BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

Read More »

Yahoo has hired a new head of mergers and acquisitions–former General Electric M&A exec Andrew Siegel, who will now be VP of corporate development.

Yahoo CFO Tim Morse dropped the news with no details about that title in an interview with The Wall Street Journal about the Silicon Valley Internet giant’s third-quarter earnings.

One question apparently not answered was what exactly is the status of its current top M&A exec, Greg Mrva–who has had the title Siegel now has posted on his LinkedIn profile–as well as that of VP of mergers and acquisitions more recently.

Read More »

Let’s all agree first to blame owner Condé Nast for deciding to shutter Gourmet–the elegant and iconic magazine, which has been around since 1941, after the November issue.

While circulation remained steady at Gourmet at just under one million monthly paying subscribers, Condé Nast Chief Executive Officer Chuck Townsend pointed to a fall-off in advertising spending by luxury brands that result in a money-losing mess.

But some are blaming a movement of readers to the Web. Is it true?

Read More »

Here is a video interview I did today with AOL CEO Tim Armstrong in Germany–really!–where we both were appearing at a digital marketing conference.

In it, the former Google exec talks about a range of things, including the possibility of charging for content, innovating in the graphical advertising market, competition with Yahoo and the upcoming spinoff of the Time Warner unit.

But what he did not say is just as interesting.

Read More »

According to numerous sources, Yahoo has been shopping around Zimbra, the open-source email company it bought in late 2007 for $350 million.

Zimbra is only one of the many assets of Yahoo that are now on the block, including its personals business, its HotJobs online classified unit and more to come.

The effort to unload Zimbra is yet another sign that the company is trying to slim down its diverse portfolio, even as it strives to redefine itself this week with a new, pricey marketing campaign that seeks to position Yahoo primarily as a consumer company.

Read More »

Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.

Read More »

BoomTown could not resist posting this photo for posterity’s sake, taken by All Things Digital Webmaster and master photog Adam Tow.

It pictures a quartet of the tech media’s heavy hitters, all attending at the Apple event in San Francisco today.

Read More »

Oh, dear; now my mom is going to be really pissed at me for not making her a Twitter sensation.

Unlike Justin Halpern–who has been tweeting wacky quips uttered by his dad without him knowing much about it, under the handle: @s—mydadsays.

And, lo and behold, with only 28 tweets, the cranky 73-year-old has attracted almost 250,000 followers.

My brother and I did the same for my mom this summer, but obviously have to step up our game pronto.

Read More »

Google CEO Eric Schmidt gave what he just had to know would be a much quoted comment to the Nikkei today, explicitly saying that the company had “begun seriously looking into acquisitions again.”

Music to the beleaguered mergers and acquisitions market, to be sure, especially after a recent uptick from other big companies pulling out their wallets again as the impact of the econalypse subsides.

According to sources, Google is working on at least a half-dozen acquisition deals, most of which are small start-ups in the online advertising and cloud-computing arenas.

That would be welcome news for many.

Read More »

Last night, onstage at Lincoln Center in Manhattan, my most excellent partner, Walt Mossberg, interviewed well-known techno musician Moby about music and entertainment in the digital age.

The wide-ranging talk was part of an ongoing cultural festival series organized by The Wall Street Journal, called Summer Scoops Live.

Here are some video clips of the event and more.

Read More »

Multiple sources close to the situation said that the online search and advertising deal between Microsoft and Yahoo has been struck and will be announced within the next 24 hours.

While it is not clear if the actual papers have been inked or approved by the boards of the two companies, sources said it was a formality and that negotiations are complete on a deal that is less sweeping than originally conceived.

In any case, making any partnership is likely to be the cause of much relief at both companies, since they have been trying–without success–to join together to mount a better offense in the search sector against the dominant Google.

Read More »

Yahoo confirmed the news–first reported by BoomTown and in The Wall Street Journal last night–that it was buying Xoopit, the San Francisco social email company.

And it did so in both a blog post and on Twitter, as you can see here:

@karaswisher @jvascellaro Your scoops confirmed http://bit.ly/gpOT2.

Well, thanks! But we are already onto new scoops, so try to keep up!

The price for the acquisition, which Yahoo did not reveal, was about $20 million, according to sources.

Read More »

Yahoo plans on announcing Thursday that it has bought Xoopit for a price in the $20 million range, according to several sources, one of its first acquisitions in a long while.

Reached late this afternoon by BoomTown, a Yahoo spokeswoman declined to comment about the purchase. Xoopit did not respond to emails earlier today.

But sources said it was a done deal to buy the San Francisco-based social email start-up that finds photos, videos, links and other files in email so that users can surface and then share them.

Xoopit’s investors–Accel Partners and Foundation Capital, along with several angel investors–have pumped about $6.5 million into the company since 2006.

Read More »

Does the tech march ever slow down?

Not this week it doesn’t! And Digital Daily’s live-blogger de tutti live-bloggers John Paczkowski will be there to cover every move.

Today, in case you haven’t heard, is the big annual Apple event: The Worldwide Developers Conference in San Francisco. And, tomorrow brings a Google App confab.

Nutritional journalism information: We’ll be bringing it to you un-processed, but promise it will account of 100 percent of your daily accuracy value.

Read More »

Yesterday, The Wall Street Journal did a special Technology Report section, made up of excerpts of selected interviews from the seventh D: All Things Digital conference, including Microsoft CEO Steve Ballmer ringing in Bing and Yahoo CEO Carol Bartz looking for the primo opportunity to curse at BoomTown.

Here are the online links to the transcripts, as well as video highlights.

We’ll be posting the full video of all the sessions on this site soon.

Read More »