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	<title>BoomTown &#187; The Superficial</title>
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		  <title>All Things Digital</title>
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		<title>Celeb Editor Bonnie Fuller Speaks!</title>
		<link>http://kara.allthingsd.com/20080724/celeb-editor-bonnie-fuller-speaks/</link>
		<comments>http://kara.allthingsd.com/20080724/celeb-editor-bonnie-fuller-speaks/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 19:18:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Bonnie Fuller]]></category>
		<category><![CDATA[Britney]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[ContentNext]]></category>
		<category><![CDATA[Cosmopolitan]]></category>
		<category><![CDATA[EconCeleb]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Lindsay]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[Marie Claire]]></category>
		<category><![CDATA[OMG]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[PerezHilton]]></category>
		<category><![CDATA[Roosevelt Hotel]]></category>
		<category><![CDATA[Star]]></category>
		<category><![CDATA[The Superficial]]></category>
		<category><![CDATA[TMZ]]></category>
		<category><![CDATA[US Weekly]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2406</guid>
		<description><![CDATA[Yesterday, BoomTown was hanging in Hollywood at ContentNext's EconCeleb's conference, where I did an onstage Q&#38;A with legendary editor Bonnie Fuller about the massive impact of the Internet on celebrity journalism.

With its instant ability to deliver news, video and more, sites like TMZ, PerezHilton, The Superficial and Yahoo's omg! have become massive drivers of traffic on the Internet and--despite the saturation--the arena is still growing fast, especially among women users.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/07/2574995566_f994aaee69_m.jpg"><img src="http://kara.allthingsd.com/files/2008/07/2574995566_f994aaee69_m.jpg" alt="" title="2574995566_f994aaee69_m" width="240" height="180" class="alignright size-medium wp-image-2409" /></a></p>
<p>Yesterday, BoomTown was hanging in Hollywood at <a href="http://www.contentnext.com/econceleb/">ContentNext&#8217;s EconCeleb&#8217;s conference</a>, where I did an onstage interview with legendary editor Bonnie Fuller about the massive impact of the Internet on celebrity journalism.</p>
<p>With its instant ability to deliver news, video and more, sites like TMZ, PerezHilton, The Superficial and Yahoo&#8217;s (YHOO) omg! have become massive drivers of traffic on the Internet and&#8211;despite the saturation&#8211;the arena is still growing fast, especially among women users.</p>
<p>But for those not in the know about Fuller&#8217;s impact on how celebrity journalism has developed to its current power, she is the reason&#8211;more than any other modern editor&#8211;humanity now knows every move made by the unholy trio of Paris, Lindsay and, most of all, Britney.</p>
<p>As founding editor of US Weekly (with stints at Cosmopolitan, Marie Claire and other mags), and as the editorial director of the parent company of Star magazine, Fuller&#8217;s various editorial innovations&#8211;<em>celebrities are just like us!</em>&#8211;are now commonplace.</p>
<p>And like a lot of old media stars, Fuller is now working on her own new celeb-focused digital and media company, which she says is aimed at women 20 to 40 years old, plunging headlong into the Web arena.</p>
<p>Here&#8217;s my video interview with her in an alcove of the Roosevelt Hotel on Hollywood Boulevard, where we discuss what she is up to and where online celebrity coverage is going (<em>Britney 24-7!</em>):</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1685938854}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Monday Morning Quarterback 4: The 'Bat-Shit' Insane Edition</title>
		<link>http://kara.allthingsd.com/20070521/monday-morning-quarterback-3-the-bat-shit-insane-edition/</link>
		<comments>http://kara.allthingsd.com/20070521/monday-morning-quarterback-3-the-bat-shit-insane-edition/#comments</comments>
		<pubDate>Mon, 21 May 2007 08:46:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[aQuantive]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[Mozilla]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[The Superficial]]></category>
		<category><![CDATA[Washington Post]]></category>

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		<description><![CDATA[I like this piece on Gigaom.com by Kevin Kelleher, mostly because he uses the phrase &#8220;bat-shit insanity&#8221; to describe the $6 billion Microsoft is paying to acquire aQuantive (which I wrote about here) and compares the software giant to an aging movie star in this tasty way:

