least, thankfully, the note is capitalized properly, unlike the quaint no-caps stylings of former CEO Jerry Yang.

In any case, if you just can’t get enough, here is Bartz’s reorg blog from this morning and her new management structure memo too.

And here is her entire email on the reorg to employees:

From: Carol Bartz
Reply-To: Carol Bartz
Date: Thu, 26 Feb 2009 09:02:49 -0800
To: “all-worldwide@yahoo-inc.com”
Subject: Our New Organization

Yahoos,

As I’ve gotten to know Yahoo! over the past several weeks, I’ve developed a point of view on how our organization should be structured to set us up for success.

Our goal is simple: to consistently deliver awesome consumer and advertiser experiences, everywhere in the world we do business. Delivering great customer experiences is everyone’s job at Yahoo!–and each part of our organization will have a clear role in making that happen every day.

The timing of this announcement is important. As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet. Yes, there’s been a lot of speculation in the media over the past few days…that’s been a little frustrating, but I’m not willing to speak publicly about decisions before they’re final. Today, they are–so I’ll lay out our new organizational structure for you now.

I know you guys have reorg fatigue. Hang in there–our intention is to leave this structure in place for two to four years. We’ll continue to make adjustments as needed, but we expect this core structure to stay put.

The structure outlined below will enable us to make big improvements in our product quality and operational efficiency. Part of that is simplicity–I’m frankly amazed at how complicated some things are here! We’ll have much clearer decision making and accountability. Product and regional teams will share responsibility for revenue targets and expense management, but we’ll have one P&L, for which I’m accountable.

We will also be in a better position to really listen to and understand our customers–both consumers and advertisers. I think we’ve gotten into the habit of focusing internally too much and we sometimes forget who we’re here to serve. You’ll notice that our management structure puts a renewed focus on the customer, with stronger feedback loops across the company…and they all come through me.

Also, as you know, no organizational structure is a substitute for collaboration, communication and trust. We’ll all need to evolve our behavior a bit–as teams and as individuals – to make this structure work the way it’s designed.

So here’s the overview, with the roles that will report directly to me. As you’ll see, some of our leaders are still to be determined. I know you’ll
want more detail than what’s below–you can learn more on Backyard: http://backyard.yahoo.com/ourorg .

Products: We’ve combined Tech and Product groups under one roof, led by Ari Balogh as EVP Products & CTO. Ari’s charter is to deliver global products that enable extraordinary consumer and advertiser experiences. Ari’s direct reports now include one leader for each product group–we’ve taken care of the “two in a box” problem.

One important note: The Connected Life team has been integrated into various parts of the new organization. Our mobile strategy remains a key part of Yahoo!’s focus going forward and all of our product groups will own mobile innovations. After leading Connected Life for four years, Marco Boerries has resigned from the company to spend more time with his family in Europe. We thank Marco for his important contributions at Yahoo!.

Regions: There are now two: North America and International. As I’ve said before, international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.

The regions deliver Yahoo!’s products, programming and services to consumers, partners and advertisers in local markets. They will partner closely with the newly formed Regional Solutions & Products group in Ari’s organization to help drive a significant shift in how Yahoo! develops products for different geographies. The goal is to have global platforms on which regional product offerings are based.

The North American region–comprised of the U.S. and Canada–is led by Hilary Schneider. The leader of our International region, to be hired soon, will be responsible for a cohesive Yahoo! global strategy and seizing our international growth opportunities. Until we determine who’ll lead the International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets) will continue to report to me.

Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing Officer (CMO), effective March 23. Elisa joins us from NetApp where she was SVP, Corporate Marketing. Previous to NetApp, she held executive positions in marketing at Sun Microsystems. Elisa will oversee our global marketing strategy and provide direction for our marketing function. She’ll bring together the various Yahoo! marketing teams that have been spread across the company. Reporting into Elisa will be Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy & Privacy, Community Affairs and related central teams. I’m delighted to have Elisa joining the team.

