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"Come to Think of It, eBay"–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

Kara Swisher — Mon, 02 Nov 2009 12:10:59 +0000

BoomTown–fresh from slapping around six graders caught in a Bing stupor and commenting on the use of restaurant-seeking vampires by Microsoft (MSFT)–is also not quite sure what to think of another new advertising campaign from an Internet giant.

This time, it is coming from eBay (EBAY).

With the tagline, “Come to Think of It, eBay,” the ads start today, according to a report in The Wall Street Journal, to “boost its standing as a holiday shopping destination.”

Interestingly, the new marketing campaign in print, television and online–the first for the Web commerce giant in 18 months–has been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo (YHOO).

Goodby, owned by the Omnicom Group (OMC), is known for its innovative ideas and has done such memorable campaigns as the Slowsky turtles for Comcast (CMCSA), the weird folk of Emerald Nuts, owned by Diamond Foods (DMND)–as well as campaigns for tech companies such as Hewlett-Packard (HPQ), Adobe Systems (ADBE) and Netflix (NFLX).

Still, Goodby might be getting a little too cute here, because “Come to Think of It” could remind consumers exactly how much they have forgotten about eBay.

At best, “come to think of it” is a double-edged sword.

In a good scenario: “Come to think of it, I really haven’t listened to my ‘Frampton Comes Alive’ album in forever and I really want to hear it again.”

In a bad scenario: “An old girlfriend of mine is trying to friend me on Facebook–but, come to think of it, she was pretty freaky and I am very scared she found me again.”

You get the idea! Come to think of it: Play at home!

Actually, according to the Journal story, Lorrie Norrington, president of eBay’s marketplace operations, is pushing a different meaning of the phrase: “to shift the buyer perception of what eBay is today.”

The San Jose, Calif.-based company has to shift perceptions since it has seen its core marketplace business suffer, even as it has advertised less.

Here’s a video of one of the new ads, as well as some past ones–all of which include an unusual amount of Broadway-style singing, dancing and egregiously fabulous frolicking for a company led by then-CEO Meg Whitman.

But, come to think of it, Meg: Not that there’s anything wrong with that!

And, I could not resist adding at the end Weird Al Yankovic’s funny parody song about eBay, with video clips synched.

Enjoy:

“Come to Think of It, eBay”:

[ See post to watch video ]

“On eBay”:

“That’s on, eBay”:

“Do It, eBay”:

“Found It on eBay” by Weird Al Yankovic:

Yahoo Hires New M&A Head–But Whither Greg Mrva?

Kara Swisher — Wed, 21 Oct 2009 07:12:50 +0000

Yahoo has hired a new head of mergers and acquisitions–former General Electric (GE) M&A exec Andrew Siegel, who will now be VP of corporate development.

Yahoo (YHOO) CFO Tim Morse dropped the news with exactly no details about that title in an interview with The Wall Street Journal about the Silicon Valley Internet giant’s third-quarter earnings.

Another question apparently not answered was what exactly is the status of its current top M&A exec, Greg Mrva–who has had the title Siegel has now posted on his LinkedIn profile–as well as that of VP of mergers and acquisitions more recently.

In other words: Where the heck is Greg?

BoomTown was considering a search party–get it?–if Yahoo hadn’t outsourced that to Microsoft (MSFT). Thus, Plan B: Mrva milk cartons!

On Facebook, Mrva is still listed as being in the Yahoo network, although there was a report floated recently by Silicon Alley Insider that he was asked by Morse to leave his M&A job at Yahoo and find a new one at the company.

Whatever the situation–either Mrva running it with Siegel or being hipchecked out by him–helming M&A at Yahoo can’t be a fun job right now, given that the company has been looking to sell quite a few of its assets, including its Zimbra open-source email business, its personals unit, its HotJobs online classified business and many more to come, said sources.

In fact, in a recent post, BoomTown wrote: “Mrva’s new job title should be: VP of un-mergers and de-acquisitions.”

The effort to unload big swathes of Yahoo is part of an aim by new management to slim down its diverse portfolio, even as it strives to redefine itself with a new, pricey marketing campaign that seeks to position the company primarily as a consumer offering.

Mrva has been the main exec shopping Yahoo properties around, according to many sources, a job that will now apparently be Siegel’s.

Yahoo CEO Carol Bartz has said the company is also looking for acquisitions, mostly small, so perhaps there will be more to do for the company’s dealmakers than running an Internet garage sale.

I contacted Yahoo to find out what’s up with Siegel and Mrva, a well-liked exec in Silicon Valley, and also have reached out to him. When either responds with anything of note, I will update here.

The Web Helped Kill Gourmet? If So, Now I Hate the Internet!

Kara Swisher — Tue, 06 Oct 2009 15:39:24 +0000

Say it ain’t so.

Having fully embraced the Internet–sometimes to much disdain from old media colleagues back in the day–since the early 1990s as the way of the future in publishing, and even going to far as to abandon a career in print forever some years ago, BoomTown is bereft at the news yesterday that Gourmet magazine was being shish-kababbed.

Gourmet has been, since I started reading it as a young girl, one of the more perfect magazines–full of glamorous travel locales, stunning photos of food and sumptuous prose, all beautifully edited.

Let’s all agree first to blame owner Condé Nast, the famed magazine unit of privately held Advance Publications, for deciding to shutter the elegant and iconic Gourmet–which has been around since 1941–after the November issue.

