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	<title>BoomTown &#187; The View</title>
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		  <title>All Things Digital</title>
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		<title>Twitter Business Plan Count-Up: Snuggie-Tweet!</title>
		<link>http://kara.allthingsd.com/20090306/twitter-business-plan-count-up-snuggie-tweet/</link>
		<comments>http://kara.allthingsd.com/20090306/twitter-business-plan-count-up-snuggie-tweet/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 14:46:58 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Bijan Sabet]]></category>
		<category><![CDATA[blanket]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[Chia]]></category>
		<category><![CDATA[Fred Wilson]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[George Foreman]]></category>
		<category><![CDATA[Snuggie]]></category>
		<category><![CDATA[Spark Capital]]></category>
		<category><![CDATA[The View]]></category>
		<category><![CDATA[Union Square Ventures]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10729</guid>
		<description><![CDATA[Yesterday, BoomTown decided to start a new "Twitter Business Plan Count-Up" because the fine folks over at the hot-as-Alabama-in-July start-up were taking too long to do so.

Oh, they've been promising for a while to deliver the financial goods, but Twitter still has a devil-may-care attitude toward its lack of revenues.

(Who do they think they are? General Motors?)

Thus, my next idea: A Twitter-branded device and fleece blanket outfit that you wear and that vibrates every time you get tweeted.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/howtosucceedlogo.jpg"><img src="http://kara.allthingsd.com/files/2009/03/howtosucceedlogo-300x275.jpg" alt="howtosucceedlogo" title="howtosucceedlogo" width="275" height="250" class="alignright size-medium wp-image-10696" /></a></p>
<p>Yesterday, BoomTown decided to start a new <a href="http://kara.allthingsd.com/20090305/twitter-business-plan-count-up-day-1/">&#8220;Twitter Business Plan Count-Up&#8221;</a> because the fine folks over at the hot-as-Alabama-in-July start-up were taking too long to do so.</p>
<p>Oh, they&#8217;ve been promising for a while to deliver the financial goods, but Twitter still has a devil-may-care attitude toward its lack of revenues.</p>
<p>(Who do they think they are? General Motors?)</p>
<p>My first idea was simple, taking advantage of the excessive hype around Twitter in the media by charging pundits, television anchors, bloggers and anyone else, a small microfee every time they mention Twitter in the vain hope of seeming hip, happening and relevant.</p>
<p>Last night, I was lucky enough to grab drinks with two of Twitter&#8217;s major venture investors and board members: Fred Wilson of Union Square Ventures and Spark Capital&#8217;s Bijan Sabet.</p>
<p>While we had a lively discussion about a lot of stuff, they had just come from a Twitter board meeting, but would tell me bupkis about their money-making ideas.</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/snuggie.jpg"><img src="http://kara.allthingsd.com/files/2009/03/snuggie.jpg" alt="snuggie" title="snuggie" width="280" height="280" class="alignleft size-full wp-image-10732" /></a></p>
<p>Thus, I foisted my next one on them: A wearable Twitter-branded device and fleece blanket outfit that vibrates every time you get tweeted. </p>
<p>Bear with me.</p>
<p>First, it links two completely overhyped trends: Twitter and a Snuggie. Enough said.</p>
<p>Second, Snuggies get boring after a few wears&#8211;I have one, so I speak from experience. But one that lets you know you are being bombarded by meaningless online chatter in real-time translates to endless fun.</p>
<p>Third, it&#8217;s a little naughty. A few days ago, watching &#8220;The View,&#8221; the group was chattering about Twitter and could not get through a three-minute segment without making wink-wink-nudge-nudge comments about &#8220;getting tweeted&#8221; or declaring, &#8220;Careful or I might twitter you.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/chia.jpg"><img src="http://kara.allthingsd.com/files/2009/03/chia.jpg" alt="chia" title="chia" width="300" height="265" class="alignright size-full wp-image-10733" /></a></p>
<p>Combined with a Snuggie and vibrating, it&#8217;s a multimedia experience everyone can make giggly jokes about.</p>
<p>Lastly, imagine the extensions that are possible of a whole line of Twitter devices. A George Foreman grill that tweets everyone about how much fat you are cooking off your burger. A twit-on-twit-off light switch called the Tweeter.</p>
<p>And, of course, the Chia-Twit. </p>
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		<title>Five Geek Guys, Just Sittin' Around Talkin' About Online Media</title>
		<link>http://kara.allthingsd.com/20090302/five-geek-guys-just-sittin-around-talkin-about-online-media/</link>
		<comments>http://kara.allthingsd.com/20090302/five-geek-guys-just-sittin-around-talkin-about-online-media/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 20:33:30 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Accel Partners]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Federated Media]]></category>
		<category><![CDATA[Jeff Weiner]]></category>
		<category><![CDATA[Jim Bankoff]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[MediaX]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[Quincy Smith]]></category>
		<category><![CDATA[Scott Moore]]></category>
		<category><![CDATA[Stanford University]]></category>
		<category><![CDATA[The View]]></category>
		<category><![CDATA[Time Warner]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10505</guid>
		<description><![CDATA[Last week, I went to the 15th Stanford Accel Symposium, hosted by Stanford University's MediaX and the VC firm Accel Partners.

