Exactly how is the introduction of vanity URLs on Facebook going to go?

At 9:01 p.m. PDT on Friday, the giant Silicon Valley-based social-networking site will allow its 200 million members to log in and claim a friendlier username for part of their URLs instead of the long string of gibberish that is now there.

But, because it is about people’s names and because it is certain to be chaotic in its execution, I think we can pretty much slap the moniker “URLgate” on this one and just call it a night.

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Yesterday, in a BoomTown post about the latest unproven rumors that the world’s most iconic computer company, Apple, was in “late-stage” negotiations to buy Silicon Valley’s latest pretty young thing, microblogging service Twitter, I wrote:

“Oh, the very notion of Apple and Twitter is a Techmeme dream-ticket, sure to be chewed over for days on end. (I once considered doing a post that just said “AppleTwitterAppleTwitterAppleTwitter…” for 1,000 words to see how much idiotic traffic I would get.)”

Well, I reconsidered.

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Was it more than a month ago that the Google was rumored to be in “late-stage negotiations to acquire Twitter”?

Not so much late-stage, I guess. So, I guess it should come as no surprise that it was time to fob yet another rumor that yet another moneybags of a company–this time, Apple–is in “late-stage negotiations to buy Twitter.”

But despite very serious interest in the hot microblogging service by every company that can afford considering such a thing, including Apple, getting across that late-stage line would require major investors in the hot start-up to be very involved, and they are not as yet.

So, rather than be on the edge of your seat about all these endless, alleged late-stage high jinks, here is a five-step list to cut out and keep when the questionable rumors of “late-stage negotiations” with Microsoft, News Corp., Verizon, Cisco and more inevitably show up.

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Yesterday, the one-man-band of a tech blogger, Michael Arrington, let loose with yet another outrageously indignant diatribe–this time that he and his TechCrunch site would forthwith break all news embargoes. Not content with the traffic generated last week by his obviously faked Wrestlemania bout with French entrepreneur Loïc Le Meur about the lazy-lunching Europeans, he moved on to a riff on PR people versus journalists. (What next for the Geraldo Rivera of investigative tech blogging? A withering prosecution of Yahoo CEO Jerry Yang in the HOV lane on Highway 101 in Sunnyvale without a hybrid? Quelle scandale!)

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Hey, did you hear that Apple is launching some sort of new notebook thingamabob today?

If you didn’t, it can’t be because the Apple-product-release-hyper-hype cycle let you down.

AllThingsD.com’s Johnny Apple-blogger John Paczkowski of Digital Daily will be there, of course, posting at the media-clogged launch, as it happens, and contributing mightily to the blog-smog that will start collecting over Cupertino at 10 a.m. PDT.

Don’t say we didn’t warn you!

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As readers of AllThingsD.com might have noticed, we added columnist Therese Poletti to the main rail of the site today.

Her twice-weekly column, Tech Tales, which appears on MarketWatch on Tuesdays and Thursdays, will also be published here too.

Poletti joins Eric Savitz of Barron’s, whose posts on his Tech Trader Daily blog about tech stocks have been appearing on the front of ATD several times a day for the past month.

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Today, we debut our new redesign of the home screen of AllThingsD.com.

It is, in fact, our second redesign since we launched the site in late April of 2007, although it is a much more drastic redesign, with a lot more elements added.

Why did we do it? No, we are not hyperactive (OK, we are, but we are taking medication for that).

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Sorting through the online catfight between video blogger Loren Feldman and social media blogger Shel Israel would surely give BoomTown a big fat migraine.
But it includes puppets and who doesn’t love a roiling puppet-war?
No one, that’s who!
So here are two recent ones Feldman posted on his 1938 Media site, one with his Shel puppet and [...]

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Our John Paczkowski of Digital Daily continued to brave the potential for falling ill from start-up fatigue from his hysterically funny live-blogging of Jason Calacanis’s and Michael Arrington’s TechCrunch40 conference, while BoomTown continued to wander the halls in search of snacks and a safe haven from PR minions.
To no avail, although we did have a [...]

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