While circulation remained steady at Gourmet at just under one million monthly paying subscribers, Condé Nast Chief Executive Officer Chuck Townsend pointed to a fall-off in advertising spending by luxury brands that resulted in a money-losing mess.

But, in a follow-up piece in The Wall Street Journal, titled “Gourmet Magazine’s Demise Gives Readers Empty Feeling,” plunging newsstand sales were also noted, apparently due in part to the impact of the Web.

“Gourmet has had to compete with food-related Web sites, which are often free and contain up-to-the-minute content,” said the Journal article.

In other words, the same thing that is occurring in all arenas–from food to tech to fashion to news–was left unsaid.

As in: The scourge of the Internet, laying waste to all those it comes in contact with.

But I dearly hope that this episode with Gourmet does not become another one of those death-by-digital cautionary tales, a case study that no one can sustain this kind of highbrow, expensive-to-make print media anymore, even the free-spending types at Condé Nast.

I am not sure that’s exactly true, though, since the analog experience Gourmet provided was not the same as what’s on the Web, which is what probably kept its circulation steady over the years.

It was clearly an issue of the econalypse–obviously helped along by the fact that people’s reading habits are shifting to online, thought that’s not the root issue.

That’s why Townsend added that Gourmet might live on in books, on television and, most likely of all, on the Internet.

That Gourmet already has a dullish Web site was not mentioned since it is free and not particularly different from the magazine–a decent repurposing, but a repurposing nonetheless.

Now that there is no magazine to fill that Web void, it will be interesting to see if more could be done online with the iconic foodie brand.

Or not.

(That September cover picture above is a quince, by the way, which most would never really know without–um, er–the help of Gourmet.)

AOL CEO Tim Armstrong Speaks (Though He's a Cagey One)!

Kara Swisher — Thu, 24 Sep 2009 03:38:20 +0000

Here is a video interview I did today with AOL CEO Tim Armstrong in Germany–really!–where we both were appearing at a digital marketing conference.

In it, the former Google (GOOG) exec talked about a range of things, including the possibility of charging for content, innovating in the graphical advertising market, competition with Yahoo (YHOO) and the upcoming spinoff of the Time Warner (TWX) unit.

But Armstrong did not talk about merging or other big search deals with other companies–including Microsoft (MSFT), which I wrote about here, along with AOL’s search for directors.

In the interview, I also insulted the famous AOL yellow running man, even though the mascot icon apparently just won “a vote to be inducted into the Advertising Walk of Fame, beating out 25 rivals, including Ronald McDonald and the Vlasic Stork,” according to a report in The Wall Street Journal.

There must be hope yet for AOL if it bested a pickle-loving bird and a freaky clown.

Here’s the interview:

[ See post to watch video ]

Yahoo Adds Zimbra to the Garage Sale as It Tries to Shed What Isn't "You!"

Kara Swisher — Mon, 21 Sep 2009 11:16:05 +0000

According to numerous sources, Yahoo has been shopping around Zimbra, the open-source email company it bought in late 2007 for $350 million.

Zimbra is only one of the many assets of Yahoo (YHOO) that are now on the block, including its personals business, its HotJobs online classified unit and many more to come, said sources.

The effort to unload Zimbra is yet another sign that the company is trying to slim down its diverse portfolio, even as it strives to redefine itself this week with a new, pricey marketing campaign that seeks to position Yahoo primarily as a consumer company.

As first reported by BoomTown last week, Yahoo will be introducing a massive branding campaign tomorrow on the second day of Advertising Week in New York.

The new focus Yahoo is aiming for with advertisers is to stress its huge size and scale with consumers. The troubled Internet giant is still one of the most trafficked sites on the Web.

And consumers will also be reminded of this. The Wall Street Journal wrote a follow-up story yesterday on the marketing effort, noting that the $100 million campaign’s tagline is “It’s You.”

Get it? The “Y” in Yahoo is the same as the one in You!

The details of the plan will be made public tomorrow at a press conference immediately after a keynote speech–titled “Yahoo’s Consumer Revolution…Round II”–that the company’s new CMO, Elisa Steele, is set to deliver at the Interactive Advertising Bureau’s MIXX conference.

The goal, said several sources at Yahoo, will be to stress Yahoo’s consumer business over all others, which are supported mostly via brand advertising, leaving more extraneous ones out in the cold.

Which is why Zimbra–like a lot of other Yahoo properties–is being shopped around by its top mergers and acquisitions exec, Greg Mrva and others.

(Mrva’s new job title should be: VP of un-mergers and de-acquisitions.)

Backed by Benchmark Capital, Redpoint Ventures and Accel Partners, Zimbra was an innovative start-up whose main business was to provide clients–including Comcast (CMCSA), many ISPs and a number of colleges–with white-label email software capabilities.

Yahoo bought the company to goose that business, whose main rival has been Google (GOOG)–along with using Zimbra technology to improve its massive consumer email offering, also under siege from Google.

That integration has gone slowly, and Yahoo now has less interest in selling email products to others.

But the price Yahoo would get, many think, would be significantly lower that what it paid for Zimbra.

Nonetheless, potential buyers include Comcast and Google, as well as private-equity investors.

In addition, it is not out of the question that its former venture investors could be interested in a classic Silicon Valley buyback.