With the honking big title of "The Delta Conference: The Impact of 2008 Dramatic Events on the World of Digital Media and Technology," it included a panel on online media with a stellar gang, all talking about microblogging, content and where it is all going in this economic environment.

It was kind of like "The View," except all guys in khakis and oxford shirts. You know, a typical Silicon Valley gathering.

Here are video interviews with the panelists.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/400_viewcast_theview_070904_abc_stevefenn.jpg"><img src="http://kara.allthingsd.com/files/2009/03/400_viewcast_theview_070904_abc_stevefenn-300x237.jpg" alt="400_viewcast_theview_070904_abc_stevefenn" title="400_viewcast_theview_070904_abc_stevefenn" width="275" height="210" class="alignright size-medium wp-image-10508" /></a></p>
<p>Last week, I went to the 15th Stanford Accel Symposium, hosted by Stanford University&#8217;s MediaX and the VC firm Accel Partners.</p>
<p>With the honking big title of &#8220;The Delta Conference: The Impact of 2008 Dramatic Events on the World of Digital Media and Technology,&#8221; it was not quite that dramatic. </p>
<p>But there were a few nuggets to be found at the event, including a panel on online media with a stellar gang, all talking about microblogging, content and where it is all going in this horrible econalypse.</p>
<p>It was kind of like &#8220;The View,&#8221; except all guys in khakis and oxford shirts. You know, a typical Silicon Valley gathering.</p>
<p>BoomTown did video interviews with all the panelists about their takeaways from the chat: CBS (CBS) Interactive top terrier Quincy Smith, former Yahoo (YHOO) and now LinkedIn bigwig Jeff Weiner, former Yahoo and now Microsoft (MSFT) bigwig Scott Moore, former exec at Time Warner (TWX) online unit AOL and now entrepreneur Jim Bankoff, and Federated Media head John Battelle.</p>
<p>Here&#8217;s the video:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={14537651001}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		</item>
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		<title>The Yahoo-AOL Jabberfest Continues Ad Infinitum (Plus Some Jerry Yang Chitter-Chatter on Video)</title>
		<link>http://kara.allthingsd.com/20081112/the-yahoo-aol-jabberfest-continues-ad-infinitum-plus-some-jerry-yang-chitter-chatter-on-video/</link>
		<comments>http://kara.allthingsd.com/20081112/the-yahoo-aol-jabberfest-continues-ad-infinitum-plus-some-jerry-yang-chitter-chatter-on-video/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 13:00:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Amherst]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[graphical]]></category>
		<category><![CDATA[Greg Mrva]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Jif]]></category>
		<category><![CDATA[Jim Burtson]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[peanut butter]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[Ron Grant]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[The View]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[Yale]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6364</guid>
		<description><![CDATA[Last week--in a clear sign that BoomTown has spent way too much face time in front of the idiot box--I compared the endless bickering back-and-forth between Yahoo CEO Jerry Yang and Microsoft CEO Steve Ballmer to the annoying push-me-pull-you antics of Ross and Rachel on the television show, "Friends."

But the continuing discussions--oh, yes, there have been more this week--between Yahoo and AOL execs over the merger of their struggling online companies have their own TV comparison: The never-ending roundelay on "The View."