Customer Advocacy: As I said, we can do much better in hearing the voice of the customer across Yahoo!, and incorporating what we hear into all of our work day-to-day. We have opened a search for a leader, who will oversee Customer Care and Ad Operations globally with the goal of improving how we support Yahoo!’s users and advertisers. In the interim, these teams will continue to report to Hilary.

Service Engineering & Operations: This new team is responsible for delivering common technology services at scale, including application management and infrastructure. No matter how cool our products are, the customer’s experience won’t be great unless our applications consistently deliver. Note that we’re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally. Leading this organization is David Dibble, who joined Yahoo! in December. David’s team also will be accountable for delivering more effective corporate IT systems.

Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am searching for a new CFO. Blake will remain through a transition with his successor, and I want to thank Blake for all of his great contributions to Yahoo! over the past two years. Mike Callahan will continue to lead our Legal team, and David Windley leads our Human Resources function. Joel Jones joins the team as my Chief of Staff.

So that’s the high-level view. These changes are effective immediately, but we’ve got more work to do in filling out the structure of each group. In the short term, this transition will be challenging for many of our people. My executive staff will be working with their organizations as quickly as possible to create further clarity. For example, we’ll need to recast budgets and adjust work areas so we have the right people working side-by-side.

I want to thank all of you who’ve shared your ideas and views with me since I arrived. Several leaders across Yahoo! came together to design this new structure–I’ve been very impressed with their dedication to the right outcomes, particularly how they’ve embraced the need to eliminate the silos that have been a drag on this organization for so long.

I think this organizational structure has the potential to solve many of the issues you’ve helped me better understand. Of course, new issues will emerge. But I know we’ll be aligned and nimble in tackling them together.

This is a tremendous, proud company with a powerful brand, great products and a bright future. Now’s the time to get more focused than ever on delighting our users and advertisers. Let’s show them how great Yahoo! can be.

Carol

I have posted below a video interview with ContentNext’s founder Rafat Ali, who spoke about the deal. I caught up with him in his New York hotel this morning (by coincidence I flew into New York today on a redeye).

But the deal–which comes after the mid-May sale of Ars Technica to Condé Nast for a reported $25 million–begs the question of which tech blog might be next to be acquired.

And, after much noisy poking around today, BoomTown is giving the nod to one of the sector’s larger and splashier sites: TechCrunch.

Several sources told me TechCrunch has been in off-and-on talks recently with Time Warner’s AOL (TWX), which wants to pay from $20 and $30 million for the site.

I could not find out what price TechCrunch thinks is fair, although one might assume it is higher than that.

TechCrunch CEO Heather Harde told me via email that she had no comment. “My policy is not to comment on rumors of our business,” she wrote.

TechCrunch, which was founded in mid-2005 by Michael Arrington, is a group-edited blog that has grown large by focusing–”obsessively,” according to the site’s About page–on Web 2.0 start-ups, covering every jog and tittle of their life cycles.

Sources said the talks between TechCrunch and AOL have been ongoing for the past six to eight weeks, although the site has been in talks with several other large media companies interested in it in the past and these have not led to an acquisition.

AOL would probably be a good home for a site like TechCrunch, since it has a blog focus from its own Switched site and sites it bought, like Engadget.

AOL acquired that popular gadget site in 2005 in the $25 million acquisition of Weblogs, which was founded by entrepreneur Jason Calacanis.

Calacanis, by the way, runs an annual tech conference with TechCrunch, now called TechCrunch50.

Also, I have stayed in Calacanis’s house in the Brentwood (see post and video here), when I was interviewing a Disney exec onstage at a paidContent conference in Los Angeles recently.

Oh, yes, it’s a small tech blogging world after all.

But the money has suddenly become big for the sites involved in that universe too, although most still have relatively small businesses.

Nonetheless, tech bloggers have grown in number and influence, as sites–like this one–compete to break news and attract readers.

Such efforts take funding–despite the lower costs as compared with traditional media–and this probably means inevitable consolidation.

Before its acquisition by Guardian, for example, ContentNext had been raising several million dollars recently to fuel more expansion.

Other sites have also recently raised funds, such as GigaOm, Silicon Alley Insider and VentureBeat.