Zimbra’s founder and CEO, Satish Dharmaraj, who left Yahoo earlier this year, is now working at Redpoint.

Here is a video interview I did with Dharmaraj in early 2008, after the Yahoo deal was struck:

[ See post to watch video ]

Exclusive: Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter

Kara Swisher — Sun, 13 Sep 2009 17:32:49 +0000

Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo (YHOO) is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference.

It will take place immediately after a keynote speech–titled “Yahoo’s Consumer Revolution…Round II”–that the company’s new CMO, Elisa Steele, is set to deliver on the second day of the Interactive Advertising Bureau’s MIXX conference.

MIXX is a two-day event, run by IAB, focused specifically on online advertising.

Yahoo CEO Carol Bartz is also going to be attending Advertising Week–during which all the major players in the advertising business gather in Manhattan for a series of events–for a plethora of meetings with big Yahoo clients.

It is likely she and several other senior Yahoo execs will be at the press conference, sources said.

That press event will also include Penny Baldwin, a well-known industry exec Yahoo hired as its SVP of global integrated marketing and brand management in July.

The main message Bartz is set to deliver is that Yahoo is a powerhouse unlike any others on the Web when it comes to online display advertising.

And, in fact, Yahoo–despite all the internal and external turmoil it has undergone in recent years–remains one of the largest sites on the Internet, and is the top player in what is also called graphical advertising, as well as online media and communications.

“The whole push seems to be to remind people of vibrancy of the brand and exactly how huge its reach is,” said one person who has seen parts of the presentation. “It is less Yahoo is back than Yahoo has never left.”

Sources also noted that Yahoo is likely to stick to its plan to push the idea of “your home on the Web” to consumers, which I had previously posted about earlier this summer.

The idea of the Silicon Valley icon being the key hub destination for Internet users does dovetail with pushing its size to advertisers–major marketing messages that will also likely cost a pretty penny.

They will have to–Microsoft (MSFT) has been in the midst of a $100 million campaign for its new Bing search site and will likely spend more when it unveils updates to the service, dubbed Bing 2.0–within the next few weeks.

The company showed the changes it showed to its own employees last week, which was the subject of much tweeting on Twitter.

Yahoo will apparently give more specifics as to the spend for the marketing push at the press conference.

But, many sources said, the company is already out in the advertising market now, buying tens of millions of dollars in advertising online and offline to hawk Yahoo in print, on television and elsewhere.

(Full disclosure: Sources said that campaign will include The Wall Street Journal network, which includes this site.)

“It’s dramatic,” said one source about the marketing outlay.

Since she got to Yahoo, Bartz has continually stressed the need to promote Yahoo products and services more, including in an interview last week on CNBC (you can see that longish video here).

And, in the July earnings call for Yahoo, Bartz said: “In addition, we’re hard at work on plans to reposition our most valuable asset: Yahoo’s brand. Our Q3 plans include an initial wave of incremental marketing spend which will increase substantially into Q4 and next year.”

Also, in a Q&A in the same call, she added more about the long-term nature of the spending on branding:

“The branding and our whole campaign of advertising is just starting; however you have to understand that this is an ongoing campaign so it’s not transient at least for the next year or so. We’re really going to move to reposition the Yahoo brand and Yahoo Company, so right now, consider that as cost that’s in the system.”

What Bartz and other Yahoo execs will likely stress less is search, due to the search deal Yahoo struck in July with Microsoft in which the software giant will take over the back-end technology and Yahoo will sell search ads for both companies.

The company will compete with both Microsoft and Google (GOOG) in garnering the search market still, once the partnership is approved by regulators, with Yahoo focusing on differentiating itself via innovative user interface, design, features and functionality.

Mount Techmore: Pogue, Baig, Levy and Mossberg at Apple Event

Kara Swisher — Thu, 10 Sep 2009 06:11:43 +0000

BoomTown could not resist posting this photo for posterity’s sake, taken by All Things Digital Webmaster and master photog Adam Tow.

It pictures a quartet of the tech media’s heavy hitters, all attending at the Apple (APPL) event in San Francisco today–including, from right to left, Walt Mossberg of ATD and The Wall Street Journal, Wired’s Steven Levy, Ed Baig of USA Today and the New York Times’s David Pogue.

They look almost harmless. Almost!

(Click on the image to make it larger.)

If Some Dad's Rants on Twitter Can Go Viral, My Mom Needs to Turbo-Tweet

Kara Swisher — Fri, 04 Sep 2009 13:43:00 +0000

Oh, dear; now my mom is going to be really pissed at me for not making her a Twitter sensation.

Unlike, according to a very amusing article in The Wall Street Journal yesterday, Justin Halpern–who has been tweeting wacky quips uttered by his dad without him knowing much about it, under the handle: @s—mydadsays.

And, lo and behold, with only 28 tweets, the cranky 73-year-old has attracted almost 250,000 followers, after a spate of media attention and retweeting.

Some tweets included:

“Don’t touch the bacon, it’s not done yet. You let me handle the bacon, and i’ll let you handle…what ever it is you do. I guess nothing.”

“You know, sometimes it’s nice having you around. But now ain’t one of those times. Now gimmie the remote we’re not watching this bullshit.”

“What are you listening to?…I know who Hall & Oates are god dammit. It’s the mustache guy and the gay man.”

The tweets have caused such a hubbub that Halpern has been approached by book agents, publishers and producers.

