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	<title>BoomTown &#187; To Serve Man</title>
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		<title>BoomTown Decodes the Zuckerberg Terms of Service My-Bad Memo (Now With 10 Percent More "So Very Sorrys!")</title>
		<link>http://kara.allthingsd.com/20090218/boomtown-decodes-the-zuckerberg-terms-of-service-my-bad-memo-now-with-10-percent-more-so-very-sorrys/</link>
		<comments>http://kara.allthingsd.com/20090218/boomtown-decodes-the-zuckerberg-terms-of-service-my-bad-memo-now-with-10-percent-more-so-very-sorrys/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 10:21:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9939</guid>
		<description><![CDATA[Under cover of darkness last night, Facebook founder and CEO Mark Zuckerberg announced on the social-networking site's blog that it would “return to our previous terms of use while we resolve the issues that people have raised.”

Oh, this is just too good to resist. Therefore, BoomTown shall not tarry in our ongoing job of busting the chops of the young Facebook leader, whose minions have actually--and I am not joking here--given him the nickname: The Wizard.

Well, the Wizard obviously had to pull back the curtain last night and show some serious mea culpa to the people, before they got out the pitchforks.

Here's a translation of Zuckerberg's message.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/wizardofoz1.jpg"><img src="http://kara.allthingsd.com/files/2009/02/wizardofoz1-300x238.jpg" alt="wizardofoz1" title="wizardofoz1" width="300" height="238" class="alignright size-medium wp-image-9945" /></a></p>
<p>Under cover of darkness last night, Facebook founder and CEO <a href="http://blog.facebook.com/blog.php?post=54746167130">Mark Zuckerberg announced on the social-networking site&#8217;s blog</a> that it would “return to our previous terms of use while we resolve the issues that people have raised.”</p>
<p>Oh, this is just too good to resist. Therefore, BoomTown shall not tarry in our ongoing job of busting the chops of the young Facebook leader, whose minions have actually&#8211;and I am not joking here&#8211;given him the nickname: The Wizard.</p>
<p>Well, the Wizard obviously had to pull back the curtain last night and show some serious mea culpa to the people, before they got out the pitchforks.</p>
<p>That&#8217;s due to the <a href="http://kara.allthingsd.com/20090217/facebooks-mark-zuckerberg-cries-uncle-on-tos-snafu-the-entire-backtracking-memo/">controversy Facebook has been embroiled in this week about changes</a> it recently made to its Terms of Service that gave the company unusually sweeping rights over customers’ content and privacy.</p>
<p>While Zuckerberg had said in <a href="http://blog.facebook.com/blog.php?post=54434097130">his first post about the issue</a> that Facebook was not in the content-stealing business, the strong language in the ToS sent the usual suspects into a major meltdown over the possibility that the young geek had gone into full-scale evil mogul mode.</p>
<p><em>As if!</em></p>
<p>In fact, <a href="http://kara.allthingsd.com/20090216/you-have-zero-privacy-anyway-get-over-it-that-goes-double-on-social-networks/">Zuckerberg has been ensconced in his Silicon Valley lair</a> for years now, counting down until he knows precisely everything about everyone&#8217;s drunken college days!</p>
<p>Until D-Day then, here is my translation of his latest backtracking post:</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/frosted-flakes.gif"><img src="http://kara.allthingsd.com/files/2009/02/frosted-flakes-209x300.gif" alt="frosted-flakes" title="frosted-flakes" width="209" height="300" class="alignleft size-medium wp-image-9946" /></a></p>
<p><strong>What the Wizard wrote:</strong> <em>Update on Terms</p>
<p>by Mark Zuckerberg </p>
<p>Today at 10:17 pm</em></p>
<p><strong>Translation:</strong> OK, I have reached my limit of being yelled at by Sheryl and Elliot, have had my usual breakfast of Red Bull and Frosted Flakes&#8211;they&#8217;re <em>grrreat</em>!&#8211;and am ready to eat some major digital crow this morning.</p>
<p>I mean, night, which is my morning, because I actually slept through all this noise today about this whole Terms of Service &#8220;controversy.&#8221;</p>
