The new MSN homepage debuts tonight and you would be completely correct in thinking the recipe Microsoft has cooked up to inform its design ethos–white, clean and hiply modern–has definite echoes of a certain longtime tech rival.

That would be Apple, of course, with a big dollop of Twitter and Facebook tossed in, and finished off with a generous sprinkling of Microsoft’s new Bing search service.

For those who care: The MSN butterfly logo remains, although it appears to have lost a lot of weight.

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Last night, “The News Hour With Jim Lehrer” aired a piece on “how technology companies are innovating amid the recession by designing popular new smart phone applications.”

BoomTown was to talk about how perhaps not all of the 65,000 apps being created by legions of third-party developers for the Apple iPhone will result in gold, diamonds and unicorns raining down on entrepreneurs.

Oddly enough, I somehow went all Jules Verne at the end and started talking about screens on coffee tables, so I am obviously just as bad.

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Yahoo confirmed the news–first reported by BoomTown and in The Wall Street Journal last night–that it was buying Xoopit, the San Francisco social email company.

And it did so in both a blog post and on Twitter, as you can see here:

@karaswisher @jvascellaro Your scoops confirmed http://bit.ly/gpOT2.

Well, thanks! But we are already onto new scoops, so try to keep up!

The price for the acquisition, which Yahoo did not reveal, was about $20 million, according to sources.

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Yahoo plans on announcing Thursday that it has bought Xoopit for a price in the $20 million range, according to several sources, one of its first acquisitions in a long while.

Reached late this afternoon by BoomTown, a Yahoo spokeswoman declined to comment about the purchase. Xoopit did not respond to emails earlier today.

But sources said it was a done deal to buy the San Francisco-based social email start-up that finds photos, videos, links and other files in email so that users can surface and then share them.

Xoopit’s investors–Accel Partners and Foundation Capital, along with several angel investors–have pumped about $6.5 million into the company since 2006.

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As of today, we have made important changes to the All Things Digital Voices section.

Why? Well, a few weeks ago, ATD was caught up in a bit of the controversy that broke out due to louder-than-usual complaints by several traditional media companies about how their content is treated on the Web.

Without going into a long explanation: They expressed displeasure that some sites were misusing their content via aggregation. Those complaining included the editor-in-chief of Dow Jones, which owns this site.

The ensuing debate made us realize we needed to be a lot clearer and more explicit about what we are doing in our Voices section, which includes short excerpts of third-party content from outside our site, and to make those policies more prominent and transparent.

Some will disagree with the changes we have made and some will not think they go far enough. But we hope we have addressed the key issues.

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Microsoft officially rolled out its next version of its Windows Live Services tonight, with a heavy emphasis on socializing its online offerings and giving users better tools to share all sorts of information from across the Web within them.

Microsoft said the changes–similar to those made by Yahoo and AOL recently–would “begin rolling out to customers in the U.S. over the coming weeks and will be made available globally in 54 countries and in 48 languages by early 2009.”

You might call this the “Facebooking” of Windows Live, which is the brand name for Microsoft’s communications and other related online services aimed at consumers, especially because the much anticipated changes also include a new profile and a “What’s New” feed.

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Widget maker RockYou announced today that it has nabbed a $17 million investment from two Asian firms, SoftBank Group and SK Telecom Ventures.

The investment will be added to $35 million from the Redwood City, Calif.-based start-up’s C round in June. Overall, RockYou has raised a total of $67 million and–before the current econalypse–had previously reported a $400 million valuation.

In a video with BoomTown, the company’s co-founders, CEO Lance Tokuda and CTO Jia Shen, said the new funding would be used to expand into the Asia-Pacific market, add offices and staff and make acquisitions.

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Yahoo will begin testing out versions of its new main homepage to a minuscule number of users starting tomorrow, employing a design that more significantly allows users to customize the starting page in a way that essentially amounts to a kind of My Yahoo-lite for everyone.

Making such a shift will also be a big perceptual deal for Yahoo, which needs to prove it has remained current and open, especially compared to faster-growing rivals like Facebook.

Thus, making a success of its new design is critical, and Yahoo’s CEO Jerry Yang has been touting the idea that Yahoo must be the “starting point” to the Web for users.

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Someone get a dose of Ritalin stat to the noisy but deeply misguided critics who took news of a huge number of downloads of apps for the Apple iPhone and immediately concluded it was just not good enough.

Thus, as reported today in The Wall Street Journal, 60 million downloads in 30 days–mostly for free apps, but with about $30 million in revenue, and a runway of three million more new iPhones out there too–is a chance to talk about how it all is just so unexciting and how the apps market is officially saturated?

Am I missing something here? One would assume that were these pundits pioneers, they would get to Ohio and declare that going farther west held very little promise, thank you very much!

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When Apple releases its third-quarter earnings after the close today, Wall Street will be looking hard for a solid performance from the company to help buoy a tech sector smacked silly by weak reports from industry leaders Microsoft and Google last week.

But more important to me is what is happening with the plethora of third-party apps now available on the iTunes App Store–both free and paid–for use on the iPhone platform.

That’s because Apple has finally built a platform for adults.

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This morning, Facebook is planning on showing a little leg to the press, throwing a “casual Open Door session… to learn more about the upcoming New Profile Design.”

You know, the long expected renovation of main Facebook pages consumers use daily, which has third-party developers in a hubbub and is likely to cause an even bigger one among users no matter how good it is?

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