Rut-roh, since my brother and I did the same thing at Walt Mossberg’s and my D: All Things Digital conference, typing up my mother’s observations of some of Silicon Valley’s poobahs and more in 140 characters.

We did so after she expressed her distaste of Twitter in a video I showed before interviewing its founders, Biz Stone and Evan Williams, onstage (see below).

Here is the account name: @luckyd7.

Some of her 40 tweets (which, I hate to admit, I have not updated since mid-June):

“I’m going to bed. Why would anybody care about that!”

“Kara says ashton kutcher twitters. So what! His claim to fame is he married someone eighteen years older.”

“Just met the twitter guys. They are so cute. I’m embarrassed.”

“Oh my god! Kara put my wedding portrait as my twitter picture. Then again, I did look fabulous.”

“Steve Ballmer just announced the name of his new search program. Bing! I don’t like it. It’s stupid. Reminds me of the Sopranos.”

Obviously, to catch Mr. Halpern, I am going to have to up my game and start stalking my mother for spicier fare–because from the mouths of parents, ofttimes come gems.

Until then, here she is in that Twitter-bashing video:

[ See post to watch video ]

Google and Others Fish for Acquisitions: Here's What They Might Be Looking For

Kara Swisher — Wed, 02 Sep 2009 17:33:13 +0000

Google CEO Eric Schmidt gave what he just had to know would be a much quoted comment to the Nikkei today, explicitly saying that the company had “begun seriously looking into acquisitions again.”

Music to the beleaguered mergers and acquisitions market, to be sure, especially after a recent uptick from other big companies pulling out their wallets again as the impact of the econalypse subsides.

According to sources, Google (GOOG) is working on at least a half-dozen acquisition deals, most of which are small start-ups in the online advertising and cloud computing arenas.

That would be welcome news for many.

That’s because, as The Wall Street Journal noted in a piece today, “August was shaping up to be the worst month for deal making since 1995, according to data provider Dealogic” (see the chart).

That was, until Disney (DIS) bought Marvel for $4 billion, in a deal announced Monday.

Then yesterday, eBay (EBAY) traded 65 percent of its Skype Internet telephony unit to a group of free-spending private investors, led by Silver Lake Partners, for $1.9 billion.

While eye-popping numbers like that make dealmakers smile, most think it is in the spate of smaller venture-backed companies that more of the action will happen, with big companies like Google, Microsoft (MSFT), Apple (AAPL) and even Yahoo (YHOO) as predators.

Many of these were funded in the Web 2.0 boom and have done well enough, but are figuring out that a link with a larger fish will likely make for a better outcome, along with filling in tech and product gaps at the giants.

Think about Facebook’s $50 million acquisition of social networking site FriendFeed recently and you have the right idea.

According to more than a half-dozen Silicon Valley VCs I have spoken to this week, this is the likeliest kind of exit for a large group of their portfolio companies.

Thus, they are putting on their finest and placing themselves on display in the store window, offering talent and innovation.

“We all realize that a lot of these companies are not going to be independent, so we’re all trying to figure out where they best fit in,” said one VC. “We essentially did business development for a lot of the large companies.”

Thus, here are some companies whose names have been bandied about of late by M&A types who say they are more likely candidates for sale:

Veoh, the Web video portal that MediaMemo wrote about in July, has reportedly been searching for a home for a while now as it struggles in a costly space dominated by giants like YouTube and Hulu.

That goes for many other similar video efforts, such as Joost, Metacafe and Dailymotion, all of which have been trying to gain traction.

There is also likely to be a shakeout in the gaming and “guy” content space, which has also seen a lot of funding in the last several years and less monetary success.

Some possible names here include: Xfire, a gaming instant-messaging company Viacom (VIA) bought a couple years ago for $100 million; Giant Realm, a 20-something guy site funded by Comcast (CMCSA) and others; and UGO, Hearst’s version of a 20-something guy site.

Probably, given the need to focus on monetization, the most active M&A space will be in online advertising.

Sources said Google, for example, has been interested in companies such as Teracent, a dynamic ad-serving and optimization start-up in San Mateo.

There are lots of names in this general arena to pick from, from Tumri to Quantcast to AdMob to the Rubicon Project, not all of which are for sale, but might be for the right price.

Lastly, there is the smart phone and telecom space, where there might be some of the bigger deals.

While Palm (PALM) has been trying mightily to gain traction with its Pre offering, many think that if it does not go as well as hoped, the company will be an acquisition target eventually for giant companies like Nokia (NOK).

While many think Microsoft could also be a buyer of Palm, given the lackluster performance of its Windows Mobile devices, it might be more attuned to a much bigger catch: Research in Motion (RIMM) and its business-oriented BlackBerry empire.

Such a massive acquisition–most of those I bounced that idea off agreed–would be an uphill battle, but it would be perhaps the best fish story ever.

Please see this disclosure related to me and Google.

Mossberg Does Moby: Video and More!

Kara Swisher — Tue, 11 Aug 2009 08:43:58 +0000

Last night, onstage at Lincoln Center in Manhattan, my most excellent partner, Walt Mossberg, interviewed well-known techno musician Moby about music and entertainment in the digital age.

The wide-ranging talk was part of an ongoing cultural festival series organized by The Wall Street Journal, called Summer Scoops Live.