<p><strong>What the Wizard wrote:</strong> <em>A couple of weeks ago, we revised our terms of use hoping to clarify some parts for our users. Over the past couple of days, we received a lot of questions and comments about the changes and what they mean for people and their information. Based on this feedback, we have decided to return to our previous terms of use while we resolve the issues that people have raised.</em></p>
<p><strong>Translation:</strong> Did you know crow is delicious if you eat it with a little Bosco on top? </p>
<p>More to the point, I would just like to assure you that we have taken our lawyers&#8211;who idiotically rewrote our ToS to give us ownership rights to the Bible, &#8220;American Idol&#8221; and everything Bill O&#8217;Reilly utters&#8211;and sent them over to our friends at MySpace, because their owner, News Corp. (NWS), already owns two of those three [and also this site!].</p>
<p><strong>What the Wizard wrote:</strong> <em>Many of us at Facebook spent most of today discussing how best to move forward. One approach would have been to quickly amend the new terms with new language to clarify our positions further. Another approach was simply to revert to our old terms while we begin working on our next version. As we thought through this, we reached out to respected organizations to get their input.</em></p>
<p><a href="http://kara.allthingsd.com/files/2009/02/shoot-in-foot.jpg"><img src="http://kara.allthingsd.com/files/2009/02/shoot-in-foot.jpg" alt="shoot-in-foot" title="shoot-in-foot" width="252" height="250" class="alignright size-full wp-image-9947" /></a></p>
<p><strong>Translation:</strong> As in: More yelling by Sheryl and Elliott and more Fedexing of lawyers to MySpace HQ in Beverly Hills. </p>
<p>But after we calmed down, we all decided the best course of action was to shoot ourselves in the right foot to stop the bleeding from when we shot our left foot before.</p>
<p>We are, of course, completely out of feet now, so if these hijinks continue, sooner or later, someone is going to lose an eye. By someone, I mean, um, me.</p>
<p><strong>What the Wizard wrote:</strong> <em>Going forward, we&#8217;ve decided to take a new approach towards developing our terms. We concluded that returning to our previous terms was the right thing for now. As I said yesterday, we think that a lot of the language in our terms is overly formal and protective so we don&#8217;t plan to leave it there for long.</em></p>
<p><strong>Translation:</strong> Facebook, of course, never had any intention of stealing content and copyright! Perish the thought! After all, that&#8217;s the job of Google (GOOG)!</p>
<p>By contrast, ours is to collect incredibly embarrassing photos of everyone in the United States until one of them runs for president, and then our nefarious scheme to control the world begins.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/best-james-bond-villains-blofeld.jpg"><img src="http://kara.allthingsd.com/files/2009/02/best-james-bond-villains-blofeld-236x300.jpg" alt="best-james-bond-villains-blofeld" title="best-james-bond-villains-blofeld" width="236" height="300" class="alignleft size-medium wp-image-9948" /></a></p>
<p>We were planning on blackmailing the world for one <em>billllliiiion</em> dollars then, but <a href="http://digitaldaily.allthingsd.com/20071025/msft-facebook-goog/">Microsoft kind of forked over 15 times</a> that without any pressure.</p>
<p>Still, we would like to own Palo Alto, Calif., and get free parking 24/7, so there will be demands!</p>
<p>Until then, enjoy the sheep-throwing. <em>Mwaahahahahahahaha!</em> (Quick visual: I am petting my white cat right now with Ernst Stavro Blofeld-like evil glee, and am, of course, cackling.)</p>
<p><strong>What the Wizard wrote:</strong> <em>More than 175 million people use Facebook. If it were a country, it would be the sixth most populated country in the world. Our terms aren&#8217;t just a document that protect our rights; it&#8217;s the governing document for how the service is used by everyone across the world. Given its importance, we need to make sure the terms reflect the principles and values of the people using the service.</em></p>