So aQuantive as an investment is kind of like [...]]]></description>
			<content:encoded><![CDATA[<p>I like this <a href="http://gigaom.com/2007/05/20/did-microsoft-go-lose-it-head-over-aquantive/#more-9026">piece</a> on Gigaom.com by Kevin Kelleher, mostly because he uses the phrase &#8220;bat-shit insanity&#8221; to describe the $6 billion Microsoft is paying to acquire aQuantive (which I wrote about <a href="http://kara.allthingsd.com/20070518/anything-you-can-do-i-can-do-with-a-bigger-bag-of-money/">here</a>) and compares the software giant to an aging movie star in this tasty way:</p>
<p><img src='http://kara.allthingsd.com/files/2007/05/images-13.jpeg' alt='sat fever' /></p>
<blockquote><p>So aQuantive as an investment is kind of like John Travolta’s career: It really all depends on when you catch him. Are you getting the epoch-defining &#8216;Saturday Night Fever&#8217; or its unpalatable sequel &#8216;Staying Alive&#8217;? &#8216;Pulp Fiction&#8217; or &#8216;Michael&#8217;?</p>
<p>Just Microsoft’s luck, Travolta is about to headline the new &#8216;Hairspray&#8217; in drag.&#8221;</p></blockquote>
<p>Was it just me, or did a vision of Steve Ballmer in drag just pop into your head?</p>
<p><span id="more-125"></span></p>
<p>And while I gave a <a href="http://kara.allthingsd.com/20070518/kara-visits-tmzcom/">taste</a> of my visit to celebrity news and gossip site, TMZ.com (with a fuller report to come tomorrow), I also would point you to a superb <a href="http://www.thesuperficial.com">site</a> in the same genre of celebrity-trashing called The Superficial, which is anything but that.</p>
<p>Though the topics are as deep as Britney without makeup, Jessica Simpson getting dumped and just about every starlet bikini shot in existence (along with all the many clothing malfunctions of this particular subspecies of humanity), the great pictures mixed with a sarcastic and funny writing style make this a daily destination for me. Like this on Pamela Anderson getting booed at Cannes:</p>
<blockquote><p>Pamela Anderson got booed at the Cannes Film Festival today when she showed up late for a photo session and only stuck around for a few minutes. Which is lame, better there&#8217;s so many better things to be booing. Like war. Or terrorism. Or your kid&#8217;s piano recital.&#8221;</p></blockquote>
<p>This is a nice <a href="http://www.nytimes.com/2007/05/21/technology/21link.html">piece</a> in the New York Times about what happens when a volunteer effort&#8211;in this case Mozilla&#8217;s success with the Firefox browser&#8211;is a big hit. Money quote:</p>
<blockquote><p>So far, no one has figured out how to balance keeping an open-source or collaborative project fully financed while remaining independent and noncommercial. Wikipedia, for example, holds occasional fund-raisers, while its leaders debate if it should take steps toward some sort of sponsorship or advertising.&#8221;</p></blockquote>
<p>And the Washington Post has a solid <a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/05/20/AR2007052001408.html?hpid=topnews">story</a> today about the Democrats&#8217; domination over the Republicans when it comes to using the Internet. One GOP operative, in charge of President Bush&#8217;s Internet strategy in the 2004 campaign, notes, &#8220;We&#8217;re losing the Web right now.&#8221;</p>
<p>While I suspect that might be the least of the Republican worries, the unique visitors and the money raised tell the tale better about the inability of Republicans to close the information gap now or perhaps ever.</p>
<p>Or get used to its tools, as the article notes, like instant video that can highlight some not-so-pretty things like the &#8220;macaca&#8221; moment from former Sen. George Allen, which was the beginning of the end of his recent campaign. </p>
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<p>But to me, the lagging Republican Party with regards to the Web (except to introduce legislation to hinder it) has been true ever since Al Gore was integral to the legislation that spurred the creation of the commercial Internet. He may not have invented it, but it most certainly would never have been where it is today without him.</p>
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