Here are three video clips from the event:

[ See post to watch video ]

If you prefer to read, here is a live blog that Michelle Kung did of the event to enjoy:

7:30 p.m.–Out of the steaming heat and into the cool, air-conditioned confines of Lincoln Center’s Stanley H. Kaplan Penthouse.

7:39 p.m.–The lights dim and Moby and Mossberg make their entrances. Moby slinks down in his chair (”Am I greasy, or is it the chair?”) just before WSJ culture editor Christopher John Farley introduces the pair.

7:43 p.m.–Mossberg plugs his son, who’s in a band, before asking Moby–whose real name is Richard Melville Hall–if he is really related to “Moby Dick” author Herman Melville. Moby replies that that is what his parents have always told him and explains the origins of his moniker: “When I was 11 minutes old, my parents looked at me and I was this little grub of a baby and my mother said, Richard Melville Hall is a very grown up name, and my father said jokingly, let’s call him ‘Moby.’ All these years later, I still have this name I’ve have from infancy.”

7:46 p.m.–Mossberg asks Moby, in between jokes about being both being bald-ish, about the difference between “Play” and his new album, “Wait for Me.” Moby begins by talking about how the success of “Play” completely surprised him, because he was considered a “has been” by the time the album was originally released in the early 1990s and that Rolling Stone refused to review the album. His success with the album also confused him, because he was unsure of his next step–was he supposed to listen to the label now? To the fans? To himself?

“Wait for Me,” his ninth studio album, was designed as a return to simplicity, and created with old instruments–many of which were purchased on eBay–in his bedroom in Manhattan. When Mossberg asks Moby to clarity what he means by “his bedroom,” the musicians lays out out his floorplan–he lives in a two-bedroom apartment on Mott Street and with a small space (”two people starts to feel claustrophobic”) set aside for his music work.

7:52 p.m.–Moby uses a Mossberg question as an excuse to slam Jay Leno, whom he calls the “least prepared interviewer.” He fakes a Leno voice, and mock interviews: “So Moby, you have a new record. Tell me about it.” Mossberg interjects, “So I have a low bar?” to the delight of the crowd.

7:53 p.m.–Mossberg asks Moby how he used technology in “Wait for Me.” Moby begins by explaining that while he loves technology, he don’t fetishize it like some of his friends. “I have an 18″ flat screen TV. A bigger screen doesn’t make TV any better. ‘Family Guy’ is still funny on a little TV. If it works and doesn’t cause me undue stress, I love it.’

7:55 p.m.–Moby launches into an explanation of what Pro Tools and plugins are, and how thanks to this nifty recording/mixing operating system, he can take prerecorded “notes” that have been recorded abroad, say, in places like Vienna, and then recreate a 60-piece orchestra on his keyboard.

7:59 p.m.–On to issues of intellectual property. Moby says: “I don’t mind when people pirate my music–if you want to steal my music, more power to you.” Mossberg immediately asks, “Why?” And he deadpans, “Deep-seated emotional issues.” He then goes on to explain that personally, he’s so honored that people want to listen to his music, he doesn’t want to restrict access to it. “I don’t have alimony, I don’t need insulin…I don’t have crystal meth problems.” Thus, he personally doesn’t mind, but he can only speak for himself. But to clarify, he does want you to buy his album so his friends at the label are happy.

8:04 p.m.–Mossberg and Moby discuss the RIAA’s decision to sue customers. Moby says that it’s never been cheaper to make music, videos, and promote albums. EMI, he thinks, broke even. So why are they alienating their customers?

8:06 p.m.–Blind item alert! Moby says that a few years ago, he was talking to a record label head, and when he asked the top honcho about their iTunes plan for their biggest star’s newest album, he was told, oh, we’re going to wait a couple months.

Moby then launches into philosophy mode and brings up the is/ought fallacy to illustrate his point, noting that the current music model “underpins the failure of major labels–they think, it used to be this way, so it ought to be this way.” Their ethos is, “Please go away. Make the future die.” Mossberg suggests he write a song/album with that title. Moby quips back with “Young People Suck” as a potential label-inspired tune.

8:12 p.m.–Moby adds a qualifier to his comments, touting Mute, his own record label. “Mute is wonderful, and they care about music–it’s the big major labels who have been egregiously bad stewards of music. It’s hard to feel bad for them when they’ve brought us some of the worst music ever created.” He then gets in a dig at Lars Ulrich of Metallica, saying that if he needs a “fur-lined walking humidor,” that’s him.

8:15 p.m.–Moby asks the audience if he can get pedantic for a moment. They cheer their assent. He then launches into a story about the early days of the Beatles, a band that got “lucky” because everything they did was in mono. “The first ‘Meet the Beatles’ was recorded in four hours. They played the songs and it was done.” He explains how this is not possible anymore.

8:18 p.m.–Yay! Moving on to a discussion about Auto-Tune, which “enables anyone to fake perfect pitch.” Moby declines to name names in his anecdotes, because he has enough feuds already, but singles out Cher’s “I Believe” as the first of the supremely auto-tuned songs, and mourns how kids can’t recognize real singing anymore. Next, a discussion of playback, aka the technology that failed Ashlee Simpson when she was reduced to her now infamous hoedown on “Saturday Night Live.”

8:23 p.m.–Memory lane for Mossberg. He recalls seeing the Supremes, and Simon & Garfunkel in the ’60s for $3/ticket in a gym, and how the concerts back then used to sound just like the album. But everything is much more complicated now.