<p>Translation: Not to be completely and utterly arrogant or anything, but <a href="http://en.wikipedia.org/wiki/List_of_countries_by_population">we just passed Pakistan, and those Brazilians better get ready to samba</a>.</p>
<p>By the way, once we get to No. 1&#8211;look out, China!&#8211;we plan on decreeing that everyone in the world <a href="http://www.onlineconversion.com/pig_latin.htm">speak Pig Latin</a> and that forthwith it will be flip-flop Fridays. </p>
<p>Also: Esyay, Iway amway anway alienway omfray anotherway anetplay.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/toserveman.jpg"><img src="http://kara.allthingsd.com/files/2009/02/toserveman-300x293.jpg" alt="toserveman" title="toserveman" width="300" height="293" class="alignright size-medium wp-image-9949" /></a></p>
<p><strong>What the Wizard wrote:</strong> <em>Our next version will be a substantial revision from where we are now. It will reflect the principles I described yesterday around how people share and control their information, and it will be written clearly in language everyone can understand. Since this will be the governing document that we&#8217;ll all live by, Facebook users will have a lot of input in crafting these terms.</em></p>
<p>Translation: Ybay ethay ayway, &#8220;Otay Ervesay Anmay&#8221;? It&#8217;sway away ookbookcay.</p>
<p>In other words, I am sure you will make delicious contributions, after which Facebook will &#8220;invite&#8221; you to our world-wide HQ to share in a lovely meal.</p>
<p>Especially <a href="http://kara.allthingsd.com/20090213/law-and-disorder-the-curse-of-the-winklevii/">those Winklevii</a>. I look forward to the twins coming by soon!</p>
<p><strong>What the Wizard wrote:</strong> <em>You have my commitment that we&#8217;ll do all of these things, but in order to do them right it will take a little bit of time. We expect to complete this in the next few weeks. In the meantime, we&#8217;ve changed the terms back to what existed before the February 4th change, which was what most people asked us for and was the recommendation of the outside experts we consulted.</em></p>
<p><strong>Translation:</strong> To my credit, I did <a href="http://kara.allthingsd.com/20071206/mark-sorry-zuckerbergs-beacon-memo-boomtown-decodes-it-so-you-don’t-have-to/">give in much quicker than with the Beacon ad snafu</a>. And you thought I learned nothing during that debacle! </p>
<p>And, by outside experts, I mean Microsoft (MSFT) CEO Steve Ballmer, who yells much, much louder than Sheryl or Elliot combined.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/bill_of_rights_thumb_295_dark_gray_bg.jpg"><img src="http://kara.allthingsd.com/files/2009/02/bill_of_rights_thumb_295_dark_gray_bg.jpg" alt="bill_of_rights_thumb_295_dark_gray_bg" title="bill_of_rights_thumb_295_dark_gray_bg" width="275" height="300" class="alignleft size-full wp-image-9944" /></a></p>
<p><strong>What the Wizard wrote:</strong> <em>If you&#8217;d like to get involved in crafting our new terms, you can start posting your questions, comments and requests in the group we&#8217;ve created&#8211;Facebook Bill of Rights and Responsibilities. I&#8217;m looking forward to reading your input.</em></p>
<p><strong>Translation:</strong> Here&#8217;s my first pass, based on the U.S. Bill of Rights, Amendment I:</p>
<p>Facebook shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition Faebook for a redress of grievances.* </p>
<p>*Exceptway, ithway ymay ompletecay iscretionday, enwhay Iway<br />
ecideday otherwiseway.</p>
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		<title>Yahoogle?: Microsoft Will "Let Loose the Dogs of War"</title>
		<link>http://kara.allthingsd.com/20080612/yahoogle-microsoft-will-let-loose-the-dogs-of-war/</link>
		<comments>http://kara.allthingsd.com/20080612/yahoogle-microsoft-will-let-loose-the-dogs-of-war/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 00:39:35 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<description><![CDATA[With the ad-outsourcing deal between Yahoo and Google finally announced--in a press release so parsed and careful, it makes me immediately suspect--one Microsoft source joked to me:

"Let loose the dogs of war."