In other words: Blah, blah, blah. Chitter-chatter. Pointless arguing. Chin-scratching. More blah, blah. More chatter. Blah.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/425theview081208.jpg"><img src="http://kara.allthingsd.com/files/2008/11/425theview081208-300x222.jpg" alt="" title="425theview081208" width="300" height="222" class="alignright size-medium wp-image-6372" /></a></p>
<p>Last week&#8211;in a clear sign that BoomTown has spent way too much face time in front of the idiot box&#8211;I compared the endless bickering back-and-forth between Yahoo CEO Jerry Yang and Microsoft CEO Steve Ballmer to the annoying <a href="http://kara.allthingsd.com/20081107/yang-and-ballmer-play-ross-and-rachel-and-it-is-just-as-annoying-as-the-tv-show/">push-me-pull-you antics of Ross and Rachel</a> on the television show, &#8220;Friends.&#8221;</p>
<p>But the continuing discussions between Yahoo and AOL execs over the merger of their struggling online companies have their own TV comparison&#8211;the never-ending roundelay on &#8220;The View.&#8221;</p>
<p>In other words: Blah, blah, blah. Chitter-chatter. Pointless arguing. Chin-scratching. More blah, blah. More chatter. Blah.</p>
<p>Thus, there were <em>still</em> more discussions going on at Yahoo HQ this past week about the possible deal, <a href="http://kara.allthingsd.com/20081106/if-aol-is-amherst-and-yahoo-is-yale-why-arent-they-giving-the-merger-the-old-college-try/">in which Yahoo is code-named Yale and AOL Amherst</a>.</p>
<p>Along with Yahoo CEO Jerry Yang and President Sue Decker, the key Yahoo (YHOO) execs involved in pushing forward the effort, are U.S. head Hilary Schneider, and Greg Mrva, a former investment banker and analyst who is in charge of mergers and acquisitions at the company.</p>
<p>As I previously wrote, the <a href="http://kara.allthingsd.com/20081028/the-deal-dance-aol-and-yahoo-and-even-google-and-microsoft-continue-to-waltz/">main suits involved in repping the Time Warner (TWX) unit </a> are AOL President Ron Grant and Time Warner M&#038;A SVP Jim Burtson.</p>
<p>&#8220;More of the same discussions about how it would all integrate,&#8221; said one source close to the situation at Yahoo. &#8220;Same as always.&#8221;</p>
<p>Added an AOL source, in what I consider the understatement of the year: &#8220;There has not been a lot of clarity in decision-making at Yahoo.&#8221;</p>
<p>Big surprise: <em>Still</em> no deal!</p>
<p>That&#8217;s unusual to me, since all the true obstacles&#8211;namely, the collapse of the controversial search advertising deal Yahoo tried to strike with Google (GOOG), AOL and Yahoo&#8217;s results coming in as weak as expected and, lastly, a definite lack of interest from Microsoft (MSFT) to rebid for Yahoo&#8211;are no longer in the way.</p>
<p>And, of course, Yahoo&#8217;s share price&#8211;the stock has settled into the depressing $11 to $12 range that gives the company a $15.7 billion valuation&#8211;is simply not going up any time soon. </p>
<p>So, if the deal is to be done, the price&#8211;or percentage, really&#8211;will probably have to be based on today&#8217;s reality, which is a very bleak outlook in the graphical online advertising business in which Yahoo plays most strongly.</p>
<p>That&#8217;s why dithering is a problem for this possible marriage, despite all the obvious complexity.</p>
<p>For one, it takes all the air out of any momentum such a combination could produce for either Yahoo or AOL, which will be much needed in the current economic environment.</p>
<p>In fact, such an econalypse is actually the perfect cover to try to pull this turnaround&#8211;and it is exactly that&#8211;off, given few investors or media will expect much from the merger for a while and be more forgiving.</p>
<p>In addition, the slash-and-burn integration needed to drastically refocus the new company&#8211;hopefully on three things only: advertising, content and communications&#8211;will be easier now more than later when the financial outlook improves.</p>
<p>&#8220;Things are going to get a lot worse than people think,&#8221; said one AOL exec. &#8220;So, this is a really good time for a reset and for cleaning things up.&#8221;</p>
<p>It is also easier now to bring in fresh ideas and new leadership to a combined Yahoo/AOL, as a new company will surely give many talented outside execs who have avoided both separately a reason to look again. </p>
<p>I could go on as to why this deal should move forward quickly, but here is one piece of great advice I got several years ago, from a well-known Internet entrepreneur whose company had just taken a big gamble by buying a controversial but fast-growing start-up in a key category.</p>
<p>At the time, many decried the move as too risky and too pricey and too thoughtlessly done. When I asked the exec about this, he did not argue, but offered this:</p>
<p>&#8220;No one really knows how anything is going to turn out, no matter how long they think it through,&#8221; he said. &#8220;But, I believe it will all work out if we execute well on the promise, because I did know one thing for sure: It was the right direction.&#8221;</p>
<p>And, indeed, while you can puzzle over a map endlessly, knowing the right direction to go in is the only thing one can be sure of in almost any circumstance in life. </p>
<p>Therefore, all Yahoo and AOL have to do is pick a path&#8211;whether it be to move on or merge&#8211;and just <em>go</em>.</p>
<p>By <em>tomorrow</em> would work for me.</p>
<p>In the meantime, below is a video I did of Yahoo&#8217;s Yang onstage at the Web 2.0 Summit in San Francisco last week, talking about the travails of the last year.</p>
<p>It includes him saying Microsoft should still buy Yahoo, which felt a little too much like a plea to me. (I happened to be sitting next to some Microsoft execs during the speech and they did not look too moved by the begging.)</p>
<p>But judge for yourself&#8211;here&#8217;s the video (yes, the Web 2.0 Summit organizers did flash a picture of a jar of Jif peanut butter as a joke&#8211;ha, ha, referring to the <a href="http://kara.allthingsd.com/20080627/a-garlinghouse-memorial-boomtown-decodes-the-infamous-peanut-butter-manifesto/">infamous Yahoo &#8220;Peanut Butter Manifesto&#8221;</a>):</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1896817220}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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