8:25 p.m.–Moby talks about how he plays to bigger crowds in Europe, and how he can enjoy the concert experience. Playing in front of a big crowd, he says, with big production values, is the musician’s equivalent of playing the big penis card.

8:28 p.m.–Mossberg asks: When you make music, do you have to consider the fact that it’s going to be listened to on [Apple] iPods and [Microsoft] Zunes? Moby says sadly yes, and tells a story about how super-processed music works on the subway, because the noise of the L train doesn’t interfere with, say, a song by Rihanna, but the subtleties of Gershwin’s “Rhapsody in Blue” will get lost.

8:32 p.m.–Mossberg moves on to playing a snippet of the song “Pale Horses” from “Wait for Me” because we’re running late, and Moby says he has to pee–”Syphilis is a demanding mistress.” Mossberg: “Bill Gates doesn’t say that to me…I can’t believe I’m defending Microsoft.” Moby: “I’m just saying the Zune is clumsy as hell.” [For those lacking the implied sarcasm, Moby clarifies later on that he does not, in fact, have syphilis.]

Moby on “Pale Horses” and many of his other songs: 80% of the work is done in a couple days, but it’s the finishing stuff that is what really takes a really long time. To get the job done, he holes himself with the music–”Hopefully, a more benign version of Ted Kaczynski during the creative process.”

8:40 p.m.–Audience Q&A time. Moby is asked about his licensing deals, and says he doesn’t license music anymore, because he’s sick of being the whipping boy for the process. Which is ironic, because everyone’s selling out now. He adds that he initially licensed the music for “Play,” because it allowed more people to hear the album.

8:46 p.m.–Moby interrupts a question-asker to comment on how he wishes the stage were against the left window like a previous panel he was on, so everyone could get a glimpse of the view. The questioner then proceeds to take out a Chilean flag and hold it up before asking Moby if there’s relationship between his music and the cosmos. The short answer? Yes.

8:51 p.m.–Mossberg sums up the evening and offers kudos to Moby for sharing his time and process.

8:52 p.m.–Moby plugs a new tour date in Williamsburg, Brooklyn. And good night everybody!

And, here is a rather unusual cartoon video of Moby being interviewed by a dog that the Journal did:

[ See post to watch video ]

And, here is a video of Moby last week, talking about the digital impact of the music, in an interview on the Leonard Lopate radio show on WNYC:

Finally, here is a Q&A that Walt did with Flavorpill’s Caroline Stanley about a range of tech trends, as a preview to the event.

[Moby photo credit: AFP/Getty]

Microsoft-Yahoo Deal Struck–Will Be Announced Within Next 24 Hours

Kara Swisher — Tue, 28 Jul 2009 22:27:27 +0000

Multiple sources close to the situation said that the online search and advertising deal between Microsoft and Yahoo has been struck and will be announced within the next 24 hours.

While it is not clear if the actual papers have been inked or approved by the boards of the two companies, sources said it was a formality and that negotiations are complete on a deal that is less sweeping than originally conceived.

In any case, making any partnership is likely to be the cause of much relief at both companies, since they have been trying–without success–to join together to mount a better offense in the sector against the dominant Google (GOOG).

According to sources, as had been previously reported by Advertising Age, there will be no upfront payment to Yahoo, with the focus on a revenue share between the two companies.

Sources said Microsoft search technology will be used on Yahoo sites, although it is not clear if it will be branded as “powered by Bing”–Microsoft’s handsome and innovative new search offering–or not.

In addition, sources said Yahoo would still sell search ads on its sites and on Bing too, although Microsoft’s AdCenter advertising sales technology will be underneath it.

(Panama, we hardly knew ye!)

This makes the deal much smaller than ones previously envisioned, which included Microsoft taking over both Yahoo’s search and its text-based search advertising businesses in exchange for large payments and guaranteed revenue.

Previous discussions also considered Yahoo selling display advertising for Microsoft’s MSN consumer sites.

Doing its own search ads means the cost savings to Yahoo will be less than previously estimated, but it also solves its longstanding issues about control of relationships with advertisers and also of consumer data.

Still, once in place, it is a significant deal in the Internet arena, bringing together two of its most powerful players in an unusual alliance that has been long in coming.

“After three years of trying, it looks like it finally stuck,” joked one person familiar with the situation about the Silicon Valley icon and the Redmond, Wash., software behemoth finally joining together.

And, in fact, Yahoo (YHOO) and Microsoft (MSFT) have been engaged in talks about a variety of partnerships over the years, as well as in a hostile takeover struggle that soured their relationship badly.

But, under new Yahoo CEO Carol Bartz, the companies have re-engaged in recent months, discussing a deal to share search and online advertising technology.

A spokesman for Microsoft declined to comment, as did a spokeswoman for Yahoo (even though BoomTown asked: “Pretty please?”)

The Wall Street Journal just posted a similar story on the deal coming to fruition, as did Advertising Age.

Both posts noted that Yahoo and Microsoft were concerned about regulatory approval, although with Google’s share at close to 70 percent in the search market, it would be hard to argue that their union hinders competition.

Together, Yahoo and Microsoft’s share is about 30 percent.

A search and advertising partnership between Yahoo and Google failed to gain regulatory approval last year–and thank goodness for that!

Yahoo and Microsoft will likely try to paint this one as a counter to Google’s power and hope such an argument will be supported by advertisers, who have long wanted a stronger second-place competitor to Google.