Translation: Bite me!]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/06/dogs-of-war-cover.jpg' alt='dogs-of-war-cover.jpg' /></p>
<p>With the ad-outsourcing deal between Yahoo (YHOO) and Google (GOOG) finally announced&#8211;in a <a href="http://yhoo.client.shareholder.com/ReleaseDetail.cfm?&#038;ReleaseID=316450">press release</a> so parsed and careful, it makes me immediately suspect&#8211;one Microsoft (MSFT) source joked to me:</p>
<p>&#8220;Let loose the dogs of war.&#8221;</p>
<p>Translation: Bite me!</p>
<p>Indeed, even though the deal has not been announced, Microsoft is girding its considerable loins to battle even a minor deal.</p>
<p>(So will noisy activist groups, by the way, even those Microsoft is not paying for, as well as advertisers and marketers.)</p>
<p>The software giant had been honing its knives by giving Google a very hard time over the DoubleClick deal&#8211;such a difficult time that some Google execs still get visibly furious about Microsoft&#8217;s hardball tactics when asked about it.</p>
<p>Well, that&#8217;s going to be like a minor playground scuffle compared to the howitzers BoomTown expects Microsoft to unleash over this.</p>
<p>While I have never much liked Microsoft&#8217;s thuggish tendencies and think it&#8217;ll use particularly sneaky techniques here since it&#8217;s smarting over really blowing the attempted takeover of Yahoo, with true repercussions still to come, such pressure on a Yahoo-Google link-up is much deserved.</p>
<p>As I have written again and again, such a partnership&#8211;however small it is painted by the companies&#8211;is a dangerous and unwelcome development for the Internet.</p>
<p>As I <a href="http://kara.allthingsd.com/20080417/microhoo-yahoo-and-google-play-house/">wrote in April</a>:</p>
<blockquote><p>And while it might be a long-cherished dream of Google&#8217;s to take over Yahoo search&#8211;and also get the chance to return to the scene of the crime, since Google got its first big push from doing Yahoo search, before Yahoo wised up too late&#8211;there is simply no way this will be allowed by regulators nor should it. </p>
<p>Still, you have to almost admire the chutzpah of the search giant in making this move, if the sheer and unadulterated arrogance of it wasn&#8217;t so distracting.</p>
<p>Because, while Google has almost none of the obvious menacing aggression that characterized Microsoft when it thoroughly dominated tech (although all those beach bikes on its campus inexplicably creep me out a little bit), the company still cannot be allowed to have a monopolistic share of the market.</p>
<p>It is bad for advertisers, it is bad for consumers, it is bad for innovation, no matter how well-intentioned Google is.</p>
<p>And no matter how many flashy moves Google and Yahoo make, it is flat-out wrong for one player to so dominate such an important sector.&#8221;</p></blockquote>
<p>And the ability of Google to sidle its way into Yahoo and get even a tiny toehold in the company spells curtains for Yahoo, because it comes too late to do any true good.</p>
<p>As I have also written, the company should have gotten out of the search ad and even search business entirely and doubled down on its other stellar assets in software, services and content, as well as display advertising.</p>
<p>Now, operating from a position of considerable weakness, tarnished in the eyes of investors and seeing a <a href="http://kara.allthingsd.com/20080612/yahoo-loses-another-major-executive-usama-fayyad-out/">troubling exodus of top talent</a>, letting the powerful Google &#8220;help&#8221; it, as I have also written, reminds me of the old &#8220;Twilight Zone&#8221; episode called &#8220;To Serve Man&#8221; (see video below).</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/5x0BSgLKnSk&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/5x0BSgLKnSk&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="380" height="313"></embed></object></p>
<p>In other words, after getting pummeled into tenderness by Microsoft, Yahoo&#8217;s tastiest bits will eventually be gobbled up by Google, making the rest of Yahoo a serf to the Google empire.</p>
<p>And by taking Google&#8217;s too-hard-to-resist pile of cash, it&#8217;s enough to make anyone who admires what Yahoo once represented&#8211;excellence, independence and leadership in the Internet space&#8211;a little bit queasy.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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