Most of them have also been talking about various roll-ups between and among one other. Sources told me that VentureBeat, for example, has spoken separately in the past to both paidContent and TechCrunch about joining forces.

VentureBeat’s Founder Matt Marshall would not comment on that, but did note that “size matters, so you have to do what you can to get the economics of scale.”

That includes adding on more sites and doing conferences, as VentureBeat has done (its new conference is called MobileBeat, for example, which will take place in Sunnyvale, Calif. on July 24.)

“Consolidation is what you are probably going to see,” predicted Marshall about the tech blogging arena.

Here’s ContentNext’s Ali talking about exactly that and more today:

Starting Tuesday this week, all the major players in the Yahoo-Microsoft-Everyone-And-Their-Mother circus will line their private jets up in Sun Valley for the high-powered 26th annual Allen & Co. confab of tech and media moguls.

Specifically, that would be bigwigs from Microsoft (Co-Founder Bill Gates, deal guy Hank “Hankrosoft” Vigil), Yahoo (CEO Jerry Yang and President Sue Decker), News Corp. (Chairman and CEO Rupert Murdoch), Time Warner (CEO Jeff Bewkes, who runs the conglomerate that owns AOL), as well as Google (the three amigos: Co-Founders Larry Page and Sergey Brin, along with CEO Eric Schmidt).

It could be like that five families sitdown in the “Godfather” movies, except none of the parties can even seem to metaphorically whack each other, as the Yahoo saga drags on interminably.

While BoomTown’s invitation seems to have been lost in the mail–Herb Allen Trois, what gives, Walt and I invited you to our conference! We’re too mean for your pampered poobahs, right?–so we can’t give you an on-the-ground report.

But the Allen & Co. event might be the perfect place to finally make a deal–any deal–this situation surely needs.

So to help, here is BoomTown’s unsolicited advice for the players of this messy mess.

YAHOO: Clearly, Yahoo (YHOO) needs a big break from the drama–and a good first step is to stop its own silly deal-making antics.

First off, the company needs to stop leaking about an AOL merger deal, because it has a been-there-done-that quality that now looks more like a way to look busy.

But it remains a bad idea and feels desperate and employees still don’t like it.

More to the point, there is probably only one true option right now–Yahoo needs to quickly make a deal with Microsoft to outsource its ad search business and/or ad search business.

In addition, spinning in assets from News Corp. (NWS), like MySpace, is not the worst idea and could be a way to juice up social networking on the site.

After all, more top Yahoo employees will soon be headed out the door, unless there is a significant change of direction and, probably, leadership soon.

MICROSOFT: Oh, get over it.

Microsoft (MSFT) is not going to catch up to Google (GOOG) without Yahoo’s search share and that’s that.

It’s not going to be able to grow it organically (Project Granola!), it’s not going to get there with AOL and it’s not going to get there wishin’ and a-hopin’ Google will stumble.

At this point–though it seems juicy to wait as Yahoo’s shares drift downward and as the company moves to its annual meeting and a likely ugly proxy fight with activist investor Carl Icahn looms–waiting is a mistake as it only damages an asset Microsoft should value.

While Microsoft and Yahoo are periodically talking, they also periodically get in snits with each other–the latest due to Microsoft pique over Yahoo’s posting of a regulatory presentation dissing the software giant (see one such slide below; click on it to make it larger).

As I said, get over it.

NEWS CORP./AOL: Make a deal, any deal.

While News Corp. (owner of Dow Jones and of this site) wrinkled its nose over Yahoo’s one-time offer of $4 billion for MySpace (it wanted $8 billion), despite a commitment by News Corp. of also investing $3 billion in Yahoo, if it should do all it can to spin its social networking site out.

Why? With Facebook pressing on MySpace’s momentum, a pending new music service that could use Yahoo’s massive traffic and the plus of being an independent company to compete better, such a move for News Corp. makes a lot of sense.

For AOL, a need for a deal is clear–a dwindling property with some good assets that cannot and should not live within Time Warner. If it gets anywhere north of $8 billion, Time Warner (TWX) should jump at the chance.