Yahoo Confirms Xoopit Purchase

Kara Swisher — Thu, 23 Jul 2009 00:44:57 +0000

Yahoo confirmed the news–first reported by BoomTown and in The Wall Street Journal last night–that it was buying Xoopit, the San Francisco-based social email company.

And it did so in both a blog post and on Twitter, as you can see here:

@karaswisher @jvascellaro Your scoops confirmed http://bit.ly/gpOT2

Well, thanks! But we are already onto new scoops, so try to keep up!

The price for the acquisition, which Yahoo (YHOO) did not reveal, was about $20 million, according to sources.

In its blog post, titled “Xoopit + Yahoo! Mail = Moving beyond that massive digital shoebox,” Yahoo’s SVP of Application Products Bryan Lamkin wrote, in part:

With the integration of Xoopit’s platform technology and capabilities, the task of sending photos via email will be as easy as it should be and sharing photo albums with friends and family members will also be a cinch. You’ll be able to share your pictures among a group of friends or family like never before–combining pictures from numerous sources into a single album for a private group to view. And soon your inbox will become an organized photo index as well. Just imagine having a tool that collects all the photos you’ve sent and received over the years into that scrapbook you’ve never had time to assemble.

In short, Xoopit will bring phenomenal photo organization, improved photo sharing, and the serendipity of discovering forgotten photos to Yahoo! Mail.

Why is this such a big deal? Yahoo! Mail is actually home to one of the largest online photo repositories in the world. And every day, millions of you use Yahoo! Mail as your primary way to share the photos of important moments in your lives. While social networks and community sites are great for sharing photos with everyone you know, we realize it’s not for everyone or every occasion. For many, email is still best for sharing photos among a more select group of friends or family. And now we’re making it all that much easier for you.

Xoopit finds photos, videos, links and other files in email so that users can surface and then share them on many sites, such as social networking giant Facebook. It also has other products that essentially enliven email.

Xoopit’s investors–Accel Partners and Foundation Capital, along with several angel investors–have pumped about $6.5 million into the company since 2006.

As I previously reported, sources said Yahoo was first impressed with its innovative plug-in that works with Gmail from Google (GOOG), and has been looking at the company for a while, previously offering about $10 million for it.

Xoopit also makes a similar photo-sharing application for Yahoo Mail, which it launched late last year.

The opening up of its popular email product to a variety of third-party applications in order to make it more robust has been a goal of Yahoo recently as it seeks to socialize one of its most popular products.

Interestingly, in the Yahoo blog, Lamkin said Xoopit was Yahoo Mail’s most popular third-party app.

Here is a screen shot of Xoopit in action in Yahoo’s email offering (click on the image to make it larger):

Yahoo to Acquire Xoopit for About $20 Million

Kara Swisher — Wed, 22 Jul 2009 04:00:12 +0000

Yahoo plans on announcing Thursday that it has bought Xoopit for a price in the $20 million range, according to several sources, one of its first acquisitions in a long while.

Reached late this afternoon by BoomTown, a Yahoo (YHOO) spokeswoman declined to comment about the acquisition. Xoopit did not respond to emails earlier today.

But sources said it was a done deal to buy the San Francisco-based social email start-up that finds photos, video, links and other files in email so that users can surface and then share them on many sites. It also has other products that essentially enliven email.

Xoopit’s investors–Accel Partners and Foundation Capital, along with several angel investors–have pumped about $6.5 million into the company since 2006.

According to sources, Yahoo was first impressed with its innovative plug-in that works with Gmail from Google (GOOG), and has been looking at the company for a while, previously offering about $10 million for it.

Xoopit also makes a similar photo-sharing application for Yahoo! Mail, which it launched late last year.

The opening up of its popular email product to a variety of third-party applications, in order to make it more robust, has been a goal of Yahoo recently, as it seeks to socialize one of its most popular products.

One source said Xoopit was a good fit for Yahoo because it allowed the company’s email to be the platform that could knit together other social networking services, such as Facebook. This is seen as a core feature, although the Silicon Valley-based company is also opening its email products up to outside developers.

Yahoo has been planning on announcing the acquisition on Thursday at Fortune magazine’s Brainstorm Tech conference, where SVP of Applications Products Bryan Lamkin is appearing on a panel titled, “Dollars & Demographics: Capitalizing on Demographic Trends.”

Lamkin, a former Adobe Systems (ADBE) exec, now runs the Yahoo unit that includes email and other communications and communities products. He was hired in April by CEO Carol Bartz.

That panel topic is a little ironic, several sources joked, since Xoopit is not profitable and has very small revenues thus far.

The Wall Street Journal also reported on the deal, although it said Yahoo and Xoopit were still in late-stage talks and the deal was not complete yet.

But, according to my sources, it is done.

Today Apple WWDC, Tomorrow Google Apps (With No "Process"-ing Here!)

Kara Swisher — Mon, 08 Jun 2009 11:43:37 +0000

Does the tech march ever slow down?

Not this week it doesn’t! And Digital Daily’s live-blogger de tutti live-bloggers John Paczkowski will be there to cover every move.

Today, in case you haven’t heard, is the big annual Apple (AAPL) event: The Worldwide Developers Conference in San Francisco.

