A few weeks ago, when I was having breakfast with legendary Silicon Valley entrepreneur Marc Andreessen about his new venture fund, he talked about what he thought was critical to being successful as an Internet company.

Ticking off names, from Apple CEO Steve Jobs to Facebook CEO Mark Zuckerberg, Andreessen said he always favored technical entrepreneurs for one key reason: “You need someone who lives and breathes product.”

It’s a refrain I have heard a lot recently from a wide range of people in the sector, most especially when talking about two of the more challenging renovations of key Internet brands going on of late.

That would be: Yahoo and MySpace.

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It’s not often these days that you get any kind of public offering in the market for tech companies–so a lot of people in Silicon Valley and elsewhere are looking at the fall spinoff of AOL very carefully.

That’s because, even though AOL is widely considered to be an also-ran by Silicon Valley, many are very interested in serving on its 10-12 member board.

Thus, AOL, with Time Warner’s top execs’ involvement, sources said, has compiled a list of about 70 possible candidates–picked, suggested and self-nominated–and is now proceeding to vet them and begin the process of asking people to serve.

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Back in April, Tim Armstrong sent a memo to the long-battered troops of AOL about a 100-day vision quest the new CEO and chairman was going on to find out “how to bring back the magic of AOL.”

It is now Day 86, and Armstrong is closing in on the end of a Where’s-Waldo commitment that he made then to visit all of the far-flung offices of the Time Warner online unit globally to find out what’s what and what he should do to turn AOL around.

BoomTown is eager to see what Armstrong has found out on his trip and what path it will ultimately put AOL on.

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Here’s a very funny video, called “Digital Media Musical Chairs,” from a Wall Street type who goes by the code name L. McDuff.

It’s about the many switcheroos in recent years among the execs at the big Web outfits like Google, Time Warner unit AOL, Yahoo and Microsoft .

And when you look at it from a “Hollywood Squares” point of view, it’s kind of is amazing to realize that there are only about a dozen Internet execs moving in and out of the various jobs.

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Adding the final leg of its new strategy to reinvigorate AOL, the Time Warner online unit said it was buying two small local start-ups, Patch Media and Going.

Each acquisition–which focus on hyperlocal community news (Patch) and events (Going)–is small, about $10 million.

Ironically, local has previously been a big arena for AOL, which launched its Digital City unit with great fanfare more than a decade ago. AOL still runs Digital City, as well as its CityGuide listing offering.

But, in a move that will surely be scrutinized, Patch is a company whose principal investor has been AOL’s new CEO Tim Armstrong. AOL declined to say how much he had invested in the company, but sources said it was less than $5 million.

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After officially announcing that AOL was going to be spun off yesterday, Tim Armstrong, the CEO of the Time Warner online unit, held an all-hands meeting for employees today.

BoomTown reported the details of the new structure of AOL yesterday, which the former Google advertising exec discussed at the gathering.

Here is a quick synopsis of the meeting, which included a focus on content, advertising and making AOL’s acquisitions work better via a new ventures unit.

Also, a dash of Googleyness.

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While there were reports that the Time Warner board was meeting today to approve the spin-off of its AOL online unit, it actually gave the move an “enthusiastic endorsement” last night, according to sources.

Time Warner just put out the press release about the move that would make AOL an “independent, publicly traded company.”

But, several sources with knowledge of the situation said AOL CEO and Chairman Tim Armstrong is set to make massive changes to the structure of AOL, sweeping aside its current set-up almost completely.

That includes keeping the access business, which many thought would be sold off and putting many of the companies it has recently acquired–including its pricey Bebo social networking site–in a separate ventures unit, which will try to attract outside investment.

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According to an internal memo obtained by BoomTown, Joanna Shields, who came to AOL via its troubled acquisition of the Bebo social-networking site, will be returning to London to spend more time with her family and to “pursue entrepreneurial interests.”

Until recently, People Networks has been the third leg of the Time Warner-owned online site’s businesses, which also include advertising and content.

But under new CEO Tim Armstrong, who was one of the top sales execs at Google, AOL is largely abandoning its business-unit approach for a more functional and centralized structure.

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Platform-A President Greg Coleman–the former Yahoo advertising sales exec who came to AOL only three months ago–is leaving the company, sources said, as new CEO Tim Armstrong remakes his top staff in preparation to spin off the Time Warner online unit.

Coleman was brought to AOL by former CEO Randy Falco in February, replacing Lynda Clarizio, and will be replaced by a Google ad exec, Jeff Levick.

Armstrong, sources said, announced the moves to his staff tonight, right after he told Coleman about his decision late today.

Also out: CFO Nisha Kumar, who came to AOL in early 2007 from Time Warner, owner of the online unit.

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More moving of the chairs at AOL’s Platform-A.

The Time Warner online unit will announce today that Mark Ellis has been promoted to EVP of sales at the advertising division.

He will lead Platform-A’s digital ad sales, sources said, including premium efforts at AOL’s MediaGlow content unit and for its third-party ad network.

It is all part of extensive management reorganization being done by Platform-A President Greg Coleman, as new CEO and Chairman Tim Armstrong started yesterday in his new job of reviving AOL.

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Another Goog-Bye.

Sukhinder Singh Cassidy, president of Google’s Asia-Pacific and Latin American operations, is leaving the company and joining Silicon Valley venture firm Accel Partners as a CEO-in-residence.

Cassidy, 39, is one of the search giant’s more visible execs and one of its higher-ranking women leaders and also the second top Google exec to depart the company recently.

While exec exodus from Google is much noticed, the moves are probably not surprising given that the powerful company–as it matures–has limited avenues for its typically ambitious managers.

“I was at the end of my streak [at Google] and ready to take the next step and run or grow my own company,” Cassidy said in an interview with BoomTown late tonight. “It is key for me to be stepping out and spreading my wings now.”

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Former Google exec Tim Armstrong officially started his job as new AOL chairman and CEO today and sent out a hello-there memo to the troops.

According to Armstrong, he is poised to “bring back the magic of AOL.”

BoomTown loves magic tricks!

Armstrong is also promising to look closely at AOL over the next 100 days, which “will end in Dulles with an All-Hands meeting in mid-July.”

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BoomTown has confirmed a report that former AOL head Jon Miller is set to take over as digital head at News Corp., replacing Peter Levinsohn.

But Miller has not actually signed up for the job officially, since he is still under a noncompete agreement with Time Warner from his AOL stint. It runs out in three days, in fact.

But sources said News Corp. is likely to announce Miller as its “chief digital officer” by Monday or Tuesday at the latest.

Once he does sign, which seems likely, Miller will be reporting directly to the media giant’s head, Rupert Murdoch. Based in New York, he will also be chairman and CEO of the newly created News Digital Media group.

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The undoing of previous management of AOL continues at the Time Warner online unit with even more reorganization of its Platform-A advertising unit.

Sources said the changes are part of a simplifying of the division, one of three at AOL (the others are communications and content).

Platform-A head Greg Coleman penned a memo about the changes, which went out to staff this morning and is below in its entirety.

Headline: Execs moving in and out of musical chairs and fewer cooks in the kitchen, or “more people on the street selling.”

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This is is just too cute to pass up. Apparently, some staffers at AOL are using a teeny-weeny cartoon of new CEO Tim Armstrong as the icon on their instant messaging program.

Since he got the job, the big version of Armstrong has been busy making the rounds, even though he does not officially start until April 7.

He’s been talking up many current and former AOLers–many from its glory days–to learn as much as he can about what he needs to do to force the once-mighty online icon back to relevance.

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