GOOGLE: It’s in Google’s best interest to keep the soap opera going, of course. As this situation has developed, it has only underscored exactly how dominant the search giant is.

And, more importantly, just how dangerous to all the rest gathered there Google truly has become.

So, if Larry, Sergey and Eric offer to help the other players work it all out over a roaring campfire, they should all consider themselves warned.

Please see this disclosure related to me and Google.

Since everyone and their mother saw fit to grab and post BoomTown’s video of our prescient interview last month with Ars Technica’s founder Ken Fisher in the wake of its acquisition by Condé Nast to be announced today, we thought we should post it too–since we did it!

Boston-based Ars, one the largest and longest-running tech blogs, will become part of CondéNet’s Wired Digital group.

Here is our post on the site, which I love for its accuracy and breadth, despite some annoying attribution snafus it should fix tout de suite.

Also, who wouldn’t like the name, meaning the “Art of Technology,” suggested by a quote from the “father of medicine,” Hippocrates:

“Ars longa, vita brevis, occasio praeceps, experimentum periculosum, iudicium difficile,” which is translated as, “Life is short, [the] art long, opportunity fleeting, experiment treacherous, judgment difficult.”

And here is my video interview with Fisher:

Another day, another tech blog eruption featuring Michael “The Volcano” Arrington of TechCrunch and, this time, Wired’s Betsy “Ain’t-Backing-Down” Schiffman.

When last we checked in with Arrington, he was elegantly telling Chris Shipley that her longstanding tech conference might want to take a dirt nap. Specifically: “Demo needs to die.”

But that’s not all!

Before that, Arrington was comparing tech blogs to gangs and contemplating bloody fights with some post-bashing tango. In it, he advised tech blogs not to raise money and talked of the importance of sector roll-ups without, oops, actually mentioning TechCrunch was both considering raising money and doing a roll-up of tech blogs.

Here’s one incredible quote from the piece: “Personally, I’ve found that if a fight is necessary, fight clean and fight hard. Make it as bloody as possible and end it fast, with no loose ends dangling about. Leave no lingering emotional stone unturned. When everyone gets up and dusts themselves off, the issue should have been resolved one way or the other, and both sides should be happy to shake hands and tango another day, even if the handshaking is done privately.”

In the latest kerfuffle, Schiffman wrote what was a minor criticism at the very end of a piece about a syndication deal that TechCrunch struck with the Washington Post (WPO).

She wrote: “We’ve got nothing against TechCrunch, but it seems crazy-crazy to us that the Washington Post, a paper known for the sort of reporting that can take down U.S. presidents, is publishing content written by a dude who invests in the companies he writes about. But what do we know.”

Snarky yes, but Arrington writes like this all the time (as does BoomTown).

More importantly, since Arrington does actually invest in several companies and says he also advises some covered by TechCrunch (see here in a very short disclosure, given he invested his own money), it is not an outrageous point to make related to a deal with a venerable media institution like the Post.

In any case, Arrington has got to have heard this one before and in much worse ways.

I know I have many times due to my relationship with Megan Smith, who is currently a vice president at Google (GOOG), as is disclosed here in detail, even though I do not own one single share in the company and–TMI–we split all costs exactly down to the penny (except for all those pricey over-and-above-birthdays-and-Christmas toys she likes to buy for our kids, which I sensibly refuse to pay for).

As I wrote in my disclosure: “I am well aware of the controversies surrounding ethics online now swirling about, some of which have resulted in giving readers some pause about the quality and honesty of some in the blogosphere. Such wariness is always a good thing for everyone and I encourage readers to ask tough questions and demand more of those providing them information of all kinds. I know that I am asking for a large measure of trust from readers of the site, and I pledge to do everything I can to be deserving of that trust.”

So I get maybe being irked, especially if you are trying to be as transparent as possible, and maybe writing Wired a stern note saying it was unfair.

But instead of that, he chose to respond by putting out another set of classy bons mots on Twitter: “Wow. F*** You too, Wired.”

In a post yesterday, peacefully titled “OK, Wired, Let’s Do This,” Arrington blamed this explosion on “a night of heavy drinking at the Time 100 party.”