The keynote at the Moscone Center kicks off at 10 AM PDT with Phil Schiller, senior vice president of worldwide marketing, along with other Apple execs. They will be presenting to 1,000 developers, at what is now the only major products event for the iconic and innovative Silicon Valley company.

A passel of press, as well as John, will also be there, along with our Web guru (and closet Apple expert) Adam Tow. They’ll be liveblogging and posting photos to the All Things Digital site throughout the event.

It’ll be a lot of iPhone news, according to reports, with possibly an upgraded device and all sorts of new features and software.

But, unless it is their lucky day, Apple fanboys likely to have to wait a little bit longer for the return of Apple’s leader Steve Jobs, presumably astride a steed bearing a giant tablet iPod Touch.

According to The Wall Street Journal last week–whose report is finally, finally, finally the most solid, thus far–Jobs is set to return soon to the helm of Apple after a six-month sick leave.

And that means reports of Jobs’ imminent demise early this year were, as it turned out, quite premature.

Which makes it laughable that those who trumpeted someone’s allegedly fatal illness without even close to adequate sourcing are now–as the specifics of their clear overreaching have faded–they were sort-of right, since, you know, he was sick.

But let me review what was reported then, using a single source: Jobs was “declining rapidly” and “it may be even worse than we imagined” and, quoting the source directly: “Apple is choosing to remove the hype factor strategically vs. letting the hype destroy Apple when the inevitable news comes later this spring.”

Oops, it is June now and Jobs appears to be on the mend, it did not turn out to be worse, even if he was quite sick, and spring has passed without the “inevitable” happening. Close is only right in horse shoes, especially in this case.

Who knows what tomorrow will bring. I certainly don’t, but neither does anyone else, which is why–unless you’re looking at Jobs’ medical reports or hearing from someone who has seen them–it’s pretty much an impossible story to get right either way.

So, no matter how much they try to defend themselves in a recent piece in the New York Times (which was silly enough in its toothless blogger-bashing)–claiming it is fine and dandy to insinuate that someone is at death’s door without, you know, knowing for sure if it were true–it’s just lame all around.

But, lamer still was the climbing-onto-a-very-high-and-precarious-horse reaction to that dopey Times article, by giving these dog-ate-my-homework reporting lapses the even sillier moniker of “process” journalism.

I confess I am utterly flummoxed by this term, because it seems to boil down to:

We have a firm commitment to report it wrong until we, um, get it right or someone, anyone, please hurry, corrects us–not that we’ll ever admit an error, just like mainstream media!

Actually, it sounds more like processed cheese journalism–completely without nutrition and eventually bad for readers’ health. But eat up and get obese on it, because it’s free and cheap and even tasty at times!

But, I digress.

After all the Apple news is chewed and re-chewed up by one and all, Google (GOOG) will be holding an app event tomorrow, also in San Francisco.

Said a Google email: “At this invitation-only media gathering, we’ll announce product news, share perspectives of new enterprise customers, see demos, and review the Google Apps business. You’ll have the opportunity to speak with a number of senior IT decision makers who have moved their businesses to cloud computing, as well as Google executives, and engineering and product managers. We hope you’ll be able to join.”

Paczkowski will, of course, join and be serving up organic liveblogging fare, full of vitamins and minerals and all the good stuff, both fast and accurate!

Process that.

But, fear not, it will also be, as usual, quite tasty too.

In Case You Missed It, Here's the Print Version of D7, Um, Online!

Kara Swisher — Wed, 03 Jun 2009 09:53:06 +0000

Yesterday, The Wall Street Journal did a special Technology Report section, made up of excerpts of selected interviews from the seventh D: All Things Digital conference.

It includes sessions with Microsoft (MSFT) CEO Steve Ballmer ringing in Bing; Yahoo (YHOO) CEO Carol Bartz trying to find a reason to curse at BoomTown; Roger McNamee and Jon Rubenstein of Palm (PALM) introing the Pre; Twitter Co-Founders Biz Stone and Evan Williams saying “we do not know” was the microblogging service’s mantra; entrepreneur Mark Cuban talking smack about the Internet; cable legend and Liberty Media (LMDIA) Chairman John Malone cracking wise; and NBC Universal (GE) head Jeff Zucker doing the Hulu.

As the event’s hosts and interviewers, Walt Mossberg and I also did a mini-essay about the event, in which we continued to jest about various goofy names that digital eras had been given.

As we wrote:

“Before the seventh D: All Things Digital conference, which took place last week in Carlsbad, Calif., we declared—with our tongues firmly planted in our cheeks—that Web 2.0 was over and Web 3.0 had begun.

While we were poking fun at Silicon Valley’s incessant need to stick a hyped-up catchphrase on each and every development, the use of such jargon was actually important, because we think that the digital sector is now moving full bore into an entirely new cycle of profound change.”

We decided to focus in on smart phones and the mobile platform as critically important in the next era, although what we were talking about was the complete integration of computing into every part of our lives in a way that is seamless, ubiquitous and, ideally, dead simple.

As we also noted in the essay:

“From using easy gestures to grab any piece of information from the Web to having powerful computers in the palm of your hand to being able to quickly dip into complex social networks to getting real-time information from across the globe as it happens, this is an era when computing could become as integrated and invisible as electricity and just as important.”

So read all about online and in print (if you saved a copy) and you can also watch video highlights on this site too.

But, best of all, All Things Digital be posting the full video of all the sessions on this site soon.