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	<title>BoomTown &#187; The Facebook Effect</title>
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		  <title>All Things Digital</title>
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		<title>The Book on Facebook?</title>
		<link>http://kara.allthingsd.com/20080509/the-book-on-facebook/</link>
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		<pubDate>Fri, 09 May 2008 09:00:36 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[aol.com]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[David Kirkpatrick]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Simon & Schuster]]></category>
		<category><![CDATA[The Facebook Effect]]></category>
		<category><![CDATA[There Must Be a Pony In Here Somewhere]]></category>

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		<description><![CDATA[While there have been not-so-nice insider books about Facebook, the first major deal to chronicle the rise of the social-networking phenom has been signed by Fortune magazine's David Kirkpatrick (pictured here).

Titled "The Facebook Effect," the tome will be (glacially) published in September of 2009 by Simon &#38; Schuster, which noted in a statement that it "will chronicle the amazingly rapid rise of this company as well as the impact it is having on social life, politics, business and even international relations."]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/05/kirkpatrick-david.jpg' width='156' height='190' alt='davidkirkpatrick' /></p>
<p>While there have been <a href="http://www.amazon.com/Authoritas-Students-Admissions-Founding-Facebook/dp/B0017S4UOQ/ref=sr_1_15?ie=UTF8&#038;s=books&#038;qid=1210329527&#038;sr=8-15">not-so-nice insider books about Facebook</a>, the first major deal to chronicle the rise of the social-networking phenom has been signed by Fortune magazine&#8217;s David Kirkpatrick (pictured here).</p>
<p>Titled &#8220;The Facebook Effect,&#8221; the tome will be (glacially) published in September of 2009 by Simon &#038; Schuster, which noted in a statement that it &#8220;will chronicle the amazingly rapid rise of this company as well as the impact it is having on social life, politics, business and even international relations.&#8221;</p>
<p>Ah yes, peace in our time via The Wall! </p>
<p>Facebook and its CEO, Mark Zuckerberg, have agreed to cooperate, said Kirkpatrick, who has written several pieces in Fortune on the much-hyped start-up that have been largely laudatory.</p>
<p>The book, said Kirkpatrick in a phone chitty-chat with BoomTown (while I froze at Little League practice in the-coldest-winter-I-ever-spent-was-a-summer-in-San Francisco) will also not necessarily be tough, but look at the ways Facebook has been the latest to profoundly impact the online industry.</p>
<p>&#8220;This is a company that is changing the way we use the Web, and I want to look at where it is going and what it could become,&#8221; said Kirkpatrick.</p>
<p>I like a positive attitude, although my book on Facebook&#8211;which I have dinged for a lot of stuff over the last year, from its kooky $15 billion valuation to its still-nascent ad business&#8211;would have been titled: &#8220;<a href="http://www.amazon.com/There-Must-Pony-Here-Somewhere/dp/1400049636">There Must Be a Pony in Here Somewhere</a>.&#8221;</p>
<p>Oops! That was actually the title of my second book on AOL, the Facebook of Web 1.0, which chronicled the near-collapse of the company after its disastrous merger with Time Warner (TWX).</p>
<p>That, of course, came like winter follows fall after the first I did, &#8220;<a href="http://www.amazon.com/AOL-com-Kara-Swisher/dp/0812931912/ref=sr_1_1?ie=UTF8&#038;s=books&#038;qid=1210328328&#038;sr=1-1">aol.com</a>,&#8221; which told the story of the stunning rise of the online pioneer.</p>
<p>Actually, now that I think about it, it still might work for Facebook!</p>
<p><em>I kid, David, I kid! </em> Good luck!</p>
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