OK, maybe he’s drunk and incredibly rash, but it was liquor imbibed at a very important soiree!

But post-drinking, I assume since it was posted in the afternoon, Arrington followed up with another winner on Twitter: “No one at Wired is responding to me today about their post yesterday. I’m organizing a Wired burning party (the mag, not their offices).”

Well, phew, just the magazines on fire! Ha, ha, ha!

Actually, not funny at all–I am just humorless about book-burning, so I will take any and all criticism on the subject for that stance, given the ugly history of the burning of media–but there you have it.

Except not at all.

Arrington wrote his own piece yesterday, which was meant to be reasonable, although it was seeping with indignation about small slights over when and how Wired responded to him (which appeared to have been done, but not to his liking, as Wired’s follow-up responding to Arrington’s antics recounted) and with too much of a gotcha focus on what is a dumb, name-calling tag word Wired used on the story.

But while he was right about the juvenile tag, Arrington then, like clockwork, in the very same piece called Schiffman a “troll.”

Well, at least he’s consistent.

But not at all like what I know the Washington Post expects from those it affiliates with, which is to say making the highest and most strenuous efforts to be civil, fair and temperate.

While it has not always succeeded at this–its Janet Cooke debacle in the early 1980s, for example, was a black eye–the Post has always tried to aim for the highest of standards.

How do I know this? Because I started delivering mail at the Post while I was in college at Georgetown University, was later an intern there and then a reporter for a decade more.

I could not be more proud of my time there or be more in admiration of the people who work there every day–even in these tough times for newspapers–who try very hard to act, when representing the Post, as professionals.

No one exemplifies that more than the Post’s owner and CEO Don Graham (pictured here), whom I admire profoundly. At once a gentle soul and also wise to the ways of the world, Graham is a true hero of mine.

While I love my various jobs at Dow Jones (NWS), I have missed being at the Post many times over the years, and Graham and I have always been in touch.

So I am very sorry to see the Post dragged into this temper tantrum by one of its new contributors, sullying its fine reputation.

And if it is just showboating, as some have suggested–a traffic-inducing faux wrestling match for the cheap seats in the back (and they are cheap)–than it is a lousy show.

In any case, Arrington will surely once again–as he has–claim that competitors like Wired and also this site should not comment on his behavior at TechCrunch (and, just to be clear, AllThingsD, wholly owned by Dow Jones, is not vying with TechCrunch to appear in the Washington Post either).

But standards and public online conduct are an increasingly important issue, if the blogosphere–as I believe Arrington must want also–is to have the kind of credibility it deserves.

And while Arrington and I obviously do not see eye-to-eye on a lot of stuff–I have criticized some of TechCrunch’s practices and Arrington’s own professional behavior directly to him via email and to others and I have even written about it several times (here, for example)–I do admire TechCrunch’s energy and relentless focus and the way it has forced others to compete more rigorously in covering the Web 2.0 sector.

And, lastly, whether Schiffman or I question such a syndication deal, it really does not matter, since it is solely up to the editors of the Post as to what they want to publish.

So, if they choose TechCrunch, that’s their decision.

But–and I can’t wait to see what delightful name Arrington slings at me for saying so–TechCrunch, in accepting what is a real honor and validation from one of this country’s great media organizations, should be ashamed of returning the favor by dragging the Post into a largely unprovoked and dirty gutter fight.

Please see this disclosure related to me and Google. ]]> http://kara.allthingsd.com/20080514/memo-to-don-graham-thar-he-blows/feed/ 11 http://kara.allthingsd.com/20080509/ask-new-d6-speaker-yahoo-president-sue-decker-a-question/ http://kara.allthingsd.com/20080509/ask-new-d6-speaker-yahoo-president-sue-decker-a-question/#comments Fri, 09 May 2008 15:48:08 +0000 Kara Swisher http://kara.allthingsd.com/20080509/ask-new-d6-speaker-yahoo-president-sue-decker-a-question/ Earlier this week, BoomTown posted our speaker list for the sixth edition of D: All Things Digital, which will take place in a few weeks–May 27 to 29, to be exact–in Carlsbad, Calif.