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	<title>BoomTown &#187; Thriller</title>
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		  <title>All Things Digital</title>
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		<title>Bing Marketing Dollars at Work: Farewell, Michael Jackson</title>
		<link>http://kara.allthingsd.com/20090629/bing-marketing-dollars-at-work-farewell-michael-jackson/</link>
		<comments>http://kara.allthingsd.com/20090629/bing-marketing-dollars-at-work-farewell-michael-jackson/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 11:46:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[condolence]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[Manhattan]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[Show Media]]></category>
		<category><![CDATA[taxi]]></category>
		<category><![CDATA[Thriller]]></category>
		<category><![CDATA[topper]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=15156</guid>
		<description><![CDATA[Where is Microsoft spending its $100 million in marketing for its new Bing search service?

Here's a photo that was forwarded to me showing an advertisement on top of a taxi in Manhattan of a goodbye message from Bing, as well as NBC, to the late pop legend, Michael Jackson.]]></description>
			<content:encoded><![CDATA[<p>Where is Microsoft (MSFT) spending its $100 million in marketing for its new Bing search service?</p>
<p>Well, here&#8217;s a photo that was forwarded to me showing an advertisement on top of a taxi in Manhattan of a goodbye message from Bing, as well as GE (GE) entertainment unit NBC, to the late pop legend, Michael Jackson.</p>
<p>It was a joint effort from Bing and NBC, said a Microsoft source. The software giant and NBC have a strong partnership surrounding the launch the search service.</p>
<p>Done by <a href="http://showmedia.com/#/taxis/">Show Media</a>, which specializes in this form of advertising, the text&#8211;with a picture from Jackson&#8217;s &#8220;Thriller&#8221; album&#8211;reads: &#8220;We will miss you Michael.&#8221;</p>
<p>Presumably, enough of a condolence to get fans to search about him on Bing&#8211;instead of on Google (GOOG) or Yahoo (YHOO)&#8211;and get news updates from NBC&#8217;s many media outlets.</p>
<p>Jackson&#8217;s sudden death last week caused a massive surge of activity all over the Web, including at search engines. </p>
<p>Here&#8217;s the taxi-topper image (click on it to make it larger):</p>
<p><a href="http://kara.allthingsd.com/files/2009/06/img00008-20090626-1455.jpg"><img src="http://kara.allthingsd.com/files/2009/06/img00008-20090626-1455-250x187.jpg" alt="img00008-20090626-1455" title="img00008-20090626-1455" width="380" height="275" class="aligncentered size-medium wp-image-15157" /></a></p>
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		<item>
		<title>Viral Video: Dancing With the "Star Wars" Stars</title>
		<link>http://kara.allthingsd.com/20080619/viral-video-dancing-with-the-star-wars-stars/</link>
		<comments>http://kara.allthingsd.com/20080619/viral-video-dancing-with-the-star-wars-stars/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 08:03:03 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[dance]]></category>
		<category><![CDATA[Darth Vader]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Footloose]]></category>
		<category><![CDATA[Girls Just Wanna Have Fun]]></category>
		<category><![CDATA[Hollywood Studios]]></category>
		<category><![CDATA[ParkSleuth]]></category>
		<category><![CDATA[Princess Leia]]></category>
		<category><![CDATA[Star Wars]]></category>
		<category><![CDATA[Thriller]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Wookie]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2180</guid>
		<description><![CDATA[We had this video hidden away in Voices today, but BoomTown had to let it run free some more!

Why?

Can you say Wookie dancing to "Footloose" and Darth Vader to "Thriller"? 

Frankly, that's all I need to achieve nirvana.

And we are not even going to explain why Princess Leia dancing to "Girls Just Wanna Have Fun" is simply divine.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/06/wookie.jpg"><img src="http://kara.allthingsd.com/files/2008/06/wookie-214x300.jpg" alt="" title="wookie" width="214" height="300" class="alignright size-medium wp-image-2181" /></a></p>
<p>We had this video hidden away in <a href="http://voices.allthingsd.com">Voices</a> yesterday, but BoomTown had to let it run free some more!</p>
<p>Why?</p>
<p>Can you say Wookie dancing to &#8220;Footloose&#8221; and Darth Vader to &#8220;Thriller&#8221;? </p>
<p>Frankly, that&#8217;s all I need to achieve nirvana.</p>
<p>And we are not even going to explain why Princess Leia dancing to &#8220;Girls Just Wanna Have Fun&#8221; is simply divine.</p>
<p>Plus, there are <em>two</em> of these videos, one from earlier this June and one from last year.</p>
<p>Shot by a site called <a href="http://www.parksleuth.com">ParkSleuth</a>, the dance contest is part of the Hyperspace Hoopla show at Star Wars Weekends at Disney&#8217;s Hollywood Studios.</p>
<p>The force is definitely with these videos (please, I <em>had</em> to!).</p>
<p><strong>2008</strong></p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/UkTQwP2gFxU&#038;hl=en"></param><embed src="http://www.youtube.com/v/UkTQwP2gFxU&#038;hl=en" type="application/x-shockwave-flash" width="380" height="313"></embed></object></p>
<p><strong>2007</strong></p>
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