Thursday, February 5, 2009
Is Wonderwall Gonna Be the One That Saves MSN?
In an interesting and innovative move compared to what has typically been less-than-hip online programming over the years, Microsoft’s MSN service is debuting a slick new celebrity site called Wonderwall today–created, designed and produced by a Hollywood company run by former Yahoo media chief and well-known television exec Lloyd Braun.
Using an unusual horizontal design with a scrolling “wall,” a plethora of pictures and a deeply visual sensibility, it’s definitely a laudable risk for Microsoft, as the company seeks to continue to push itself into the online content business, despite a lackluster record.
But will this time be wonderful?
